An estimated ** million households in the United States owned at least one dog according to a 2024/25 pet owners survey, making them the most widely owned type of pet across the U.S. at this time. Cats and freshwater fish ranked in second and third places, with around ** million and ** million households owning such pets, respectively. Freshwater vs. salt water fish Freshwater fish spend most or all their lives in fresh water. Fresh water’s main difference to salt water is the level of salinity. Freshwater fish have a range of physiological adaptations to enable them to live in such conditions. As the statistic makes clear, Americans keep a large number of freshwater aquatic species at home as pets. American pet owners In 2023, around ** percent of all households in the United States owned a pet. This is a decrease from 2020, but still around a ** percent increase from 1988. It is no surprise that as more and more households own pets, pet industry expenditure has also witnessed steady growth. Expenditure reached over *** billion U.S. dollars in 2022, almost a sixfold increase from 1998. The majority of pet product sales are still made in brick-and-mortar stores, despite the rise and evolution of e-commerce in the United States.

The coronavirus (COVID-19) pandemic has affected many industries in significant ways, including the pet industry. During a survey carried out in February 2022, ** percent of respondents in the United States reported acquiring a new pet. This is an increase of **** percent compared to December 2020, when ** percent of respondents reported getting a new pet. Pet ownership during the pandemic With nationwide lockdowns forcing people to spend most of their time confined at home, approximately ** percent of Americans from all generations surveyed in 2020 reported spending more time with their pets as a result of social distancing regulations. Additionally, the pandemic had its impact on the economic situation of millions of people who may have struggled with precarious work or part-time employment that was discontinued due to lockdowns, which made many pet owners concerned about the affordability of pet food and products. In fact, younger generations like Gen Z and Millennials in the United States were more likely than Baby Boomers to be worried about pet expenses during the coronavirus pandemic in 2020. Pet industry in the United States Pet industry expenditure in the United States has witnessed remarkable growth over the years and was forecast to reach nearly *** billion U.S. dollars in 2021, up from less than half that figure only ten years prior when it was approximately ** billion U.S. dollars in 2011. Among the most prominent players in the U.S. pet industry are pet food companies Mars Petcare Inc. and Nestlé Purina Petcare, generating ** billion and ** billion U.S. dollars in revenues, respectively.

Wyoming had the highest pet ownership rate in the United States, with ** percent of households owning a pet in 2025. West Virginia came in second place with a ** percent pet ownership rate. In comparison, Colorado's pet ownership rate that year was ** percent.

This driver analyzes the number of domesticated pets and companion animals owned in the US. Pets, defined in this driver as either cats or dogs, provide personal company or protection but are not considered working animals or livestock. The American Pet Products Association (APPA) conducts a biennial National Pet Owners Survey, and the data used in the survey regarding cat and dog ownership is collected and discussed here.

********* percent of households in the United States owned one or more pets in 2023/2024. Household penetration rates for pet-ownership have increased by ** percent since the beginning of the survey period in 1988. What kinds of pets do Americans prefer? There were estimated to be around ** million dog-owning households in the United States according to a recent survey, making dogs the most popular kind of pets in American homes. Cats and freshwater fish ranked in second and third places, respectively. Horses and saltwater fish were the least popular types of animals to keep, with around *** million households owning each type of pet. How much do Americans spend on their pets? Total pet industry expenditure reached around ***** billion U.S. dollars in 2022, an increase from the previous year. As well as regular expenses such as food and vet costs, households were estimated to spend around *** billion U.S. dollars on Valentine's Day gifts for their pets in 2023.

How many dogs are there in the US? According to a pet owners survey, there were approximately 89.7 million dogs owned in the United States in 2017. This is an increase of over 20 million since the beginning of the survey period in 2000, when around 68 million dogs were owned in the United States.

Why has this figure increased?

The resident population of the United States has also increased significantly within this time period. It is, therefore, no surprise that the number of dogs owned in U.S. households has also increased, especially when considering that the household penetration rate for dog-ownership reached almost 50 percent in recent years.

