The leading website using WordPress Theme technologies in Denmark, as of January 2022, was Divi, with usage share of ** percent. Second were Astra Theme and Hello Elementor, both of which had ***** percent of the usage distribution.

This statistic displays the leading themes used by Italian sites built on WordPress as of October 2019. According to the data, the most popular themes were Divi and Avada, accounting for **** and ***** percent of the total number of websites, respectively.

The leading website using WordPress Theme technologies in Sweden, as of October 2022, was Divi, with usage share of roughly ** percent. Second was Astra Theme, which had *** percent of the usage distribution.

The leading website using WordPress Theme technologies in Denmark, as of January 2023, was Divi, with usage share of roughly ** percent. Second was Astra Theme, which had **** percent of the usage distribution.

As of 2024, WordPress.org is the leading website builder in the world, accounting for over ** percent of global market share. Wix and Squarespace ranked as the second and third most popular website building platforms, each of which accounted for ** and *** percent respectively of market share. Website builders Website building tools such as Wix and Squarespace allow for users to construct and manage customizable websites without the need for advanced coding knowledge. These platforms often include customizable design templates and offer extensions for e-commerce and mailing lists. Although Wix has the biggest worldwide market share, Weebly and Squarespace rank as the most popular platforms in the United States. As the functionality offered by these platforms increases, so too does the market’s overall revenue figure. Between 2012 and 2017 website builder revenue increased from around ****billion U.S. dollars to over *** billion dollars. As overall web traffic and global internet access continue to rise, it has become increasingly important for businesses to have an online site for sales, marketing, and general contact information. These website building tools allow businesses of all sizes to maintain an online presence without having to spend huge sums of money on web design or coding.

According to Cognitive Market Research, the global Website Builder market size was USD 3951.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 28.60% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 1580.6 million in 2024 and will grow at a compound annual growth rate (CAGR) of 26.8% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1185.4 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 908.8 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.6% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 197.58 million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.0% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 79.03 million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.3% from 2024 to 2031.
The PC Website Builders category is the fastest-growing segment of the Website Builder industry

Market Dynamics of Website Builder Market

Key Drivers for Website Builder Market

Rising Demand for Online Presence to Boost Market Growth: Small and medium-sized enterprises (SMEs) and entrepreneurs are increasingly recognizing the need for a digital presence to expand their reach, boost credibility, and drive sales. According to Curate Labs, by 2024, approximately 2 billion websites exist online, including 1.13 billion on the World Wide Web. Each day, around 252,000 new websites are created, with about 10,500 launched every hour. Globally, over 28% of businesses engage in online activities, and as of 2023, 71% of businesses have a website. Additionally, 43% of small businesses plan to enhance their website's performance, reflecting the growing importance of digital engagement. GoDaddy's Data Observatory India 2023 reveals that 55% of small businesses in India were established in the last five years, and 62% of them use websites, e-commerce platforms, or online stores as their primary sales channels. Website builders offer these businesses affordable, easy-to-use solutions for creating professional websites without requiring technical skills. This demand is expected to grow as more businesses, especially in developing regions, adopt digital transformation strategies

Increasing Mobile Internet Usage to Drive Market Growth: As more consumers access the internet through mobile devices, the demand for mobile-responsive websites continues to rise. In 2020, 90% of people in high-income countries were internet users, which increased to 93% by 2023, nearing universal access. In contrast, only 27% of the population in low-income countries uses the internet, up from 24% in 2022. This 66-percentage-point gap highlights the stark digital divide between high-income and low-income regions. Despite this, internet usage in low-income countries has grown by 44.1% since 2020, with a 14.3% increase in the past year alone. Website builders have adapted by offering mobile-first templates and optimization tools, ensuring that websites perform seamlessly across devices—an essential feature for attracting a diverse and growing user base.

Key Restraint Factor for the Website Builder Market

Limited Customization and Scalability Will Limit Market Growth: Many website builders offer pre-designed templates that limit the customization options for users. Businesses that need highly tailored or unique website designs might find the available options insufficient. This limitation could push users toward hiring professional web developers or using more customizable platforms like WordPress or custom-built sites. Some website builders offer basic SEO tools, but they may lack advanced options for optimizing websites for search engines. Users looking to perform in-depth on-page SEO (such as schema markup, custom metadata, or advanced page load speed optimizations) might find the limitations frustrating, especially for websites where search engine ranking is critical for traffic generation. Most website builders rely on shared hosting, meaning multiple websites are hosted on the same server. This increases the risk of vulnerabilities or breaches affecting multiple websites. Busin...

Hourly rates, project breakdown percentages, provider costs, and complexity cost ranges in INR.

This statistic depicts the best solutions for creating and managing corporate websites in order to achieve SEO actions, according to Italian professionals in the years 2016 and 2017. Overall, ***** percent of them named Wordpress platform, while ***** percent of them stated that corporate website should be built in HTML.

During a survey done in April 2022, around ** percent of responding small and medium-sized companies (SMBs) in France said they used WordPress as a software to build their company website. Another ** percent of SMBs claimed they did not know which software they used. An additional ** percent used Weebly.

During a survey done in April 2022, around ** percent of responding small and medium-sized companies (SMBs) in Western Europe said they used WordPress as a software to build their company website. Another ** percent of SMBs claimed they used Weebly. An additional ** percent did not know which software they used.

During a survey done in April 2022, around ** percent of responding small and medium-sized companies (SMBs) in Spain said they used WordPress as a software to build their company website. Another ** percent of SMBs claimed they used Shopify. An additional ** percent used Wix.

During a survey done in April 2022, around ** percent of responding small and medium-sized companies (SMBs) in the Netherlands said they used WordPress as a software to build their company website. Another ** percent of SMBs claimed they used Shopify. An additional ** percent used Squarespace.

During a 2022 survey, **** percent of responding small and medium-sized businesses (SMBs) from the United States stated they used social media and video (Facebook, Instagram, YouTube, WhatsApp, Snapchat, etc.) for their business. Business websites (Wordpress, Wix, Weebly, Squarespace, etc.) came second with ** percent.

During a survey done in April 2022, around ** percent of responding small and medium-sized companies (SMBs) in Germany said they used WordPress as a software to build their company website. Another ** percent of SMBs claimed they did not know which software they used. An additional ** percent used Shopify.

During a survey done in April 2022, around ** percent of responding small and medium-sized companies (SMBs) in Belgium said they used WordPress as a software to build their company website. Another ** percent of SMBs claimed they used Weebly. An additional ** percent did not know which software they used.

A tech stack represents a combination of technologies a company uses in order to build and run an application or project. The most popular technology skill in the PHP tech stack in 2024 was CodeIgniter, chosen by over ** percent of respondents. WordPress ranked second, being preferred by more than ** percent of respondents.