In 2024, around **** percent of responding German consumers between 18 and 64 years of age followed a vegan diet. In Brazil, China, Mexico, and the U.S., between two and **** percent of respondents ate vegan diets. The noteworthy standout is India, where about ******* of respondents said they typically follow a vegan diet. The survey was carried out in four quarterly waves among online users. Veganism in the European Union The share of adults following a vegan diet in the European Union (EU) varies considerably among the different generations. According to a recent survey, Gen Z had the highest share of vegans in the EU, with approximately **** percent. In comparison, among Generation X and the Baby Boomers, the share of vegans was only *** percent. In general, the share of vegans in the EU tends to be higher among younger generations. The number of vegans in the EU is forecast to grow from about *** million in 2023 to almost *** million by 2033. Veganism in Germany Germany has a particularly high share of young adults who are vegan or vegetarian, as compared to other European countries. Approximately *** and ****** percent of young adults in Germany classify themselves as vegan or vegetarian, respectively. Moreover, being vegan in Germany has become considerably easier over the years. The number of vegan restaurants in Germany has almost ********** throughout the last decade, adjusting to the growing demand for alternatives to animal products. While there were only *** purely vegan restaurants in 2014, a total of *** vegan restaurants were counted in 2024. The growing demand for animal alternatives can also be observed in the production volume of vegetarian and vegan meat substitutes in Germany. The volume of vegetarian and vegan meat substitutes produced has grown from approximately ****** tons in 2019 to about ******* tons in 2023.
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Vegan Statistics: As they say, what we eat today decides our personality and future. If we are consuming healthy food, then our life expectancy increases. In the era of the pandemic, it is necessary to follow some kind of diet to keep the body healthy and increase immunity. Around the world, there are various types of vegans. Looking at the current number of vegans, it is expected that The Vegan Food market will increase at CAGR 6.4% by reaching $36.3 billion by 2030. Check out these interesting Vegan Statistics gathered with current insights from around the globe. Editor’s Choice In 2022, around 629,000 people have signed up for Veganuary from around the world. Out of which, 21% of the people participated for personal health reasons. By 2025, it is expected that the global Vegan market is expected to reach more than $22 billion. The year 2022 recorded 3x more growth in plant-based food sales compared to other years. Furthermore, in 2022, around 2 million Americans were completely following a vegan-based lifestyle. As of 2022, Asia Pacific was the largest market for Vegan foods and other products which was followed by Western Europe. Vegan Statistics show that 67% of Vegan diet followers are females while only 33% are males. 3% of the people started following the diet because they were influenced by some film. Studies show that African Americans are 48% more likely to shift to a Vegan lifestyle, whereas it is 46% for Asian Americans. Around the world, 40% of Vegan products were cheaper than regular products in the market. A household with a Vegan lifestyle spends 8% less on groceries compared to non-vegan households. Vegan Statistics state that, if the world decided to go Vegan then global farmland will be reduced by 75%. Vegan items are costlier at supermarkets compared to non-vegan items. The ingredients decide the cost of the total vegan food. Consumable vegan food requires around 300 gallons of water every day for production. According to Vegan Statistics, India ranks top for having the highest number of vegans as of 2022 resulting in 13%. The global dairy alternatives market is expected to grow at a CAGR of 16.7% by 2025. In the United States of America, around 1 million people have become vegan. Eating plant-based food lowers the gender-specific cancer rate by 34% in women. As of June 2022, Vegan Statistics state that in all generations, the number of vegetarians is more than vegans. If everyone converts to vegan, the greenhouse gases would be reduced by 70%, which would save $608 billion in economic value by 2050.
According to a survey conducted among people who took part in Veganuary worldwide in 2023, approximately 25 percent of respondents intended to continue eating a vegan diet after Veganuary, compared to around seven percent who did not intend to do so. The share of those who did not maintain a Vegan diet during the month rose from 2021 to 2023 by 25 percent.
In 2022, Latin America had the highest growth rate for plant-based meat substitutes among all regions worldwide. Latin America's growth rate was approximately 36 percent. This was more than three times as much as the growth rate of Europe, which was the second-fastest growing region, with approximately nine percent growth.
In 2022, the investment in plant-based companies amounted to nearly 2.1 billion U.S. dollars. By comparison, the annual investment in plant-based companies amounted to approximately 23 million U.S. dollars in 2010.
According to a survey conducted among people who took part in Veganuary worldwide in 2023, nearly half of the respondents intended to reduce their consumption of animal products by at least three quarters or more after Veganuary. Only one percent of respondents stated that they would not do so at all.
