The findings of a survey held in the United States in September 2021 revealed that ** percent of adults aged between 35 and 44 years old said that they watched or streamed movies every day, making respondents in this age group the most likely to do so. By comparison, ** percent of total respondents reported watching movies on a daily basis.

During a survey carried out in the United States in April and May 2022, approximately 41 percent of responding internet users said they rarely went to the movies. Roughly one-third stated that they went to see a film in theaters sometimes, while eight percent reported doing it often. Almost one out of five interviewees – 18 percent – said they never went to the movies.

Do wage and age affect moviegoing frequency? According to the same source, little more than one-third of Americans whose household income stood below 50 thousand U.S. dollars reported going to the movies often or sometimes in mid-2022. Meanwhile, more than half of those with an income above 100 thousand dollars said the same. The gap added up to 17 percentage points. There was also a generational gap among cinephiles. About half of respondents aged 18 to 34 stated that they usually went to the movies, whereas little more than one-fourth of consumers aged 65 and over reported doing it.

Regional and gender differences in film viewing The moviegoing frequency also varies across the U.S.'s regions. In the Northeast, for example, the share of interviewees saying they went to see a film in theaters either sometimes or often amounted to 45 percent. Within the Midwest, more than 60 percent of respondents in the South said they rarely or never went to the movies as of May 2022. Furthermore, nearly half of American male adults surveyed stated that they visited a movie theater often or sometimes, while little more than one-third of women said the same.

A majority of both British and U.S. consumers do not prefer to watch movies when they are released at movie theaters. In 2022, 29 percent of Britons, and 33 percent of Americans prefer to watch movies when they come out at movie theaters. While 53 percent of Britons and 52 percent of Americans preferred not to watch movies when they are released at movie theaters.

Daily consumption of movies decreased marginally among U.S. adults between July 2019 and January 2020, although the share of respondents who said that they watched or streamed films several times per week increased by ***** percent. With a wealth of video on demand, traditional TV, and vMVPD providers at their fingertips, U.S. movie fans have an array of options to satisfy their viewing habits, and younger generations in particular enjoy making the most of this. A total of ** percent of adults aged between 18 and 29 years old said that they watched movies every day, compared to just **** percent of those above the age of 65 years old.

According to a study held in March 2020, ** percent of Hispanic adults in the United States said that they were much more or somewhat more likely to watch movies via a streaming service due to the coronavirus outbreak, along with ** percent of African American respondents. By comparison, the share of total adults who said they were more inclined to stream movies during the pandemic amounted to ** percent. White adults were the least likely to increase their video streaming consumption time, and just ** percent said that they would watch more online television during the pandemic.

This statistic illustrates the share of Americans who watched science fiction and fantasy programs online or on TV. As of September 2024, ** percent of 18 - 29 year old consumers do so in the U.S. This is according to exclusive results from the Consumer Insights Global survey which shows that ** percent of 30 - 49 year old customers also fall into this category.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.

A survey exploring movies and viewing preferences in the United States revealed that 59 percent of U.S. adults said that they would prefer to watch foreign language films dubbed into English than see the original feature with subtitles. Preferences varied according to the ethnicity of survey respondents, and data showed that African Americans and white adults were more averse to watching subtitled foreign movies than adults in other ethnic groups.

By contrast, the majority of surveyed Hispanic adults said that they would rather watch a foreign film with subtitles than a dubbed version. Interestingly, the survey also revealed that Hispanics were more likely than white or African American adults to have learned another language, potentially making these respondents more receptive to foreign language films in their original format due to their affinity with or knowledge of other languages in general.

The rise of foreign language films: accolades

The 2020 Oscars ceremony saw Korean movie 'Parasite' win four awards, including Best Director and Best Original Screenplay, and made history as the first non-English language film to win Best Picture. The film also won Best International Feature Film, outperforming Pedro Almodóvar's drama 'Pain and Glory' and North Macedonian documentary film 'Honeyland' which were both nominated for the award after having been released to widespread critical acclaim.

Another well-known and successful recent foreign language release was Alfonso Cuarón's 'Roma', which won three Oscars among other prestigious awards. Concerns about the diversity of awards ceremonies, most notably the Oscars, have given way to several campaigns calling for greater representation, and despite movies like 'Honeyland' not quite making the cut, the movie's nomination was seen as an achievement regardless.

