In four surveys carried out between during 2024, approximately **** percent of people in the U.S. aged between 18 and 19 said they were following a vegan diet. The share of vegans among respondents aged between 40 and 49 was at ***** percent. Veganism in the U.S. Consumers who follow a vegan diet do not eat or drink any products derived either wholly or partly from animals. Besides moral concerns about animal welfare, there are many other reasons for only consuming vegan products. The second most common reason for becoming vegan or pursuing a non-meat diet is to have a healthier diet. Meat-substitute products in the United States The main reasons for eating meat-substitutes are that consumers consider them healthier than meat products, or think that they benefit the environment. Nearly ** percent of surveyed consumers in the U.S. are consuming meat-substitute products once a month or more often. About ** percent of Americans have increased their consumption of protein by eating more meat substitutes.

During four surveys carried out between January four and December 12, 2024, approximately eight percent of people in the United States aged between 20 and 29 said they were following a vegetarian diet. The share of vegetarians among respondents aged between 50 and 59 was much lower at two percent. Vegetarianism in the U.S. The main two reasons for following a meat-free diet in the U.S. are to be healthier or due to concerns about animal welfare. Overall, approximately six percent of U.S. consumers follow a vegetarian diet. Only India has a share of vegetarians that is considerably higher. According to a survey, the South Asian country has by far the highest share of vegetarians worldwide, with over a third of the population following a vegetarian diet. Meat consumption in the U.S. While many people follow meat-free diets in the U.S., meat remains to be an essential part of the majority of consumers’ diets. In 2023, per capita meat consumption in the U.S. amounted to approximately 225.5 pounds. Broiler chicken was the most consumed meat, followed by beef and pork. Consumption is forecast to slightly grow within the next ten years. The leading U.S. meat and poultry processing companies, based on sales, are Tyson Foods Inc. and JBS USA Holdings Inc. owner of Cargill Meat Solutions.

Vegan Statistics: As they say, what we eat today decides our personality and future. If we are consuming healthy food, then our life expectancy increases. In the era of the pandemic, it is necessary to follow some kind of diet to keep the body healthy and increase immunity. Around the world, there are various types of vegans. Looking at the current number of vegans, it is expected that The Vegan Food market will increase at CAGR 6.4% by reaching $36.3 billion by 2030. Check out these interesting Vegan Statistics gathered with current insights from around the globe. Editor’s Choice In 2022, around 629,000 people have signed up for Veganuary from around the world. Out of which, 21% of the people participated for personal health reasons. By 2025, it is expected that the global Vegan market is expected to reach more than $22 billion. The year 2022 recorded 3x more growth in plant-based food sales compared to other years. Furthermore, in 2022, around 2 million Americans were completely following a vegan-based lifestyle. As of 2022, Asia Pacific was the largest market for Vegan foods and other products which was followed by Western Europe. Vegan Statistics show that 67% of Vegan diet followers are females while only 33% are males. 3% of the people started following the diet because they were influenced by some film. Studies show that African Americans are 48% more likely to shift to a Vegan lifestyle, whereas it is 46% for Asian Americans. Around the world, 40% of Vegan products were cheaper than regular products in the market. A household with a Vegan lifestyle spends 8% less on groceries compared to non-vegan households. Vegan Statistics state that, if the world decided to go Vegan then global farmland will be reduced by 75%. Vegan items are costlier at supermarkets compared to non-vegan items. The ingredients decide the cost of the total vegan food. Consumable vegan food requires around 300 gallons of water every day for production. According to Vegan Statistics, India ranks top for having the highest number of vegans as of 2022 resulting in 13%. The global dairy alternatives market is expected to grow at a CAGR of 16.7% by 2025. In the United States of America, around 1 million people have become vegan. Eating plant-based food lowers the gender-specific cancer rate by 34% in women. As of June 2022, Vegan Statistics state that in all generations, the number of vegetarians is more than vegans. If everyone converts to vegan, the greenhouse gases would be reduced by 70%, which would save $608 billion in economic value by 2050.