In 2025, about **** percent of responding 20 to 29-year-olds in the United Kingdom stated that they followed a vegan diet. Respondents under fifty were **** likely to be vegans than those over. With small shares of the population, it is often difficult to track the number of actual vegans, as an error of only one percent in a survey can significantly change the size of the expected vegan population. Veganism worldwide Global interest in veganism has increased during the last decades. In January 2022, Just under 630 thousand people participated in Veganuary, a global campaign to get people to only eat vegan food during January, led by a British non-profit organization. By comparison, the figure was ***** in 2016. According to a survey, India has the largest share of vegans worldwide, as about ** percent of the population follows a vegan diet. India is followed by China and the United States (U.S.), where the share of vegans is approximately * and * percent, respectively. Veganism in the UK Wales, Scotland, and London are the regions where more consumers than in the rest of the country want to participate in Veganuary. In Wales, the share of survey respondents that said it wanted to try to follow a vegan diet was ***** percent. In the other two regions it was *** percent. The south of England showed the least interest overall. The interest in Veganuary is especially high among the youngest consumers, as ** percent of 18 to 24-year-olds have decided to take part in the challenge and live a vegan lifestyle for the entire month. The share of vegans in the United Kingdom (UK) varies among regions. The largest share of vegans in the UK can be found in London, at **** percent. The share of vegans in Scotland is approximately * percent. As with interest in Veganuary, the South brings up the rear.
In 2023, the region of Europe accounted for the highest retail sales of plant-based meat, valued at 3.3 billion U.S. dollars. In comparison, the APAC region had retail sales that year with 339 million dollars.
When it comes to the consumption of vegan diet in selected countries worldwide, India tops the list followed by Singapore. ** percent of consumers from India as well as * percent from Singapore state that they follow this diet. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.
This statistic shows the projected market value of vegan cosmetics worldwide from 2018 to 2025. The global vegan cosmetics market is projected to grow 6.3 percent a year to reach to 20.8 billion U.S. dollars by 2025.
When it comes to the consumption of vegetarian diet in selected countries worldwide, India tops the list followed by Pakistan. 36 percent of consumers from India as well as 27 percent from Pakistan state that they follow this diet. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.
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As per Cognitive Market Research's latest published report, the Global Vegan Yogurt market size was USD 2.45 Billion in 2022. Vegan Yogurt Industry's Compound Annual Growth Rate will be 19.87 % from 2023 to 2030.
North America held the largest share of XX% in the year 2024
Europe held a share of XX% in the year 2024
Asia-Pacific held a significant share of XX% in the year 2024
South America held a significant share of XX% in the year 2024
Middle East and Africa held a significant share of XX% in the year 2024
Market Dynamics: Key Drivers
Surging consumer interest in a vegan diet and increasing health concerns drive the Vegan Yogurt Market
The vegan market is still in its initial stage in many countries, while it is a well-established market in developed countries of North America and the European region. In developed countries, trendy flavors are introduced in the Yogurt category, such as chocolate, strawberry, and blueberry. Additionally, a substantial percentage of the global population suffers from lactose intolerance leading to discomfort and digestive issues from dairy products. Vegan yogurt offers a natural, lactose-free alternative, driving significant demand. Milk allergies are also a common concern, particularly among children, making vegan options a vital solution.
In summary, the vegan yogurt market is thriving due to a powerful combination of consumer demand for healthier, ethical, and sustainable food choices, coupled with significant product innovation and well-developed distribution channels in established markets. As consumer awareness grows and product offerings expand, the market is poised for continued robust growth globally.
Market Restraint
The higher cost of vegan yogurt, primarily driven by expensive plant-based ingredients, hinder the widespread adoption of Vegan Yogurt Market
Plant-based ingredients like almonds, cashews, and oats are generally more expensive to cultivate and process than cow's milk. This higher raw material cost is directly passed on to the consumer, making vegan yogurt a premium product. For example, some reports indicate that plant-based products can be two to four times more expensive than their conventional counterparts. In times of economic uncertainty or for households with limited disposable income, the higher price point makes vegan yogurt a less viable option. Consumers are often forced to prioritize more affordable food choices, even if they are interested in the health or ethical benefits of vegan products. Research by Kroger, for instance, found that a significant percentage of shoppers reduced their plant-based food purchases because they no longer fit their budget.
In many developing and underdeveloped countries, where disposable incomes are lower, the high cost of vegan yogurt becomes an even greater barrier to entry. Even with growing awareness of health benefits and lactose intolerance, the affordability factor often dominates purchasing decisions. Beyond the cost of ingredients, maintaining a cold chain for perishable products like yogurt can be expensive and challenging in regions with less developed infrastructure, further adding to the final price in those markets.
