The share of the English population who occupied a rental apartment decreased gradually since the 1980, but started rising again after 2003. As of 2024, 35.2 percent of the population rented, with the majority renting from a private landlord. Approximately 16.6 percent of the population were social renters and rented from a housing association or a local authority.

14% of White British households rented their home privately in the 2 years from April 2021 to May 2023 – the lowest percentage out of all ethnic groups.

Percentage of Households: Non Family: Lone Person: Tenure & Landlord: Others data was reported at 2.800 % in 2020. This records a decrease from the previous number of 3.300 % for 2018. Percentage of Households: Non Family: Lone Person: Tenure & Landlord: Others data is updated yearly, averaging 3.900 % from Jun 2001 (Median) to 2020, with 11 observations. The data reached an all-time high of 4.400 % in 2003 and a record low of 2.800 % in 2020. Percentage of Households: Non Family: Lone Person: Tenure & Landlord: Others data remains active status in CEIC and is reported by Australian Bureau of Statistics. The data is categorized under Global Database’s Australia – Table AU.H042: Survey of Income and Housing: Percentage of Households: by Tenure & Landlord.

The majority of rental properties in the private sector in England were owned by individuals in 2024. Out of the total rental housing stock in the country, approximately 472,000 homes were owned by individuals, while 29,000 were owned as part of a company and 7,000, as both. Large portfolios of more than 25 properties were more likely to be owned by companies or a combination of individuals and companies.

Landlord Direct Rent Market Outlook

The global landlord direct rent market size was valued at USD 8.3 billion in 2023 and is projected to reach USD 14.9 billion by 2032, growing at a compound annual growth rate (CAGR) of 6.8% during the forecast period. This market's significant growth is driven by advancements in digital payment systems and increased adoption of technology in property management. The growing trend of digital transformation across various industries, including real estate, is one of the primary factors propelling the expansion of the landlord direct rent market.

One of the primary growth factors of the landlord direct rent market is the technological advancements that have revolutionized property management. The adoption of web-based platforms and mobile applications has streamlined rent collection and property management processes, providing landlords and property management companies with efficient, real-time solutions. The integration of digital payment methods, such as credit/debit cards, bank transfers, and digital wallets, further enhances the convenience and efficiency of rent transactions, making the process seamless for both landlords and tenants.

The increasing urbanization and the rising number of rental properties also contribute significantly to the market's growth. As more people migrate to urban areas in search of better employment opportunities and lifestyles, the demand for rental properties continues to rise. This trend is particularly prominent in regions like Asia Pacific and North America, where urbanization rates are among the highest globally. The growing rental market presents lucrative opportunities for landlords and property management companies to leverage direct rent platforms to manage their properties effectively and ensure timely rent collection.

Another growth factor is the evolving consumer preferences towards digital and contactless payment methods. In the wake of the COVID-19 pandemic, there has been a notable shift towards contactless transactions to minimize physical interactions and enhance safety. This shift has accelerated the adoption of digital wallets and online payment platforms, further driving the growth of the landlord direct rent market. Additionally, the convenience and security offered by these digital payment options are highly appealing to both landlords and tenants, promoting widespread acceptance and utilization.

To further enhance the efficiency and security of rent collection processes, many landlords are turning to Tenant Screening Services. These services provide landlords with detailed background checks on potential tenants, including credit history, criminal records, and rental history. By utilizing comprehensive screening services, landlords can make informed decisions about tenant selection, reducing the risk of late payments and property damage. This not only ensures a steady cash flow but also contributes to a safer and more reliable rental environment. The integration of tenant screening services into direct rent platforms offers a seamless experience for landlords, allowing them to manage tenant applications and screenings from a single interface.

From a regional perspective, North America dominates the landlord direct rent market, driven by the high adoption rate of advanced technologies and the presence of major market players. The region's well-established real estate market and the increasing preference for digital solutions among landlords further bolster market growth. Europe and Asia Pacific also exhibit significant growth potential due to rising urbanization rates and increasing internet penetration, which facilitate the adoption of digital rent payment platforms. Latin America and the Middle East & Africa are emerging markets with substantial growth opportunities, fueled by the gradual digital transformation and improving economic conditions.

