During a May 2023 survey in the United States, 17 percent of respondents aged 18 to 34 stated that they were avid fans of soccer. Meanwhile, 78 percent of respondents aged 65 or older expressed no interest in the sport.

In 2023-24, over 850,000 high schoolers in the United States played soccer, with boys accounting for nearly 55 percent of participants. Overall, participant numbers grew by around three percent compared to the previous year.

During a May 2023 survey in the United States, 12 percent of Hispanic respondents stated that they were avid fans of soccer. Meanwhile, 64 percent of white respondents expressed no interest in the sport.

During a May 2023 survey in the United States, 18 percent of male respondents stated that they were avid fans of soccer. Meanwhile, three quarters of female respondents expressed no interest in the sport.

The National Football League (NFL) was the most watched sports league in the United States in 2023. Viewers watched a combined 974.7 billion minutes of football action across the 284 televised games between November 2022 and November 2023. Meanwhile, Major League Baseball (MLB) ranked second with a little less than 330 billion combined minutes from viewers.

How much does a Super Bowl ad cost?

The price of running an ad during the Super Bowl has tripled over the past two decades. In 2024, advertisers paid an average of seven million U.S. dollars to air a 30-second commercial during the Super Bowl LVI broadcast. The renowned sporting event is highly anticipated each year and is watched by millions around the world. In the U.S., the 2024 edition of the Super Bowl was watched by over 123 million Americans.

How many people watch the World Series?

Unlike the Super Bowl, MLB World Series TV viewership experienced an overall decrease over the past two decades. The games of the 2023 World Series, in which the Texas Rangers achieved a five-game series win over the Arizona Diamondbacks, were watched by around nine million viewers. This shows a considerable drop from the previous year, when nearly 12 million people tuned in to see the Houston Astros win the Commissioner’s Trophy.

As of January 2020, around ** percent of Brazilians considered themselves to be soccer fans, according to a survey. In contrast, nearly two out of ten respondents in the South American country said that they were not interested at all, with another **** percent affirming they hated the sport. As of October of that year, the Brazilian Football Confederation (Confederação Brasileira de Futebol - CBF) was by far Brazil's most followed sport confederation on social media.

There are widely considered to be four major professional sports leagues in the United States and Canada - NFL, NBA, MLB, and NHL. The professional soccer league (MLS) and the Women's NBA have also achieved popularity in the United States in recent years. During a 2024 survey, 34 percent of respondents stated that they were avid fans of the National Football League, NFL.

Between January and September 2021, five out the top eight female goal scorers from Latin America were Mexican. Alicia Cervantes, who plays for CD Guadalajara, led the ranking with 31 goals in total.

Watching sports is one of the most popular hobbies across the world. Whether it be soccer, cricket, American Football, or baseball, live sports has viewers of all ages glued to their TV and computer screens. During a January 2021 survey, it was found that ** percent of all respondents followed sports via live TV, while only ***** percent of all respondents followed sports via magazines.

Watching sports is one of the most popular hobbies across the world. Whether it be soccer, cricket, American Football, or baseball, live sports has viewers of all ages glued to the screen. During a 2019 survey, it was found that ** percent of respondents who watched sports more often than any other content were male.

According to a 2022 survey in Bogotá, Colombia, the most common perceived risk of assisting to a live soccer match for both men and women was the presence of hooligan groups. These violent fans weighed much more heavily than other factor in the minds of match-goers. The second highest fear was the occurrence of fights, cited by ** percent of women and ** percent of men surveyed.

Platense was the Argentine soccer club with the largest share of revenue generated from TV broadcasting rights in 2023, representing nearly ** percent of total earnings. Barracas Central followed, with a TV rights share over its total revenue of roughly ** percent. For River Plate and Boca Juniors, Argentina's most popular soccer clubs, TV rights only accounted for less than ten percent of their total 2023 revenue.

The largest source of revenue for the professional soccer in Chile in 2022 was selling TV rights, which that year generated half of the market's total revenue. Meanwhile, advertising accounted for ** percent of the country's football revenue. The First Division of professional soccer in Chile generated over ** percent of the total revenue in that year.

Over ** percent of Argentinians surveyed in October 2022 agreed that employees in their country should be allowed to watch their national soccer team's matches during the FIFA World Cup in Qatar, even during work times. By contrast, less than ** percent said that employers should permit employees to watch all soccer matches during the event.

The 64 matches of the 2022 FIFA World Cup were watched by an average of almost **** million viewers on FOX in the United States. This marked an increase of around 30 percent on the viewership from the previous tournament in 2018.

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Fantasy Sports Market Size 2025-2029

The fantasy sports market size is forecast to increase by USD 10.13 billion, at a CAGR of 7.1% between 2024 and 2029.

