Android Key StatisticsAndroid OverviewAndroid Version Market ShareAndroid Vendor Market ShareAndroid vs iOS Market ShareAndroid UsersAndroid ShipmentsAndroid is the most popular operating system in...

According to a global survey of smartphone users, ** percent of Android users reported they were likely to switch to Apple's mobile operating system iOS for better functionalities. By comparison, ** percent of iOS users reported being likely to switch to Android for the same reason. Data protection was also an important factor for Android users to consider switching to the competition, while only ** percent of iOS users indicated better data protection as a factor likely to draw them to Android.

In Germany, iOS and Android's market shares of mobile operating systems increased from 2010 to 2023. Particularly, in 2023, Android's market share was at around ** percent, while iOS was ranked second after Android with ** percent.

As of May 2025, nearly ** percent of apps in the Google Play app store were freely available. The number of free apps on the Google Play Store and the Apple Store alike has been consistently higher than the number of paid apps. By comparison, free Android apps on Amazon Appstore were roughly ** percent, while paid apps accounted for a share of ** percent of the total apps available in the store. Mobile apps and consumer spending Mobile apps have become integral to our daily routine, offering convenience and entertainment. In the second quarter of 2024, the total value of the global consumer spending on mobile apps was almost ** billion U.S. dollars, highlighting the significant role that mobile apps play in the digital economy. As of the third quarter of 2023, consumers spent an average of **** U.S. dollars on mobile apps per smartphone, which underlines the high demand for these digital solutions. App stores commission rates under scrutiny As of August 2023, the standard commission rates on revenues generated from apps hosted on the Apple App Store and the Google Play Store were set at ** percent. However, between the end of 2020 and mid-2021, both Apple and Google were forced to address the criticism of their app store policies. In 2020, the European Union drafted the Digital Market Act, with the purpose of ensuring a healthy degree of competition in the tech environment. In December 2022, Apple was reported to start planning to allow sideloading and the presence of alternative app stores on its devices. In August 2021, the United States Senate presented the Open Apps Market Act to reduce tech giants‘ control over the digital app market. As regulations are expected to promote competition in the tech and mobile environment, in March 2023, Microsoft was reported to preparing to launch a new mobile gaming store, which will compete with the Apple App Store and the Google Play Store.In 2026, mobile app spending is forecasted to reach *** billion U.S. dollars and ** billion U.S. dollars on the Apple App Store and the Google Play Store, respectively. While both Google and Apple started applying some changes in their app store policies in 2021, like lowering commission fees for small publishers generating less than *** million U.S. dollars in yearly revenues, the two tech giants might face additional restrictions and limitations in all their major markets. In the case of Apple, in 2021, the company updated its App Store policies, allowing developers to offer alternative payment methods. In 2022, Apple updated its review guidelines, requiring developers to share more information about collecting and using data, including disclosing the types of collected data and how it's used.

4G LTE Industrial Smartphone Market Outlook

The global 4G LTE industrial smartphone market size was valued at USD 2.5 billion in 2023 and is projected to reach USD 5.8 billion by 2032, growing at a compound annual growth rate (CAGR) of 9.5% during the forecast period. The growth of this market is driven by the increasing demand for rugged and durable smartphones that can withstand harsh industrial environments, coupled with the advent of advanced technologies like IoT and AI which enhance operational efficiencies in industrial settings.

The primary growth factor for the 4G LTE industrial smartphone market is the rising need for robust communication devices in industries such as manufacturing, construction, mining, and oil & gas. These sectors require smartphones that not only support high-speed data transmission but also endure extreme conditions such as dust, water exposure, high temperatures, and drops. The ability of 4G LTE industrial smartphones to operate efficiently under such conditions makes them indispensable tools for field workers and engineers, thereby driving market demand.

Additionally, the increasing integration of Internet of Things (IoT) in industrial applications has necessitated the use of reliable and high-speed communication devices. These industrial smartphones offer seamless connectivity, enabling real-time data collection and monitoring, which are crucial for predictive maintenance and decision-making processes. The implementation of IoT enhances operational efficiency, reduces downtimes, and increases productivity, thereby augmenting the demand for 4G LTE industrial smartphones.