Service Type Analysis

The landlord direct rent market is segmented by service type into residential and commercial services. The residential segment encompasses direct rent solutions for individual landlords and property management companies managing residential properties. This segment holds a significant share of the market due to the high demand for rental housing and the widespread adoption of digital rent collection solutions among residential property owners. The convenience and efficiency offered by direct rent platforms are particularly beneficial for residential landlords, who often ma

As per Cognitive Market Research's latest published report,The Europe Landlord Insurance market size will be $27,770.62 Million by 2028.The Europe Landlord Insurance Industry's Compound Annual Growth Rate will be 7.94% from 2023 to 2030. What is Driving Landlord Insurance Industry Growth?

Rising demand of rental properties

It is said that the best investment is a land investment. Population across the globe follows these proverbs and invest their saving in buying homes. The housing process in European countries were observed at its peak which were derived by the large investors. The institutional investors including private equity and pension funds has raise the houses prices in the European countries. The volume of purchases in Europe hit €64bn (£53bn) in 2020, with about €150bn value of housing stock conservatively estimated to be in the hands of such large investors. According to Preqin private database of investors, Berlin, with €40bn worth of housing assets in institutional portfolios is at top followed by London, Amsterdam, Paris and Vienna.

The data from Berlin’s Free University states that the Europe’s housing has become increasingly attractive asset class for investors owing to near-zero interest rates and cheering regulatory outlines. The data from European central bank shows that the real estate funds in the Eurozone reached €1tn in 2021 in which residential assets are consider as progressively central part. The institutional investors’ residential transactions between 2012 and 2021 was increased in Germany, Denmark followed by Netherlands.

Significant occupancy of residential and commercial properties by institutional investors led to the undersupply of housing across the continent and results in the increasing rental rates. Owing to the chronic undersupply of housing in several European countries, the population of the tenants increases which simultaneously increases the demand of rental properties in Europe. Moreover, the capability of population to purchase house is also decreasing with the increasing annual house prices. The data shows a surge in rents by 16.0 % and house prices by 38.7 % from 2010 to third quarter of 2021 in Europe. The rent and houses price in Europe has increased by 1.2 % and 9.2 % respectively from third quarter of 2021 to third quarter of 2020.

Landlord insurance is applicable to rental properties only. Hence, with the increasing demand of rental properties in Europe is driving the growth of landlord insurance market.

Increase in natural disasters is propelling market growth

Restraint of the Europe Landlord Insurance Market

Inadequate information related to landlord insurance policies.(Access Detailed Analysis in the Full Report Version)

Opportunities of the Europe Landlord Insurance Market

Introduction of new technologies in insurance industry.(Access Detailed Analysis in the Full Report Version)

What is Landlord Insurance?

Landlord Insurance is a sort of homeowner's insurance that protects homeowners against financial losses associated with rental properties. This insurance includes coverage for fire and other dangers, as well as theft and intentional damage.

Several European nations are quickly implementing landlord insurance for their buildings. Property and liability protection are two forms of coverage that are commonly included in insurance policies. Both insurance policies are designed to protect both the landlord and the renters from financial losses.

Damage to property, income replacement, liability insurance, and add-on coverage are all covered by landlord insurance. It assists clients in protecting themselves from financial losses caused by natural catastrophes, injuries, accidents, and other liability concerns.

It also provides payment for lost rent, repairs, and property replacement that are covered by landlord insurance.

Landlord liability insurance, landlord buildings insurance, landlord contents insurance, loss of rent insurance, tenant default insurance, accidental damage insurance, alternative accommodation insurance, unoccupied property insurance, and legal expenses insurance are among the various types of landlord insurance.

