When asked about "Most returned online purchases by category", most U.S. respondents pick ********** as an answer. ** percent did so in our online survey in 2025. Looking to gain valuable insights about customers of online shops across the globe? Check out our reports about consumers of online shops worldwide. These reports offer the readers a comprehensive overview of customers of eCommerce brands: who they are; what they like; what they think; and how to reach them.

This statistic depicts the results of a survey regarding the most returned online purchases by consumers in the United States in 2021. According to the survey, clothing was the most frequently returned online purchase; 88 percent of U.S. consumers reported returning these items.

When asked about "Most returned online purchases by category", most Indian respondents pick ********** as an answer. ** percent did so in our online survey in 2025. Looking to gain valuable insights about customers of online shops across the globe? Check out our reports about consumers of online shops worldwide. These reports offer the readers a comprehensive overview of customers of eCommerce brands: who they are; what they like; what they think; and how to reach them.

Amazon Market Outlook

The global Amazon market is poised for significant growth over the forecast period, with the market size expected to increase from $260 billion in 2023 to nearly $700 billion by 2032, growing at a compound annual growth rate (CAGR) of 11.5%. This robust expansion is driven by the increasing penetration of e-commerce, diversified product offerings, and innovative service models that Amazon continues to adopt and expand upon.

One of the primary growth factors for the Amazon market is the rapid shift of consumers towards online shopping. The convenience of shopping from home, coupled with a vast array of products and competitive pricing, has made e-commerce platforms like Amazon highly attractive. The COVID-19 pandemic further accelerated this trend, as lockdowns and social distancing measures pushed more consumers to shop online. This behavioral shift is expected to persist post-pandemic, solidifying Amazon's market position.

Another significant driver is Amazon's extensive investment in logistics and supply chain infrastructure. The company has heavily invested in technologies and facilities that enhance delivery speed and efficiency, such as automated warehouses, drone delivery systems, and an expanding network of fulfillment centers worldwide. These advancements have enabled Amazon to offer expedited delivery options, such as same-day or next-day delivery, which are critical factors in maintaining customer satisfaction and loyalty.

Furthermore, Amazon's diversification into various service offerings has substantially contributed to its growth. Services like Amazon Prime, Amazon Web Services (AWS), and Amazon Fresh have not only increased its revenue streams but also deepened customer engagement and loyalty. Amazon Prime, for instance, provides subscribers with benefits such as free shipping, access to exclusive content on Prime Video, and other perks, fostering a more engaged and loyal customer base. AWS, on the other hand, has established itself as a leader in the cloud computing industry, driving significant revenue and supporting the growth of other Amazon services.

Regionally, North America remains Amazon's largest market, accounting for a substantial share of its revenue. However, notable growth is expected in emerging markets within the Asia Pacific and Latin America regions. These regions are experiencing rapid internet penetration and a burgeoning middle class with increasing disposable incomes, making them ripe for e-commerce expansion. Amazon has been focusing on localizing its strategies to cater to the unique preferences and needs of these markets to capitalize on this potential.

Product Category Analysis

The electronics segment constitutes a significant portion of Amazon's product category, driven by a high demand for gadgets, home appliances, and other electronic items. Amazon's competitive pricing, extensive product range, and user-friendly return policies make it a preferred platform for purchasing electronics. Additionally, the seamless integration of customer reviews and ratings helps consumers make informed decisions, further boosting sales within this category. With continuous technological advancements and a steady stream of new product launches, the electronics segment is expected to maintain its growth trajectory.

Books were Amazon's original product category, and despite expanding into numerous other areas, books remain a core component of its offerings. The introduction of Kindle and e-books revolutionized the way consumers read, providing a boost to this segment. Amazon's extensive library of books, ranging from bestsellers to niche genres, caters to a wide audience. The convenience of purchasing and downloading books instantly, coupled with competitive pricing, continues to attract readers globally. The book segment is expected to see steady growth, supported by an increasing number of readers opting for e-books and audiobooks.

The clothing segment has seen substantial growth, driven by a diverse range of apparel and accessories for all ages and genders. Amazon's fashion segment includes both well-known brands and independent labels, providing a wide array of choices for consumers. The introduction of features like "Try Before You Buy" and personalized recommendations based on browsing history have enhanced the shopping experience, leading to higher conversion rates. As consumers become more comfortable with purchasing clothing online, this segment is expected to grow significantly.

This statistic displays the most common reasons for returns as reported by global consumers who have made at least one online purchase in the last year. During the survey, ** percent of respondents stated that they returned their order to non-Amazon merchants because the size, fit or color was wrong.