The dog food market in the United States

The large number of dogs owned by Americans creates a lucrative market for pet food brands and retailers. Pedigree, the leading dry dog food name brand in the U.S., had sales amounting to around 550 million U.S. dollars in 2017. Pedigree also led the pack in the wet dog food category , with sales of around 240 million U.S. dollars in the same year.

Introduction

Pet Insurance Statistics: Pet insurance is a type of insurance coverage designed to help pet owners manage the costs associated with veterinary care for their pets.

It provides financial protection in case of unexpected accidents, illnesses, or injuries to pets. Just like health insurance for humans, pet insurance policies come with various coverage options, deductibles, and premium rates.

Idaho had the highest dog ownership rate in the United States (U.S.), with ** percent of households owning a dog in 2025. In Tennessee, around ** percent of households were dog owners in that year. Dog food industry in the U.S. The sales value of dog food in the U.S. amounts to a total of approximately **** billion U.S. dollars annually, excluding treats. Among the various dog food categories, dry dog food makes up the largest share of sales, with just under ***** billion U.S. dollars. The leading dog biscuit, treat, and beverage vendor in the U.S. in terms of sales is Big Heart Pet Brands, which generates sales of over * billion U.S. dollars annually. The sales of Big Heart Pet Brands are more than twice as much as those of its biggest competitor, Nestlé Purina PetCare. The leading frozen and refrigerated dog food vendors in the U.S. is Freshpet. The company dominates the market by a considerable margin. Dog ownership in the U.S. Nationwide, approximately ** million U.S. households own at least one dog. Dogs are the most widely owned type of pet among American households. Within the last 12 years, the number of dog-owning households grew by more than ** percent. In general, there has been an increase in the household penetration rate of pet ownership in the U.S. during the last 35 years. In 2023, about ********** of households owned at least one pet. Since the state of Idaho has the highest percentage share of dog owners among U.S. states, it is unsurprising that its state capital, the city of Boise, has the largest number of dog parks per 100,000 residents in the country. There are *** off-leash dog parks per 100,000 residents in Boise, Idaho.

The size of the US Pet Care and Services Industry market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 3.51% during the forecast period.The US Pet Care and Services industry ranges in the products that cater to the needs of animals and their masters. The key areas include food, drugs for pets, pet grooming, veterinary care for pets, and pet lodging and training services. In recent years, the growth rate experienced in this industry has largely been influenced by the various factors that make the majority of people tend to show a greater degree of consideration towards their animals as equals in the home.US pet owners are now more eager to spend on the best items and services for their beloved pets, which creates demand in premium pet food, exclusive veterinary care, and original pet care solutions.The industry is also witnessing the adoption of technology. For example, smart pet devices, telemedicine, and online pet retail platforms are increasing. As the preferences of consumers change and technology continues to advance, the US Pet Care and Services industry is likely to expand further and be more innovative. Recent developments include: February 2023: Bark&Spark released a new Probiotic Chew for Dogs. Bark&Spark's chews are touted as perfectly dosed and compatible with any dog's diet, with just a few chews a day giving the desired effects., January 2023: Village Pet Care launched as a new pet care services platform with strategic growth investment from General Atlantic. Village Pet Care intends to accelerate its growth through local and regional acquisitions of single and multi-unit providers, broadening service offerings, and enhancing business operations, with a vision of building a trusted national platform catering to the unique needs of pets and their owners.. Key drivers for this market are: Rising Pet Ownership and Pet Insurance, Increased Adoption of Technology for Pet Care. Potential restraints include: High Cost of Products and Services. Notable trends are: Dog Segment is Expected to Account for the Large Market Share Over the Forecast Period.

