In the fourth quarter of 2024, the most popular vendor in the cloud infrastructure services market, Amazon Web Services (AWS), controlled 33 percent of the entire market. Microsoft Azure takes second place with 20 percent market share, followed by Google Cloud with 10 percent market share. Together, these three cloud vendors account for 63 percent of total spend in the fourth quarter of 2024. Organizations use cloud services from these vendors for machine learning, data analytics, cloud native development, application migration, and other services. AWS Services Amazon Web Services is used by many organizations because it offers a wide variety of services and products to its customers that improve business agility while being secure and reliable. One of AWS’s most used services is Amazon EC2, which lets customers create virtual machines for their strategic projects while spending less time on maintaining servers. Another important service is Amazon Simple Storage Service (S3), which offers a secure file storage service. In addition, Amazon also offers security, website infrastructure management, and identity and access management solutions. Cloud infrastructure services Vendors offering cloud services to a global customer base do so through different types of cloud computing, which include infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS). Further, there are different cloud computing deployment models available for customers, namely private cloud and public cloud, as well as community cloud and hybrid cloud. A cloud deployment model is defined based on the location where the deployment resides, and who has access to and control over the infrastructure.

The statistic shows the share of times phishing websites were blocked by 360 security software in Greater China in the first quarter of 2019, by location of domestic server. In that period, around 86.4 percent of domestic phishing websites blocked by 360 security program were hosted in Hong Kong.

In the fourth quarter of 2024, Amazon Web Services (AWS), held around 30 percent market share of the cloud infrastructure services market. AWS's share of the cloud infrastructure services market has remained steady at around a third of the total market since at least 2017. Microsoft Azure and Google Cloud take 21 percent and 12 percent market share, respectively. The next twenty cloud providers held a combined 37 percent of market share. The main types of cloud computing Infrastructure as a service (IaaS) or cloud infrastructure services form one of the three core service models of the

In 2024, with a market share of 51 percent, Amazon Web Services (AWS) is set to be the leading global infrastructure as a service (IaaS) and platform as a service (PaaS) hyperscale vendor. In this specific instance, the four hyperscalers are characterized by their technology, CAPEX budget, resources, heft, and customer momentum that make them unique. While there are other companies in the market, the hyperscalers outperform these companies under consideration of the aforementioned metrics. Hyperscaler cloud provider Hyperscale cloud providers have global scale, innovative technology, and deep expertise in consulting and global business solutions. The companies utilize these abilities to offer a broad range of services to their customers, including platform re-architecture, data migration, and application development. In doing this, they become business partners rather than being mere suppliers of cloud computing resources. Cloud market segments Cloud computing can be compartmentalized into software as a service (SaaS), PaaS, and IaaS. SaaS is a software delivery model in which software is centrally hosted and delivered to customers on a subscription basis. IaaS offers an entire information technology (IT) infrastructure to its customers, which is provisioned and managed over the internet. PaaS, on the other hand, provides a full development and deployment environment in the cloud.

Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

In 2025, around 26 percent of respondents are already running significant workloads on Amazon Web Services (AWS). Cloud computing as-a-service One of the most prevalent ways for companies to utilize cloud computing is to take advantage of the various “as-a-service” options available from many of the world’s largest tech companies. These services provide organizations with access to computing power, software, and other cloud-related functions without the need for in-house hardware. The software-as-a-service market alone is expected to grow well past the 232 billion U.S. dollar mark by 2020, while the infrastructure-as-a-service market is expected to reach around 195 billion itself in 2024. Companies such as Amazon, Microsoft, and Google have all been quick to incorporate cloud services into their offerings, providing small and mid-sized companies with the opportunity to utilize cloud computing resources without the need for extensive investments into hardware. Having only introduced the business segment in 2014, Microsoft’s intelligent cloud segment has grown rapidly, rivaling even the company’s long-established personal computing segment in terms of revenue generation.

