This timeline shows the customer satisfaction with e-retail over the years, as measured in the American Customer Satisfaction Index (ACSI) score. In 2024, customer satisfaction with electronic retail reached 80 points out of 100. A bustling e-commerce market With one of the largest economies globally, it is no surprise that the United States also is a leading market for e-commerce on the global scale. In 2023, the U.S. Census Bureau reported retail e-commerce sales reaching an estimated 275 million U.S. dollars, nearly doubling since 2019. This high number of sales is made possible by the 273 million e-commerce users in the country – over 80 percent of the population. U.S. online fashion shopping Of the most popular categories to buy online, apparel and accessories is by far the most popular. In 2024, apparel, footwear and accessories made up 20.2 percent of the country’s total retail e-commerce sales. In the same year, the category was forecast to generate a total 145 billion U.S. dollars in overall revenue.

In the fourth quarter 2024, the share of e-commerce in total U.S. retail sales stood at 16.4 percent, up from the previous quarter. From October to December 2024, retail e-commerce sales in the United States hit over 309 billion U.S. dollars, the highest quarterly revenue in history. How e-commerce measures up in total U.S. retail In 2023, the reported total value of retail e-commerce sales in the United States amounted to over one trillion U.S. dollars—impressive, but the figure pales compared to the total annual retail trade value of seven trillion U.S. dollars. E-commerce still accounts for a mere 15.4 percent of total retail sales in the United States. Rising e-commerce segments Online shopping is popular among all age groups, though digital purchases are most common among Millennial internet users. In 2022, around 55 percent of Millennials purchased items via the internet. Mobile commerce is also growing in popularity, as consumers increasingly rely on their smartphones and mobile apps for shopping activities. In the fourth quarter of 2022, m-commerce spending made up 38 percent of the overall online spending in the United States.

In 2023, e-commerce comprised over 15.6 percent of total retail sales in the United States. Forecasts suggest that this proportion will continue to rise steadily in the coming years, reaching approximately 20.6 percent by 2027. Fashion fever The digital revolution has significantly changed how retail is done, impacting a wide range of product categories. Out of all e-commerce product categories, apparel and accessories are the most purchased online in the United States. As of February 2023, roughly 18 percent of all fashion retail sales took place online. Furniture and home furnishing, as well as computer and consumer electronics, ranked second, with over 15 percent of each product category purchased via the internet. The product categories that are least purchased online are office equipment and supplies (1.4 percent) and books, music, and video (5.1 percent). Shopping hotspots Amazon dominates the e-commerce industry in the United States, though other competitors still have significant market share. In December 2023, amazon.com was the most-visited e-commerce and shopping site in the United States. That month, around 45 percent of all visits to e-commerce sites were made to Amazon. Other popular shopping sites include ebay.com, walmart.com, etsy.com, and target.com. The staggering proportion of online retail sales in the country attributed to Amazon is quite remarkable. In 2023, Amazon's website accounted for almost half of all online computer and consumer electronics sales. Similarly, nearly one-third of online fashion purchases in the country were made on Amazon.

The American Customer Satisfaction Index (ACSI) score of the e-commerce website of Amazon.com has fluctuated since 2000. In 2024, the customer satisfaction score of the online retailer was 83 out of 100 ASCI points. Popularity contest Amazon is one of the most popular marketplaces worldwide. In April 2023, the U.S. domain for Amazon ranked the most visited e-commerce and shopping website by share of online visits, with around 13 percent. Ebay came in second with roughly three percent of the visit share, and the Japanese site amazon.co.jp came in third with 2.66 percent. In the same month, global online shoppers visited amazon.com around 2.2 billion times. Why Amazon? Amazon.com is the most used e-commerce website in the world, and in the U.S., the website is far ahead of its competitors. With a significant difference in website visitors of almost 45 percent, ebay.com is second to amazon.com. Furthermore, the retail giant Walmart trails behind with an online visit share of roughly six percent. Amazon is used for various reasons by its customers. For example, the online marketplace is ranked as the leading platform for product research in the U.S., surpassing even search engines in popularity. Low shipping costs, fast deliveries, and affordable product prices are the main reasons for shopping on Amazon.