The Augmented Reality (AR) shopping market, currently valued at $713 million in 2025, is projected to experience robust growth, driven by the increasing adoption of smartphones, the rising popularity of e-commerce, and the enhanced customer experience offered by AR technologies. Major players like Amazon, Home Depot, IKEA, and Sephora are already integrating AR into their shopping platforms, enabling customers to visualize products in their homes before purchase, reducing return rates and boosting sales. This trend is further accelerated by the continuous improvement in AR technology, making it more accessible and affordable for businesses of all sizes. The cloud-based segment is expected to dominate the market due to its scalability and cost-effectiveness, particularly for smaller retailers. While the on-premises segment offers greater control, it requires higher initial investment and ongoing maintenance. Consumer goods and household supplies applications currently lead the market, leveraging AR for furniture placement, virtual try-ons (cosmetics, apparel), and product visualization. Geographic expansion is also a significant driver, with North America currently holding the largest market share followed by Europe and Asia Pacific, fueled by rising disposable incomes and increasing internet penetration in emerging markets. However, challenges remain, including the need for improved AR technology to address issues like latency and accuracy, alongside consumer concerns regarding data privacy and security related to AR applications. Overcoming these hurdles is vital for realizing the full potential of AR in transforming the retail landscape. The forecast period (2025-2033) promises substantial growth, with the CAGR of 6.9% indicating a steadily expanding market. This growth is fueled by innovative applications of AR, such as interactive product demonstrations, personalized shopping experiences, and the integration of AR into social media platforms for enhanced brand engagement. The increasing sophistication of AR software and hardware, coupled with decreasing costs, will make the technology even more accessible to both businesses and consumers. Furthermore, the continued expansion of high-speed internet access globally will facilitate the broader adoption of AR shopping applications, driving growth in regions like Asia Pacific and Latin America. The competitive landscape is dynamic, with established players vying for market share and new entrants innovating in AR technology and its retail applications. Successful strategies will focus on seamless integration with existing e-commerce platforms, user-friendly interfaces, and a strong emphasis on data security and privacy to foster consumer trust and build a sustainable AR shopping ecosystem.

The size of the Virtual Reality Retail Market was valued at USD 3.97 billion in 2024 and is projected to reach USD 15.60 billion by 2033, with an expected CAGR of 21.59% during the forecast period. The Virtual Reality (VR) retail market is experiencing significant growth as businesses leverage immersive technology to enhance customer experiences and streamline operations. VR enables retailers to create virtual stores, offering customers an interactive and engaging shopping experience without the need for physical presence. This innovation allows customers to explore products in 3D, visualize them in real-life settings, and make informed purchase decisions, thereby boosting customer satisfaction and reducing return rates. The technology is also revolutionizing inventory management and staff training, allowing businesses to simulate real-world scenarios for better operational efficiency. With increasing internet penetration, advancements in VR hardware, and growing consumer acceptance of online shopping, the VR retail market is set to expand further. Industries such as fashion, home decor, and automotive are leading adopters, using VR to provide personalized and immersive experiences to their customers. However, challenges such as high implementation costs and technical complexities remain. Despite these hurdles, the potential for VR in retail is immense, with its ability to transform customer engagement and redefine the traditional shopping model driving its rapid adoption worldwide. Recent developments include: July 2022 Amazon.com, Inc. added a new function to its Amazon shopping app, Virtual Try-On for Shoes. This feature will allow users to digitally try on their chosen shoes before purchasing them. The user must navigate to the app's Virtual Try-On area. It will be accessible to various brands, including Adidas, Reebok, and others., May 2022: Google also announced the availability of augmented reality glasses. It is planned to project real-time language translation onto the lenses. It is expected to translate whatever someone says in front of the user and display the translation on the lenses.. Key drivers for this market are: Technological Advancements: Continuous advancements in VR technology are driving market growth.

Increasing Demand for Immersive Experiences: Consumers demand more immersive and engaging shopping experiences.

Growth of E-commerce: The rise of e-commerce is creating opportunities for VR to enhance online shopping.

Adoption by Major Retailers: Leading retailers are embracing VR to enhance customer engagement and streamline operations.

Government Support for Innovation: Governments support the development of VR technology through funding and incentives.. Potential restraints include: High Cost of VR Devices: VR headsets can be expensive, limiting their widespread adoption.

Motion Sickness: Some users experience motion sickness when using VR, which can be a barrier to adoption.