In the first quarter of 2025, revenues of Amazon Web Services (AWS) rose to 17 percent, a decrease from the previous three quarters. AWS is one of Amazon’s strongest revenue segments, generating over 115 billion U.S. dollars in 2024 net sales, up from 105 billion U.S. dollars in 2023. Amazon Web Services Amazon Web Services (AWS) provides on-demand cloud platforms and APIs through a pay-as-you-go-model to customers. AWS launched in 2002 providing general services and tools and produced its first cloud products in 2006. Today, more than 175 different cloud services for a variety of technologies and industries are released already. AWS ranks as one of the most popular public cloud infrastructure and platform services running applications worldwide in 2020, ahead of Microsoft Azure and Google cloud services. Cloud computing Cloud computing is essentially the delivery of online computing services to customers. As enterprises continually migrate their applications and data to the cloud instead of storing it on local machines, it becomes possible to access resources from different locations. Some of the key services of the AWS ecosystem for cloud applications include storage, database, security tools, and management tools. AWS is among the most popular cloud providers Some of the largest globally operating enterprises use AWS for their cloud services, including Netflix, BBC, and Baidu. Accordingly, AWS is one of the leading cloud providers in the global cloud market. Due to its continuously expanding portfolio of services and deepening of expertise, the company continues to be not only an important cloud service provider but also a business partner.

The amount of corporate data stored in the cloud has increased in recent years and is predicted to surpass 60 percent by 2022. This is a significant rise from 2015 when only 30% of corporate data was stored in the cloud. This trend is expected to continue in the future.

What is driving the adoption of cloud technology?

The global public cloud services market is expected to grow by approximately 22 percent in 2023, which equates to around 600 billion U.S. dollars. As businesses expand, their data storage and IT infrastructure needs become increasingly challenging to meet with on-premises storage servers and hardware alone. This growth creates a crucial need for scalability, which can only be efficiently and cost-effectively managed through cloud-based services. Additionally, companies are moving towards cloud technology to enhance their security, reliability, and business agility.

The four major players in the cloud market

Amazon, Google, Microsoft, and Alibaba are known as the big four in cloud technology, controlling over two-thirds of the global cloud market. Amazon Web Services (AWS) has held the majority of the market share for several years, with 32% of the entire market. Microsoft is the closest competitor, growing its market share year on year. Its suite of Office products offered on the cloud for enterprises and consumers worldwide has contributed to their success.

In the first quarter of 2025, AWS generated cloud computing and hosting revenues of approximately 29 billion U.S. dollars. Amazon Services Amazon is the one of the leading online retailers worldwide and the leading e-retailer in the United States. In 2024, net sales amounted to over 574 billion U.S. dollars, up from 514 billion U.S. dollars in the previous year. Amazon is the world’s largest online retailer of books, clothing, electronics, music, and many other consumer products. The company is also the producer of the world’s most famous e-book reader, the Amazon Kindle. The vast majority of Amazon’s revenues are generated through the sales of electronics and other products, followed by third-party seller services and AWS. Although primarily active in the B2C market, Amazon also enables third-party sellers to trade their products as well as providing technology infrastructure services (Amazon Web Services, AWS) to businesses. As of the second quarter of 2024, more than half of paid units were sold by third-party sellers. Amazon Web Services includes cloud computing and hosting services, which is a growing sector of online enterprise services. AWS is one of the most popular public cloud platform and infrastructure services worldwide, with 76 percent of respondents from a global survey indicating that they were already running apps on the platform. Other popular cloud services providers include Microsoft with Azure, Google, Oracle, and IBM.

When asked about "Attitudes towards the internet", most Mexican respondents pick "It is important to me to have mobile internet access in any place at any time" as an answer. 55 percent did so in our online survey in 2024. Looking to gain valuable insights about users of internet providers worldwide? Check out our

When asked about "Attitudes towards the internet", most Japanese respondents pick "I could no longer imagine my everyday life without the internet" as an answer. 56 percent did so in our online survey in 2024. Looking to gain valuable insights about users of internet providers worldwide? Check out our