Furthermore, advancements in artificial intelligence (AI) and machine learning (ML) technologies have spurred the adoption of smart devices in industrial environments. Industrial smartphones equipped with AI capabilities can analyze data on-the-go, providing insights and automating complex tasks. This not only reduces human error but also accelerates response times to critical issues, further propelling the market growth. The ongoing digital transformation across various industries is expected to sustain this growth trajectory in the coming years.

From a regional perspective, North America currently leads the market due to the early adoption of advanced technologies and the presence of key industry players. However, Asia Pacific is expected to witness the highest growth rate during the forecast period, driven by rapid industrialization and increasing investments in smart factory initiatives. The growing focus on enhancing communication infrastructure in these regions also contributes significantly to market expansion.

Operating System Analysis

The 4G LTE industrial smartphone market is segmented by operating system into Android, iOS, Windows, and others. Among these, the Android segment dominates the market, primarily due to its open-source nature, which allows for extensive customization and flexibility. Android-based industrial smartphones are preferred in various industries for their ability to support a wide range of applications and functionalities, such as barcode scanning, GPS tracking, and field data collection. The high adaptability of Android OS to different industrial environments contributes significantly to its market share.

iOS, while less prevalent than Android, holds a respectable share in the market due to its high security and seamless integration with other Apple devices. iOS-based industrial smartphones are often used in sectors where data security and privacy are of utmost importance. The construction and transportation industries, for instance, value iOS devices for their robust security features and consistent performance. The premium nature of iOS devices also positions them as reliable tools in critical industrial operations.

Windows OS for industrial smartphones has seen a decline in recent years due to the growing preference for Android and iOS platforms. However, it still maintains a niche market, particularly in industries that rely heavily on Microsoft’s suite of productivity and enterprise applications. The Windows operating system offers compatibility with various enterprise systems, making it a preferred choice for certain industrial applications that require integration with existing IT infrastructure.

The 'others' category encompasses operating systems like Linux and proprietary systems tailored for specific industrial needs. Though these OSes hold a smaller market share, they cater to specialized requirements in industries such as

This dataset encompasses mobile smartphone application (app) usage, collected from over 150,000 triple-opt-in first-party US Daily Active Users (DAU). Use it for measurement, attribution or surveying to understand the why. iOS and Android operating system coverage.

Tie app usage to web and location events using anonymized PanelistID for omnichannel consumer journey understanding.

Explore the Indian Smartphone Market Dataset, featuring demographics, brand preferences (iPhone vs Android), pricing, purchase behavior, and usage trends.

This statistic represents the result of a survey on the share of individuals with iOS and Android operating systems in Norway in 2017. According to data published by Deloitte, ** percent of Norwegian smartphone owners used an Android phone, while ** percent used an iOS phone.

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Smartphone Market Size 2025-2029

The smartphone market size is forecast to increase by USD 99.8 million, at a CAGR of 4.1% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One major factor is the increasing adoption of artificial intelligence (AI) in smartphones, enhancing user experience through features like voice recognition and facial recognition. Sensor fusion technology is another trend, enabling devices to collect and analyze data from various sensors for improved functionality and accuracy. However, ongoing trade wars are posing challenges to market growth, with tariffs and import taxes affecting smartphone sales, particularly in key markets. These trends and challenges are shaping the future of the smartphone industry.

What will be the Size of the Smartphone Market During the Forecast Period?

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The market continues to evolve, driven by advancements in telecom infrastructure and the proliferation of affordable handsets. Mobile phone users increasingly seek devices capable of leveraging 5G network technologies, with chipmakers responding by producing 5G chips for integration into mobile handsets. Android and Windows Phone operating systems dominate the market, while third-party originators challenge the status quo. Improved hardware and software capabilities enable advanced digital functions such as web browsing, music, video, gaming, and camera capability. The integration of artificial intelligence enhances user experience. Governmental assistance and the transition from feature phones to smartphones further fuel market growth. Overall, the market remains dynamic, with a focus on affordable, high-performance devices that cater to the diverse needs of consumers.

How is this Smartphone Industry segmented and which is the largest segment?

The smartphone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  Android
  IOS
  Others


Price Range

  Between USD 150-USD 800
  Greater than USD 800
  Less than USD150


Screen Size

  Greater than 6 inches
  Between 5-6 inches
  Less than 5 inches


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  Middle East and Africa



  South America

    Brazil

By Technology Insights

The android segment is estimated to witness significant growth during the forecast period.

