During a survey carried out in the United States in April and May 2022, approximately 41 percent of responding internet users said they rarely went to the movies. Roughly one-third stated that they went to see a film in theaters sometimes, while eight percent reported doing it often. Almost one out of five interviewees – 18 percent – said they never went to the movies.

Do wage and age affect moviegoing frequency? According to the same source, little more than one-third of Americans whose household income stood below 50 thousand U.S. dollars reported going to the movies often or sometimes in mid-2022. Meanwhile, more than half of those with an income above 100 thousand dollars said the same. The gap added up to 17 percentage points. There was also a generational gap among cinephiles. About half of respondents aged 18 to 34 stated that they usually went to the movies, whereas little more than one-fourth of consumers aged 65 and over reported doing it.

Regional and gender differences in film viewing The moviegoing frequency also varies across the U.S.'s regions. In the Northeast, for example, the share of interviewees saying they went to see a film in theaters either sometimes or often amounted to 45 percent. Within the Midwest, more than 60 percent of respondents in the South said they rarely or never went to the movies as of May 2022. Furthermore, nearly half of American male adults surveyed stated that they visited a movie theater often or sometimes, while little more than one-third of women said the same.

According to a recent survey, ** percent of GenZers reported going to the movies one to two times in the past month. The shares for millennials and GenXers were ** and ** percent, respectively. However, only ** percent of baby boomers mentioned visiting the movie theater one or two times in the past month. It is worth noting that a significant number of respondents across all generations did not visit a movie theater in the last ** days, with baby boomers being the largest group at ** percent.

During a survey fielded in the United States in April and May 2022, **** of responding internet users aged between 18 and 34 years said they went to the movies often or sometimes. Among respondents from the 35-44 age group, the share stood at ** percent. ***** out of 10 interviewees age ** and over said they never went to see a film in theaters. More than **** of Hispanic adults in the U.S. reported going to the movies often or sometimes in 2022.

As of January 2024, less than a quarter of moviegoers were 60 or older in France. Moviegoers aged 15 to 24 years old accounted for **** percent that same year, a slight increase in comparison to the previous year. In 2022, France was the leading European country in terms of cinema tickets sold. Who are the moviegoers in France? The pandemic has impacted how often most French people go to the theaters as ** percent claim to go less often that before. However, more than half of them report going as often as before the pandemic. Still, some of the moviegoers are particularly assiduous. In 2023, almost ** percent of French people going to the movies admitted doing so once every week. The habits of the French when going to the movies France had almost *** thousand screens in 2022, the highest number among all the countries in Europe. Even though France has an important cinema industry and produces a large amount of films every year, it seems that the public prefer American movies. The French enjoy their movies (French or not), usually at the end of the day, between 8 and 9 pm. Studies have also shown that during the months of the end of the year, like November and December, attendance in movie theaters increases. This might be explained by family time and holidays during Christmas, as well as bad weather which causes people to favor indoor activities compared to outdoor ones.

As of May 2022, around ** percent of Hispanic internet users surveyed in the United States said they went to the movies sometimes. Approximately ** percent of Black, non-Hispanic respondents stated that they often went to see a film in theaters.

According to a survey conducted in South Korea in 2024, the share of respondents who went to the movies was around 57 percent. This was roughly similar to the previous year, as numbers have not recovered to pre-pandemic levels.

As of May 2022, around ** percent of adult internet users surveyed in the United States said a major reason why they rarely or never went to the movies was that they were more interested in watching films at home. The most mentioned minor reason, cited by ** percent of respondents, was a lack of interest in the movies in theaters. Almost four out of five interviewees stated that concerns with the COVID-19 pandemic were not a reason at all. The number of movie tickets sold in the U.S. and Canada in 2021 amounted to only ** percent of the figure recorded in 2019, before the coronavirus outbreak.

According to Cognitive Market Research, the global Movie Theater Market size is USD 63512.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 5.00% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 25404.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 19053.66 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 14607.81 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031.
Latin America's market has more than 5% of the global revenue, with a market size of USD 3175.61 million in 2024, and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 12704.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031.
The movie shows held the highest movie theater market revenue share in 2024.

Market Dynamics of Movie Theater Market

Key Drivers of Movie Theater Market

Increased Demand for Out-of-home Entertainment to Increase the Demand Globally: There is something about going to the movies that makes socializing impossible at home. People are drawn to the special ambiance that arises when they watch a movie in surround sound on a large screen while laughing or gasping aloud with the group. One way for people to escape their everyday routines and enter a new world is by going to the cinema. It's hard to escape at home thanks to the immersive sound and larger-than-life graphics. Theater releases frequently commemorate important events like the debut of highly anticipated sequels or blockbuster debuts. Furthermore, more immersive viewing experiences provided by premium formats like 3D, IMAX, and Dolby Atmos entice viewers to leave their houses. The movie theater industry has a lot of potential because of the rising desire for entertainment outside the home. Theaters may prosper alongside the expansion of streaming services by emphasizing the social and immersive aspects of the experience. While movie theaters serve a specific audience's desire for high-quality films and an immersive viewing experience, streaming services are more convenient and have access to a larger collection of content. The movie theater industry will probably continue to be driven by this specialty.