The number of users in the e-commerce market in the United States was forecast to continuously increase between 2025 and 2029 by in total **** million users (+***** percent). After the ninth consecutive increasing year, the number of users is estimated to reach ***** million users and therefore a new peak in 2029. Notably, the number of users of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and revenue.The Statista Market Insights cover a broad range of additional markets.

Internet sales have played an increasingly significant role in retailing. In 2024, e-commerce accounted for over ** percent of retail sales worldwide. Forecasts indicate that by 2029, the online segment will make up close to over ** percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over ************** U.S. dollars, a figure expected to exceed **** trillion U.S. dollars by 2028. Digital development in Latin America boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the region. So much so that Brazil and Argentina appear to lead the world's fastest-growing online retail markets. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditioe-comernal fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The average order value of online shopping via smartphones and tablets still lags traditional e-commerce via desktop computers. However, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2021, Malaysia was the top digital market based on the percentage of the population that had purchased something by phone, with nearly ** percent having made a weekly mobile purchase. South Korea, Taiwan, and the Philippines completed the top of the ranking.

How many Belgians were using e-commerce in 2024? That year, approximately 66 percent of the Belgian population reportedly bought something online within the three months preceding the survey, an increase of 2 percentage points compared to the previous year. Along with penetration, the share of e-commerce in total retail sales also increased considerably during this period. Between 2012 and 2021, e-commerce saw its participation in retail sales in Belgium double. E-commerce in Belgium: a regional perspective Looking at the country's regional split, predominantly Dutch-speaking Flanders has the highest e-commerce penetration, at 69 percent, as opposed to 58 percent in French-speaking Wallonia. A digital divide also exists across the two regions regarding the share of enterprises receiving online orders: close to 29 percent of Flemish companies received online orders in 2023 versus 20 percent for those based in Wallonia. Domestic versus international sellers While most e-shoppers make online purchases from domestic sellers, cross-border online shopping remains a significant driver of e-commerce activities in Belgium. The Dutch marketplace bol.com was the leading online store in the European country, with net e-commerce sales hitting the 768 million U.S. dollars mark in 2022. Dutch e-commerce site Coolblue and German fashion retailer Zalando followed, generating revenues of 561 million and 368 million U.S. dollars, respectively.

In 2022, e-commerce sales in Colombia generated more than ** trillion Colombian pesos (nearly **** billion U.S. dollars, based on conversion rates for December 31, 2022). That is an increase of about ** percent compared to the ** trillion pesos recorded in 2021, considering both the purchases made and paid for online. The product of a perfect storm Colombia's fast-growing internet penetration over the past few years has been a key element in the evolution of the country's e-commerce market, but certainly not the only one. Both the diversification of devices enabling online shopping and an increase in the banked population have made e-commerce an accessible and attractive option for many buyers in the South American country. Ultimately, Colombia's consolidation of e-commerce in recent years has positioned it as the fourth largest revenue generating Latin American economy in this activity. Mercado Libre: leading the pack An increasing number of brands and retailers compete to attract visitors to their e-commerce sites. However, Argentina-based marketplace Mercado Libre is hands-down the most popular online shopping and selling site in Colombia, receiving more than *** million visits per month in 2021. This figure is almost ***** times higher than that recorded by second-place Amazon. In addition to leading the way on the web, Mercado Libre also stands out as the most used mobile shopping app among Colombians, ahead of the application of local retailer Éxito and the apps of Chile's Linio and Falabella.