In 2024, TV consumption in the United States was highest among African Americans and Black people, who watched an average of 3.37 hours of TV each day. At the same time, the viewing time dropped among Asian Americans to under two hours TV and streaming engagement among racial groups As of mid 2022, The U.S. population still spent most of their time watching TV and streaming content on traditional media, such as cable and broadcast. Roughly 35 percent of their viewing time was allocated to streaming. It was also observed that Hispanics were more likely to use online video platforms than any other ethnic group, with a viewing time share of over 43 percent. By contrast, using streaming services accounted for around one third of the total viewing time among white and Asian consumers. Traditional TV vs. digital video The way consumers watch TV shows and movies has changed significantly. A forecast showed that traditional TV consumption among Americans will continue to steadily decline in the upcoming years. Meanwhile, with an increasing number of consumers adopting streaming and social videos, digital video soars, outpacing TV viewing time by the end of 2023.

The global movie rating sites market is experiencing robust growth, driven by the increasing consumption of online streaming services and a surge in user-generated content. The market's expansion is fueled by several key factors. Firstly, the rising popularity of streaming platforms like Netflix, Hulu, and Amazon Prime Video has led to a greater demand for reliable movie rating and review information. Users rely on these sites to make informed decisions about which movies to watch, enhancing their overall viewing experience. Secondly, the proliferation of social media and online communities focused on film discussion fosters engagement with movie rating platforms, creating a network effect that increases usage and influence. The segmentation by application (movie promotion, research, audience choice) and type (user ratings, professional ratings) indicates a diverse market landscape with opportunities for both user-driven and expert-curated content. While established players like Rotten Tomatoes and IMDb dominate, newer platforms are emerging, offering specialized features and niche audiences. Geographic expansion, particularly in regions with rapidly growing internet penetration and a rising middle class, presents significant growth potential. However, challenges remain, including the need to manage fake reviews and maintain data accuracy to retain user trust. Furthermore, competition from within the streaming platforms themselves, which often integrate their own rating systems, presents an ongoing challenge. Despite these challenges, the market is projected for continued growth. A conservative estimate, considering a global CAGR of 15% (a reasonable figure based on the growth of the streaming industry and online movie engagement), predicts substantial market expansion over the forecast period (2025-2033). This growth will be driven by technological advancements that enhance user experience and the integration of AI-driven recommendation systems within movie rating platforms. The market is ripe for innovation, with opportunities for personalized recommendation engines and the incorporation of data analytics to provide more insightful reviews and audience sentiment analysis. The competitive landscape will likely see consolidation and further specialization, with platforms focusing on specific niches or geographical regions to gain a competitive edge.

Movie Streaming Service Market Outlook

The global movie streaming service market size was valued at approximately USD 72.2 billion in 2023 and is expected to reach around USD 192.1 billion by 2032, growing at a compound annual growth rate (CAGR) of 11.5% during the forecast period. The growth of this market is fueled by the increasing penetration of high-speed internet, the rising popularity of smart devices, and the growing consumer preference for on-demand content. As more consumers look for convenience and personalized entertainment, the demand for movie streaming services has surged, creating significant opportunities for market expansion.

One of the primary growth factors for the movie streaming service market is the broad availability of high-speed internet. The proliferation of 4G and 5G networks has made it possible for users to stream high-definition content seamlessly, thereby enhancing the overall user experience. As internet accessibility continues to improve worldwide, particularly in developing regions, the market is expected to witness substantial growth. Furthermore, the ongoing digital transformation initiatives by various governments are also contributing to the expansion of internet infrastructure, thereby supporting the growth of the movie streaming service market.

Another significant factor driving the market growth is the increasing adoption of smart devices such as smartphones, tablets, and smart TVs. The convenience of accessing a vast library of movies and TV shows on personal devices has transformed consumer viewing habits. This shift towards digital consumption is further amplified by the increasing affordability and enhanced capabilities of smart devices. As these devices become more advanced and accessible, the demand for movie streaming services is expected to rise correspondingly. The integration of advanced features such as voice recognition and personalized recommendations also plays a crucial role in boosting user engagement and satisfaction.

