The global revenue in the 'Travel' segment of the app market was forecast to continuously increase between 2025 and 2029 by in total 0.6 billion U.S. dollars (+36.59 percent). After the tenth consecutive increasing year, the revenue is estimated to reach 2.27 billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the 'Travel' segment of the app market was continuously increasing over the past years.Find more in-depth information regarding the number of downloads concerning the books & reference segment of the app market worldwide and the revenue concerning the books & reference segment of the app market worldwide. The Statista Market Insights cover a broad range of additional markets.

In 2024, the global travel experience market was estimated at *** trillion to *** trillion U.S. dollars. That year, paid and structured activities, such as professionally guided tours or live-ticketed events, accounted for roughly ** percent of the travelers' total expenditure on experiences worldwide. Leading companies in the experiential travel market: Viator Viator is Tripadvisor, Inc.'s company that focuses on the experiential travel market. In 2024, it accounted for almost **** of Tripadvisor, Inc.'s revenue, representing the company's brand that reported the highest growth over the past five years. Meanwhile, the number of aggregated downloads of the Viator app worldwide increased by over ** percent in 2024 over the previous year, exceeding **** million. Leading companies in the experiential travel market: GetYourGuide vs. Klook Even though global downloads of the Viator app grew sharply in 2024, it was the Berlin-based company GetYourGuide that had the most downloaded app in the travel experience market that year. In 2024, aggregated downloads of the GetYourGuide app worldwide reached almost ** million. Meanwhile, Klook, which focuses on the Asia-Pacific region, was one of the leading players in the market based on online traffic. In 2025, global website visits to klook.com totaled approximately ** million.

The Global Tourism industry experienced a tumultuous journey over the five years to 2025. The industry began to slowly recover in 2021 before surging in 2022 and 2023 as pent-up demand for travel drove robust industry performance. The industry has performed well despite recent inflation and economic uncertainty. However, the tariff war between the US and other countries has further increased uncertainty among businesses and leisure travelers, weighing on industry demand. Overall, industry revenue is anticipated to rise at a CAGR of 13.8% to reach $1.5 trillion in 2025, including an expected 1.7% rise in 2025 alone. This substantial growth is the product of a low pandemic year. In the same year, profit is expected to reach 9.7% of revenue. The industry is highly fragmented and comprises large conglomerates and small, local enterprises operating in an increasingly competitive setting. Conglomerates that provide the world market with transport, accommodation, entertainment, and travel arrangement services are at the forefront of the industry. Some of these large operators' annual revenue totals billions of dollars, which supports the industry. Global tourism revenue will increase at a CAGR of 2.0% to $1.6 trillion over the five years to 2030. Rising per capita income growth and consumer sentiment will boost global tourism. The desire for travel will likely remain strong, given the fact that airlines are trimming ancillary services to focus on budget-conscious customers. Travel booking, personalization, and sustainability innovations will likely attract new segments and enhance experiences. However, challenges like economic uncertainty and geopolitical instability may persist. Operators adapting to changing trends and addressing challenges will likely outperform others.

The number of international tourist arrivals worldwide increased significantly in 2024 over the previous year, catching up with pre-pandemic levels. After declining with the onset of the COVID-19 pandemic to roughly *** million, the lowest figure recorded since 1989, global inbound tourist arrivals exceeded *** billion in 2024. Europe is the most popular destination for international tourism Europe is the global region that attracts the highest number of international tourists. In 2024, inbound tourist arrivals in Europe exceeded pre-pandemic levels, totaling over *** million. Within this region, Southern and Mediterranean Europe was the most popular area for international tourism, recording over *** million arrivals in 2024. How big is the global travel and tourism market? According to Statista Mobility Market Insights, the global travel and tourism market's revenue – including hotels, package holidays, vacation rentals, camping, and cruises – amounted to over *** billion U.S. dollars in 2024. Breaking down travel and tourism's revenue worldwide by sales channels reveals that the online channel generated approximately ** percent of the global transactions' value that year.

The global cultural tourism industry is poised to grow from USD 1.2 trillion in 2025 to USD 2.6 trillion by 2035. With a projected CAGR of 8.1% between 2025 and 2035, the sector benefits from a rising appetite for authentic cultural experiences, historical site explorations, and artistic performances.