The Android operating system, provided by Alphabet Inc. (Google), is a globally popular choice for smartphones. With over 2.5 million apps available In the Google Play Store, users have access to a vast selection of applications catering to their diverse needs. Notable features of the Android OS include smart reply for messaging apps, focus mode options, Wi-Fi sharing via QR codes, and Google Assistant. Google offers essential web services such as Google Search, Google Maps, and YouTube free of charge. The Android OS's extensive feature set has contributed to its increasing popularity among consumers worldwide.

In addition, high-speed data connectivity and integration with Internet of Things (IoT) applications further enhance its appeal. Application developers create software for various lifestyle, social media, mobile utility, and other categories, ensuring a rich and diverse app ecosystem. The Android OS is written primarily in Java and C++, with support for in-app purchases and in-app course subscriptions.

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The android segment was valued at USD 203.60 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 48% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC has experienced substantial growth, with China, Japan, India, South Korea, and Indonesia being the primary contributors to revenue generation. The expansion of urban populations and the subsequent increase in disposable income have fueled the demand for smartphones In the region. Key drivers of this market growth include the advancement of telecom infrastructure and the emergence of affordable smartphone options. Major global smartphone manufacturers have established manufacturing facilities in China, Taiwan, South Korea, Japan, and India to cater to the increasing demand.

Additionally, digital information consumption, human-computer interaction advancements, and the integrat

In 2023, the two smartphone operating systems with the largest market share in Australia were Apple’s iOS and Google’s Android. As of January 2024, iOS held a ** percent share of the mobile operating system market in Australia. Smart phone hardware and users It’s hardly surprising then, that Apple also had a share of over half of the device market in **********. By comparison Samsung, the leading Android device manufacturer, had a share of just over ** percent. By comparison, other companies all had market shares of around *** percent. In 2018, 90 percent of Australians aged 12 and over owned a smartphone, with ** percent aged between 25 and 54 owning a device. Market penetration of smartphones in Australia Most mobile phone users in Australia use smartphones; the penetration of smartphone devices in Australia in 2016 was around ** percent of the population, and this was estimated to increase to around ** percent by 2022. Additionally, estimates suggest that in 2019, ** percent of Australian mobile phone users would use smartphones.

Differences between operating systems (Android, iOS, Mac OS, and Windows; Study 2).

This dataset encompasses mobile web clickstream behavior on any browser, collected from over 150,000 triple-opt-in first-party US Daily Active Users (DAU). Use it for measurement, attribution or path to purchase and consumer journey understanding. Full URL deliverable available including searches.

The market for data usage trackers is experiencing robust growth, driven by increasing concerns about data privacy and rising mobile data consumption globally. The market, estimated at $5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an estimated market value exceeding $15 billion by 2033. This expansion is fueled by several key factors. Firstly, the proliferation of smartphones and mobile applications necessitates effective data management tools for both individual users and businesses. Secondly, stringent data privacy regulations, such as GDPR and CCPA, are driving demand for transparent and controllable data usage monitoring solutions. Thirdly, the increasing sophistication of data usage trackers, offering more detailed insights and advanced features, further enhances market appeal. Finally, the rising adoption of cloud-based solutions and improved integration with other mobile applications contribute to wider market penetration. Segment-wise, the Android operating system currently holds a larger market share compared to iOS due to its broader user base, but iOS's market share is expected to steadily increase as iOS users become increasingly aware of data privacy concerns. In terms of application, private users currently constitute the majority of the market, but commercial users are witnessing rapid growth driven by the need for improved data management and cost optimization within organizations. Key players like Mobidia Technology, Systweak Software, Opera, and others are actively innovating to meet this burgeoning demand through enhanced user interfaces, improved analytics dashboards, and broader compatibility. Geographical expansion is also a significant factor; while North America and Europe currently hold significant market share, rapidly developing economies in Asia-Pacific are expected to contribute significantly to the overall market growth over the forecast period. Restraints to growth could include issues relating to user adoption, concerns about the accuracy of tracking data, and the potential for misuse of such data. However, these challenges are expected to be offset by ongoing technological advancements and increasing user awareness of data privacy implications.

App Revenue Key StatisticsMobile Ad SpendApp and Game RevenuesiOS App and Game RevenueGoogle Play App and Game RevenueGaming App RevenuesiOS Gaming App RevenueGoogle Play Gaming App RevenueApp...