According to Cognitive Market Research, the global Pet Relocation market size will be USD 1965.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 10.60% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 786.0 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.8% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 589.5 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 452.0 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.6% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 98.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 39.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.3% from 2024 to 2031.
The Personal type category is the fastest growing segment of the Pet Relocation industry

Market Dynamics of Pet Relocation Market

Key Drivers for Pet Relocation Market

Growing Pet Ownership to Boost Market Growth

The rising trend of pet ownership globally, particularly in both developed and developing nations, is a key market driver. According to the 2023-2024 National Pet Owners Survey by the American Pet Products Association (APPA), approximately 66% of U.S. households, or around 86.9 million families, now own a pet. This marks an increase from 56% in 1988 when the survey was first conducted. In 2023, U.S. pet industry spending reached $147 billion, reflecting a 7.5% rise from $136.8 billion in 2022. As pet ownership grows, so does the demand for services that address their needs, including pet relocation. Pets are increasingly viewed as family members, prompting owners to prioritize their well-being during moves. This emotional bond fuels the demand for safe and professional pet transportation services.

Increase in the Adoption of pet travel services to Drive Market Growth

The growing adoption of pet travel services is expected to boost market revenue. According to the International Pet and Animal Transportation Association (IPATA), millions of pets and live animals are transported by air globally annually. Remarkably, less than 0.01% of pets experience incidents during air travel, meaning over 99.99% are safely reunited with their families. Additionally, the increasing number of tourists traveling with their pets is a key market driver. For instance, 53% of travelers take vacations with their pets, contributing to the rising demand for pet-friendly accommodations. It's estimated that 2 million domestic animals fly on commercial flights annually, with 37% of pet owners planning 3 to 5 trips, and 31% intending to travel with their pets six or more times a year. As travel becomes more of a lifestyle choice, more people seek destinations and experiences that cater to pets, further fuelling this trend.

Restraint Factor for the Pet Relocation Market

High Cost of Pet Relocation Services Will Limit Market Growth

One of the main challenges for many pet owners is the high cost associated with professional pet relocation services. These expenses often include transportation fees, customs charges, veterinary health checks, quarantine costs, and specialized handling, making such services unaffordable for many, especially in developing regions. Additionally, long-distance pet relocation, particularly for international travel, can be highly stressful for pets. Extended confinement in carriers, exposure to unfamiliar environments, and lengthy flights or ground transport can lead to emotional and physical distress. This can discourage owners from relocating their pets, especially if the pets are elderly, have health issues, or are prone to stress.

Impact of Covid-19 on the Pet Relocation Market

The imposition of international travel bans, border closures, and lockdowns across multiple countries severely disrupted pet relocation services. Flights were canceled or limited, which reduced the availability of transportation options for pets. This led to significant delays and cancellations of pet relocations during the peak of the pandemic. The reduce...

Graph and download economic data for Expenditures: Pets by Number of Earners: Consumer Units of Two or More People, No Earners (CXUPETSLB0704M) from 2010 to 2023 about pets, expenditures, consumer, persons, and USA.

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Pet Sitting Market Size 2024-2028

The pet sitting market size is forecast to increase by USD 1.57 billion at a CAGR of 9.87% between 2023 and 2028. The market is experiencing significant growth due to several key factors. First, the rising trend of pet humanization has led to increased pet ownership and spending on pets. Pet types encompass a wide range, from small mammals and birds to freshwater fish, smart pet livestock, and exotic pets. As pet owners prioritize their pets' wellbeing, they seek professional pet sitting services for care visits during their absence. Service types include regular check-ins, feeding, administering medication, and playtime. Compliance with stringent regulations and certifications is essential for pet sitting businesses to ensure the highest level of care and safety for pets. These factors collectively contribute to the market's growth and ongoing demand for professional services.

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The pet sitting market is thriving as more pet owners seek reliable care for their furry companions. With the return-to-work trend, many retired people and students are turning to pet sitting services to accommodate their busy lifestyles. This growing demand has led to increased spending of consumers on quality pet care. In particular, the pet care cost associated with hiring a service provider can vary, but it ensures pets are well cared for while owners travel or work. Furthermore, societal shifts in pet acceptance have made pets a central part of many households, leading to a rise in the need for professional care. Ultimately, the pet sitting market reflects the evolving relationship between humans and their animal companions, providing peace of mind for pet owners.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Dogs
  Cats


Service

  Care visits
  Drop-in visits


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK


  APAC

    China


  Middle East and Africa



  South America

By Type Insights

The dogs segment is estimated to witness significant growth during the forecast period. The market experiences significant growth due to the increasing popularity of dogs as pets and the resulting demand for pet care services. Dogs, the most commonly owned pets worldwide, are sought after for their ability to alleviate feelings of loneliness, reduce anxiety, stress, and depression, and promote physical activity and cardiovascular health. Additionally, dogs serve as valuable companions for children and the elderly, instilling responsibility, kindness, and empathy.

