During a 2025 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported that, on average, *** percent of their employers' revenues were allocated to marketing activities. In September of the previous year, the average share stood at *** percent.

During a 2025 survey among marketing leaders at for-profit companies in the United States, respondents from corporations offering business-to-business (B2B) services reported having allocated, on average, **** percent of their revenues to marketing activities. Among interviewees from companies selling B2B products, the average share stood at *** percent.

This pie chart displays companies per revenue type using the aggregation count. The data is about companies.

In 2023, software and tech hosting/cloud services/MSP companies had a much higher spending share on IT than other industries, amounting to ** percent and ** percent of their revenues, respectively. By contrast, the consumer products and services industry invested only around **** percent of their revenue in IT. Overall, all industries increased their IT spending per revenue share in 2023 compared to the previous year. Cloud computing Cloud computing is an essential IT service that utilizes a network of distant servers hosted over the Internet to store, handle, and process data. This segment of IT services was projected to generate revenues exceeding *** billion U.S. dollars in 2024 and is expected to continue its rapid growth trajectory. Managed Services Providers (MSPs) provide companies with the expertise and technical support to manage their cloud infrastructure and products without the need for in-house specialists. Cloud computing is segmented into three main categories. Software as a Service (SaaS) delivers software applications over the Internet, on a subscription basis, freeing companies from software and hardware management. Infrastructure as a Service (IaaS) offers a virtualized computing infrastructure managed over the Internet, allowing businesses to avoid the costs and complexities of purchasing and managing physical servers and data center infrastructure. Platform as a Service (PaaS) provides a platform allowing customers to develop, run, and manage applications without the complexity of building and maintaining the infrastructure.

This table includes total expenses, cost of sales (direct expenses), wages and benefits, purchases, materials and sub-contracts, opening inventory, closing inventory, operating expenses (indirect expenses), labour and commissions, amortization and depletion, repairs and maintenance, utilities and telephone and telecommunication, rent, interest and bank charges, advertising and promotion, delivery and shipping and warehouse, insurance, other indirect expenses, net profit or loss. All incorporation statuses. Values are averages in current dollars unless otherwise stated.

Shell had the highest annual revenue of all companies based in the United Kingdom in 2025, at approximately 284 billion U.S. dollars. BP had the second-highest annual revenue at over 189 billion dollars, followed by HSBC Holdings, which had a revenue of around 142 billion U.S. dollars. In terms of global employee numbers, however, Compass Group had the highest number among UK-based businesses, at approximately half a million in 2024, followed by Tesco at 336,400 and HSBC at almost 211,000. Big Oil, a banking giant, and Britain's top supermarket chain The two companies listed as having the most revenue in the UK this year are also two of the biggest oil and gas companies in the world, alongside Chevron, Eni, ExxonMobil, and TotalEnergies. After a huge surge in energy prices in 2022, these companies saw their profits recede slightly in 2023, but clearly remain in strong financial positions as of 2024. HSBC Holdings, meanwhile, was the largest bank in Europe in terms of market capitalization, and was estimated to have the second-highest number of UK-based customers in 2024. The company with the fourth-highest revenue in this year, Tesco has by some distance the largest grocery-market share in Great Britain, a position it has maintained despite growing competition from discounters like Lidl and Aldi. UK economy health check In the first quarter of 2025, the UK economy grew by 0.7 percent, emerging from a brief slowdown in growth towards the end of 2024. Consumer Price inflation, has, however, started to increase, with the inflation rate reaching 3.5 percent in April, the highest rate since January 2024. Furthermore, the UK labor market is showing signs of weakness, with quite a high number of job losses since the start of the year. Alongside these generally negative signs, business confidence in the UK has been falling, with the main concern of UK firms being that of taxation, as of early 2025.

This pie chart displays companies per revenue type using the aggregation count in Wilmington. The data is about companies.

This dataset contains the financial records of 12 major German companies, including top players like Volkswagen AG, Siemens AG, Allianz SE, BMW AG, BASF SE, Deutsche Telekom AG, Daimler AG, SAP SE, Bayer AG, Deutsche Bank AG, Porsche AG, and Merck KGaA. Covering quarterly data from 2017 to 2024, this dataset is designed to provide insights into key financial metrics, allowing for indepth analysis and modeling of corporate financial health, performance, and growth trends. this comprehensive dataset is highly suitable for tasks such as financial forecasting, risk analysis, profitability assessment, and performance benchmarking. Each entry represents one quarter’s financial snapshot for a company, enabling robust time series and cross-sectional analyses.

Data Sources:

Company: Name of the company to which the financial data corresponds (e.g., "Volkswagen AG"). This field categorizes the data and enables cross-company comparisons and individual company trend analysis.

Period: The specific quarter (in year-month format) when the financial data was recorded (e.g., "2017-03-31" for Q1 of 2017). This field is crucial for time-series analysis, allowing users to track financial trends and performance over time.

Revenue: The total revenue of the company for that quarter, measured in billions of Euros. This field provides insight into the company’s sales performance and market reach within each period.

Net Income: The net income (profit after all expenses) of the company for the given quarter, also in billions of Euros. Net income is a key indicator of a company’s profitability and financial efficiency.

Liabilities: The total liabilities (debt and obligations) of the company for the quarter, in billions of Euros. This metric helps gauge the company’s financial leverage and debt exposure, essential for risk assessment.

