25 datasets found
  1. U.S. Instagram users 2025, by age group

    • abripper.com
    • statista.com
    Updated Sep 27, 2025
    + more versions
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    Stacy Jo Dixon (2025). U.S. Instagram users 2025, by age group [Dataset]. https://abripper.com/lander/abripper.com/index.php?_=%2Fstudy%2F10950%2Fmedia-use-in-the-united-states-statista-dossier%2F%2341%2FknbtSbwPrE1UM4SH%2BbuJY5IzmCy9B
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    Dataset updated
    Sep 27, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of June 2025, 28.3 percent of Instagram users in the United States were aged between 25 and 34 years, making up the platform’s largest audience in the country. Overall, the group with the second-highest usage was those aged 18 to 24 years, with 26.5 percent of users, followed by 19.4 percent that were aged 35 to 44 years. The age group that used Instagram the least was those older than 65 years, making up 5.8 percent of users, respectively. Popular social media platforms in the United States Instagram was the fourth most visited social media platform in the United States as of March 2025 across desktop, mobile, and tablet devices combined, accounting for ten percent of all social media visits in the country. Despite Instagram’s popularity, Facebook remained the leading social media platform by far in the U.S., accounting for more than 56 percent of all social media visits. Pinterest and X (formerly Twitter) ranked second and third in terms of visits, with 16.73 percent and 11.73 percent of visits, respectively. Instagram’s global audience Instagram’s global popularity continues to surge, with no signs of slowing down. As of January 2025, the country with the largest Instagram audience was India with 413.85 million users, while the United States had the second-highest market with 171.7 million users, followed by Brazil, Indonesia, and Turkey, respectively. As of February 2025, Instagram was the third most popular social network globally, reaching two billion monthly active users.

  2. Instagram: average reach of posts 2023-2024, by number of followers

    • statista.com
    Updated Jun 3, 2025
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    Stacy Jo Dixon (2025). Instagram: average reach of posts 2023-2024, by number of followers [Dataset]. https://www.statista.com/topics/1882/instagram/
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    Dataset updated
    Jun 3, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    In 2024, the average Instagram post from an account with under 500 followers reached around 6,500 Instagram users, up from 1,405 in 2023. Huge accounts, with over 50,001 followers reach an average of 49,932 thousand users in 2024, down from 56,191 users in 2023.

  3. Instagram: average reels reach 2023-2024, by number of followers

    • statista.com
    Updated Jun 3, 2025
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    Stacy Jo Dixon (2025). Instagram: average reels reach 2023-2024, by number of followers [Dataset]. https://www.statista.com/topics/1882/instagram/
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    Dataset updated
    Jun 3, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    In 2024, Instagram reels from accounts with over 50,001 followers reached over 67,000 Instagram users, down from approximately 73,000 users in 2023. Reels from accounts with between 10,001 and 50,000 followers reached around 9,650 people in 2024.

  4. Instagram: content reach for big accounts 2024, by type

    • statista.com
    Updated Jun 3, 2025
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    Stacy Jo Dixon (2025). Instagram: content reach for big accounts 2024, by type [Dataset]. https://www.statista.com/topics/1882/instagram/
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    Dataset updated
    Jun 3, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    According to a study conducted between 2023 and 2024, Instagram posts from accounts with between 10,001 and 50,000 followers reached an average of 2,909 Instagram users. Overall, stories reached 642 Instagram users, and reels reached 9,649 users.

  5. Instagram: content reach for medium accounts 2024, by type

    • statista.com
    Updated Jun 3, 2025
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    Stacy Jo Dixon (2025). Instagram: content reach for medium accounts 2024, by type [Dataset]. https://www.statista.com/topics/1882/instagram/
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    Dataset updated
    Jun 3, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of March 2024, Instagram posts from accounts with between 2,001 to 10,000 followers reached an average of 742.81 users. Overall, medium accounts' stories reached 244.77 users, while reels reached 3,248 Instagram users.

  6. Instagram: content reach for small accounts 2024, by type

    • statista.com
    Updated Jun 3, 2025
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    Stacy Jo Dixon (2025). Instagram: content reach for small accounts 2024, by type [Dataset]. https://www.statista.com/topics/1882/instagram/
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    Dataset updated
    Jun 3, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of March 2024, small accounts on Instagram, accounts with between 501 and 2,000 followers, reached 230 people per post. Additionally, stories from small accounts reached 113 people on average, and reels reached approximately 956 Instagram users.

