Microsoft 365 is used by over * million companies worldwide, with over *** million customers in the United States alone using the office suite software. Office 365 is the brand name previously used by Microsoft for a group of software applications providing productivity related services to its subscribers. Office 365 applications include Outlook, OneDrive, Word, Excel, PowerPoint, OneNote, SharePoint and Microsoft Teams. The consumer and small business plans of Office 365 were renamed as Microsoft 365 on 21 April, 2020. Global office suite market share  An office suite is a collection of software applications (word processing, spreadsheets, database etc.) designed to be used for tasks within an organization. Worldwide market share of office suite technologies is split between Google’s G Suite and Microsoft’s Office 365, with G Suite controlling around ** percent of the global market and Office 365 holding around ** percent. This trend is similar across most worldwide regions.

Introduction

Outlook Statistics: Among the most extensively utilized services and applications globally to send personal and business emails, the Microsoft Outlook email service platform houses over 400 million active users. In recent years, Outlook has worked to sustain itself by strengthening its rich feature set aimed at improving efficiency, collaboration, and organization for users across various sectors. As we enter 2025, let's examine the important statistics, trends, and innovations surrounding Outlook.

This article thus goes beyond the surface, looking into the performance of Outlook over the next year: critical metrics plus user demographics, market share, and financial performance. The analysis, therefore, extends to the Outlook statistics like growth trajectory, user behavior, new features, and comparison with its competitors in the email and productivity software market.

As of March 2024, Apple's devices using client Mail Privacy Protection (MPP), which hides iOS, iPadOS, and macOS devices for privacy purposes, were the most popular on the global market - making up a share of ** percent opens during the year. The Gmail client ranked second, with around ***** percent of e-mail opens in 2024, while Outlook ranked third with approximately **** percent of the total global e-mail opens.

Over the forecast period until 2029, the number of listeners is forecast to exhibit fluctuations among the two segments. Only for the segment Music Streaming, a significant increase can be observed over the forecast period. Here, the number of listeners exhibits a difference of 12.7 million users between 2019 and 2029. Find further statistics on other topics such as a comparison of the revenue in Benelux and a comparison of the revenue in the United States. The Statista Market Insights cover a broad range of additional markets.

Concerning the five selected segments, the segment ***** years has the largest population by age with ***** percent. Contrastingly, ***** years is ranked last, with ***** percent. Their difference, compared to ***** years, lies at **** percentage points. The Statista Market Insights cover a broad range of additional markets.

Concerning the five selected segments, the segment 25-34 years has the largest population by age with ***** percent. Contrastingly, 55-64 years is ranked last, with *** percent. Their difference, compared to 25-34 years, lies at ***** percentage points. The Statista Market Insights cover a broad range of additional markets.

The number of users is forecast to experience significant growth in all segments in 2027. Comparing the three different segments for the year 2027, the segment 'e-books' leads the ranking with **** million users. Contrastingly, 'ePapers' is ranked last, with **** million users. Their difference, compared to e-books, lies at **** million users. Find further statistics on other topics such as a comparison of the revenue in the world and a comparison of the average revenue per user in Russia. The Statista Market Insights cover a broad range of additional markets.

Email Marketing Market Outlook

According to our latest research, the global email marketing market size reached USD 13.2 billion in 2024, and is expected to grow at a robust CAGR of 11.7% from 2025 to 2033, culminating in a projected market value of USD 36.3 billion by 2033. The accelerating adoption of digital communication strategies, coupled with advancements in marketing automation and personalization technologies, is fueling this expansion. The market's growth is driven by businesses' increasing focus on customer engagement, cost-effective marketing channels, and measurable ROI, making email marketing a cornerstone of omnichannel marketing strategies worldwide.

One of the primary growth factors for the email marketing market is the rising demand for personalized and targeted communication. As consumer expectations evolve, businesses are leveraging sophisticated segmentation and automation tools to deliver customized content that resonates with individual preferences and behaviors. This shift toward hyper-personalization not only enhances customer engagement but also increases conversion rates and customer loyalty. The integration of artificial intelligence and machine learning into email marketing platforms has further enabled marketers to analyze vast datasets, predict customer needs, and optimize campaign performance in real time, solidifying email’s role as a high-ROI marketing channel.

