This statistic presents the total number of households in the United States with an Amazon Prime subscription from 2018 to 2022. According to the findings, in 2019 there were a total of 66.4 million households that had a subscription to Amazon Prime. This number is expected to increase upward to 76.6 million households by 2022.

The number of internet users in the United States who are Amazon Prime members is expected to grow in the upcoming years. By 2024, the number of Amazon Prime members in the United States is projected to reach more than *** million users, up from ***** million in 2022. Free shipping drives membership The primary draw for Amazon Prime members remains the free shipping advantage, with nearly ** percent of surveyed shoppers citing this as their main reason for using the service in 2024. The second most popular benefit is access to Amazon Prime Video, attracting about ** percent of users. These perks help explain the steady increase in membership numbers, as consumers find value in both the shopping and entertainment aspects of the service. Prime Day or desillusion day Amazon Prime Day, the company's annual shopping event, has become a significant driver of sales and member engagement. However, the latest edition met the expectations of roughly one-third of U.S. shoppers, with ** percent of them being disappointed with the available offerings.

According to the latest Amazon Prime statistics, about 81% of US internet users aged 18 to 34 have a paid Amazon Prime membership.

In March 2024, ** percent of Amazon online shopping users were also subscribers to the Amazon Prime service in the United States. Since 2018, when the share of U.S. Prime users did not go over ** percent, Amazon has successfully capitalized on the popularity of subscription-based businesses. What drives subscribers Looking at the most appreciated features of retail subscriptions, it seems that Amazon nailed it. In the United States, nearly four in ten consumers signed up for retail subscriptions to have free shipping on their orders. Another ** percent looked at cancellation policies and wanted to be able to unsubscribe at any time. Loyal to (too) many Amazon shoppers do not have to cancel their Prime subscriptions to benefit from other competitors’ services. Instead, they keep multiple retail memberships active - from grocery to beauty retailers. In 2023, half of U.S. Amazon Prime members were Target Circle members, too.

Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.

Overall the US accounts for about 74% of all paying Amazon Prime accounts globally.

The statistic shows the membership of U.S. users in Amazon Prime as of March 2017. As of the Statista survey, ** percent of responding account users stated that they were regular Amazon Prime members.

In the United States, the Amazon Prime subscriber share varied depending on their income level in 2024. Amazon consumers that earned between ****** and ******* U.S. dollars a year were the most likely to have a subscription, with more than ** percent paying for the platform, a survey revealed.

I roundup the latest Amazon Prime statistics which show just how big Amazon Prime has become and will continue to be.

Amazon made $40.2 billion from memberships and subscriptions in 2023.

In 2024, Amazon Prime Day sales reached a massive $14.2 billion in comparison to $12.9 billion in 2023. This was a huge $1.3 billion increase.

The number of households in the United Kingdom with an Amazon Prime Video subscription increased to **** million in the first quarter of 2025. However, the service faces tough competition from the subscription video-on-demand (SVOD) giant Netflix, who reported **** million subscribers in the UK. Who has more movies and TV shows, Netflix or Amazon? Although Netflix is outperforming Amazon Prime Video in terms of household subscriptions, the latter does have a greater number of titles available. Amazon Prime Video had a total of ****** titles available in the UK as of late-2024, whereas Netflix had *****. The majority of Amazon Prime Video titles are movies in the UK. Amazon’s content spend Amazon Prime Video is an SVOD service owned and run by the online retailer Amazon. In 2023, Amazon’s video and music content budget amounted to an estimated **** billion U.S. dollars, an increase of over ** billion U.S. dollars compared with five years earlier.

Amazon Prime’s global subscriber growth rate has accelerated over the last 5 years. Today Amazon currently has 200 million Amazon Prime members around the world.

Among the top Amazon Prime Day categories in the United States, beauty and personal care witnessed the greatest sales growth of ** percent in July 2023 compared to the prior year. The health and household segment followed with a ** percent year-over-year increase in sales. The average for all categories stood at ***** percent.

In 2018, the share of households in the United States using Amazon Prime Video stood at **** percent, and is expected to increase to almost ** percent by 2021. Amazon Prime is a popular option in the U.S. and continues to attract more subscribers each year. Amazon also offers a service called Amazon Household, which allows users to share the service via linked accounts for up to *** adults, **** teenagers, and **** children.

Television remains the dominant device for subscription video-on-demand (SVOD) content in the U.S. and Canada, with over two in three subscribers preferring to watch on their TV screens in the second quarter of 2024. While smartphones, computers, and tablets offer alternative viewing options, they collectively accounted for less than a third of SVOD consumption. Smart TV and second-screen activities enhance the viewing experience The popularity of television as the primary SVOD device correlates with the increasing adoption of smart TVs in American homes. As of 2024, nearly ** percent of U.S. households used a smart TV, up from a penetration rate of ** percent recorded in 2021. In contrast, the use of streaming media players increased by ***** percentage points during the same period. Viewers are increasingly engaging in second-screen activities while watching TV and streaming services. Over half of American connected TV users report messaging while watching content, with shopping and social media browsing following closely as popular multitasking activities. Streaming preferences across age groups and platforms The popularity of TV sets for streaming extends across various services and age groups. A 2023 survey found that ** percent of Netflix users in the U.S. preferred the TV for streaming content on the platform, with similar trends observed for other major providers, like Amazon Prime Video and Hulu. Interestingly, the 18 to 34 age group showed the highest adoption rate for Netflix in early 2024, with ** percent of respondents in this demographic subscribing to the service. Meanwhile, 35 to 54-year-olds were most likely to expand their streaming subscriptions. Around *** in three planned to sign up for two or more additional services within the next year.