Additionally, pet owners require pet sitting services, including daycare visits and dog walking, when they are unable to be at home. Animal-borne disorders, such as abdominal pain and diarrhea, can necessitate the need for pet sitting services, further driving market growth. The rise of e-commerce platforms has also made it easier for pet owners to access a wide range of pet grooming products and services online, contributing to market expansion. Furthermore, legislation and regulations governing pet care and pet sitting services may vary by region, segmenting the market by pet type and location.

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The dogs segment was valued at USD 1.31 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

North America is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market, a significant sector within the pet care industry, experiences substantial growth, particularly in North America. With the US, Canada, and Mexico leading the way, this region hosts the largest number of pets and pet-sitting services worldwide. Factors such as the affordability of these services and the availability of experienced, full-time providers contribute significantly to the market's expansion in North America.

Additionally, increasing awareness among pet owners regarding various pet sitting options, including daycare visits and dog walking, further fuels market growth. Animal-borne disorders like abdominal pain and diarrhea necessitate the need for professional pet care services, leading to increased demand for pet sitting. Legislation mandating proper care for pets during their owners' absences also supports the market's growth.

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of

According to Cognitive Market Research, the Global Freeze Dried Pet Food Market Size will be USD XX Billion in 2025 and is set to achieve a market size of USD XX Billion by the end of 203, growing at a CAGR of XX% from 2024 to 2033.

North America held a share of XX% in the year 2024
Europe held a share of XX% in the year 2024
Asia-Pacific held a share of XX% in the year 2024
South America held a share of XX% in the year 2024
Middle East and Africa held a share of XX% in the year 2024

MARKET DYNAMICS: KEY DRIVERS

The growing pet population and the humanization of pets are driving the boost in the demand for freeze-died pet food.

The growing pet population is a significant driver of the freeze-dried pet food market. As more people bring pets into their homes, the demand for high-quality pet food products is on the rise. Approximately 4.1 million shelter animals are adopted each year, which is 2 million dogs and 2.1 million cats. It's estimated that 78 million dogs and 85.8 million cats are owned in the United States. Approximately 44% of all households in the United States have a dog, and 35% have a cat. At the same time, the trend of pet humanization is also driving the demand for premium pet food products. Pet owners are increasingly treating their pets like family members and are seeking pet food products that offer superior quality and nutrition. As a result, freeze-dried pet food is becoming increasingly popular among pet owners who want the best for their pets. Freeze-dried pet food is perceived as a premium product, and its natural ingredients, gentle processing, and lack of artificial additives make it an attractive option for pet owners who want to provide their pets with a healthy and nutritious diet. With the growing pet population and the trend of pet humanization, the demand for freeze-dried pet food is expected to continue growing in the coming years.

Increasing demand for healthy pet food alternatives is driving the market for freeze-dried pet food.

The demand for natural and healthy pet food is on the rise, driven by pet owners' growing awareness of the importance of nutrition for their pets' overall health and well-being. Freeze-dried pet food is seen as a healthier alternative to traditional kibble, as it preserves the natural nutrients and flavor of the ingredients. Unlike traditional kibble, which is often processed at high temperatures, freeze-dried pet food is made using a gentle process that helps retain the natural goodness of the ingredients. Pet owners are increasingly willing to pay more for pet food with health and wellness benefits; 74% in the Packaged Facts report said so, up from 66% in a similar survey in 2023. As a result, freeze-dried pet food is becoming increasingly popular among pet owners who are seeking a more natural and healthy diet for their pets. Many pet owners are also seeking pet food products that are free from artificial preservatives, colors, and flavors, and freeze-dried pet food fits the bill. With its natural ingredients, gentle processing, and lack of artificial additives, freeze-dried pet food is an attractive option for pet owners who want the best for their pets.