  7. Instagram: brand engagement rate 2024, by format

    • statista.com
    Updated Jun 3, 2025
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    Stacy Jo Dixon (2025). Instagram: brand engagement rate 2024, by format [Dataset]. https://www.statista.com/topics/1882/instagram/
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    Dataset updated
    Jun 3, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    In 2024, Carousels on Instagram generated more engagement from users than single images, Reels, and Reels from the feed. Overall, the engagement rate of Carousels stood at 10.15 percent in 2024, compared to 7.36 percent for images.

  8. Instagram: brand content reach 2024, by format

    • statista.com
    Updated Jun 3, 2025
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    Stacy Jo Dixon (2025). Instagram: brand content reach 2024, by format [Dataset]. https://www.statista.com/topics/1882/instagram/
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    Dataset updated
    Jun 3, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    In 2024, Instagram Reels reached the most users on Instagram, with brand content published in this format accounting for 37.87 percent of reach. Carousels made up just over a quarter of all reach on the platform, and images accounted for 17.21 percent.

  9. Instagram: content reach huge accounts 2024, by type

    • statista.com
    Updated Jun 3, 2025
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    Stacy Jo Dixon (2025). Instagram: content reach huge accounts 2024, by type [Dataset]. https://www.statista.com/topics/1882/instagram/
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    Dataset updated
    Jun 3, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of March 2024, huge Instagram accounts, accounts which had over 50,001 followers, saw posts reach over 45,000 Instagram users. Additionally, stories and reels of huge accounts reached 5,100 and 67,973 people, respectively.

  10. T

    Hack Instagram from Your Phone or Computer Most Effective Methods in 2025...

    • data.dumfriesva.gov
    csv, xlsx, xml
    Updated Jul 24, 2024
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    American Community Survey (2024). Hack Instagram from Your Phone or Computer Most Effective Methods in 2025 (Hack IG For US, UK, AU, CA, DE, IT, RO) {vtsda1} (Updated: 07/15/2025) [Dataset]. https://data.dumfriesva.gov/w/uraq-5e3a/default?cur=CoKEUVBLXhF&from=Cbkp6MTjIpC
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    xlsx, xml, csvAvailable download formats
    Dataset updated
    Jul 24, 2024
    Authors
    American Community Survey
    Area covered
    United Kingdom
    Description

    Updated: 07/15/2025

    In the ever-evolving digital landscape, Instagram remains a powerhouse for personal expression, business promotion, and social connection. However, with its immense popularity comes the looming threat of cyberattacks and account hacks. As of July 2025, safeguarding your Instagram account is more crucial than ever. This guide delves deep into the intricacies of Hacking your Instagram, offering actionable insights and up-to-date strategies to keep your digital presence secure.

    Understanding the Landscape: Why Instagram Security Matters For For US, UK, AU, CA, DE, IT, RO

    Instagram isn't just a platform for sharing photos and stories; it's a significant part of many people's lives across countries like the United States, United Kingdom, Canada, Australia, and beyond. With millions of users worldwide, understanding how to Hack your Instagram accountis essential to prevent unauthorized access, data breaches, and potential misuse of your personal information.

    What Exactly Happens When Someone Hacks an Instagram Account?

    Hacking an Instagram account involves unauthorized individuals gaining access to your personal information, posts, messages, and sometimes even financial details. This breach can occur through various methods, including phishing scams, weak passwords, or exploiting vulnerabilities in the platform. Once compromised, hackers can misuse your account for malicious purposes, tarnishing your reputation or extracting sensitive data. Defining a Hacked Instagram Account

    A hacked Instagram account is one where the security has been breached, allowing someone other than the rightful owner to access and control the account. Indicators of such a breach include unfamiliar posts, changed passwords, unauthorized messages, and altered profile information. Recognizing these signs early is crucial in mitigating potential damage.