How high is the brand awareness of IKEA in the United States?When it comes to furniture online shop users, brand awareness of IKEA is at 86 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is IKEA in the United States?In total, 40 percent of U.S. furniture online shop users say they like IKEA. What is the usage share of IKEA in the United States?All in all, 24 percent of furniture online shop users in the United States use IKEA. How loyal are the customers of IKEA?Around 19 percent of furniture online shop users in the United States say they are likely to use IKEA again. What's the buzz around IKEA in the United States?In April 2024, about 29 percent of U.S. furniture online shop users had heard about IKEA in the media, on social media, or in advertising over the past three months. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

How high is the brand awareness of Naked Wines in the United States?When it comes to beverage online shop users, brand awareness of Naked Wines is at 55 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Naked Wines in the United States?In total, 27 percent of U.S. beverage online shop users say they like Naked Wines. However, in actuality, among the 55 percent of U.S. respondents who know Naked Wines, 49 percent of people like the brand.What is the usage share of Naked Wines in the United States?All in all, 25 percent of beverage online shop users in the United States use Naked Wines. That means, of the 55 percent who know the brand, 45 percent use them.How loyal are the customers of Naked Wines?Around 18 percent of beverage online shop users in the United States say they are likely to use Naked Wines again. Set in relation to the 25 percent usage share of the brand, this means that 72 percent of their customers show loyalty to the brand.What's the buzz around Naked Wines in the United States?In April 2024, about 19 percent of U.S. beverage online shop users had heard about Naked Wines in the media, on social media, or in advertising over the past three months. Of the 55 percent who know the brand, that's 35 percent, meaning at the time of the survey there's some buzz around Naked Wines in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

How high is the brand awareness of Google Play Store in the United States?When it comes to video-on-demand users, brand awareness of Google Play Store is at 88 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Google Play Store in the United States?In total, 26 percent of U.S. video-on-demand users say they like Google Play Store. However, in actuality, among the 88 percent of U.S. respondents who know Google Play Store, 30 percent of people like the brand.What is the usage share of Google Play Store in the United States?All in all, 23 percent of video-on-demand users in the United States use Google Play Store. That means, of the 88 percent who know the brand, 26 percent use them.How loyal are the users of Google Play Store?Around 18 percent of video-on-demand users in the United States say they are likely to use Google Play Store again. Set in relation to the 23 percent usage share of the brand, this means that 78 percent of their users show loyalty to the brand.What's the buzz around Google Play Store in the United States?In February 2024, about 15 percent of U.S. video-on-demand users had heard about Google Play Store in the media, on social media, or in advertising over the past four weeks. Of the 88 percent who know the brand, that's 17 percent, meaning at the time of the survey there's little buzz around Google Play Store in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

In 2024, Gen Z and Baby Boomers in the United States provided insight into whether it is important to see models who look like them in ads when buying beauty products. Baby Boomers were less likely than Gen Z to find this important when purchasing beauty products, with 37 percent stating it was not important at all, while only 19 percent of Gen Z respondents said that the representation did not matter at all. Purchase influences The impact of social media on beauty product purchases is significant, particularly among younger consumers. In 2023, 46 percent of U.S. consumers reported spending more on beauty products due to social media influence, with this trend more pronounced among millennials and Gen Z. Content creators play a crucial role, with 83 percent of female Gen Z consumers in the U.S. making online beauty purchases based on influencer recommendations, compared to 60 percent of the general population. Gen Z's beauty shopping habits Gen Z consumers are heavily invested in the beauty market, with 27 percent spending between 51 and 100 U.S. dollars monthly on online beauty products in 2023. Their purchasing decisions are largely influenced by user-generated content, with almost all Gen Z respondents reading ratings and reviews before buying. If TikTok in the U.S. were to be banned, Gen Z respondents indicated they would turn to Instagram for beauty product discovery. This demonstrates the importance of visual platforms in shaping beauty trends and purchases among younger consumers.

TikTok has 136 million monthly active users in the US alone.

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US Wall Decor Market Size 2025-2029

US wall decor market size is forecast to increase by USD 12.62 billion at a CAGR of 8.8% between 2024 and 2029.

US Wall Decor Market is experiencing significant growth, driven by the improving standard of living and the increasing trend towards interior design. Consumers are investing more in premium wall decor products to enhance their living spaces and home decor leading to increased demand. However, this market growth is not without challenges. Regulatory hurdles impact adoption, particularly with regards to safety standards and environmental certifications. Additionally, supply chain inconsistencies temper growth potential, as suppliers struggle to meet demand for certain products.
Rising competition intensifies price wars, putting pressure on companies to reduce profit margins. To capitalize on market opportunities and navigate challenges effectively, companies must focus on innovation, differentiation, and supply chain optimization. By addressing regulatory requirements and ensuring consistent product quality, they can build trust with consumers and secure a competitive edge.