Privacy Concerns: VR devices collect user data, raising concerns about privacy.

Lack of Standardization: The VR industry lacks standardization, making it challenging for developers to create compatible products.. Notable trends are: Metaverse Shopping: The metaverse is creating new opportunities for virtual shopping experiences.

Haptic Feedback Suits: VR suits provide haptic feedback to enhance the immersive experience.

AI-Powered Personalization: AI is used to personalize VR shopping experiences, providing tailored recommendations and product discovery.

Augmented Reality Integration: AR is integrated with VR to create mixed reality experiences that enhance product visualization.

Blockchain Technology: Blockchain is used to create secure and transparent VR environments for transactions and data management..

The Online Office and School Supplies Sales industry has experienced robust revenue growth, increasing at an estimated CAGR of 5.1% reaching $2.8 billion over the past five years. In 2024 alone, revenue is projected to increase by 4.4%. Positive macroeconomic factors and evolving consumer trends have been key drivers of this growth. Rising income levels and a growing percentage of online transactions have bolstered industry performance. The nature of office and school supply products, characterized by low differentiation, has encouraged consumers to purchase online, minimizing the risk of dissatisfaction with their orders. Traditional brick-and-mortar retailers have increasingly moved into the online market, aiming to reclaim sales from online-only competitors, which has further expanded industry revenue. Significant barriers to entry have limited the number of successful enterprises, leading to a high market share concentration among the top four players. This concentration has intensified internal competition, exerting pressure on industry profit. Despite the negative economic impacts of COVID-19 on many sectors, online office and school supply retailers fared well because of their online nature. The shift to remote work led to increased demand for home office supplies and virtual schooling drove parents and caretakers to purchase additional school supplies for home use. Looking ahead, industry revenue is expected to grow at a CAGR of 4.3, reaching $3.4 billion by 2029. As the economy strengthens, operators will benefit from increased demand driven by high disposable income levels and rising corporate profits. While demand for home office supplies may decrease as more employees return to traditional workspaces, businesses will need to purchase more supplies for their expanding in-office workforce. Although e-commerce sales will continue to grow, the rate of growth is expected to slow because of market saturation. High market share concentration will persist, creating significant barriers for new operators attempting to enter the industry.

Online baby product sales retailers have benefited from rising incomes, as increasingly tech-savvy first-time parents can turn to online retailers to create baby registries, furnish nurseries and conveniently order everyday items. COVID-19's sudden shutdown of brick-and-mortar stores accelerated the rise of the digital economy, including online baby product retailers. Consumer behaviors quickly changed following COVID-19, especially for expectant families and first-time parents caring for newborns, who turned to online retailers in greater numbers and frequency. As the affects of COVID-19 faded, the industry returned to more stable growth rates, in line with more normal demand. In all, revenue is expected to increase at a CAGR of 11.5% over the past five years and is expected to total $12.8 billion in 2024, when revenue will increase an estimated 2.3%. Despite a declining birth rate for over a decade, baby product spending hasn't dropped. Parents value what they buy for their new baby more than ever, with more families prioritizing social and environmental responsibility in their purchasing decisions. More direct-to-consumer online baby retailers have entered the market to capitalize on these trends. Social media is helping these retailers acquire loyal customers. While more unique baby retailers have become cult-favorite brands, Target and Amazon have a secure hold of the online baby product market. These leading retailers' online sales of baby goods flourished during the pandemic and continue to be parents' go-to for everyday essentials. Online retailers will navigate a new retail environment moving forward. While more consumers will shop online than ever, some parents will still prefer in-person shopping. Retailers will face more competition as new entrants saturate the market – online retailers' competitiveness will depend on how well they can differentiate themselves from one another. Nonetheless, industry revenue is forecast to grow at a CAGR of 3.0% over the five years through 2029 to total $14.8 billion.