Attribute	Details
Current Market Size (2024)	USD 1.1 Trillion
Estimated Market Size (2025)	USD 1.2 Trillion
Projected Market Size (2035)	USD 2.6 Trillion
Value CAGR (2025 to 2035)	8.1%
Market Share of Top Players (2024)	~25%-30%

Performance Comparison: Music and Performance Tourism vs. Cultural Tourism Industry

Music and Performance Tourism (USD Billion)	Cultural Tourism Industry (USD Trillion)
2020: 320	2020: 0.92
2024: 450	2024: 1.1
2025: 480	2025: 1.2
2035: 980	2035: 2.6

Global travel and tourism spending grew by roughly **** percent in 2023 compared to the previous year, but remained below pre-pandemic levels. Overall, the total travel and tourism expenditure worldwide amounted to **** trillion U.S. dollars in 2023. That year, leisure trips accounted for around ** percent of global travel and tourism spending.

Golf tourism is an increasingly important segment within the global travel and tourism industry. The sport continues to grow in popularity as both a recreational and professional activity, with more travellers seeking destinations that offer world-class golf courses combined with premium accommodations and leisure experiences. The rise of golf destinations that blend scenic landscapes with a relaxed atmosphere has fueled the demand for golf tourism, making it a significant driver of travel in several regions.

Attribute	Details
Current Golf Tourism Industry Size (2024A)	USD 25.3 Billion
Estimated Golf Tourism Industry Size (2025E)	~USD 27.0 Billion
Projected Golf Tourism Industry Size (2035F)	~USD 65.8 Billion
Value CAGR (2025-2035)	~9.3%
Golf Tourism Market Analysis of Top Players Share in 2024	~30%-35%

Golf Tourism Performance by Domestic and International Tourists in Top 10 Countries (2024)

Country	Domestic vs. International Contribution (%)
United States	60% Domestic, 40% International
Scotland	40% Domestic, 60% International
Spain	35% Domestic, 65% International
Thailand	25% Domestic, 75% International
South Africa	30% Domestic, 70% International
Australia	50% Domestic, 50% International
Ireland	45% Domestic, 55% International
Portugal	35% Domestic, 65% International
Japan	70% Domestic, 30% International
Canada	55% Domestic, 45% International

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Sustainable Tourism Market Size 2025-2029

The sustainable tourism market size is forecast to increase by USD 508.3 billion at a CAGR of 11.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing number of eco-conscious travelers and the efforts of large tourism companies to adopt sustainable practices. According to recent studies, the global eco-tourism market is projected to reach new heights, with an estimated growth rate of substantial percentage year-over-year. This trend is being fueled by travelers' growing awareness of the environmental and social impact of their choices and their desire to minimize their carbon footprint. However, the market's growth is not without challenges. Developing countries, which often rely heavily on tourism revenues, face significant obstacles in implementing sustainable tourism policies due to limited resources and infrastructure. This creates a complex landscape for companies seeking to capitalize on market opportunities and navigate challenges effectively. To succeed in this market, businesses must stay informed of the latest trends and be agile in their approach, adapting to changing consumer preferences and regulatory environments. By focusing on sustainable practices and innovative solutions, companies can differentiate themselves, build customer loyalty, and contribute positively to the communities and environments they serve.

What will be the Size of the Sustainable Tourism Market during the forecast period?

Request Free SampleThe market is experiencing significant growth as consumers increasingly prioritize eco-friendly travel options. This shift is driven by the depletion of forests and the loss of biodiversity, which have raised awareness about the environmental impact of traditional tourism. Sustainable tourism, which includes soft tourism, ecotourism, and community tourism, is becoming an integral part of the tourism value chain. Phone booking and in-person booking platforms are facilitating this trend, allowing travelers to make eco-conscious choices. Cheesemans Ecology Safaris and G Adventures are among the companies leading the charge in sustainable tourism. Policies and regulations are also playing a role, as governments and industry bodies implement measures to reduce carbon emissions and promote eco-friendly practices. The tourism industry is responding to these trends by offering more green and eco-tourism options. Package travelers and independent travelers alike are seeking out experiences that align with their moral principles and respect the environment and local population. Indigenous cultures are also being integrated into tourism offerings, providing visitors with authentic and experiences. Eco-tourism is not just about minimizing negative impacts; it's about preserving wilderness areas and promoting sustainable practices. This approach benefits both the environment and the local communities, creating a and mutually beneficial relationship. The tour group market is also embracing sustainability, with more companies offering tours that prioritize eco-friendly practices and responsible travel. In the tourism industry, the focus on sustainability is a key trend that is here to stay. As the environment and local communities become increasingly important considerations for travelers, businesses that prioritize sustainability will be well-positioned to succeed.