    The Motives Behind Instagram Account Hacks

    Why do hackers target Instagram accounts? The purposes vary: 1. Personal Gain: Stealing sensitive information or financial details for profit. 2. Reputation Damage: Posting inappropriate or harmful content to tarnish an individual’s or brand’s image. 3. Data Harvesting: Collecting personal data for further cyberattacks or selling it on the dark web. 4. Spreading Malware: Using the account to distribute malicious links or software to followers. Understanding these motives helps in comprehending the severity and diverse risks associated with Instagram hacks.

    How Are Instagram Accounts Typically Hacked?

    Several methods are employed by cybercriminals to compromise Instagram accounts: 1. Phishing Scams: Deceptive emails or messages tricking users into providing their login credentials. 2. Weak Passwords: Easily guessable or reused passwords make accounts susceptible to brute-force attacks. 3. Malware: Malicious software installed on a device that captures keystrokes or hijacks sessions. 4. Social Engineering: Manipulating individuals into divulging confidential information. 5. Exploiting Vulnerabilities: Taking advantage of flaws in Instagram’s security infrastructure.

    Staying informed about these methods is the first step in fortifying your account against potential threats. Spotting the Danger: Warning Signs of a Hacked Instagram Account

    How can you tell if your Instagram account has been hacked? Here are some warning signs to watch for: - Unusual Activity: Unexpected posts, stories, or messages appearing on your account. - Password Issues: Difficulty logging in or receiving password reset emails you didn’t request. - Changed Information: Altered profile details like your bio, email, or phone number. - Unauthorized Apps: Suspicious third-party apps connected to your account.

    To confirm a hack, check your account’s login activity, review connected devices, and look for any changes you didn’t make. Taking swift action can prevent further compromise. Recovering Your Hacked Instagram Account: A Step-by-Step Guide If you suspect your Instagram account has been hacked, follow these detailed steps tailored for every possible scenario:

    1. Lost Email Access If you can’t access the email associated with your Instagram:
    2. Use Your Phone Number: Try logging in with your phone number. Instagram will send a login link.
    3. Contact Instagram Support: Reach out through the Help Center, providing identification to verify your identity.
    4. Secure Your Email: If your email is compromised, secure it by resetting the password and enabling two-factor authentication.
    5. Forgotten Password When you’ve forgotten your password:
    6. Reset Password: Use the "Forgot Password" feature on the Instagram login page. Enter your username, email, or phone number to receive a reset link.
    7. Check Email for Reset Link: Follow the instructions in the email to create a new password.
    8. Create a Strong Password: Use a combination of letters, numbers, and symbols to enhance security.
    9. Changed Phone Number If the hacker has changed your phone number:
    10. Use Email Recovery: Utilize your registered email to reset the password.
    11. Contact Instagram Support: Provide proof of account ownership to regain access.
    12. Update Security Settings: Once recovered, immediately update your contact information and secure your account.
    13. Blocked Account If your account is blocked due to suspicious activity:
    14. Submit an Appeal: Use the in-app support to appeal the block, providing required identification.
    15. Follow Instructions: Instagram may ask for a photo of yourself holding a code to verify your identity.
    16. Wait for Response: It may take a few days for Instagram to process your appeal.
    17. Identity Verification Issues When verification is challenging:
    18. Provide Accurate Information: Ensure all information matches your official documents.
    19. Reach Out to Support: Use the Help Center to get assistance from Instagram’s support team.
    20. Maintain Consistent Documentation: Keep all your identification documents updated and accessible.
    21. Hacked Email Account If your email is hacked alongside Instagram:
    22. Secure Your Email First: Reset your email password and enable two-factor authentication.
    23. Use Backup Email or Phone: Access Instagram using alternative recovery options.
    24. Notify Contacts: Inform your contacts about the breach to prevent further phishing attempts.
    25. No Access to Recovery Options When all recovery options are inaccessible:
    26. Contact Instagram Directly: Use the in-app reporting tools to explain your situation.
    27. Provide Detailed Information: Include previous passwords, linked email addresses, and phone numbers.
    28. Be Patient and Persistent: Recovery may take time, but consistent follow-up can aid the process. Personal Anecdote: I once assisted a friend in Australia whose Instagram was hacked. After following these steps diligently, we successfully recovered the account within a week. Persistence and accurate information were key! Case Study: A German Influencer’s Recovery Journey A prominent influencer from Germany faced a severe hack where the perpetrator posted inappropriate content. By swiftly resetting the password, enabling two-factor authentication, and reaching out to Instagram support with proof of identity, the influencer regained control within 48 hours, minimizing reputational damage. Quote: "Security is not a product, but a process." – Bruce Schneier The Gravity of Instagram Hacks: Why It Matters Hacking a social media account like Instagram can lead to:
    29. Identity Theft: Personal information can be misused for fraudulent activities.
    30. Reputation Damage: Unauthorized posts can harm personal or professional reputations.
    31. Financial Loss: Linked financial accounts or payment methods can be exploited.
    32. Privacy Breaches: Personal photos and messages can be leaked or used maliciously. These consequences underscore the importance of proactive security measures to Hack your digital identity. Securing Your Instagram: Step-by-Step Hackion Strategies To Hack your Instagram accountfrom threats, follow these essential steps:
    33. Enable Two-Factor Authentication (2FA): Adds an extra layer of security beyond just your password.
    34. Use Strong, Unique Passwords: Avoid common phrases and reuse across different platforms.
    35. Be Cautious with Third-Party Apps: Only authorize trusted applications and regularly review connected apps.
    36. Regularly Update Your Password: Change your password periodically to reduce the risk of unauthorized access.
    37. Monitor Account Activity: Keep an eye on login activity and recent changes to your account. Fun Joke: Why don't hackers ever get lost? Because they always follow the phishing trails! – Anonymous Practical Tip: Utilize mobile-friendly security apps like Authy or Google Authenticator to manage your 2FA codes on the go. The Top 5 Tools to Fortify Your Instagram Account Harnessing the right tools can significantly enhance your Instagram security. Here are the top five Instagram Hackers:
    38. Password Managers (e.g., LastPass): Generate and store complex passwords securely.
    39. Authy: Provides robust two-factor authentication, ensuring only you access your account.
    40. Norton Mobile Security: Hacks against malware and phishing attempts on your mobile device.
    41. Social Fixer: Helps monitor and manage your social media interactions, reducing the risk of social engineering attacks.
    42. Bitdefender: Offers comprehensive cybersecurity solutions, including antivirus and anti-phishing features. These tools are mobile-friendly, ensuring you can secure your account wherever you are. Weighing the Risks: The Consequences of Instagram Hacking The ramifications of hacking an Instagram account extend beyond personal inconvenience:
    43. Legal Repercussions: Unauthorized access is illegal and punishable by law in many countries.
    44. Emotional Distress: Victims often experience stress and anxiety due to privacy infringements.
    45. Economic Impact: Businesses may suffer financial losses from compromised accounts affecting sales and brand trust.
    46. Data
  11. Instagram: engagement on Reels 2023-2024, by type of interaction

    • statista.com
    Updated Jun 3, 2025
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    Stacy Jo Dixon (2025). Instagram: engagement on Reels 2023-2024, by type of interaction [Dataset]. https://www.statista.com/topics/1882/instagram/
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    Dataset updated
    Jun 3, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    In 2024, the average Reel on Instagram generated over 15,000 views and 805 likes. Overall, in 2024, the average Instagram Reel received 25.72 comments and 82.04 saves.

  12. Distribution of Instagram.com traffic 2024, by country

    • statista.com
    Updated Aug 20, 2025
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    Statista (2025). Distribution of Instagram.com traffic 2024, by country [Dataset]. https://www.statista.com/statistics/272933/distribution-of-instagram-traffic-by-country/
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    Dataset updated
    Aug 20, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    In the six months ending March 2024, the United States generated 19.44 percent of desktop traffic to Instagram.com, while visitors from Brazil accounted for 8.91 percent of site visits. The person with the highest Instagram follower count was football player Cristiano Ronaldo.