In essence, while consumer interest in veganism and health concerns are strong drivers, the inherent higher cost of production and the resulting premium pricing of vegan yogurt present a significant hurdle to its mass market adoption. Addressing this restraint will require ongoing innovation in ingredient sourcing, processing efficiency, and the development of more affordable product lines to make vegan yogurt accessible to a wider consumer base. Introduction to Vegan Yogurt Market
The vegan yogurt market is witnessing proliferating growth, owing to the rise in vegan culture and the need to replace dairy products with alternative plant-based Yogurt. Plant-based Yogurt has high market potential, attributed to the surging concerns for the environment and the health benefits of plant-based protein, further generating growing momentum across the globe. In addition, the growing lactose-intolerant population, especially in the European and Asian regions, and growing expenditure on plant-based products, such as hemp milk-based Yogurts or flax seed yogurts, a...
This statistic shows the sales growth of the vegan market between 2015 and 2020 worldwide, by country. According to the report, China was projected to be the fastest growing market for vegan products between 2015 and 2020, with a growth rate of 17.2 percent. As of 2016, Asia Pacific held the largest share of vegan consumers globally, with approximately nine percent of people following a vegan diet in this area.
Vegan lifestyle - additional information
Veganism is a lifestyle and which rejects all forms of animal exploitation. The term “vegan” was coined by Donald Watson in 1944 to differentiate vegans from vegetarians. Due to health, environmental and ethical reasons, vegans avoid consuming food, wearing clothes and using products that come from animals.
Global sales of vegan-labeled food products have experienced a steady growth over the past five years. Products labeled as vegan had a growth rate of 3.3 percent in 2015. In the United States, veganism has become quite popular among Millennial consumers. According to a survey, more than a fourth of U.S. Millennials had considered the label “vegan” as an important factor for purchasing food products. Additionally, a 2016 study on consumer attitudes towards the vegan diet showed that more than half of U.S. consumers consider veganism healthy.
China, the United Arab Emirates and Australia were forecast to be the fastest growing markets for vegan products between 2015 and 2020. Australia’s vegan market was projected to have a growth rate of 9.6 percent during the period considered. In 2015, the best-selling vegan packaged food products in Australia included vegan dairy-type products, which had a market value of over 83 million Australian dollars.
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The global marinated dairy-free cheeses market size was valued at approximately USD 1.2 billion in 2023 and is projected to reach USD 3.5 billion by 2032, registering a CAGR of 12.5% during the forecast period. This growth is primarily driven by the rising consumer demand for plant-based and lactose-free alternatives, fueled by increasing incidences of lactose intolerance and heightened awareness regarding animal welfare and sustainable consumption.
One of the primary growth factors for the marinated dairy-free cheeses market is the growing shift towards plant-based diets. With a significant percentage of the global population embracing vegetarianism and veganism, the demand for dairy-free alternatives has surged. This shift is motivated by a combination of ethical concerns about animal welfare, environmental sustainability, and health benefits associated with plant-based diets. Moreover, the rising incidences of lactose intolerance and other dairy-related allergies have further propelled the market as consumers seek out alternatives that do not compromise on taste or texture.
Technological advancements in food processing and production have also played a crucial role in the growth of this market. Innovations in food technology have enabled the development of dairy-free cheeses that closely mimic the texture, taste, and melting properties of traditional dairy cheese. These advancements have made dairy-free cheeses more appealing to a broader audience, including non-vegan consumers who are eager to explore new food options. Furthermore, the expanding range of raw materials such as soy milk, almond milk, coconut milk, and cashew milk has broadened the scope of product innovation, attracting more consumers to the market.
The rise of health-conscious consumers has also significantly influenced the market. Modern consumers are becoming increasingly health-conscious and are looking for foods that are not only delicious but also nutritious. Marinated dairy-free cheeses are often perceived as a healthier alternative to traditional dairy cheeses, as they typically contain lower levels of saturated fats and cholesterol. Additionally, many marinated dairy-free cheese products are fortified with vitamins and minerals, adding to their appeal as a part of a balanced diet. This trend is particularly strong in regions like North America and Europe, where health and wellness trends are deeply ingrained in consumer behavior.
Regionally, North America and Europe are the largest markets for marinated dairy-free cheeses, driven by high consumer awareness and demand for plant-based products. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period. The increasing adoption of Western dietary habits, coupled with the growing prevalence of lactose intolerance in countries like China and India, is fueling the demand for dairy-free alternatives in this region. Additionally, the rising disposable income and changing lifestyle patterns in emerging economies are expected to create lucrative opportunities for market players in the Asia Pacific.
The marinated dairy-free cheeses market is segmented by product type into soft cheeses, semi-hard cheeses, and hard cheeses. Soft cheeses, such as marinated cashew brie or almond ricotta, are gaining significant traction due to their creamy texture and versatility in culinary applications. These cheeses are often used in salads, spreads, and as toppings for various dishes. The growing trend of gourmet and artisanal foods is particularly beneficial for this segment, as consumers seek unique and high-quality products that offer an exceptional taste experience.