The augmented shopping market is experiencing explosive growth, projected to reach a market size of $3.52 billion in 2025 and exhibiting a remarkable Compound Annual Growth Rate (CAGR) of 54.26%. This surge is driven by several key factors. The increasing adoption of smartphones and other smart devices equipped with advanced cameras and processing capabilities provides the technological foundation for widespread augmented reality (AR) integration in shopping experiences. Consumers are increasingly demanding interactive and immersive shopping experiences, seeking to visualize products in their own environment before purchase. This trend is fueled by a desire for reduced return rates and increased confidence in online purchases. Furthermore, e-commerce giants and retailers are actively investing in AR technologies to enhance their online and in-store shopping platforms, leading to increased competition and innovation. The software component of the market currently dominates, driven by the demand for sophisticated AR applications and platforms that power virtual try-ons, product visualization, and personalized shopping experiences. However, the services sector is poised for significant growth as retailers seek expertise in AR implementation, integration, and ongoing support. The market's regional segmentation reveals significant variations in adoption rates. North America and Europe are currently leading the market due to higher consumer spending power and early adoption of innovative technologies. However, Asia-Pacific is expected to witness the most substantial growth in the coming years, fueled by a rapidly expanding middle class and increasing smartphone penetration. This growth trajectory is further supported by the ongoing expansion of high-speed internet connectivity and the rise of mobile commerce. Restraints include the relatively high cost of implementation for retailers, the need for robust infrastructure, and the potential for technical challenges related to AR development and deployment. However, ongoing technological advancements and decreasing costs are expected to alleviate these challenges in the coming years, paving the way for even faster market expansion and wider adoption. Competition is fierce, with major technology companies and established retailers vying for market share, leading to continuous innovation and improvements in AR shopping experiences.

According to a 2024 report, the share of female beauty shoppers on Amazon in the United States has only seen slight changes in recent years. In 2019, around ** percent of consumers purchased beauty products on the popular online marketplace. A minor rise of *** percentage points occurred in 2020, when the COVID-19 pandemic caused an upsurge in overall e-commerce activity. With ************* of consumers purchasing beauty items on Amazon in 2022, shopping returned to pre-pandemic levels.

Online shopping has become a way of life. Once considered a novelty, much like the internet itself, the online shopping phenomenon has surpassed business and consumer expectations. It has evolved and expanded rapidly, with escalating internet and broadband uptake and changing consumer attitudes helping online shopping become a mainstream retail avenue. Greater investment in online platforms to advance website navigation, enhance security and improve delivery is fuelling a shift in consumer buying habits towards online shopping. The pandemic brought retail trading in Australia to a standstill, with lockdown periods and restrictions leading to a surge in online shopping sales. As consumers jumped online at breakneck speed, the online market was flooded with new entrants and businesses ramped up their digital sales capabilities to keep up with demand. Despite the hype and surge in sales, challenging trading conditions in the post-pandemic environment have eroded some of the earlier gains. Strong inflation and rising interest rates have combined to create a cost-of-living crisis, with consumers reassessing their online spending habits in the face of tightening purse strings. Nonetheless, revenue is anticipated to have grown at an annualised 7.4% over the five years through 2024-25 and is expected to total $58.0 billion in the current year, when revenue is set to climb by an estimated 5.2%. Going forwards, online shopping revenue is forecast to climb at an annualised 6.5% through the end of 2029-30 to total a projected $79.4 billion, aided by continued consumer demand. Greater digital connectivity will allow consumers to shop anywhere and anytime, with advances in augmented reality opening new doors for online retailers. Strong revenue prospects will entice more bricks-and-mortar retailers to launch online stores to complement their physical store network, while many online retailers will open shopfronts and flagship stores, blurring the lines between the two. Escalating competition, particularly from international low-cost retailers like Temu and Shein, will limit growth in profitability.

The rapid ascent of e-commerce and omnichannel strategies is reshaping consumer engagement and purchasing patterns, driving a wave of transformation across the retail trade sector. As of 2025, the sector is expected to log $7.4 trillion in revenue, although its growth is anticipated to decelerate slightly to 0.4% in the current year. Gen Z and millennials have championed the digital shopping revolution, pushing retailers to prioritize online sales and customer engagement platforms. However, brick-and-mortar stores retain a pivotal role in supporting ongoing customer engagement alongside the online momentum as retailers blend physical and digital experiences. As automation has augmented efficiency across operations, retailers have also strategically diversified product lines and incorporated sustainability into their brands to meet changing consumer expectations. Over the past five years, the retail sector has seen a compound annual growth rate of 2.2%, which underscores the impact of diversified strategies in maintaining momentum. The adoption of automation has produced mixed results. Self-checkout systems, for example, have reduced payroll expenses for businesses while streamlining the customer experience, though several studies have reported that some customer segments dislike self-checkout due to technological glitches and some retailers have struggled with implementation and reported a rise in theft. Major chains like Target have honed their product diversification strategies, transforming their stores into one-stop shops that blend essential goods with discretionary items and healthcare, driving up revenue in multiple categories. Sustainability is another theme of the current period, with the sector’s commitment marked by increased budgets for eco-friendly practices and a growing market for pre-owned goods. Despite high inflation during the period giving way to high interest rates that stayed stagnant for a year before beginning to fall again in September 2024, retailers managed to navigate the challenges of economic fluctuations and keep consumer interest high through diversification. A projected compound annual growth rate of 0.9% for the next five years would set revenue on a steady path toward an expected $7.7 trillion through the end of 2030. Artificial intelligence is set to further revolutionize retail operations, enhancing stock management, logistics and consumer personalization. Augmented and virtual reality technologies will prove integral to engaging the tech-savvy younger generations by offering novel ways to interact with products before purchase. However, global trade tensions and tariffs could challenge profitability as retailers manage higher import costs. Reverse logistics will thrive as consumers’ eco-consciousness continues to grow, turning returns into revenue opportunities and aligning with trends toward sustainable consumption. The sector’s profit is expected to remain steady over the next five years, bolstered by consumers’ willingness to trade up to items that mix luxury and affordability.