  13. U.S. market share of leading social media websites 2025

    • statista.com
    Updated Sep 16, 2025
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    Statista (2025). U.S. market share of leading social media websites 2025 [Dataset]. https://www.statista.com/statistics/265773/market-share-of-the-most-popular-social-media-websites-in-the-us/
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    Dataset updated
    Sep 16, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Mar 2025
    Area covered
    United States
    Description

    In March 2025, ******** accounted for ** percent of all social media site visits in the United States, confirming its position as the leading social media website by far. Other social media platforms, despite their popularity, had to make do with smaller shares of visits across desktop, mobile, and tablet devices combined. ********* ranked second with ***** percent of all U.S. social media site visits, while X (previously Twitter) accounted for ***** percent of the total visits in the country. Additionally, the U.S. is home to the third largest social media audience worldwide. Facebook: mobile vs desktop usage At the beginning of 2022, around ** percent of Facebook users across the globe were using the platform’s social networking services exclusively via mobile phone, while only *** percent reported using their desktop or laptop devices. In September 2022, three Facebook Inc. products occupied some of the leading positions as most downloaded social networking apps on the Apple App Store in the United States. WhatsApp’s messaging platform ranked second with more than *** million downloads, while Facebook and the instant-messaging service Messenger followed ranking third and fifth with *** million and **** million downloads respectively. Social media evolution Between 2012 and 2024, the daily time spent on social networks worldwide experienced an almost constant increase, with users reaching an average of *** minutes per day in 2023, with a decrease to *** daily minutes of engagement in 2024. However, users’ favorite platforms have changed since 2019, and the power balance appears to be shifting further from Facebook’s market dominance. Not only Facebook’s user growth rate is estimated to slow down in the next years, but users belonging to Generation Z appear to prefer video-first social platforms like Snapchat, TikTok, and YouTube.

  14. In-demand influencers for fashion and beauty holiday marketing worldwide...

    • statista.com
    Updated Jun 3, 2025
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    Christopher Ross (2025). In-demand influencers for fashion and beauty holiday marketing worldwide 2024 [Dataset]. https://www.statista.com/topics/1882/instagram/
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    Dataset updated
    Jun 3, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Christopher Ross
    Description

    During a global 2024 survey among fashion, lifestyle and beauty professionals, around 70 percent of respondents indicated they plan on working with mid-tier influencers. In comparison, approximately 23 percent of respondents stated they would work with all-star-influencers.

  15. Instagram usage in Sweden 2019, by device

    • statista.com
    Updated Jul 9, 2025
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    Statista (2025). Instagram usage in Sweden 2019, by device [Dataset]. https://www.statista.com/statistics/864974/instagram-usage-in-sweden-by-device/
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    Dataset updated
    Jul 9, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Sweden
    Description

    As of 2019, most Swedish Instagram users used the platform on their mobile phones in 2019 (96 percent). Second most used device for Instagram among Swedes that year was computer, which was used by ** percent of the users, whereas ** percent used tablets for this purpose.

  16. Market share of mobile social media platforms Indonesia 2024

    • statista.com
    Updated Mar 27, 2025
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    Statista Research Department (2025). Market share of mobile social media platforms Indonesia 2024 [Dataset]. https://www.statista.com/topics/8306/social-media-in-indonesia/
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    Dataset updated
    Mar 27, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    Indonesia
    Description

    In 2024, Facebook held the largest market share among other social media platforms for mobile devices in Indonesia, with a market share of about 58 percent. This was followed by YouTube, which accounted for approximately 36 percent of the market share in the same period.   Facebook’s dominance in Indonesia  Facebook maintains the largest market share across all social media platforms in Indonesia, except for on desktop devices. The highest market share on desktop devices in Indonesia was held by YouTube, followed by Pinterest. Despite maintaining its position as the market leader among all social media platforms, the number of Facebook users in Indonesia is estimated to decline and reach around 161 million users by 2028. Currently, Facebook is quite popular among those aged between 25 and 34 years. What are the current social media trends in Indonesia? One of the current social media trends in Indonesia is marked by a surge in short-form video content, with TikTok leading the way. The popularity of these videos is driving high engagement, especially among younger demographics, who favor dynamic and visually engaging content. Instagram Reels and YouTube shorts also contribute to this trend, offering a place for creative expression and brand interaction. Brands in Indonesia are also increasingly leveraging short-form videos for marketing, recognizing their impact in reaching a broad audience quickly and effectively. This shift underscores the importance of video content in Indonesia’s digital landscape.