Major Market Trends & Insights

North America dominated the market and accounted for a 35% growth during the forecast period.
By the Product - Fantasy soccer segment was valued at USD 8.78 billion in 2023
By the Application - Individual Competition segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 56.96 billion
Market Future Opportunities: USD USD 10.13 billion 
CAGR : 7.1%
North America: Largest market in 2023

Market Summary

The market continues to expand its reach and influence across various industries, with an increasing number of businesses recognizing its potential for customer engagement and revenue generation. According to recent studies, the market is projected to experience significant growth, with a substantial increase in user adoption rates. For instance, The market size was valued at approximately USD15 billion in 2020, and it is anticipated to expand at a steady pace in the coming years. Fantasy sports platforms have gained popularity in sectors such as media, entertainment, and consumer goods, offering unique opportunities for brand promotion and fan engagement. In the media industry, fantasy sports have become a staple for sports broadcasters and networks, providing an additional revenue stream through advertising and subscription fees. Meanwhile, consumer goods companies have leveraged fantasy sports to boost sales and customer loyalty by offering exclusive promotions and discounts to participants. Moreover, the integration of artificial intelligence and machine learning algorithms in fantasy sports platforms has led to enhanced user experience and personalized recommendations, further fueling the market's growth. Despite the ongoing challenges and debates surrounding the potential negative effects of fantasy sports on health and well-being, the market's continuous evolution and expanding applications make it an exciting and dynamic space to watch.

What will be the Size of the Fantasy Sports Market during the forecast period?

Explore market size, adoption trends, and growth potential for fantasy sports market Request Free SampleThe market experiences consistent growth, with current participation estimated at approximately 60 million people worldwide. This figure represents a significant increase from previous years, underscoring the market's continuous evolution. Looking ahead, industry experts project a future growth rate of around 15%, driven by advancements in technology and user experience. Fantasy sports platforms have become essential tools for enthusiasts, offering features such as player performance metrics, injury reporting, and points-per-game scoring. These platforms employ game theory applications, tournament formats, and roster optimization to create engaging user experiences. Value-based drafting and optimal lineup generation are critical components, as is risk assessment modeling and prize structures. Transaction processing, matchup analysis, and chat functionality further enhance the user experience. Expert advice and user engagement metrics are also essential, with fraud detection systems ensuring fair play. The market caters to both season-long leagues and daily fantasy sports, providing league management tools and statistical modeling to optimize lineup construction and salary cap management. Machine learning algorithms and probability calculations are integral to player projections and draft strategy, while scoring system design and ownership percentage rankings facilitate informed decision-making. The industry's diverse offerings cater to a wide range of sports, from football and basketball to baseball and soccer.

How is this Fantasy Sports Industry segmented?

The fantasy sports industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductFantasy soccerFantasy baseballFantasy basketballFantasy footballOthersApplicationIndividual CompetitionTeam CompetitionDemographicUnder 25 YearsBetween 25 and 40 YearsAbove 40 YearsDietary PreferenceVeganGluten-FreeKetoTarget AudienceBusy ProfessionalsHealth EnthusiastsGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest of World (ROW)

By Product Insights

The fantasy soccer segment is estimated to witness significant growth during the forecast period.

In the dynamic and continually evolving realm of fantasy sports, soccer holds a significant position. Participants construct imaginary teams consisting of real-life soccer pla

Live betting, also known as in-play betting, has emerged as a rapidly growing segment within the sports betting market. The market size for live betting is estimated to have reached USD XXX million in 2025 and is projected to grow at a CAGR of XX% from 2025 to 2033. Factors driving this growth include the increasing popularity of sports betting, the availability of real-time data and statistics, and the convenience of placing bets on mobile devices. The live betting market is segmented by application (online sports betting and land-based sports betting), type (American football, basketball, baseball, soccer, hockey, esports, and others), and region. North America is the largest market for live betting, followed by Europe and Asia Pacific. The growth in these regions is attributed to the increasing popularity of sports betting, the legalization of sports betting in several states in the United States, and the rising number of sports fans. Key players in the live betting market include FanDuel, DraftKings, William Hill, BetMGM, BetRivers, 888 Holdings, Kindred Group, Bet365 Group, Betfred, and Sports Interaction.

The global sports sponsorship and in-venue advertising industry was valued at 52 billion U.S. dollars in 2025. This made up a 12 percent share of the total revenue from the global sports market that year. What are the most valuable sports teams worldwide? In 2024, the most valuable sports team worldwide was the NFL franchise the Dallas Cowboys, valued at over one billion U.S. dollars more than the second most valuable team, the Golden State Warriors. Meanwhile, Real Madrid was the highest-ranked soccer team, taking 13th spot with a value of over six billion U.S. dollars. Focusing on soccer in Europe, England’s Premier League led in revenue among the Big Five leagues. Spain’s La Liga ranked second, followed by the German Bundesliga in third. What are the leading apparel brands globally? In 2025, the American multinational corporation Nike topped the ranking of the most valuable apparel brands worldwide, with a brand value amounting to nearly 50 billion U.S. dollars. Meanwhile, its competitor, the German-based brand Adidas, ranked fourth. Nike, renowned for its iconic "Swoosh" logo, has continuously invested in promotional campaigns. In 2025, Nike’s advertising and promotion costs amounted to over four billion U.S. dollars, representing an increase of nearly 10 percent compared to the previous year.