Expanding Applications in Biotechnology and Pharmaceuticals to Propel Market Growth: Those who have more money to spend are more likely to use some of it on entertainment-related expenses like going to the cinema. This may result in higher ticket and concession sales at movie theaters. Consumers who have more discretionary income are more willing to spend it on IMAX or 3D screenings, among other high-end movie theater experiences. While these tickets are usually more expensive, they provide a more engaging cinematic experience. Growing disposable income is frequently observed in younger generations or developing economies. The market is further enhanced by the likelihood that these groups will see movies frequently. After paying for needs, people are more likely to spend extra money on luxuries like going to the movies. Theaters may see an increase in revenue from ticket sales and concessions as a result. If spectators believe they can't get the same experience at home, blockbuster films with high production values and well-known franchises can be a big pull. This may make consumers more likely to spend more on movie tickets even if they don't have a lot of extra money.

Restraint Factors Of Movie Theater Market

Rise in Movie Tickets and OOT Platforms to Limit Sales: Affordable substitutes for going to the movies include streaming services, on-demand rentals, and even top-notch home entertainment systems. Often, for a small portion of the price of a movie ticket, consumers may view recent releases or beloved movies from the comfort of their couches. Fans of the cinema must assess the experience against the expense, as tickets can cost upwards of $10–$15 (not including concessions). For some people, the price is justified by the large screen and surround sound. Some, however, may find that staying at...

During an online survey fielded in the United States in April and May 2022, respondents were asked to report their moviegoing frequency in different moments of the past few years. Approximately ** percent of the interviewees said they went to the movies often before the COVID-19 outbreak started, while ** percent stated that they sometimes went to see a film in theaters before the pandemic began. The shares stood at *** and ** percent, respectively, during the first four months of 2022. Overall, eight percent of U.S. adults reported going to the movies often as of May 2022.

The French cinema industry is experiencing a resurgence with cinema admissions reaching 181 million in 2023, reflecting an 18.9% hike in admissions over the previous year, according to the Centre National du Cinéma et de l'Image Animée (CNC). As more and more people head out to go to movies, premium experiences like IMAX have gained popularity, with IMAX reported earnings exceeding €22 million in 2023, indicating that audiences are willing to pay more for high-quality viewing. Cinemas are also expanding their offerings by broadcasting live cultural events, attracting audiences seeking diverse experiences. This strategy could bolster attendance and revenue, although the market still faces challenges. Although competition from other entertainment forms like streaming services persists, the focus on premium formats and diverse content could help mitigate revenue volatility as cinemas compete for varying audience preferences. Revenue is expected to hike at a compound annual rate of 10.7% over the five years through 2025 to €1.5 billion, including an estimated jump of 1.1% in 2025. Revenue is expected to expand at a compound annual rate of 1.6% over the five years through 2030 to €1.6 billion. As French cinemas navigate future market trends, they're focusing on digital innovation and premium experiences. Online ticket sales are becoming the norm, allowing cinemas to repurpose spaces and enhance customer convenience. This shift gives cinemas data-driven insights into audience preferences, boosting targeted marketing efforts and operational efficiency. Buyer power is growing stronger as audiences can choose between streaming at home or visiting theatres, often preferring convenience. Also, popular films provides a boost for cinema attendance, yet only those with strong brand recognition may truly benefit. Supplier power shifts as distributors negotiate shorter exclusive release windows due to increasing streaming platform competition. The barriers to entry remain high for smaller cinemas lacking the resources to invest in advanced technologies or securing major film releases. However, thriving cinemas leverage these trends, maintaining an edge by offering unique, immersive viewing experiences.

As of May 2022, almost half (** percent) of male adults surveyed online in the United States said they went to the movies often or sometimes. Among women, the combined share stood at ** percent. Household income impacted moviegoing frequency in the U.S. in 2022.

Between September and December of 2022, individuals in Spain were not likely to go to the cinema, with close to ** percent saying they never or rarely visited movie theaters. The majority of Spanish population were going to the cinema less than **** times per year.