Semi-hard cheeses, including varieties like marinated soy feta or almond-based gouda, are also seeing increased popularity. These cheeses offer a balance of flavor and texture that appeals to a wide range of consumers. They are often used in sandwiches, pasta dishes, and as part of cheese platters. The versatility and longer shelf life of semi-hard cheeses make them a preferred choice for both households and food service industries. Moreover, the ability to marinate these cheeses with various herbs, spices, and oils enhances their flavor profile, making them an attractive option for consumers seeking diverse taste experiences.
Hard cheeses, such as coconut milk-based parmesan or cashew cheddar, represent a smaller yet expanding segment of the market. These cheeses are particularly popular among consumers who are looking for dairy-free alternativ
As of 2019, approximately **** percent of pet owners surveyed are feeding their dogs an intermittent plant-based diet. That figure stood at *** percent for cat owners. Only *** percent of cat owners were feeding their pets strict vegan diets.
In a series of surveys conducted in 2024, roughly ** percent of Indian respondents indicated that they typically follow a diet that excludes meat. These individuals reported adhering to vegan, vegetarian, or pescetarian lifestyles, reflecting a strong preference for plant-based or seafood-only diets among a substantial portion of the population. What kind of diets that cut or reduce meat are there? Among the most popular meat-free diets are flexitarian, pescatarian, and vegan. The flexitarian diet is the least restrictive, focusing on vegetarian foods while occasionally allowing meat and fish. The pescatarian diet includes vegetarian foods along with fish and seafood. In contrast, veganism is the most restrictive, being entirely plant-based and excluding all animal products. Meat substitute products, or alternatives, are a popular replacement for meat. In Germany, millennials and Gen Z are the most likely to regularly consume substitutes. Meat-free diets in the UK and Great Britain In April 2023, around ** percent of individuals surveyed in the United Kingdom indicated their agreement with the statement, "Generally speaking, meat-free diets are more beneficial for the environment." In comparison, a mere **** percent of respondents voiced strong disagreement with this perspective, suggesting a significant portion of the population recognizes the environmental advantages of reducing meat consumption. In January 2024, Generation Z in Great Britain represented the highest percentage of adults planning to cut meat from their diets in the coming year. Approximately ** percent of respondents stated their intention to avoid meat in 2024, while an equal percentage reported already adhering to a meat-free lifestyle.
This statistic shows the growth of products labeled as vegan worldwide from 2010 to 2015. According to the report, vegan-labeled food products have experienced steady growth over the past five years. Globally, products labeled as vegan had a growth rate of approximately *** percent in 2014.
This statistic represents the share of new vegan food and drink product launches worldwide by selected country in 2018. In that year, Germany's share of vegan food and drink launches was about ** percent, followed by the United Kingdom with a ** percent share of new vegan food and drink launches worldwide.
Ubud, Indonesia, was the city worldwide with the highest percentage of vegan-friendly restaurants as of April 2021, with approximately 38 percent of all restaurants based in the city offering vegan cuisine. Second in the ranking was Edinburgh, Scotland (UK), with around 33 percent of restaurants being vegan-friendly.
According to 47 percent of survey respondents who took part in Veganuary 2025 worldwide, animals were the leading motivation to try the vegan diet. In a survey carried out four years earlier, 44 percent stated the same. Other participants were motivated by personal health reasons (20 percent) and the environment (14 percent). These three reasons are commonly the main motivators in most Western cultures for going vegan or vegetarian.
In 2024, around **** percent of responding German consumers between 18 and 64 years of age followed a vegan diet. In Brazil, China, Mexico, and the U.S., between two and **** percent of respondents ate vegan diets. The noteworthy standout is India, where about ******* of respondents said they typically follow a vegan diet. The survey was carried out in four quarterly waves among online users. Veganism in the European Union The share of adults following a vegan diet in the European Union (EU) varies considerably among the different generations. According to a recent survey, Gen Z had the highest share of vegans in the EU, with approximately **** percent. In comparison, among Generation X and the Baby Boomers, the share of vegans was only *** percent. In general, the share of vegans in the EU tends to be higher among younger generations. The number of vegans in the EU is forecast to grow from about *** million in 2023 to almost *** million by 2033. Veganism in Germany Germany has a particularly high share of young adults who are vegan or vegetarian, as compared to other European countries. Approximately *** and ****** percent of young adults in Germany classify themselves as vegan or vegetarian, respectively. Moreover, being vegan in Germany has become considerably easier over the years. The number of vegan restaurants in Germany has almost ********** throughout the last decade, adjusting to the growing demand for alternatives to animal products. While there were only *** purely vegan restaurants in 2014, a total of *** vegan restaurants were counted in 2024. The growing demand for animal alternatives can also be observed in the production volume of vegetarian and vegan meat substitutes in Germany. The volume of vegetarian and vegan meat substitutes produced has grown from approximately ****** tons in 2019 to about ******* tons in 2023.