In December 2024, the news website with the most monthly visits in the United States was nytimes.com, with a total of 463.07 million monthly visits in that month. In second place was cnn.com with close to 357 million visits, followed by foxnews.com with just over a quater of a million. Online news consumption in the U.S. Americans get their news in a variety of ways, but social media is an increasingly popular option. A survey on social media news consumption revealed that 55 percent of Twitter users regularly used the site for news, and Facebook and Reddit were also popular for news among their users. Interestingly though, social media is the least trusted news sources in the United States. News and trust Trust in news sources has become increasingly important to the American news consumer amidst the spread of fake news, and the public are more vocal about whether or not they have faith in a source to report news correctly. Ongoing discussions about the credibility, accuracy and bias of news networks, anchors, TV show hosts, and news media professionals mean that those looking to keep up to date tend to be more cautious than ever before. In general, news audiences are skeptical. In 2020, just nine percent of respondents to a survey investigating the perceived objectivity of the mass media reported having a great deal of trust in the media to report news fully, accurately, and fairly.

When asked about "Attitudes towards the internet", most Chinese respondents pick "It is important to me to have mobile internet access in any place at any time" as an answer. 49 percent did so in our online survey in 2024. Looking to gain valuable insights about users of internet providers worldwide? Check out our

As of August 2024, 44.4 percent of global websites used a .com top-level domain. The .org TLD was ranked second with a 425 percent market share. The domain name is a component of a uniform resource locator (URL) used to access web pages.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

As of March 2023, almost half of the online pornographic web content that was accessible from the United Kingdom was hosted on tube services. Tube services are websites that allow video content to be added by content providers and users alike. Cam services represented 14 percent of the total market accessible to UK web audiences, while premium and subscription services made up to 10 percent of the pornographic content hosted online.

When asked about "Attitudes towards the internet", most Australian respondents pick "It is important to me to have mobile internet access in any place at any time" as an answer. 53 percent did so in our online survey in 2024. Looking to gain valuable insights about users of internet providers worldwide? Check out our

In 2023, Google Cloud revenue amounted to 43.22 billion U.S. dollars, accounting for over 10 percent of Google's total revenues. The company's Cloud segment primarily generates revenue through the Google Cloud Platform (GCP), which offers a suite of cloud computing services running on Google infrastructure. Competition on the cloud In recent years, GCP has seen tremendous growth with increasing demand for cloud computing to keep pace with digital transformation. The development is fueled by the increasing demand for cloud-based services, dependency on cloud infrastructure for scalability, and the growing popularity of microservices. Tough competition from the largest cloud providers Microsoft Azure and Amazon Web Services has forced all cloud providers to continually innovate and offer new services to gain or retain existing customers. AI on the cloud The growing demand for new technologies like artificial intelligence (AI) will further fuel the demand for cloud infrastructure. AI development, deployment, and management for various applications are more straightforward on the cloud, with the availability of tools for data storage, data processing, and easy integration of machine learning in AI models. One of the critical factors that would drive the development of AI on the cloud is the providers' offer of a pay-as-you-go pricing model.

BNPL was not the most used payment method in U.S. e-commerce in 2024, although it did grow relatively quickly. The United States prefers credit cards and mobile wallets over other payment options, likely due to the popularity and user experience with mobile payment apps such as PayPal. The figures shown here are from before Apple entered the United States BNPL market. Installment loans through this specific provider may increase the market share of buy now, pay later. Apple Pay Later rushed to a penetration rate not far behind Affirm, only months after launch. Wallets and credit cards: Less used than elsewhere North America's use of credit cards and digital wallets in online shopping was not the highest in the world. A global comparison in e-commerce payment behavior shows that credit cards accounted for 35 percent of e-commerce payments in Latin America in 2022. North America's 31 percent was on par with the Middle East and Africa (MEA). Wallets are noticeably more popular in Asia-Pacific than in North America - reaching a 69 percent and 32 percent market share, respectively. This popularity of wallets causes predictions to be that the number of cashless payments will increase much more in Asia-Pacific than in Europe and North America combined. BNPL and crypto: The way forward? Predictions are that eight out of 10 e-commerce vendors in the United States will offer buy now, pay later on their website come 2024. Respondents to a 2022 survey, especially, hoped to offer BNPL or cryptocurrency on their website within the next two years. One should note that the response pre-dated the fall of crypto exchange FTX. Additionally, the source does not clarify whether merchants would like to accept direct payments with Bitcoin or whether this involved a third-party payment aggregator.