How is this Sustainable Tourism Industry segmented?

The sustainable tourism industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeDomesticInternationalChannelPhone bookingOnline bookingIn-person bookingGeographyEuropeFranceGermanyItalyUKNorth AmericaUSCanadaAPACChinaIndiaJapanSouth AmericaBrazilMiddle East and Africa

By Type Insights

The domestic segment is estimated to witness significant growth during the forecast period.Sustainable tourism, a travel practice that prioritizes environmental stewardship and cultural sensitivity, has gained significant traction among domestic consumers in various regions. Millennials and Generation Z, driven by their environmental concerns and moral principles, are leading the charge towards eco-friendly travel options. Sustainable tourism encompasses a wide range of experiences, from mountain tourism and ecotourism to city breaks and instructional programs. Historical landmarks, galleries, museums, and cultural events serve as popular attractions, while eco-travel suppliers offer unique experiences in wildlife conservation, marine travel, and rural tourism. Local tourism organizations play a crucial role in implementing sustainable policies and regulations, ensuring animal welfare and community involvement. Urban tourism and solo travelers also contribute to the market's growth, with t

Travel services (% of service imports) of Lao People’s Democratic Republic reduced by 3.73% from 60.0 % in 2022 to 57.7 % in 2023. Since the 2.15% upward trend in 2019, travel services (% of service imports) plummeted by 28.78% in 2023. Travel covers goods and services acquired from an economy by travelers for their own use during visits of less than one year in that economy for either business or personal purposes. Travel includes local transport (i.e., transport within the economy being visited and provided by a resident of that economy), but excludes international transport (which is included in passenger transport. Travel also excludes goods for resale, which are included in general merchandise.

Travel services (% of service imports) of Solomon Islands dropped by 13.05% from 18.5 % in 2023 to 16.1 % in 2024. Since the 0.99% upward trend in 2019, travel services (% of service imports) plummeted by 34.12% in 2024. Travel covers goods and services acquired from an economy by travelers for their own use during visits of less than one year in that economy for either business or personal purposes. Travel includes local transport (i.e., transport within the economy being visited and provided by a resident of that economy), but excludes international transport (which is included in passenger transport. Travel also excludes goods for resale, which are included in general merchandise.

In 2024, the share of travel and tourism's total contribution to global gross domestic product (GDP) showed a decline of *** percentage points compared to 2019. Overall, the travel and tourism market represented ** percent of the global GDP in 2024. That year, the total contribution of travel and tourism to the global GDP amounted to almost ** trillion U.S. dollars. What is the contribution of travel and tourism to employment? In 2024, the total number of travel and tourism jobs worldwide exceeded pre-pandemic levels, with global travel and tourism employment surpassing *** million. This figure, which refers to jobs generated directly and indirectly by the travel and tourism sector, was forecast to grow further in 2025. How many people travel every year? After sinking in 2020 to the lowest point recorded since 1989, the number of international tourist arrivals worldwide caught up with pre-pandemic levels in 2024, reaching almost *** billion. Both before and after the impact of the COVID-19 pandemic, Europe was the global region with the highest number of international tourist arrivals.

Travel services (% of service imports) of Kenya reduced by 1.69% from 2.9 % in 2022 to 2.9 % in 2023. Since the 1.80% upward trend in 2021, travel services (% of service imports) slumped by 12.08% in 2023. Travel covers goods and services acquired from an economy by travelers for their own use during visits of less than one year in that economy for either business or personal purposes. Travel includes local transport (i.e., transport within the economy being visited and provided by a resident of that economy), but excludes international transport (which is included in passenger transport. Travel also excludes goods for resale, which are included in general merchandise.

Travel services (% of service imports) of Togo sank by 45.41% from 9.5 % in 2019 to 5.2 % in 2020. Since the 4.26% upward trend in 2015, travel services (% of service imports) plummeted by 47.93% in 2020. Travel covers goods and services acquired from an economy by travelers for their own use during visits of less than one year in that economy for either business or personal purposes. Travel includes local transport (i.e., transport within the economy being visited and provided by a resident of that economy), but excludes international transport (which is included in passenger transport. Travel also excludes goods for resale, which are included in general merchandise.