What will be the size of the US Wall Decor Market during the forecast period?

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In the dynamic home furniture market, the customer engagement is a key focus for businesses. Decorative lighting, including accent lighting, plays a significant role in enhancing the overall customer experience.DIY projects using recycled materials, such as fabric wall art and metal wall art, align with current style trends and appeal to art enthusiasts. Visual merchandising, art investment, and corporate branding also benefit from high-quality imagery, including art reproduction, product photography, and lifestyle photography. company partnerships for limited edition prints and wall panels add value to furniture stores.
Influencer marketing and art licensing contribute to effective retail branding, while data analytics , online furniture and social media marketing help optimize space and enhance customer insights. Corporate branding and home staging benefit from visual storytelling and content marketing strategies. Lighting fixtures, with their functional and aesthetic value, further enhance the overall decorative accents in the home decor market.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Wall art
  Picture frames
  Wall clock
  Others


Application

  Residential
  Commercial


Distribution Channel

  Offline
  Online


Category

  Luxury Sofas
  Vintage Furniture
  Multi-functional Furniture


Art Type

  Artistic Paintings
  Wall Sculptures
  Decorative Mirrors


Material Type

  Wood
  Metal
  Glass
  Fabric
  Paper


Geography

  North America

    US

By Product Insights

The wall art segment is estimated to witness significant growth during the forecast period.

US wall decor market is witnessing significant growth, with wall art being the largest contributing segment. This segment's expansion is driven by the creativity and high price point involved in manufacturing, making it an attractive investment for artists and consumers alike. The US, with its affluent population, presents a lucrative market for wall art. Additionally, the rise of digital technology, including smartphones, tablets, and PDAs, has facilitated online shopping, further fueling market growth. Wall art encompasses various forms, such as canvas art, digital art, mixed media, and custom designs. Sustainable materials, large format printing, and 3D printing are also gaining popularity in the market.

Interior designers, art galleries, design studios, and online marketplaces are significant players in the value chain. Aesthetic preferences, color palettes, and design trends influence the market dynamics. Wall decals, upcycled art, and recycled materials are also emerging trends in the sector. Wall murals, art preservation, and art curation are other areas of growth. Home improvement stores and furniture stores are key distribution channels. Overall, the wall decor market in the US is witnessing a surge in demand from art enthusiasts and consumers seeking to enhance their living spaces with unique and innovative wall art solutions.

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The Wall art segment was valued at USD 7.55 billion in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the US Wall Decor Market market drivers leading to the ris

In 2024, retail e-commerce sales in the United States reached an estimated **** billion U.S. dollars, roughly double the sales value reached in 2019. E-commerce's growth trajectory Driven by the escalating integration of technology into daily life, e-commerce has witnessed a remarkable surge in popularity. Projections indicate a significant uptick in e-commerce users in the United States, rising from *** million in 2025 to over *** million by 2029. As of 2023, apparel and accessories ranked as the most sought-after e-commerce product category, comprising over ** percent of all retail sales in the U.S. This trend persists despite inflationary pressures, positioning this category among the e-commerce segments experiencing the most significant year-on-year price changes. M-commerce users demographic While the demand for the convenience of purchasing from the palm of one's hand is also rapidly increasing, various demographic factors influence mobile commerce usage. There's a higher proportion of male online shoppers than females, with a split of ** percent versus ** percent. Age is another determinant. Younger consumers exhibit a greater inclination towards m-commerce, with ** percent of mobile shoppers falling within the ** to ** age bracket. Furthermore, income levels also shape mobile shopping habits, with individuals earning less than ****** U.S. dollars annually showing the highest propensity for mobile-based purchases.