More and more consumers are adopting vegetarian and vegan diets in the United States. Where only 2.5 percent of Americans over the age of 50 consider themselves vegetarian, 7.5 percent of Millennials and Gen Z have given up meat. The same goes for veganism, where the younger generations have taken on the diet at nearly double the rate of older Americans.

Plant-based diets

A vegetarian diet is one which excludes the consumption of meat and in some cases animal-derived foods such as eggs and milk. A vegan diet is characterized by abstaining from the consumption of all animal products, which can extend to products like honey as well. People who adopt these diets do so for either ethical, dietary, environmental concerns, or a combination of all three. While there are health benefits attributed to these diets, primarily a lower incidence of heart disease, they must be carefully constructed in order to receive the nutrients that are normally ingested from animal products. A recent survey of Millennial American consumers showed that the purported health benefits of a meat-free diet was the main reason for adopting a vegetarian or vegan diet.

Plant-based food sales

Sales of plant-based foods experienced rapid growth in 2018. Compared to the previous year, plant-based meals sales grew by 28 percent and meat alternatives by 24 percent. The sales values of these categories were worth 210 million and 670 million dollars respectively. Milk alternatives are still the highest selling segment of plant-based foods, valued at 1.6 billion dollars in 2018.

This statistic shows the results of a 2018 survey among adult Americans on whether they are vegetarian or vegan. During the survey, 5 percent of respondents in the United States said they considered themselves vegetarian, while 3 percent said they were vegan.

In 2024, around four percent of responding German consumers between 18 and 64 years of age followed a vegan diet. In Brazil, China, Mexico, and the U.S., between two and four percent of respondents ate vegan diets. The noteworthy standout is India, where about a tenth of respondents said they typically follow a vegan diet. The survey was carried out in four quarterly waves among online users. Veganism in the European Union The share of adults following a vegan diet in the European Union (EU) varies considerably among the different generations. According to a recent survey, Gen Z had the highest share of vegans in the EU, with approximately four percent. In comparison, among Generation X and the Baby Boomers, the share of vegans was only one percent. In general, the share of vegans in the EU tends to be higher among younger generations. The number of vegans in the EU is forecast to grow from about 6.6 million in 2023 to almost 8.3 million by 2033. Veganism in Germany Germany has a particularly high share of young adults who are vegan or vegetarian, as compared to other European countries. Approximately six and eleven percent of young adults in Germany classify themselves as vegan or vegetarian, respectively. Moreover, being vegan in Germany has become considerably easier over the years. The number of vegan restaurants in Germany has almost quadrupled throughout the last decade, adjusting to the growing demand for alternatives to animal products. While there were only 113 purely vegan restaurants in 2014, a total of 393 vegan restaurants were counted in 2024. The growing demand for animal alternatives can also be observed in the production volume of vegetarian and vegan meat substitutes in Germany. The volume of vegetarian and vegan meat substitutes produced has grown from approximately 60,000 tons in 2019 to about 121,600 tons in 2023.

Animal welfare topped the list of motivations for vegetarians and vegans of why they follow their diet in the United States. The survey, from early 2024, found that roughly 43 percent of respondents named this as a one of the reasons they currently follow their diet.

