As of June 2021, 43 percent of internet users in Spain visited career websites and applications, presenting the highest share of users accessing career-related websites and mobile apps among the examined countries. While the United Kingdom was the second with 41 percent of internet users. Germany and Italy saw the lowest share of internet users visiting career sites and apps with around 20 percent reach, respectively.

In a 2021 survey, ** percent of shoppers in the UK reported buying clothing online as a direct result of their visit to a physical store. France was the second European country included in the survey with the highest percentage of respondents who purchased apparel products after a store visit. It was followed by the Netherlands and Germany, with ** percent and ** percent, respectively.

This statistic shows the share of internet users visiting pirate sites in Europe in 2015, broken down by country. That year, nearly a quarter of internet users in Lithuania visited piracy websites to download, stream or torrent files for free.

This statistic presents the online booking agency (OTA) market shares of hotel overnight bookings in European countries in 2019. More than ** percent of overnights were booked via an OTA, such as Booking.com or Expedia, in Spain in 2019. Overall, OTA's accounted for **** percent of the market, making it one of the most popular booking distribution channels in Europe.

In a late 2024 survey, it was found that online television among countries of the European Union was most popular in Denmark and Sweden, with ** percent of respondents stating to watch TV via the internet every day or almost every day. On the opposite side, Poland and Bulgaria presented the lowest online TV popularity, with ** and ***** percent of daily users, respectively.

Where do Italians prefer to travel? In 2023, most Italian travelers visited the North of the country, with visits to that region accounting for ** percent of all trips that year. Meanwhile, trips to European Union countries represented around ** percent of all journeys in 2023. When focusing on holiday trips, the seaside emerged as the preferred leisure holiday destination among Italians. Most Italians preferred to autonomously book their travels Direct booking was the most popular method used by Italians to organize their trips in 2023. Overall, online direct bookings for transport made up over ** percent of transactions, whereas direct booking of accommodation from offline channels represented approximately ** percent of reservations. Hotels are the preferred travel accommodation In 2023, most Italian travelers preferred to stay in hotels, with trips including hotel stays making up nearly ** percent of all visits. That year, homes of relatives and friends followed as the second most popular choice, representing just under ** percent of journeys. By contrast, just roughly six percent of trips included an overnight stay in a holiday home owned by the traveler.

Two out of three regular e-shoppers bought from foreign websites, mainly because they were looking for better deals and secondly to find products or brands not available in Romania. The most common foreign countries for online orders were China, Germany, and the United Kingdom. Only 15 percent of purchases were made from neighboring countries, while the European average was 45 percent.