The mobile web analytics market is experiencing robust growth, projected to reach $2611.5 million in 2025, exhibiting a Compound Annual Growth Rate (CAGR) of 8.2% from 2019 to 2033. This expansion is fueled by several key drivers. The increasing adoption of smartphones and mobile internet usage globally is a primary factor. Businesses are increasingly reliant on mobile-first strategies, necessitating comprehensive analytics to understand user behavior, optimize website performance, and enhance customer engagement. Furthermore, advancements in analytics technologies, including AI-powered insights and real-time data processing, are enabling more sophisticated analysis and actionable recommendations. The growing demand for personalized user experiences also contributes to market growth, as businesses leverage analytics to tailor content and offers to individual users based on their mobile browsing patterns. Competition in the market is fierce, with established tech giants like Google, Facebook, and Tencent alongside specialized analytics providers like Mixpanel and Woopra vying for market share. Different segments within the market, such as mobile app analytics and mobile web page analytics across platforms like Android and iOS, showcase varied growth trajectories, influenced by platform-specific trends and developer preferences. The geographical distribution of market share reflects the varying levels of mobile internet penetration and technological adoption across different regions. North America and Asia Pacific are currently leading the market, but significant growth potential exists in developing economies. The forecast period of 2025-2033 anticipates continued expansion, driven by sustained growth in mobile device usage, increasing adoption of sophisticated analytics tools by small and medium-sized enterprises (SMEs), and the ongoing need for data-driven decision-making. The market's segmentation by application (Android and iOS) and type (mobile app and web page analytics) presents opportunities for targeted market penetration strategies. The competitive landscape remains dynamic, requiring continuous innovation and adaptation to emerging technologies and evolving user preferences. Future growth will be significantly impacted by factors such as the increasing focus on data privacy regulations and the development of more robust and user-friendly analytics dashboards.

The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

The global market for 28-degree mobile phone privacy films is experiencing robust growth, driven by increasing concerns about data privacy and security, particularly amongst smartphone users. The rising adoption of smartphones and the increasing prevalence of online threats are key factors fueling demand. The market is segmented by application (online and offline sales) and type (Android and Apple), with the Android segment currently holding a larger market share due to its wider user base. However, the Apple segment is projected to witness significant growth in the coming years, driven by the increasing popularity of iPhones and the higher average selling price of Apple devices, leading to a higher willingness to pay for premium accessories like privacy films. Geographical analysis reveals strong market performance in North America and Asia Pacific, driven by high smartphone penetration and consumer awareness of privacy issues. Europe and other regions are expected to exhibit healthy growth, although at a potentially slower pace, influenced by factors such as economic conditions and regional digital maturity levels. Competitive landscape analysis shows a mix of established players and emerging companies competing in this market. Companies are focusing on innovation and product differentiation, including features like improved clarity, anti-glare capabilities, and easier installation to maintain market share and profitability. The forecast period (2025-2033) anticipates a Compound Annual Growth Rate (CAGR) reflecting consistent expansion, influenced by technological advancements, increasing smartphone usage, and growing consumer awareness of digital privacy. The restraints on market growth include the relatively low price point of the products, which can limit profitability, and the occasional occurrence of installation difficulties or compatibility issues with certain phone models. However, ongoing technological advancements in the manufacturing process and improved product design are mitigating these challenges. Further, the potential for market saturation in certain developed regions may influence growth trajectory in the coming years. Strategic collaborations between manufacturers and mobile phone brands, along with increased marketing and awareness campaigns, are anticipated to drive market penetration and expansion into untapped segments. The market is therefore poised for continued expansion, driven by the increasing need for digital privacy, coupled with innovation and evolving consumer demands.