In 2025, about **** percent of responding 20 to 29-year-olds in the United Kingdom stated that they followed a vegan diet. Respondents under fifty were **** likely to be vegans than those over. With small shares of the population, it is often difficult to track the number of actual vegans, as an error of only one percent in a survey can significantly change the size of the expected vegan population. Veganism worldwide Global interest in veganism has increased during the last decades. In January 2022, Just under 630 thousand people participated in Veganuary, a global campaign to get people to only eat vegan food during January, led by a British non-profit organization. By comparison, the figure was ***** in 2016. According to a survey, India has the largest share of vegans worldwide, as about ** percent of the population follows a vegan diet. India is followed by China and the United States (U.S.), where the share of vegans is approximately * and * percent, respectively. Veganism in the UK Wales, Scotland, and London are the regions where more consumers than in the rest of the country want to participate in Veganuary. In Wales, the share of survey respondents that said it wanted to try to follow a vegan diet was ***** percent. In the other two regions it was *** percent. The south of England showed the least interest overall. The interest in Veganuary is especially high among the youngest consumers, as ** percent of 18 to 24-year-olds have decided to take part in the challenge and live a vegan lifestyle for the entire month. The share of vegans in the United Kingdom (UK) varies among regions. The largest share of vegans in the UK can be found in London, at **** percent. The share of vegans in Scotland is approximately * percent. As with interest in Veganuary, the South brings up the rear.

In 2022, significantly more members of the Gen Z generation were vegan or vegetarian than in 2017. In 2017, only about three percent of Gen Z was following a vegan diet. In 2022 that grew to 21 percent.

In 2022, the average price difference per pound between beef and plant-based alternatives in the food service segment in the United States amounted to **** U.S. dollars. Plant-based beef alternatives costed more and were priced at around *** U.S. dollars per pound, compared to the cost of beef which was around **** U.S. dollars per pound. This disparity showed across the board, with plant-based alternatives costing more than animal-based meat in all categories.
How many people follow a vegetarian or vegan diet in the United States? The dietary preferences of consumers in the United States varied across age groups. It was recorded that approximately ***** percent of individuals aged between 18 and 19 followed a vegan diet. Similarly, ***** percent of respondents within the same age group reported following a vegetarian diet. However, as the age of respondents increased to above 40 years old, the prevalence of vegan and vegetarian diets declined. How big is the plant-based meat industry in the United States? In 2022, the sales of plant-based meat alternatives in the U.S. were predominantly based in the retail segment, followed by sales in the food service segment channels. The majority of meat alternative sales in the food service sector in the U.S. were made through restaurants, making up nearly ** percent of the total. This was followed by educational facilities, which also accounted for a notable portion of meat substitute sales.

In 2021, according to a survey conducted in the U.S., approximately ** percent of flexitarians stated that they think that vegetarianism is more ethical than veganism, while ** percent stated that veganism is more ethical.

In 2022, the investment in plant-based companies amounted to nearly 2.1 billion U.S. dollars. By comparison, the annual investment in plant-based companies amounted to approximately 23 million U.S. dollars in 2010.

This statistic presents the share of vegans in selected Latin American countries as of **********. Vegans are defined as people who follow a diet with no consumption of animal products. On a survey, * percent of respondents from Mexico claimed to be vegans, while the regional average stood at * percent.

This statistic shows the share of consumers who consider themselves to be vegan or vegetarian in the United States as of July 2018, by income. During the survey, **** percent of respondents who reported having less than ****** dollars annual income said they considered themselves vegan.

According to Cognitive Market Research, the global Fava Bean Protein market size will be USD 62.9 million in 2024. It will expand at a compound annual growth rate (CAGR) of 4.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 25.1 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 18.8 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 14.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 3.15 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 1.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.
The Isolates category is the fastest growing segment of the Fava Bean Protein industry

Market Dynamics of Fava Bean Protein Market

Key Drivers for Fava Bean Protein Market

Increasing Vegetarian and Vegan Population to Boost Market Growth

Growing awareness of the health benefits of plant-based diets and ethical concerns about animal agriculture have significantly increased the global vegetarian and vegan population. According to the "Vegetarianism in America" study by Vegetarian Times, 3.2 percent of U.S. adults—equivalent to 7.3 million people—adhere to a vegetarian diet. Among them, approximately 0.5 percent, or 1 million individuals, follow a vegan diet, avoiding all animal products. Additionally, 10 percent of U.S. adults, or 22.8 million people, are embracing plant-based eating. As a plant-based protein source, fava bean protein is gaining popularity as an alternative to traditional animal-based proteins like meat, dairy, and eggs.