Another significant driver is the proliferation of mobile devices and the growing penetration of the internet across emerging economies. With billions of users accessing emails on their smartphones and tablets, businesses are investing in responsive design and mobile-optimized campaigns to reach customers wherever they are. This mobile-centric approach has led to higher open and click-through rates, as users engage with content seamlessly across devices. Additionally, the expansion of e-commerce and digital services in regions such as Asia Pacific and Latin America has created new opportunities for businesses to utilize email marketing as a primary tool for customer acquisition, retention, and upselling.

The evolving regulatory landscape is also shaping the growth trajectory of the email marketing market. Stringent data privacy regulations such as GDPR in Europe, CCPA in California, and similar frameworks globally have compelled organizations to adopt transparent consent mechanisms and robust data protection practices. While compliance poses operational challenges, it has also enhanced consumer trust in email communications, leading to higher engagement rates. Companies that prioritize ethical data practices and transparent messaging are better positioned to capitalize on the growing demand for permission-based marketing, thereby driving sustainable market growth.

Regionally, North America continues to dominate the global email marketing market, accounting for the largest revenue share in 2024. The region’s mature digital ecosystem, high internet penetration, and early adoption of advanced marketing technologies have contributed to this leadership. Europe follows closely, driven by stringent regulatory frameworks and a strong emphasis on data-driven marketing. Meanwhile, Asia Pacific is emerging as the fastest-growing region, propelled by rapid digital transformation, expanding e-commerce sectors, and increasing investments in marketing automation. Latin America and the Middle East & Africa are also witnessing steady growth, supported by rising internet usage and a burgeoning SME sector eager to leverage cost-effective marketing solutions.

Component Analysis

The email marketing market is segmented by component into software and services, each playing a pivotal role in shaping the industry landscape. Email marketing software encompasses a wide range of platforms and applications that enable businesses to design, automate, and analyze email campaigns. These solutions offer features such as drag-and-drop editors, A/B testing, advanced segmentation, and analytics dashboards, empo

Over the last two observations, the number of users is forecast to significantly increase in all segments. Upon closer observation, the relatively weak increase of the segment ePublishing stands out explicitly. the indicator in this segment experiences visibly smaller growth compared to the average, with a value of ***** million users. Find other insights concerning similar markets and segments, such as a comparison of number of users in the United States and a comparison of average revenue per unit (ARPU) in China. The Statista Market Insights cover a broad range of additional markets.

Concerning the two selected segments, the segment male has the largest population by gender with **** percent. Contrastingly, female is ranked last, with **** percent. Their difference, compared to male, lies at **** percentage points. The Statista Market Insights cover a broad range of additional markets.

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The number of users is forecast to experience significant growth in all segments in 2027. Concerning the two selected segments, the segment Music Streaming has the largest number of users with ****** million users. Contrastingly, Music Downloads is ranked last, with ***** million users. Their difference, compared to Music Streaming, lies at ****** million users. Find other insights concerning similar markets and segments, such as a comparison of number of users in Russia and a comparison of average revenue per user (ARPU) in Russia.The Statista Market Insights cover a broad range of additional markets.

The report on Mobile User Authentication covers a summarized study of several factors supporting market growth, such as market size, market type, major regions, and end-user applications. The report enables customers to recognize key drivers that influence and govern the market.

Over the last two observations, the number of users is forecast to significantly increase in all segments. Comparing the three different segments for the year 2027, the segment 'e-books' leads the ranking with ***** million users. Contrastingly, 'eMagazines' is ranked last, with **** million users. Their difference, compared to e-books, lies at **** million users. The Statista Market Insights cover a broad range of additional markets.