The global market for 28-degree mobile phone privacy films is experiencing robust growth, driven by increasing concerns about data privacy and security, coupled with the rising adoption of smartphones. The market, estimated at $500 million in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $1.8 billion by 2033. Key drivers include the proliferation of mobile banking and online transactions, increasing awareness of cyber threats, and the growing preference for anti-glare screen protectors. The segment breakdown reveals a nearly even split between online and offline sales channels, while Android devices currently hold a larger market share compared to Apple, reflecting the higher volume of Android smartphone users globally. Leading brands like Belkin, Moshi, and UGREEN are capturing significant market share through their established brand reputation and product innovation, however, the presence of several smaller, regional players indicates a competitive landscape with opportunities for both established and emerging companies. The Asia-Pacific region, particularly China and India, is expected to be a major growth driver due to the large smartphone user base and increasing disposable incomes. The restraints to market growth primarily involve the relatively low awareness of privacy films among a significant portion of smartphone users and the occasional concern regarding reduced screen clarity. However, technological advancements are addressing this concern with increasingly high-quality films offering minimal impact on screen visibility. Further market expansion will hinge on educating consumers about the benefits of privacy films and the development of innovative products that offer enhanced features such as improved scratch resistance and durability. This will be further boosted by the increase in public Wi-Fi usage, emphasizing the need for better online security measures such as privacy films. The regional variations in market penetration reflect the differences in smartphone adoption rates, digital literacy, and data privacy regulations across various countries. North America and Europe currently hold a significant share, but rapid growth is anticipated in developing economies of Asia-Pacific and other regions.

Mobile Cleaner App Market Outlook

As of 2023, the global market size for mobile cleaner apps is estimated to be around USD 2.3 billion. Driven by increasing smartphone penetration and growing concerns about mobile device performance, this market is expected to exhibit a steady growth rate with a compound annual growth rate (CAGR) of 8.5% from 2024 to 2032. By 2032, the market size is projected to reach approximately USD 4.6 billion. Factors such as the rising need for enhanced user experience, growing data privacy concerns, and the proliferation of mobile applications contribute significantly to the growth of this market.

One of the primary growth factors driving the mobile cleaner app market is the increasing use of smartphones and tablets worldwide. With more people relying on these devices for both personal and professional needs, the demand for solutions that can optimize device performance and free up storage space is rising. Mobile cleaner apps help users manage their storage, remove unnecessary files, and improve device speed, thereby enhancing the overall user experience. Furthermore, these apps also offer features like battery optimization and RAM management, which are crucial for maintaining device efficiency.

Another significant growth factor is the heightened awareness and concern regarding data privacy and security. As users become more aware of the potential risks associated with malware, viruses, and data breaches, the demand for mobile cleaner apps with integrated security features is on the rise. These apps not only clean junk files but also offer functionalities such as virus scanning, app lock, and browsing security. This dual functionality of optimizing device performance while ensuring data security makes mobile cleaner apps increasingly popular among users.

The freemium and paid subscription models further fuel market growth by catering to a wide range of users with varying needs and preferences. Freemium models attract users by offering basic functionalities for free, with the option to upgrade to premium versions for advanced features. This approach helps in building a large user base and converting free users to paying customers over time. Additionally, the increasing adoption of mobile cleaner apps by enterprises to manage and secure their fleet of mobile devices is also contributing to market expansion.

Regionally, Asia Pacific is expected to dominate the mobile cleaner app market due to the significant growth in smartphone adoption and the increasing number of mobile internet users in countries like China and India. North America and Europe also present lucrative opportunities, driven by high smartphone penetration, advanced technological infrastructure, and growing awareness about mobile device optimization and security. Latin America and the Middle East & Africa are emerging markets with considerable growth potential, as smartphone usage continues to rise in these regions.

Operating System Analysis

The mobile cleaner app market is segmented based on operating systems, including Android, iOS, and others. Android holds the largest market share owing to its extensive user base globally. With millions of devices running on the Android platform, the demand for cleaner apps is significantly high. Android users often face issues such as limited storage space, slow device performance, and frequent malware attacks, making mobile cleaner apps essential tools for maintaining optimal device health. The open-source nature of Android also allows for more diverse app offerings, further boosting the market.

In contrast, iOS represents a smaller but steadily growing segment. Apple’s stringent app store policies and robust in-built optimization features reduce the immediate need for third-party cleaner apps among iOS users. However, with the increasing complexity of apps and growing user data, even iOS devices can benefit from specialized cleaner apps. These apps offer functionalities such as cache cleaning, duplicate file removal, and battery management, which help in maintaining device performance. Moreover, the high purchasing power of iOS users makes them more likely to opt for premium cleaner app versions, contributing to revenue growth.

The "Others" category includes operating systems like Windows Mobile and less common platforms. Although these platforms have a relatively small market share, they still present n

This statistic represents the result of a survey on the share of individuals with iOS and Android operating systems in Sweden in 2017, by age group. According to data published by Deloitte, ** percent of Swedish smartphone owners aged 18 to 24 used an Android phone, while ** percent used an iOS phone.