A restraint for the freeze-dried pet food market is the high production cost.

Freeze-drying is a complex and expensive process that requires specialized equipment and expertise. This results in higher production costs, which can make freeze-dried pet food less competitive with other types of pet food. Additionally, the high cost of raw materials, such as meat and fish, can also contribute to higher production costs. Furthermore, the freeze-drying process requires a significant amount of energy, which can increase costs and make it challenging for manufacturers to maintain profitability. For instance, the Bureau of Labor Statistics reports that food prices increased 2.4% annually. Overall, food has risen 2.4%, with meats, poultry, fish, and eggs up 3.8% from Nov. 2023 to Nov. 2024. The high production costs can also limit the availability of freeze-dried pet food in certain regions or markets, making it less accessible to pet owners who may be interested in purchasing these products. As a result, manufacturers may need to explore ways to reduce costs, such as investing in more efficient equipment or sourcing raw materials from more affordable suppliers. Freeze-dried dog food is a growingly popular raw meat-based diet that offers a less ...

Pet Insurance Market Outlook

The global pet insurance market size is projected to grow from USD 7.3 billion in 2023 to USD 20.7 billion by 2032, at a compound annual growth rate (CAGR) of 12.2%. This robust growth is driven by increasing pet ownership and rising awareness of pet health and wellness. The market is expected to witness significant growth owing to the trend of humanization of pets, where pet owners are increasingly treating pets as family members, thus willing to spend more on their healthcare and well-being.

A major growth factor for the pet insurance market is the increasing awareness among pet owners about the rising costs of veterinary services. As medical advancements in veterinary care continue to develop, the treatment options for pets have also become more advanced and, consequently, more expensive. This has spurred the demand for pet insurance policies that can mitigate the financial burden of unforeseen medical expenses. Moreover, the increasing number of companion animals around the world and the growing expenditure on their healthcare are further propelling the market growth. In countries like the United States and Canada, there is a notable rise in the adoption of pet insurance to safeguard against high veterinary costs.

The humanization of pets is another significant driver contributing to the market's expansion. Pet owners are increasingly viewing their pets as integral family members and are willing to invest in their health and well-being. This trend is particularly evident in developed regions such as North America and Europe, where disposable incomes are higher and the willingness to spend on pet healthcare is more pronounced. Beyond just treating illnesses, pet insurance policies now cover preventative care, which further drives the market as owners seek comprehensive health plans for their pets.

Technological advancements in the pet insurance industry are also playing a crucial role in market growth. The integration of digital platforms for managing insurance policies, claims, and providing telemedicine services is making it easier for pet owners to access and manage their insurance plans. The rise of mobile apps and online portals allows for more efficient and user-friendly services, encouraging more pet owners to adopt insurance policies. These digital tools also facilitate better customer engagement and personalized service, enhancing overall customer satisfaction and loyalty.

Pet cat Insurance is becoming increasingly popular as more cat owners recognize the importance of safeguarding their feline companions against unexpected medical expenses. Cats, while generally requiring less medical attention than dogs, are still susceptible to a variety of health issues that can arise suddenly. Insurance policies tailored specifically for cats often cover a range of medical treatments, including emergency care and chronic conditions, providing peace of mind to pet owners. As urban living continues to rise, with more people choosing cats as their preferred pets, the demand for cat-specific insurance policies is expected to grow. This trend is particularly noticeable in metropolitan areas where veterinary costs can be significantly higher.

Regionally, North America holds the largest share of the pet insurance market, driven by high pet ownership rates and a strong focus on pet health and wellness. Europe follows closely, with countries such as the UK, Sweden, and Germany showing significant adoption rates. The Asia Pacific region is emerging as a lucrative market, with growing awareness and increasing pet adoption rates in countries like China, Japan, and Australia. These regions are expected to witness substantial market growth due to rising disposable incomes and changing attitudes towards pet care.