Assets: The total assets (all owned resources with economic value) for the company in billions of Euros. This metric reflects the scale of the company’s holdings and resources available for operations and investments.

Equity: The shareholder equity calculated as Assets minus Liabilities, in billions of Euros. Equity indicates the residual value owned by shareholders and serves as a core metric for assessing financial stability and value creation.

ROA (%): Return on Assets (ROA), expressed as a percentage, calculated as (Net Income / Assets) * 100. ROA shows how efficiently a company is utilizing its assets to generate profit, an essential measure of operational effectiveness.

ROE (%): Return on Equity (ROE), expressed as a percentage, calculated as (Net Income / Equity) * 100. ROE is a key indicator of financial performance and profitability, reflecting the rate of return on shareholders' investment.

Debt to Equity: The ratio of Liabilities to Equity. This metric provides insights into the company’s capital structure and financial leverage, aiding in risk assessment by showing how much of the company’s operations are funded through debt compared to shareholder equity.

Graph and download economic data for Revenue from Businesses for Data Processing, Hosting, and Related Services, Establishments Subject to Federal Income Tax (BUS518TAXABL157QNSA) from Q1 2004 to Q3 2015 about information, processed, revenue, establishments, tax, federal, business, income, rate, and USA.

Context

This is a comprehensive dataset including numerous financial metrics that many professionals and investing gurus often use to value companies. This data is a look at the companies that comprise the S&P 500 (Standard & Poor's 500). The S&P 500 is a capitalization-weighted index of the top 500 publicly traded companies in the United States (top 500 meaning the companies with the largest market cap). The S&P 500 index is a useful index to study because it generally reflects the health of the overall U.S. stock market. The dataset was last updated in July 2020.

Content

There are 14 rows included in this dataset: ``` - 4 character variables: - Symbol: Ticker symbol used to uniquely identify each company on a particular stock market - Name: Legal name of the company - Sector: An area of the economy where businesses share a related product or service - SEC Filings: Helpful documents relating to a company

- 10 numeric variables:
  - Price: Price per share of the company
  - Price to Earnings (PE): The ratio of a company’s share price to its earnings per share
  - Dividend Yield: The ratio of the annual dividends per share divided by the price per share
  - Earnings Per Share (EPS): A company’s profit divided by the number of shares of its stock
  - 52 week high and low: The annual high and low of a company’s share price
  - Market Cap: The market value of a company’s shares (calculated as share price x number of shares)
  - EBITDA: A company’s earnings before interest, taxes, depreciation, and amortization; often used as a proxy for its profitability
  - Price to Sales (PS): A company’s market cap divided by its total sales or revenue over the past year
  - Price to Book (PB): A company’s price per share divided by its book value

### Acknowledgements

I found this data on the website datahub at https://datahub.io/core/s-and-p-500-companies-financials/r/1.html. All references and citations should be given to them.


### Inspiration

What useful information can you gleam from this dataset? Are these fundamentals enough to predict a high-quality company? How can you determine high from low quality? What would you liked to have seen in this dataset?

Graph and download economic data for Revenue from Businesses for Broadcasting (Except Internet), Establishments Subject to Federal Income Tax (BUS515TAXABL157QNSA) from Q4 2006 to Q2 2025 about broadcasting, internet, revenue, establishments, tax, federal, business, income, rate, and USA.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

This table contains 225 series, with data for years 2014 - 2015 (not all combinations necessarily have data for all years). This table contains data described by the following dimensions (Not all combinations are available): Geography (1 item: Canada); North American Industry Classification System (NAICS) (75 items: Total all industries; Agriculture, forestry, fishing and hunting; Agriculture (except aquaculture) and support activities for crop production and animal production; Forestry, logging and support activities for forestry; ...); Country of control (3 items: Total country of control; Canada; Foreign).

Graph and download economic data for Revenue from Businesses for Advertising, Public Relations, and Related Services, Establishments Subject to Federal Income Tax (BUS5418TAXABL157QNSA) from Q1 2004 to Q3 2020 about advertisement, revenue, establishments, tax, federal, business, income, rate, and USA.

LinkedIn is the world’s preeminent social network for professionals. Members create CVs, list their current and previous job roles, skills and education. The business network is also a recruiting...

Graph and download economic data for Total Revenue for Performing Arts Companies, Establishments Subject to Federal Income Tax (REV7111TAXABL157QNSA) from Q2 2009 to Q2 2025 about performance, arts, companies, revenue, establishments, tax, federal, income, rate, and USA.

Graph and download economic data for Revenue from Businesses for Architectural, Engineering, and Related Services, Establishments Subject to Federal Income Tax (BUS5413TAXABL157QNSA) from Q4 2006 to Q2 2025 about architecture, engineering, revenue, establishments, tax, federal, business, income, rate, and USA.

YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo. The first...

Graph and download economic data for Revenue from Businesses for Publishing Industries (Except Internet), Establishments Subject to Federal Income Tax (BUS511TAXABL157QNSA) from Q4 2006 to Q2 2025 about internet, printing, revenue, establishments, tax, federal, business, income, industry, rate, and USA.

Survey of innovation and business strategy, percentage of revenue distribution from product innovation introduced, by North American Industry Classification System (NAICS) and enterprise size for Canada and regions from 2009 to today.