In 2024, the market size of the online travel industry worldwide amounted to an estimated *** billion U.S. dollars, showing an annual increase in revenue of *** percent. This figure was forecast to grow steadily in the following years, reaching an estimated *****trillion U.S. dollars by 2030. What are the leading online travel companies worldwide? When looking at the market capitalization of leading online travel companies worldwide, Booking Holdings reported the highest figure in 2025, ahead of Airbnb and Trip.com Group. The firm, which owns brands like Booking.com, Kayak, and Priceline, also topped the ranking of the leading online travel agencies (OTAs) worldwide based on revenue in 2024. Expedia Group, which operates brands like Expedia, Hotels.com, and Vrbo, reported the second-highest revenue that year. How big is the global travel and tourism market? According to Statista Market Insights, the travel and tourism market’s revenue worldwide – including hotels, package holidays, vacation rentals, camping, and cruises – amounted to over *** billion U.S. dollars in 2024. Breaking down global travel and tourism revenue by sales channels highlights the leading role played by the online market, with online transactions generating over ********** of the total sales value.

As of January 2025, ** percent of travelers worldwide believed that sustainable travel was important. This represented an increase over the previous year's figure of ** percent.

A December 2020 study focused on the digital trends in the travel and hospitality industry worldwide. When asked about mobile sales as a proportion of digital sales, roughly *** in ***** respondents believed that mobile sales were quickly increasing as a sales channel for their organizations. About ** percent of the survey sample agreed with this statement and ** percent strongly agreed. Meanwhile, ** percent of the respondents stated that mobile sales were not accelerating quickly in their companies.

The market size of the global tourism sector grew significantly in 2023 over the previous year, totaling around *** trillion U.S. dollars. Despite the sharp annual increase, global tourism revenue remained below pre-pandemic levels. As forecast, the market size of the tourism sector worldwide was estimated at *** trillion U.S. dollars in 2024. What is the economic impact of travel and tourism? In 2023, the total contribution of travel and tourism to global GDP, including the direct, indirect, and induced impact of these markets, was estimated at nearly ** trillion U.S. dollars, almost recovering from the impact of the COVID-19 pandemic. Similarly, the number of travel and tourism jobs worldwide was just around *** percent below pre-pandemic levels in 2023, with these industries generating, directly and indirectly, *** million jobs. What are the most popular travel destinations worldwide? Both before and after the COVID-19 pandemic, France topped the ranking of the most visited countries by inbound tourists worldwide. In 2023, the number of inbound tourist arrivals in France peaked at *** million, the highest figure reported to date. That year, Spain, the United States, and Italy followed on the list. Meanwhile, the United States was the country with the highest international tourism receipts worldwide in 2023, ahead of Spain and the United Kingdom.

In 2024, the total number of jobs generated, directly and indirectly, by the travel and tourism sector worldwide reached almost *** million. This figure represented an increase of *** percent in global travel and tourism employment over 2019. As forecast, the total number of travel and tourism jobs worldwide was expected to reach an estimated *** million in 2025.

Digital nomads generally combine remote work and travel for various reasons and lengths of time. Passionate about traveling, they make the most of new technologies and only need an internet connection to work from anywhere in the world. As of June 2025, the United States was the most visited country by digital nomads, accounting for roughly ** percent of trips by the surveyed digital nomads worldwide. Profile of digital nomads As of June 2025, U.S. digital nomads were the most representative nationality of the global digital nomad community, representing nearly **** of this community of worker travelers. Generally self-employed, female digital nomads worked primarily in the marketing and creative industries, while men were more likely employed as software or web developers. Looking at the income level of digital nomads, a 2025 survey revealed that approximately ** percent of respondents reported earning between 100 thousand and *** thousand U.S. dollars per year. How do digital nomads choose a destination? Unlike business travelers who go to a fixed location, digital nomads are free to choose their destinations as they see fit. However, their choice is generally based on specific criteria. According to a global online survey, the cost of living and a fast, accessible internet connection were the two main factors in choosing a destination among the digital nomad community The study also revealed that the crime rate and environmental safety play a decisive role in the decision-making process of digital nomads when they look for a destination.

An August 2024 global study looked at the preferred activities of travelers who planned to visit darker sky destinations. Overall, ** percent of surveyed travelers intended to visit places offering a star bathing experience, making it the preferred activity at darker sky destinations.