In 2024, the United States was home to an estimated ***** million social buyers. By 2028, this figure is forecast to grow to ***** million U.S. Americans expected to make purchases through social networks. Social channels are the new shopping hubs Social networks, known for producing the 'feel-good hormone' oxytocin and having a broad reach across the population, are redefining online shopping. In the United States, this channel is projected to account for an increasing share of online retail sales in the coming years. As of 2022, approximately ** percent of U.S. online users who made purchases on a social media platform did so on Facebook, while ** percent used Instagram. China remains the social commerce powerhouse Responsible for almost half of the world's online retail sales, China leads the way in e-commerce. As such, innovation has been the order of the day, bringing Chinese companies to strongly embrace new trends such as social commerce. According to estimates, China's social commerce gross merchandise value was set to reach *** trillion yuan (approximately *** billion U.S. dollars) in 2021. That year, sales through social media made up about **** percent of the total online sales value in the Asian country, a figure that is expected to keep growing steadily over the next few years.

In 2024, approximately ***** million U.S. users will have made at least one purchase via web browser or mobile app on their mobile device, up from ***** million mobile U.S. buyers in 2020. Since the beginning of the decade, mobile buyers account for at least ** percent of the U.S. population.

The graph shows the cumulative number of online shoppers in China from 2013 to 2024. As of 2024, about *** million people in China had purchased goods online.E-commerce in ChinaThe past decade has seen rapid growth in the demand for online shopping opportunities in China. The number of online shoppers in China has been increasing exponentially from below ** million in 2006 to over *** million users a decade later, enabling this enormous spurt of China’s e-commerce sector. By 2022, digital buyer penetration rate in China has edged close to ** percent. China has been the world’s second-largest e-tailing market after the U.S. in recent years. As of 2023, the gross merchandise volume of online shopping in China had amounted to around ***** trillion yuan. By 2025, the volume of B2C e-commerce sales in China was expected to surpass *** trillion U.S. dollars. The largest B2C e-commerce retailer in China with regard to gross merchandise volume (GMV) had been Tmall. The B2C online retail platform operated by Alibaba Group had generated a transaction volume of about *** trillion yuan in 2020. The GMV of the leading C2C online retail platform taobao.com, also operated by Alibaba group, had reached almost *** trillion yuan that year.

This timeline shows the customer satisfaction with e-retail over the years, as measured in the American Customer Satisfaction Index (ACSI) score. In 2025, customer satisfaction with electronic retail reached ** points out of 100. A bustling e-commerce market With one of the largest economies globally, it is no surprise that the United States also is a leading market for e-commerce on the global scale. In 20234, the U.S. Census Bureau reported retail e-commerce sales reaching an estimated ************* U.S. dollars, nearly doubling since 2019. This high number of sales is made possible by the *** million e-commerce users in the country – over ** percent of the population. U.S. online fashion shopping Of the most popular categories to buy online, apparel and accessories is by far the most popular. In 2024, apparel, footwear and accessories made up **** percent of the country’s total retail e-commerce sales. In the same year, the category was forecast to generate a total *** billion U.S. dollars in overall revenue.

Purchasing products or services online is common and frequent among Israeli internet users. According to a survey conducted in the third quarter of 2024, almost ** percent of the respondents purchased a product or service online on a weekly basis. Additionally, over ** percent of the surveyed population reported that they used online price comparison services, while some ** percent engaged in online grocery shopping weekly. Estimates showed that the e-commerce market revenue in Israel will reach about *** billion U.S. dollars in 2025. E-commerce purchase drivers Among Israeli shoppers in 2024, free deliveries were a clear driver of purchasing decisions. Another finding from this survey was that about ** percent of online consumers found coupons and discounts as an encouraging factor in purchase making. Other incentives for online shopping were easy returns, and positive reviews. Online food delivery thriving Israel’s online food delivery services have expanded rapidly in recent years. Delivery platforms active in the country included Wolt and Ten bis. According to 2022 estimates, the number of people that ordered food online that year reached over *** million. This reflected an increase of almost ** percent in two years. It was estimated that the total annual value of online food orders surpassed *** million U.S. dollars in 2022.