Supermarkets have maintained stable volume-driven business strategies amid a pricing environment that has been in the spotlight. Conflict in the Middle East, avian flu outbreaks and other inflationary pressures have driven prices up, with many stores passing on these costs to consumers. While consumers are paying more for groceries and upstream suppliers are seeing their margins shrink, supermarkets Coles and Woolworths have maintained relatively stable profit margins, among the highest in the world. The continued expansion of Aldi and Amazon has forced the two established industry giants to shift gears recently to remain price-competitive on both the physical store and online service fronts, launching short-term price discounting initiatives. These supermarket giants also rely on loyalty programs and promotions. Coles and Woolworths have displayed interest in data analytics, strengthening their relationships with analytics data giants like Palantir to optimise their marketing and operational processes. The ACCC's landmark supermarkets inquiry, while not finding evidence of price gouging, identified 20 key recommendations that would ensure a more sustainable market and avoid oligopolistic exploitation. Supermarket and grocery revenue rose significantly following the COVID-19 outbreak. A combination of panic buying, along with the suspension of many specials and promotions in supermarkets, boosted grocery turnover at the beginning of the period, spiking revenue for the two years through 2020-21. This high benchmark at the start of the period has resulted in an industry correction and an annualised revenue contraction of 0.4% to $144.3 billion over the five years through 2025-26. Revenue is estimated to climb 0.4% in 2025-26, reflecting the price-driven industry growth that falling tobacco sales have offset. Supermarkets and grocery stores are set to perform well, with industry revenue slated to climb at an annualised 1.5% through 2030-31 to $155.6 billion. Population growth will remain a key growth factor that stores rely on, as many continue a volume-driven business approach to generating revenue. Should the transparency-related recommendations from the ACCC's inquiry be implemented, some price-driven growth may be curtailed. Eventually, when inflationary pressures subside and consumer sentiment returns to a positive level, supermarkets and grocers will be well-positioned to take advantage of consumer appetite for value-added and premium goods. Strong growth in online sales is set to continue.

According to Cognitive Market Research, the global E-Commerce Automotive Aftermarket market size will be USD 94260.4 million in 2025. It will expand at a compound annual growth rate (CAGR) of 21.60% from 2025 to 2033.

North America held the major market share for more than 40% of the global revenue with a market size of USD 34876.35 million in 2025 and will grow at a compound annual growth rate (CAGR) of 20.2% from 2025 to 2033.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 27335.52 million.
APAC held a market share of around 23% of the global revenue with a market size of USD 22622.50 million in 2025 and will grow at a compound annual growth rate (CAGR) of 24.8% from 2025 to 2033.
South America has a market share of more than 5% of the global revenue with a market size of USD 3581.90 million in 2025 and will grow at a compound annual growth rate (CAGR) of 22.0% from 2025 to 2033.
The Middle East had a market share of around 2% of the global revenue and was estimated at a market size of USD 3770.42 million in 2025. It will grow at a compound annual growth rate (CAGR) of 22.2% from 2025 to 2033.
Africa had a market share of around 1% of the global revenue and was estimated at a market size of USD 7435.0 million in 2025. It will grow at a compound annual growth rate (CAGR) of 17.3% from 2025 to 2033.
Brake Pads category is the fastest growing segment of the E-Commerce Automotive Aftermarket industry

Market Dynamics of E-Commerce Automotive Aftermarket Market

Key Drivers for E-Commerce Automotive Aftermarket Market

Increased Consumer Demand for Convenience and Online Shopping to Boost Market Growth