The size of the Movie Theatre market was valued at USD 77.28 Million in 2023 and is projected to reach USD 110.49 Million by 2032, with an expected CAGR of 5.24% during the forecast period.Movie cinema or movie house is nothing but a specially designed hall for public viewing of films. On an average, they consist of one or more auditoriums with large screens and also with super quality sound equipment and sometimes comfortable sitting arrangements. Motion pictures theaters are a staple form of entertainment for over a century as viewers come together to laugh, cry, and get excited in a social space.Apart from the fact that they are entertainment halls, cinemas are the forums of common communion and sociality of towns and cities where people hail their shared community. Special runs of films, film festivals, and live performances bring culture-colouring to cities and towns. Undoubtedly, cinema contribution is they act as a channel by which filmmakers can make their work reach the audience.Movie theatres have changed with time to suit the changing taste of consumers and also for the change in technology.These include plush seats, 3D experiences, and high-end audio formats. Apart from these attractions, all the cinemas provided food and drink as part of a more holistic package to make the experience of the movie worthwhile. And with the advent of cinematography reaching all corners of the globe, cinema remains an integral part of this silver screen journey, providing a unique and evocative medium in which to indulge in the magic of movies. Recent developments include: August 2023: The Grammy-winning pop sensation Taylor Swift, fresh from unveiling the next chapter of her economy-boosting Eras Tour, made an exciting announcement. She revealed that the tour will be hitting North American theaters as a movie starting in October 2023. The esteemed theatre chain, AMC, has secured the rights to showcase this cinematic spectacle. Given the resounding success of the concert tour, expectations are high that the movie will enjoy a prosperous run in theaters, thereby significantly bolstering the revenue of AMC., May 2023: IMAX and Kinepolis proudly unveiled the expansion of their longstanding partnership. This expansion includes the addition of approximately eight new IMAX installations spanning both Europe and North America. The agreement encompasses four brand-new locations across Europe, including Belgium, France, and Spain, as well as the very first IMAX system in Luxembourg. Furthermore, it introduces a fresh IMAX destination in Ontario and Michigan, along with two state-of-the-art IMAX systems in Ontario.. Key drivers for this market are: Development of Visual Effects (VFX) technology, Growing Demand for Enhanced Overall Cinema Experience. Potential restraints include: High Initial Equipment Cost. Notable trends are: 4DX segment is expected to grow at a higher pace.

As of May 2022, about ** percent of internet users surveyed in the Northeast of the United States said they went to the movies often or sometimes. Around half of respondents from the Midwest region stated that they rarely or never went to see a film in theaters. Overall, moviegoing frequency in the U.S. was higher in the 18-34 age group in 2022.

A survey fielded in the United States in 2025 revealed that ** percent of baby boomers never or rarely went to the cinema. On the contrary, younger consumers were more likely to go often - about a third of Gen Z movie-goers went to the movies a few times a month.

This statistic shows the main drivers leading individuals to go to the cinema in their city in the summer in 2017. According to survey results, 49 percent of Italian movies' consumers would be willing to go to the movies in the summer, if their favorite film was released. Overall, 41 percent of the respondents would go to the cinema if a sequel from a saga they follow was released. Lastly, the release of the last winning Oscar film would be attractive for 32 percent of respondents.

As of 2018, 54 percent of U.S.-based respondents stated that their favorite moving watching location was at home. Only around 13 percent of respondents stated that they preferred to watch movies in a theatre, while 22 percent stated that they like the theatre and home options equally.

 Movie viewership

Movies have long been a staple of the entertainment industry in both the United States and across the globe. Around 19 percent of U.S. adults claim to watch or stream movies every day, while an additional 26 percent state that they watch movies several times per week. Streaming services like Netflix and Hulu have provided consumers with a way to watch films on the go, while theatres continue to provide people with an entire movie-going experience. Despite this added competition from streaming services, annual ticket sales have remained relatively stable for the past 10 years. The 2019 film ‘Avengers: Endgame’ grossed nearly 2.8 billion dollars worldwide, making it the most successful film of all time in terms of global box office revenue. With more ways to watch, consumers from all around the world are showing more interested in movies that ever before.

As of May 2022, almost two-thirds of adults surveyed online in the United States said they felt at least somewhat comfortable going to see a film in theaters. Nearly ** percent of respondents stated that they were not very comfortable or not comfortable at all with the idea. According to the same study, ** percent of Gen Z adults considered the COVID-19 pandemic a very important factor to decide on whether or not to go to the movies in the U.S.

Around ** percent of people who went to the movies in the Netherlands in 2020 were between 16 and 23 years old. Approximately ** percent of moviegoers were aged 65 and above. The reach of Dutch films at cinemas in the Netherlands was higher, however, among moviegoers from the 24-29 age group.

According to a survey of Americans Gen Z's movie-going habits led in 2022, only three percent of those surveyed said they visit a movie theater one a week or more often. That same year, 14 percent visit them between one to three times a month, while 40 percent said they visit a few times a year.