In Europe, several online and offline landlord insurance businesses offer solutions for both residential and commercial properties. This landlord insurance migh...

Percentage of Households: Non Family: Lone Person: Tenure & Landlord data was reported at 100.000 % in 2020. This stayed constant from the previous number of 100.000 % for 2018. Percentage of Households: Non Family: Lone Person: Tenure & Landlord data is updated yearly, averaging 100.000 % from Jun 2001 (Median) to 2020, with 11 observations. The data reached an all-time high of 100.000 % in 2020 and a record low of 100.000 % in 2020. Percentage of Households: Non Family: Lone Person: Tenure & Landlord data remains active status in CEIC and is reported by Australian Bureau of Statistics. The data is categorized under Global Database’s Australia – Table AU.H042: Survey of Income and Housing: Percentage of Households: by Tenure & Landlord.

Percentage of Households: Non Family: Lone Person: Tenure & Landlord: Owner Without a Mortgage data was reported at 39.600 % in 2020. This records an increase from the previous number of 39.100 % for 2018. Percentage of Households: Non Family: Lone Person: Tenure & Landlord: Owner Without a Mortgage data is updated yearly, averaging 39.900 % from Jun 2001 (Median) to 2020, with 11 observations. The data reached an all-time high of 44.000 % in 2001 and a record low of 37.500 % in 2008. Percentage of Households: Non Family: Lone Person: Tenure & Landlord: Owner Without a Mortgage data remains active status in CEIC and is reported by Australian Bureau of Statistics. The data is categorized under Global Database’s Australia – Table AU.H042: Survey of Income and Housing: Percentage of Households: by Tenure & Landlord.

In 2024, there were approximately **** million housing units occupied by renters in the United States. This number has been gradually increasing since 2010 as part of a long-term upward swing since 1975. Meanwhile, the number of unoccupied rental housing units has followed a downward trend, suggesting a growing demand and supply failing to catch up. Why are rental homes in such high demand? This high demand for rental homes is related to the shortage of affordable housing. Climbing the property ladder for renters is not always easy, as it requires prospective homebuyers to save up for a down payment and qualify for a mortgage. In many metros, the median household income is insufficient to qualify for the median-priced home. How many owner occupied homes are there in the U.S.? In 2023, there were over ** million owner occupied homes. Owner occupied housing is when the person who owns a property – either outright or through a mortgage – also resides in the property. Excluded are therefore rental properties, employer-provided housing and social housing.

The proportion of households occupied by private renters in England from 2000 to 2024 generally increased during this period, from a share of ten percent of households in 2000 to a share of 20 percent of households as of 2017. Since then, however, the number has lowered again. In 2024, the share of households that were occupied by private renters amounted to 18.8 percent. This was slightly higher than the year before. Around 4.6 million households were privately rented in England in 2024.

In 2023, the average private landlord in the United Kingdom (UK) owned between six and 12 properties. In Central London, the average number of properties per landlord was 11.6 and in the South West, this figure amounted to 6.4. In 2022, roughly four million homes in England were occupied by private renters, making them the second-largest group after owner-occupiers.

Australia Percentage of Households: Non Family: Lone Person: Tenure & Landlord: Renter: Others data was reported at 4.100 % in 2020. This records an increase from the previous number of 3.300 % for 2018. Australia Percentage of Households: Non Family: Lone Person: Tenure & Landlord: Renter: Others data is updated yearly, averaging 2.400 % from Jun 2001 (Median) to 2020, with 11 observations. The data reached an all-time high of 4.100 % in 2020 and a record low of 1.600 % in 2010. Australia Percentage of Households: Non Family: Lone Person: Tenure & Landlord: Renter: Others data remains active status in CEIC and is reported by Australian Bureau of Statistics. The data is categorized under Global Database’s Australia – Table AU.H042: Survey of Income and Housing: Percentage of Households: by Tenure & Landlord.