The growing preference for convenience and ease of access is a significant driving force behind the expansion of the e-commerce automotive aftermarket market. Consumers are increasingly looking for a seamless shopping experience that allows them to browse, compare, and purchase automotive parts and accessories from the comfort of their homes. E-commerce platforms provide a wide range of products, from replacement parts to performance enhancements, without the need for physical store visits. This accessibility, combined with time-saving factors, appeals to modern consumers who seek efficiency. Moreover, e-commerce platforms often offer easy returns, fast shipping, and competitive pricing, further bolstering their attractiveness. As a result, online shopping has gained traction in the automotive aftermarket, encouraging more businesses to transition to digital platforms to meet consumer demand for convenience. For instance, Amazon and automaker Stellantis announced a strategic partnership to develop cars and trucks with Amazon software in the dashboards and deploy and make Stellantis on Amazon's delivery network.

https://www.stellantis.com/en/news/press-releases/2022/january/amazon-stellantis-collaborate-on-software-solutions

Technological Advancements in Automotive Parts and Tools To Boost Market Growth

Technological innovations are playing a crucial role in fueling the growth of the e-commerce automotive aftermarket. Advances in automotive components, diagnostic tools, and vehicle customization options are creating new opportunities for online retailers. Products like advanced sensors, performance chips, and high-tech parts can now be conveniently researched and purchased through e-commerce platforms. Furthermore, augmented reality (AR) tools and 3D product visualization are enhancing the online shopping experience, enabling customers to assess parts compatibility with their vehicles before purchase. These technological advancements increase consumer confidence in buying automotive parts online, driving market growth.

Restraint Factor for the E-Commerce Automotive Aftermarket Market

Lack of Trust in Online Transactions Will Limit Market Growth

Many automotive aftermarket customers are wary of purchasing parts and accessories online due to concerns about the authenticity, quality, and compatibility of products. Since automotive parts are critical for the safety and performance of vehicles, consumers are often hesitant to rely on online platforms where they cannot physically inspect or verify the products. This lack of trust in the e-commerce process significantly limits the potential for growth in the market, as it discourages a significant portion of the customer base from making purchases. The fear of receiving co...

According to estimates, Amazon claimed the top spot among online retailers in the United States in 2023, capturing 37.6 percent of the market. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.4 percent market share, followed in third place by Apple, with 3.6 percent.

Amazon’s continued success

Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.

Online shopping on the rise

Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.

A January 2020 survey revealed that fast and free shipping was the most popular reason for U.S. online users to shop via Amazon. The e-commerce platform's wide range of products was ranked second was almost 69 percent of respondents stated it was a reason for them to purchase on Amazon.

Amazon's global platform 'amazon.com' was the most popular e-commerce and shopping website worldwide, accounting for more than ** percent of desktop visits to sites in this category in May 2022. Second place went to ebay.com, with **** percent. Amazon leads the way There is no denying the dominance of Amazon in the e-commerce industry. By 2027, Amazon's worldwide net sales are estimated to exceed ************ U.S. dollars. In 2022, amazon.com garnered over * billion monthly visitors, maintaining its spot as the most popular retail website worldwide. As of May 2022, the leading social media traffic referrers to amazon.com came from YouTube (** percent), Facebook (** percent), and WhatsApp (** percent). Online shopping As of April 2022, more purchases were made through online marketplaces globally than through any other digital channel. Over a third of people shopped via the internet by using marketplaces. Online marketplaces were also ranked worldwide as the e-commerce channel delivering the best customer experience in 2022. According to shoppers worldwide, the three most important changes that could make their digital shopping experience better were faster delivery (** percent), free returns (***** percent), and more convenient delivery (*** percent).

For the first time in almost a decade, online retail platform Amazon reported a net loss of *** billion U.S. dollars in 2022. After that, in the fiscal year ending December 31st 2024, the net income amounted to **** billion U.S. dollars. Amazon Web Services Amazon does not rely on retailing alone to generate profits. Its cloud business, AWS, is the one segment raking in steady profits with a **** billion U.S. dollar operating income in the most recently reported year. The annual revenue of the business segment came to **** billion U.S. dollars in 2023. As of the fourth quarter 2023, Amazon Web Services accounted for ** percent of the global cloud infrastructure service market. Amazon’s other businessesDue to the company’s financial resources, Amazon has the capability to invest in new products and markets, such as online and offline grocery sales. In June 2017, Amazon purchased grocery retailer Whole Foods Market for **** billion U.S. dollars, the company’s most expensive acquisition by far. This acquisition was primarily a move to expand the company's online grocery business, one of the fastest growing online shopping trends in the United States.

In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.