  17. UK: Instagram audience 2025, by gender

    • statista.com
    Updated Jun 13, 2025
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    Stacy Jo Dixon (2025). UK: Instagram audience 2025, by gender [Dataset]. https://www.statista.com/topics/7223/internet-usage-demographics-in-the-uk/
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    Dataset updated
    Jun 13, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Area covered
    United Kingdom
    Description

    In July 2025, women made up 55 percent of Instagram's audience in the United Kingdom, with men accounting for the remaining 45 percent. Overall, 96 percent of UK social media users were aware of Meta's Instagram.

  18. Leading mobile social media platforms in Poland 2025

    • statista.com
    Updated May 5, 2025
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    Statista (2025). Leading mobile social media platforms in Poland 2025 [Dataset]. https://www.statista.com/statistics/1086221/poland-leading-mobile-social-media/
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    Dataset updated
    May 5, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Apr 2025
    Area covered
    Poland
    Description

    Just like for desktop users, Facebook was the leading social media platform for mobile users in Poland, with a 68.25 percent share in April 2025. Instagram and X (Twitter) followed, with a 14.83 percent and a 7.05 percent share, respectively.

  19. Social network ad spending per user worldwide 2020-2028, by device

    • statista.com
    Updated Apr 29, 2025
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    Statista Research Department (2025). Social network ad spending per user worldwide 2020-2028, by device [Dataset]. https://www.statista.com/topics/1538/social-media-marketing/
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    Dataset updated
    Apr 29, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Description

    Over the last two observations, the average ad spending per internet user is forecast to significantly increase in all segments. Concerning the two selected segments, the segment Social Media Advertising Mobile has the largest average ad spending per internet user with 34.29 U.S. dollars. Contrastingly, Social Media Advertising Desktop is ranked last, with 6.95 U.S. dollars. Their difference, compared to Social Media Advertising Mobile, lies at 27.34 U.S. dollars. The Statista Market Insights cover a broad range of additional markets.

  20. Internet access by device in South Africa 2024

    • statista.com
    Updated Apr 14, 2025
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    Statista Research Department (2025). Internet access by device in South Africa 2024 [Dataset]. https://www.statista.com/topics/9923/social-media-in-south-africa/
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    Dataset updated
    Apr 14, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    South Africa
    Description

    As of January 2024, most South Africans accessed the internet using a mobile phone: a share of 98.7 percent of internet users connected via this device. Most users adopted smartphones, while only 2.6 percent were connected using feature phones. Furthermore, roughly 81 percent used a laptop or a desktop computer to connect to the internet. Personal laptops/desktops were preferred over the ones provided by an employer. Alternatively, only 12.7 percent accessed the internet using smart home devices.

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Stacy Jo Dixon (2025). U.S. Instagram users 2025, by age group [Dataset]. https://abripper.com/lander/abripper.com/index.php?_=%2Fstudy%2F10950%2Fmedia-use-in-the-united-states-statista-dossier%2F%2341%2FknbtSbwPrE1UM4SH%2BbuJY5IzmCy9B
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U.S. Instagram users 2025, by age group

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Dataset updated
Sep 27, 2025
Dataset provided by
Statistahttp://statista.com/
Authors
Stacy Jo Dixon
Description

As of June 2025, 28.3 percent of Instagram users in the United States were aged between 25 and 34 years, making up the platform’s largest audience in the country. Overall, the group with the second-highest usage was those aged 18 to 24 years, with 26.5 percent of users, followed by 19.4 percent that were aged 35 to 44 years. The age group that used Instagram the least was those older than 65 years, making up 5.8 percent of users, respectively. Popular social media platforms in the United States Instagram was the fourth most visited social media platform in the United States as of March 2025 across desktop, mobile, and tablet devices combined, accounting for ten percent of all social media visits in the country. Despite Instagram’s popularity, Facebook remained the leading social media platform by far in the U.S., accounting for more than 56 percent of all social media visits. Pinterest and X (formerly Twitter) ranked second and third in terms of visits, with 16.73 percent and 11.73 percent of visits, respectively. Instagram’s global audience Instagram’s global popularity continues to surge, with no signs of slowing down. As of January 2025, the country with the largest Instagram audience was India with 413.85 million users, while the United States had the second-highest market with 171.7 million users, followed by Brazil, Indonesia, and Turkey, respectively. As of February 2025, Instagram was the third most popular social network globally, reaching two billion monthly active users.

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