The evolving consumer preference for on-demand and personalized content is also a crucial growth driver for the movie streaming service market. Traditional TV viewing is increasingly being replaced by streaming services due to their flexibility and vast content libraries. Consumers are now empowered to watch their favorite movies and shows anytime, anywhere, without being bound by schedules. This shift is particularly pronounced among younger generations, who are more inclined towards binge-watching and exploring diverse content. The ability of streaming platforms to offer tailored recommendations based on user preferences further enhances their appeal, contributing to market growth.

From a regional perspective, North America currently holds the largest share of the movie streaming service market, driven by high internet penetration, a large base of tech-savvy consumers, and the presence of major streaming service providers. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period, fueled by the rapid adoption of smartphones, increasing internet penetration, and a growing middle-class population. The rising demand for regional and localized content is also a significant factor contributing to the market's growth in this region. Europe, Latin America, and the Middle East & Africa are also expected to experience steady growth, driven by similar factors.

Service Type Analysis

The movie streaming service market is segmented by service type into subscription-based, ad-supported, transactional video on demand (TVOD), and others. The subscription-based model is currently the most popular and widely adopted service type. This model offers users unlimited access to a vast library of content for a recurring fee, typically on a monthly or yearly basis. The subscription-based model's popularity can be attributed to its cost-effectiveness and the convenience it offers to users who prefer to binge-watch content. Major players like Netflix, Amazon Prime Video, and Disney+ dominate this segment, providing a diverse range of movies and TV shows to cater to various tastes and preferences.

The ad-supported model is another significant segment within the movie streaming service market. This model allows users to access content for free or at a lower cost in exchange for watching advertisements. The ad-supported model is particularly popular in regions with lower disposable incomes, as it provides an affordable alternative to subscription-based services. Platforms like Hulu and Peacock have successfully leveraged this model to attract a broader audie

The global movie rating sites market is a dynamic and rapidly evolving sector, driven by the increasing consumption of online streaming services and the growing reliance on user reviews and professional critiques to inform viewing choices. The market, estimated at $2 billion in 2025, is projected to experience robust growth, fueled by factors such as the expanding reach of internet access, particularly in emerging markets, and the continued rise of mobile-first content consumption. Key market drivers include the escalating demand for credible and unbiased movie reviews to combat information overload and the need for personalized recommendations within the overwhelming variety of available content. The integration of advanced analytics and machine learning algorithms by major players further enhances the market's potential, offering more accurate and personalized recommendations to users. Segmentation within the market reveals a strong emphasis on user-generated content, reflecting the influence of peer reviews in shaping consumer decisions. However, the market also faces potential restraints such as the challenge of maintaining accuracy and impartiality in user ratings, as well as the increasing competition from social media platforms that offer informal yet influential movie discussions. The proliferation of niche movie rating platforms targeting specific genres or demographics also presents a challenge to the dominance of established players. The market's geographical distribution shows significant concentration in North America and Europe, reflecting the higher internet penetration and established movie-going culture in these regions. However, rapid growth is anticipated in Asia-Pacific regions, particularly in India and China, driven by the booming film industries and increasing smartphone usage. The competitive landscape is characterized by both established players like Rotten Tomatoes and IMDb, with significant brand recognition and extensive user bases, and emerging niche platforms targeting specific audience segments. The competitive dynamics will likely see increased investment in technology, data analytics, and marketing to attract and retain users in a crowded market. Future growth will depend heavily on the ability of platforms to adapt to evolving consumer preferences, leverage data effectively, and integrate seamlessly with other entertainment platforms. The focus on improving user experience and delivering personalized recommendations will be crucial for success.

A recent survey found that the majority of Black Americans were willing to watch a movie based on contemporary experiences of the Black community in the United States. When asked about movie preferences, and presented the option to see a movie starring Black actors that focuses on the present day experiences of Black Americans, only ten percent of Black respondents said they would be unlikely to watch such a film.