Policy Type Analysis

The pet insurance market is segmented into various policy types, including Accident & Illness, Accident Only, and Others. The Accident & Illness segment is anticipated to hold the largest market share due to its comprehensive coverage, which includes a wide range of medical issues from minor injuries to serious illnesses. This type of policy is highly preferred by pet owners seeking extensive health coverage for their pets. The extensive coverage provided by these policies ensures that pet owners are protected against unexpected high veterinary costs, makin

Households now consider pets as an integral part of the family more than ever. In recent years, a record-high pet ownership rate and shifting attitudes have boosted spending on pet care services, including transportation. The broader pet care sector has flourished as pet owners sought the best for their pets. The industry's growth trajectory was disrupted by the COVID-19 pandemic, as work-from-home settings and travel restrictions left more pet owners at home than ever before, leading revenue to sink for the first time in a decade. Yet an unprecedented spike in pet ownership during the pandemic has shifted the industry's landscape, with demand for pet transportation services outpacing supply post-COVID. Pet owners' steep spending on pets has led industry-wide revenue to expand at a CAGR of 0.7% over the past five years, totaling an estimated $2.2 billion, including an expected 0.9% increase in 2024. One in five households adopted a new pet between March 2020 and July 2021, according to the American Pet Products Association. The pet ownership spike hasn't been met by an increase in pet professionals, creating an environment where demand far exceeds supply. Pet professionals have risen rates for pet owners, many of whom have eagerly planned vacations or returned to the office, allowing profit to recover from the pandemic. Pet owners have continued to book transportation services for their pets even as inflation has tightened their wallets elsewhere. Trends in pet ownership and spending aren't anticipated to subside moving forward. Rising disposable incomes will drive growth as pet owners will take more vacations and require pet transportation services. Still, most pet owners have become dependent on pet professionals, potentially building the industry's resiliency to a downturn. In all, revenue will grow at a CAGR of 1.8% to an estimated $2.4 billion over the next five years.

This is a data set of individuals in the United States that have pets. Data can be segmented and ordered based on State, City, Individual age, and gender. Data also includes first name, last name, email, address, zip code, and phone number. The dates the data was collected were from 07/01/2022 - 10/04/2022.

Pet stores prospered in recent years as households have become more financially stable and pet ownership has risen. Pet parents have increasingly lavished their pets with premium food products, designer pet accessories and luxury grooming services. The industry has expanded despite mounting competition from supermarkets, mass merchandisers and online retailers. These competitors offer similar products at greater convenience and competitive prices. Traditional brick-and-mortar stores have successfully positioned themselves as pioneers and exclusive providers of high-quality food and additional service offerings, like grooming or day care. Pet store revenue is expected to climb at a CAGR of 0.3% to $31.6 billion through the end of 2025, including growth of 1.4% in 2025 alone. The revenue growth rate was suppressed because revenue jumped 18.6% to begin the period, as pet ownership skyrocketed in response to the pandemic. Since pets are widely viewed as family members, pet owners have shifted their preferences to higher-quality organic, gluten-free and grain-free pet foods to keep their pets happy and healthy. These premium products and services are high-margin, enabling profit gains for pet stores. Sales of designer dog breeds have also jumped in recent years, contributing to recent growth. While stores have capitalized on growing pet ownership trends, pet store sales growth was constrained by online retailers' surging popularity. Moving forward, pet stores will continue to exhibit revenue growth, albeit slower than before. While positive consumer trends will benefit pet stores, competition from online retailers, mass merchandisers and discount department stores will be more vigorous, limiting the expansion. An aging population will contribute to higher sales of pets and pet-related products as older consumers adopt pets to fulfill their needs for companionship. Younger consumers will continue to buy pets as companions and to round out their budding families. Stores will push premium products and pets to cater to growing appetites for luxury among many consumers. Pet store revenue is expected to swell at a CAGR of 2.4% to $35.6 billion through the end of 2030.