According to Cognitive Market Research, the Global Movies and Entertainment Market Size will be USD XX Billion in 2023 and is set to achieve a market size of USD XX Billion by the end of 2031 growing at a CAGR of XX% from 2024 to 2031.

The Movies and Entertainment market will expand significantly by XX% CAGR between 2024 and 2031.
The video streaming product type accounts for the largest market share and is anticipated to a healthy growth over the approaching years.
Application of Movies and Entertainment in the online platform segment is the market’s largest contributor and is anticipated to expand at a CAGR of XX% during the projected period.
In the genre area of movies, action movies hold the largest market share compared to others.
The usage of Movies and Entertainment among young adults as an audience holds the largest market share compared to others.
North-America region dominated the market and accounted for the highest revenue of XX% in 2022 and it is projected that it will grow at a CAGR of XX% in the future.

Factors Affecting the growth of the Movies and Entertainment market

The rise in the number of streaming services is boosting the growth of the movies and entertainment market.

In recent years, the entertainment landscape has undergone a significant transformation with the rise of streaming platforms. During the COVID-19 lockdown, theatres and all entertainment mediums were closed compelling people across the world to stay at home for their entertainment which became the reason for the emergence of new streaming video services. such as Disney+, Universal, and Warner Bros. joining with Netflix and Amazon. Traditional television and film distribution models have been disrupted, making way for a new era of on-demand content consumption. The convenience and accessibility offered by streaming platforms have significantly influenced consumer behaviour. With access to streaming platforms, viewers are no longer bound by fixed schedules and limited choices as it was with traditional broadcast networks.

Consumers are now having the freedom to create their own entertainment experiences because of a wide range of content access at their fingertips. Binge-watching entire seasons of shows has become a cultural phenomenon, enabling viewers to immerse themselves fully in their favourite stories. One of the driving forces behind the success and preference of streaming platforms is their investment in original content. With a desire to outcast themselves and pool subscribers, platforms like Netflix, Amazon Prime Video and Disney+ have been investing resources into producing high-quality original series and films. This shift has given rise to a golden age of content creation offering unique storytelling opportunities and giving a platform to diverse voices. Streaming services have been able to explore controversial topics, and portray complex characters because of fewer restrictions and regulations compared to traditional broadcast networks. For instance, Netflix is now leading in the video streaming service with nearly 260.28 million subscribers which showed a significant increase of 5.3% from 2023 and nearly 13% growth year over year.

Streaming platforms have also played a significant role in breaking up the boundaries in terms of content and challenging societal norms. Also, these platforms have made entertainment more accessible and convenient for people with affordable subscription plans and the availability of content on multiple devices. For instance, in 2021, the United States was the largest filmed entertainment market worldwide, with a revenue of almost 24 billion U.S. dollars. The reason is the video streaming market which is currently dominated by Netflix, with a wide range of original content and a large subscriber base. Also, the Over-the-top (OTT) video revenue was reported to reach 154 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide.

Furthermore, it is clear streaming services have achieved a strong presence in American homes, as nearly 99% of U.S. households hold subscriptions to at least one or more streaming services, with Netflix, Amazon Prime Video, and Apple TV+ topping the charts. (Source: https://www.forbes.com/home-improvement/internet/streaming-stats/)

Also, 54% of US internet users subscribe to four or more over-the-top (OTT) video services, while 20% subscribe to 8 or more serv...

In the fourth quarter of 2021, Netflix accounted for approximately 30 percent of all household subscriptions to video-on-demand services in Latin America. Amazon Prime Video and Disney+ followed, holding 16 and 10 percent of the market, respectively. The number of Netflix paying subscribers in Latin America amounted to almost 40 million in 2021.

Netflix remains the most used video streaming service in the U.S., however, its dominance has been challenged in an overcrowded market. A few years ago, half of its competitors, such as Disney+, Apple TV+, and Peacock, did not exist. A survey from September 2022 found that over ***** in four U.S. households had a Netflix account, closely followed by Amazon Prime Video, with ** percent of respondents stating to subscribe to the service. In comparison, Discovery+ was only used by **** percent of households. Shift to ad-supported content The subscription video-on-demand (SVOD) market has recently been struggling in order to retain customers. Not only Netflix lost a substantial number of subscribers, but also Disney+ and Hulu, especially in the saturated U.S. market. As streaming viewers look to cut costs, they canceled several expensive SVOD services and signed up for cheaper options. From 2019 to 2022, the share of subscriber additions to lower-cost ad-supported subscription services jumped to ** percent. Meanwhile, ad-free subscription tiers were falling out of favor. Subscription cycling With increasing subscription fees and so many SVOD platforms and content to choose from, many consumers have found another way to save money but also keep up with all the new TV shows and movies – subscription cycling. According to a survey from 2023, ** percent of respondents in the U.S. have signed up for a service to watch a specific TV series, up from a share of ** percent in the previous year. Streaming services with a small content catalog, like Apple TV+ and Paramount+, were most likely to be watched for only one program.

In 2019, it was estimated that the number of satellite pay TV households in the United States would decline by 7.1 percent, and cable households would experience negative growth of 2.4 percent. Pay TV providers often struggle to keep hold of their subscribers as streaming services like Netflix, Amazon, Hulu, and countless other platforms take over the TV and video market, though many consumers still prefer traditional pay TV subscriptions.