The homeownership rate in the United States declined slightly in 2023 and remained stable in 2024. The U.S. homeownership rate was the highest in 2004 before the 2007-2009 recession hit and decimated the housing market. In 2024, the proportion of households occupied by owners stood at **** percent in 2024, *** percentage points below 2004 levels. Homeownership since the recession The rate of homeownership in the U.S. fell in the lead up to the recession and continued to do so until 2016. Despite this trend, the share of Americans who perceived homeownership as part of their personal American dream remained relatively stable. This suggests that the financial hardship caused by the recession led to the fall in homeownership, rather than a change in opinion about the importance of homeownership itself. What the future holds for homeownership Homeownership trends vary from generation to generation. Homeownership among Americans over 65 years old is declining, whereas most Millennial renters plan to buy a home in the near future. This suggests that homeownership will remain important in the future, as Millennials are forecast to head most households over the next two decades.

70% of White British households owned their own homes – the highest percentage out of all ethnic groups.

The housing rental service platform market is estimated to be worth XXX million in 2025, with a CAGR of XX% over the forecast period 2025-2033. The growth of this market is attributed to the increasing demand for rental housing, driven by factors such as urbanization, rising cost of homeownership, and changing demographics. The market is also benefiting from the adoption of technology, which is making it easier for renters and landlords to find and manage properties. Key drivers of the market include the increasing urbanization, which is leading to a greater demand for rental housing. The rising cost of homeownership is also making renting a more attractive option, particularly among millennials and other younger adults. Additionally, the changing demographics of the population, with more people living alone or in smaller households, is also contributing to the growth of the market. The market is further boosted by the adoption of technology, which is making it easier for renters and landlords to find and manage properties.

Australia Percentage of Households: Non Family: Lone Person: Tenure & Landlord: Renter: Private Landlord data was reported at 27.500 % in 2020. This records a decrease from the previous number of 28.800 % for 2018. Australia Percentage of Households: Non Family: Lone Person: Tenure & Landlord: Renter: Private Landlord data is updated yearly, averaging 27.000 % from Jun 2001 (Median) to 2020, with 11 observations. The data reached an all-time high of 28.800 % in 2018 and a record low of 25.600 % in 2004. Australia Percentage of Households: Non Family: Lone Person: Tenure & Landlord: Renter: Private Landlord data remains active status in CEIC and is reported by Australian Bureau of Statistics. The data is categorized under Global Database’s Australia – Table AU.H042: Survey of Income and Housing: Percentage of Households: by Tenure & Landlord.

Australia Percentage of Households: Non Family: Lone Person: Tenure & Landlord: Renter data was reported at 38.000 % in 2020. This records a decrease from the previous number of 38.500 % for 2018. Australia Percentage of Households: Non Family: Lone Person: Tenure & Landlord: Renter data is updated yearly, averaging 37.200 % from Jun 2001 (Median) to 2020, with 11 observations. The data reached an all-time high of 39.300 % in 2003 and a record low of 35.600 % in 2010. Australia Percentage of Households: Non Family: Lone Person: Tenure & Landlord: Renter data remains active status in CEIC and is reported by Australian Bureau of Statistics. The data is categorized under Global Database’s Australia – Table AU.H042: Survey of Income and Housing: Percentage of Households: by Tenure & Landlord.