The global home entertainment market, valued at $308.60 million in 2025, is projected to experience robust growth, driven by several key factors. The increasing adoption of high-definition televisions, premium sound systems, and advanced gaming consoles fuels this expansion. Consumers are increasingly prioritizing immersive home entertainment experiences, leading to higher spending on larger screen sizes, improved audio quality, and sophisticated gaming technologies. The shift towards streaming services and online distribution channels further contributes to market growth, offering consumers greater convenience and a wider selection of content. Technological advancements, such as 8K resolution displays, Dolby Atmos sound, and cloud gaming platforms, are continuously enhancing the home entertainment landscape, creating new opportunities for market expansion. While economic fluctuations may pose some restraint, the overall trajectory indicates sustained growth throughout the forecast period. Competitive dynamics within the market are intense, with established players like Samsung, Sony, and LG vying for market share alongside emerging technology companies. Successful strategies often involve leveraging technological innovation, strategic partnerships, and strong branding to capture consumer attention. Geographic segmentation reveals significant regional variations in market penetration and growth rates. North America and Asia-Pacific are expected to lead the market, fueled by high disposable incomes and growing adoption of smart home technologies. However, the expansion of high-speed internet access and affordability in other regions like South America and Africa is predicted to unlock substantial future growth potential. The market segmentation by device type (audio, video, gaming) reflects varied growth patterns, with the gaming console segment experiencing particularly rapid expansion due to the rise of e-sports and enhanced gaming capabilities. This growth will be reflected across all segments throughout the forecast period (2025-2033). Recent developments include: July 2024: Evolution Malta Holding Limited, a wholly-owned subsidiary of Evolution AB (publ), signed an agreement to acquire Galaxy Gaming Inc. This move aligns with Evolution's strategy to become the world's premier provider of casino games, delivering top-tier gaming content to its clientele. By acquiring Galaxy Gaming, Evolution strengthens its foothold in the US market and bolsters its status as a dominant licensor of proprietary table games within the online gaming sector.May 2024: ASUS revealed plans to unveil its ROG Ally X handheld gaming console on June 2. Similar to its predecessor, the ROG Ally, the new X edition will run on the Windows 11 platform and be driven by the AMD Z1 Extreme chipset. In addition, ASUS has stated that the console will feature a 7-inch LCD display with a 120Hz refresh rate and will be available in a sleek black finish.April 2024: Sony is renewing BRAVIA as a brand for watching movies to enrich the ultimate home cinema experience. With the expansion of streaming services, watching movies in the comfort of the home has gained in popularity. Sony’s wide variety of products, such as digital cinema cameras, professional monitors, and professional headphones, have been widely utilized by film production professionals, allowing the company to deeply understand the cinema industry and the intentions of filmmakers and content creators. New BRAVIA further enhances the sense of reality of cinematic content and delivers outstanding picture and sound quality at home so that people can enjoy films with much of the same magic of the big screen.February 2024: Walmart, the US-based retail giant, announced its acquisition of smart TV manufacturer Vizio for a whopping USD 2.3 billion. Historically, Walmart has been a significant retailer of Vizio TVs. With this acquisition, Walmart aims to leverage "a profitable advertising business that is rapidly scaling via Vizio SmartCast OS," as stated by the company.. Key drivers for this market are: Rising Popularity of IoT Connected Devices, Growing Number of Gaming Population Globally. Potential restraints include: Rising Popularity of IoT Connected Devices, Growing Number of Gaming Population Globally. Notable trends are: Gaming Consoles Gaining Popularity.

According to Cognitive Market Research, the global Online Streaming Platform market size will be USD 218562.3 million in 2025. It will expand at a compound annual growth rate (CAGR) of 16.20% from 2025 to 2033.

North America held the major market share for more than 40% of the global revenue with a market size of USD 80868.05 million in 2025 and will grow at a compound annual growth rate (CAGR) of 14.9% from 2025 to 2033.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 63383.07 million.
APAC held a market share of around 23% of the global revenue with a market size of USD 52454.95 million in 2025 and will grow at a compound annual growth rate (CAGR) of 19.2% from 2025 to 2033.
South America has a market share of more than 5% of the global revenue with a market size of USD 8305.37 million in 2025 and will grow at a compound annual growth rate (CAGR) of 16.6% from 2025 to 2033.
The Middle East had a market share of around 2% of the global revenue and was estimated at a market size of USD 8742.49 million in 2025. It will grow at a compound annual growth rate (CAGR) of 16.7% from 2025 to 2033.
Africa had a market share of around 1% of the global revenue and was estimated at a market size of USD 4808.37 million in 2025. It will grow at a compound annual growth rate (CAGR) of 12.1% from 2025 to 2033.
SVOD (Subscription-based Video on Demand) category is the fastest growing segment of the Online Streaming Platform industry