Growing Popularity of Functional Foods and Beverages to Drive Market Growth

Fava bean protein is increasingly incorporated into functional foods and beverages, including protein bars, shakes, and snacks. These products are enhanced with extra nutrients to meet the growing demand for healthy, high-protein, and clean-label options. In Japan, the market for functional packaged foods (FF) grew from US$11.5 billion in 2016 to US$11.7 billion in 2021. Within this segment, FF dairy products were the largest category, with a market value of US$6.9 billion, accounting for nearly 50.6% of the total market. FF confectionery followed as the second-largest segment, with a retail value of US$2.2 billion. Notably, FF yogurt alone represented 89.0% of the FF dairy segment, reaching US$5.9 billion. This growth in functional foods and beverages presents a significant opportunity for fava bean protein. As the demand for nutrient-rich, high-protein, and clean-label products continues to rise, fava bean protein can cater to these trends by being used in a variety of functional food applications. Its increasing incorporation into protein bars, shakes, and snacks aligns with consumer preferences for plant-based protein sources.

Restraint Factor for the Fava Bean Protein Market

Flavor and Texture Challenges, will Limit Market Growth

Fava bean protein naturally has a bitter and earthy taste that can be challenging to mask in food and beverage products. This flavor profile can impact the overall taste of plant-based foods and restrict its use in certain applications, such as dairy alternatives or protein supplements, where a neutral or pleasant flavor is preferred. Additionally, fava bean protein can have a grainy or chalky texture in some formulations, making it less suitable for products that require a smooth, creamy consistency, like plant-based milk, yogurts, or protein shakes. Furthermore, a small percentage of the population has a genetic condition called glucose-6-phosphate dehydrogenase (G6PD) deficiency, which can cause favism when consuming fava beans. Although the affected population is relatively small, the health risks associated with favism pose concerns for food manufacturers, limiting the use of fava bean protein in certain markets.

Impact of Covid-19 on the Fava Bean Protein Market

The pandemic highl...

In 2022, Latin America had the highest growth rate for plant-based meat substitutes among all regions worldwide. Latin America's growth rate was approximately 36 percent. This was more than three times as much as the growth rate of Europe, which was the second-fastest growing region, with approximately nine percent growth.

In 2024, the number of vegans was estimated to be *** million. Based on survey results, another *** million intend to follow the diet in the future. A combined **** million more are going meatless and either follow a vegetarian, vegan, or pescetarian diet. How many vegans are there really? Due to the small share of vegans in a population, it is often difficult to get a reliable estimate of how many vegans can be found in any given population. Often the margin of error in a survey is larger than the share of vegans found. In the United States, for example, depending on the survey, you can find survey results ranging from *** to **** percent of the population. Across Europe, the overwhelming majority of countries have ***** percent or less of their population following a vegan diet. Healthy eating & Veganism In the United Kingdom, consumers cite health reasons among the top factors that might encourage them to adapt a vegan or vegetarian diet. Almost a quarter of women named health reasons, while ** percent of their male counterparts had a similar standpoint. For men, this made it the leading reason, while women named animal welfare as high as health. Consumers in the United States who have already adopted a vegan or vegetarian diet also frequently named the desire to eat healthier as one of the reasons they adopted their current diet. Two in five vegans and vegetarians in the U.S. named healthier eating, only animal welfare ranked slightly higher.

Proportion of the 2020 US human population who could be fed with food energy savings associated with vegan diets.

New York was the city in the United States with the highest percentage of vegan-friendly restaurants as of April 2021, with approximately 14.5 percent of all restaurants based in the city offering vegan cuisine. Second in the ranking was Washington DC, with 14 percent of restaurants being vegan-friendly.

The chart presents data on whether consumers believe full service restaurants should provide more vegetarian or vegan options in the United States as of March 2019. According to the survey, ** percent of respondents strongly agreed that sit-down restaurants should provide more vegetarian or vegan options to customers. Comparatively, ** percent stated that they strongly disagreed with this.