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Digital Platforms Market Outlook

The global digital platforms market size was valued at USD 168.23 billion in 2023 and is projected to reach USD 450.35 billion by 2032, growing at a compound annual growth rate (CAGR) of 11.5% during the forecast period. Several growth factors such as the increasing adoption of digital transformation across various industries, the proliferation of smartphones, and the rising internet penetration are driving this market's expansion.

One of the significant growth factors is the accelerated pace of digital transformation initiatives among enterprises. Businesses are increasingly leveraging digital platforms to enhance customer engagement, streamline operations, and gain a competitive edge. From e-commerce giants to small retail businesses, digital platforms are enabling companies to offer personalized experiences through advanced data analytics and artificial intelligence. Moreover, the COVID-19 pandemic has further underscored the importance of digital platforms, pushing even traditional businesses to adopt online channels rapidly.

Another substantial growth driver is the increasing penetration of smartphones and the internet. As of 2023, there are over 4.6 billion internet users worldwide, a number that continues to grow year-over-year. This surge in internet usage has created a fertile ground for digital platforms to thrive, providing users with unprecedented access to services such as online education, digital payments, and social media. Additionally, the roll-out of 5G technology promises to enhance the user experience on these platforms, further boosting market growth.

The growing popularity of digital payment solutions is also a pivotal factor propelling market growth. With the rise of e-commerce and the need for quick, secure, and convenient payment methods, digital payment platforms have witnessed exponential growth. Innovations in blockchain technology and cryptocurrencies are also contributing to the evolution of digital payment systems, making transactions more secure and transparent. The integration of payment gateways with e-commerce platforms simplifies the checkout process, enhancing customer satisfaction and fostering market expansion.

Regionally, North America holds a prominent position in the digital platforms market, driven by high internet penetration, sophisticated IT infrastructure, and significant investments in digital technologies. Asia Pacific is expected to witness the highest growth rate during the forecast period, owing to rising internet users, increasing smartphone penetration, and burgeoning e-commerce activities. Europe also represents a substantial market share, supported by robust digital policies and the presence of several key market players.

Component Analysis

The digital platforms market is segmented into three primary components: software, hardware, and services. Each segment plays a crucial role in the overall functioning and growth of digital platforms. The software segment, encompassing various application software and platforms, is a major revenue generator. This includes content management systems, digital payment software, social media platforms, and more. With the increasing focus on user experience and the need for seamless integration, the demand for advanced software solutions is on the rise.

Hardware forms the backbone of digital platforms, providing the necessary infrastructure for running various applications. This segment includes servers, storage devices, networking equipment, and other hardware essential for maintaining robust digital platforms. As the demand for high-speed connectivity and data storage grows, the hardware segment is poised for substantial growth. Companies are continuously investing in advanced hardware to ensure better performance, reliability, and scalability of their digital platforms.

The services segment is equally significant, encompassing a wide range of offerings such as consulting, integration, maintenance, and support services. These services are crucial for the successful deployment and operation of digital platforms. With the increasing complexity of digital ecosystems, organizations are relying more on specialized service providers to manage and optimize their digital platforms. This has led to a surge in demand for managed services, cloud migration services, and cybersecurity services, further driving the growth of the services segment.

In terms of market share, the software segment holds the largest share, driven by continuous advancements in technology and i

The penetration rate is forecast to experience significant growth in all segments in 2027. Especially notable is the remarkably robust growth observed in the Video Streaming (SVoD) segment as we approach the end of the forecast period. This value, reaching *** percent, stands out significantly compared to the average changes, which are estimated at ***** percent. Find further statistics on other topics such as a comparison in the United States regarding the revenue. The Statista Market Insights cover a broad range of additional markets.

The Mobile User Interface Services report provides a detailed analysis of emerging investment pockets, highlighting current and future market trends. It offers strategic insights into capital flows and market shifts, guiding investors toward growth opportunities in key industry segments and regions.

The Global Rigid Plastic Thermoforming Packaging Market size is expected to reach $104.59 billion by 2031, rising at a market growth of 6.7% CAGR during the forecast period. Rigid plastic thermoforming protects sensitive electronic components like microprocessors against external factors like moist