The global rental housing market is experiencing robust growth, driven by several key factors. Urbanization and population growth are fueling increased demand for rental properties, particularly in densely populated areas. Changing lifestyles, with more people opting for flexible living arrangements and avoiding the commitment of homeownership, are further bolstering the market. Technological advancements, including online platforms like Zillow, Airbnb, and Ziru, are streamlining the rental process, improving efficiency, and enhancing transparency for both landlords and tenants. Furthermore, the rise of co-living spaces and flexible lease options caters to evolving renter preferences. While economic fluctuations and interest rate hikes can present challenges, the underlying demand remains strong, indicating sustained growth for the foreseeable future. We estimate the market size in 2025 to be $2 trillion based on publicly available data for comparable real estate sectors and considering the global spread of rental housing. This robust growth trajectory is projected to continue, with a Compound Annual Growth Rate (CAGR) of approximately 5% through 2033. However, challenges exist within the rental housing market. Regulatory changes related to rent control and tenant protection can impact profitability for landlords. Maintaining property quality and addressing concerns regarding affordability, especially in rapidly growing urban centers, pose ongoing difficulties. Competition among rental platforms and property management companies is fierce, necessitating ongoing innovation and adaptation to retain market share. Despite these headwinds, the long-term outlook remains positive. The increasing preference for rental accommodation, combined with ongoing technological advancements, suggests a sustained and expansive market with significant opportunities for both established players and new entrants. The market segmentation reflects varying needs, from luxury apartments to budget-friendly options, providing ample opportunities across different income levels and lifestyle preferences.

Housing Rental Platform Market Outlook

The housing rental platform market has seen a significant uptick in recent years, with the global market size estimated at USD 22.6 billion in 2023. The market is projected to grow at a robust CAGR of 12.4% from 2024 to 2032, reaching an estimated USD 72.4 billion by 2032. This growth is propelled by a multitude of factors, including increased urbanization, digital transformation, and changing consumer behaviors towards renting versus owning property.

One of the primary growth factors driving the housing rental platform market is the increasing rate of urbanization across the globe. As more people migrate to urban areas in search of better job opportunities and improved living standards, the demand for rental housing increases. This shift is particularly evident in developing countries, where urban populations are expanding rapidly. Additionally, the growing trend of flexible living, especially among millennials and Gen Z, has contributed significantly to the surge in demand for rental properties. People are increasingly prioritizing experiences and flexibility over long-term commitments such as homeownership, further bolstering the rental market.

Another crucial factor is the rapid digital transformation taking place within the real estate sector. Traditional methods of finding rental properties through brokers or classified ads are being swiftly replaced by digital platforms that offer greater convenience, transparency, and efficiency. Housing rental platforms provide comprehensive listings, virtual tours, and streamlined application processes, making it easier for tenants to find suitable properties. Moreover, these platforms often include features like online payments and maintenance request systems, enhancing the overall user experience for both tenants and landlords.

Economic factors also play a significant role in the growth of the housing rental platform market. In many parts of the world, housing affordability remains a major issue, making renting a more viable option for a large segment of the population. Economic instability and rising property prices have led to an increase in the number of people opting to rent rather than buy homes. Additionally, the COVID-19 pandemic has underscored the importance of flexibility in living arrangements, further accelerating the shift towards rental housing.

In recent years, the emergence of Homestay Booking Platform has revolutionized the way people approach rental accommodations. These platforms offer a unique blend of personalized experiences and local immersion, attracting a wide range of travelers and renters. Unlike traditional rental options, homestay platforms provide users with the opportunity to stay in local homes, offering a more authentic and culturally rich experience. This trend is particularly appealing to millennials and Gen Z, who prioritize experiences over material possessions. As a result, homestay booking platforms have become a significant player in the housing rental market, contributing to its overall growth and diversification.

From a regional perspective, North America is expected to maintain a dominant position in the housing rental platform market. The region's advanced digital infrastructure, high internet penetration rates, and a large population of young professionals contribute to this dominance. In contrast, the Asia Pacific region is anticipated to witness the highest growth rate, driven by rapid urbanization, increased smartphone penetration, and rising disposable incomes. Europe is also a significant market, with a strong preference for renting in urban centers and a growing number of digital-savvy consumers.

Property Type Analysis

The housing rental platform market can be segmented based on property type into apartments, houses, condominiums, and others. The apartments segment holds the lion's share of the market due to the high demand for multi-family housing units in urban areas. Apartments are particularly popular among young professionals and students who prefer rental properties close to their workplaces or educational institutions. The convenience of amenities such as gyms, swimming pools, and security services offered by apartment complexes further enhances their appeal.

Houses form another significant segmen