Market Dynamics of Online Streaming Platform Market

Key Drivers for Online Streaming Platform Market

Increasing consumer demand for on-demand content to Boost Market Growth

The primary driving factor for the growth of the online streaming platform market is the growing consumer demand for on-demand content. With the rise of internet penetration and improved access to mobile devices, consumers now expect the ability to access their favourite shows, movies, and other content at their convenience, without the constraints of traditional broadcasting schedules. This demand for on-demand entertainment has driven major streaming platforms like Netflix, Amazon Prime, and Disney+ to continually expand their libraries and offer exclusive content. Consumers are increasingly seeking a personalized experience, including the ability to binge-watch entire seasons or select content based on specific interests. Streaming platforms, in turn, are responding by enhancing their offerings, creating original content, and improving user interfaces, all of which contribute to the growing success and proliferation of online streaming services. For instance, Vbrick, a U.S.-based Enterprise Video Platform provider, acquired Ramp Holdings, a U.S.-based enterprise content delivery network (eCDN) provider. This collaboration integrates the best features of the eCDN market into multicast solutions and edge caching.

https://vbrick.com/press-releases/vbrick-acquires-ecdn-provider-ramp/

Advancements in Streaming Technology and Infrastructure To Boost Market Growth

Technological advancements have played a crucial role in fueling the growth of the online streaming platform market. With the development of faster internet speeds, the introduction of 5G technology, and improvements in video compression algorithms, streaming platforms are now able to offer higher-quality content to a larger number of consumers. These innovations allow for seamless streaming experiences, even in regions with less stable internet connections. Furthermore, the increased availability of cloud storage has facilitated the scalability of streaming platforms, enabling them to accommodate a growing number of users and content. The evolution of artificial intelligence (AI) and machine learning also enhances user recommendations, optimizing the content experience based on individual preferences.

Restraint Factor for the Online Streaming Platform Market

Content Licensing and Distribution Challenges, Will Limit Market Growth

Streaming platforms must acquire licensing agreements with content creators, production houses, and distributors to legally offer movies, TV shows, and music. However, these agreements can be expensive, especially for exclusive content or content from popular franchises. Furthermore, geographical restrictions and regional content rights create additional complexities in delivering a consistent and global content libr...

A survey conducted in early 2019 revealed that most Asian American TV fans turned to Netflix to enjoy in-language content, with 39 percent of respondents saying that they frequently used the platform for watching shows and movies in their own language. YouTube was also a popular choice, however just 16 percent of survey respondents used Amazon Prime Video for in-language television content.

According to a study held in June 2020, just 14 percent of adults said that they strongly preferred seeing a movie for the first time in a theater, and 36 percent said that they would much rather stream the film at home than visit a cinema. Preferences for watching a new release in a cinema instead of via a streaming service in the United States changed significantly between 2018 and 2020, signaling a shift in consumer behavior and potentially a risk for movie theaters in the country. Also important to note is the effect of the coronavirus on consumer confidence. There was a drop in the share of movie fans willing to visit cinemas between March and June 2020, likely the result of consumers fearing the risk of infection and feeling more comfortable viewing movies in the safety of their own home.

As of 2019, around 32 percent of adults state that in the average month the go to see one movie in a theatre. A smaller portion of avid movie fans, who account for around two percent of the population, state that they see an average of 5 or more movies each month, which amounts to at least 60 visits to the theatre per year.

During a survey fielded in the United States in April and May 2022, **** of responding internet users aged between 18 and 34 years said they went to the movies often or sometimes. Among respondents from the 35-44 age group, the share stood at ** percent. ***** out of 10 interviewees age ** and over said they never went to see a film in theaters. More than **** of Hispanic adults in the U.S. reported going to the movies often or sometimes in 2022.

The statistic presents data on the preferred place to watch movies among American adults as of February 2018, broken down by ethnicity. During a survey, ** percent of Hispanic respondents stated they preferred watching movies at home than going out to a movie theater.

The findings of a survey held in the United States in February 2020 revealed that 28 percent of adults of African American ethnicity said that they watched or streamed movies every day, making respondents in this ethnic group the most likely to do so. Respondents who were part of other minority ethnic groups reported the least frequent consumption, with 14 percent never watching or streaming movies.