The COVID-19 pandemic presented a host of unique challenges for individuals worldwide, particularly for pet owners, due to widespread shutdowns, social distancing, and financial stress. While pet acquisition increased during this time, the impact on veterinary care access and pet ownership trends remain underexplored. Within the online survey of 751 US residents 79% were pet owners (n = 596). Twenty percent of all pet owners reported difficulty accessing basic veterinary care, such as vaccinations or annual exams. Logit models revealed that having children and working from home increased the likelihood of acquiring a pet during the pandemic. Additionally, owning a pet acquired during the pandemic and managing pets with behavioral issues were associated with greater challenges in accessing veterinary care. These findings highlight unique circumstances during COVID-19 related to pet acquisition and veterinary care, which may be expanded to other situations. A better understanding of these difficulties is essential to develop solutions that protect animal welfare and support the human-animal bond, particularly in times of crisis.

According to Cognitive Market Research, the Global Pet Dietary Supplement Market size will be USD 4351.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 6.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 1740.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1305.45 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1000.85 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 217.58 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 87.03 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031.
Dog is the fastest growing segment of the Global Pet Dietary Supplement Market.

Market Dynamics of Pet Dietary Supplement Market

Key Drivers for Pet Dietary Supplement Market

Increasing Pet Ownership across the globe to Boost Market Growth

The increasing pet ownership is largely fueled by the rising humanization of pets, where they are regarded as family members, especially in urbanized and developed regions. Pet adoption rates have surged due to factors such as growing loneliness in urban environments, increased mental health awareness, and the proven emotional and psychological benefits of having a pet. Countries like the U.S., China, and Brazil have witnessed substantial growth in pet ownership, particularly dogs and cats, contributing to the overall demand for pet-related products. In emerging markets, rising disposable incomes have allowed more households to own pets, transforming the way people care for their animals. The vendors operating in the pet dietary supplement market are developing novel products to meet customer needs. For instance, in September 2024, Embark Veterinary, Inc. introduced a new line of supplements, backed by veterinarians and geneticists, aimed at personalizing dog care. The line includes three options: Embark Multi for overall health, Embark Allergy for skin and coat care, and Embark Joint for hip and joint support. These supplements are designed to address specific needs using high-quality, natural ingredients. As more people adopt pets, the focus on ensuring their health and wellness has intensified, leading to increased spending on pet dietary supplements, premium foods, and healthcare products to improve pets' quality of life and longevity.

Growing Focus on Pet Health and Wellness

?The growing focus on pet health and wellness is driven by pet owners’ increasing awareness of the importance of preventive care and holistic health solutions. With pets being treated more like family members, owners are investing in high-quality nutrition, supplements, and healthcare services to enhance their pets’ overall well-being and longevity. This shift is particularly notable in areas such as dietary supplements that target joint health, immune support, and skin care. Advances in pet healthcare technology, such as genetic testing, also enable more personalized wellness plans. This trend reflects broader consumer preferences for natural and organic products. It parallels the human wellness movement, as pet owners seek products that mirror their own health choices for their animals. This evolving focus on pet health opens new market opportunities for companies to innovate and provide science-backed solutions tailored to individual pet needs, enhancing the quality of life for pets and peace of mind for their owners.

Restraint Factor for the Pet Dietary Supplement Market

Lack of Clear and Consistent Guidelines for Pet Dietary Supplements

The lack of clear and consistent guidelines for pet dietary supplements presents significant challenges for both manufacturers and consumers. Regulatory frameworks vary by country, with many regions lacking specific standards for pet supplements. In markets like the U.S., for instance, the FDA regulates pet supplements as animal food, but oversight can be inconsistent....

During a survey conducted in 2024, it was revealed that millennials represented the biggest share of pet owners in the United States (** percent), followed in second place by Generation X (** percent). Baby Boomer's came in third, representing some ** percent of pet owners. Pet ownership in the United States Despite some fluctuations, household penetration rates for pet ownership in the United States have generally increased over the years, going from ** percent in 1988 to approximately ** percent in 2023. With millennials constituting the largest group of pet owners in the United States, they also constituted the generational group that planned to spend the most on their pets during the holidays in 2020, with an average spending of ** U.S. dollars, compared to only ** U.S. dollars of average planned spending on pets for Baby Boomers. Pet expenditure in the U.S. Pet food and treats constituted the highest selling category for pet products in the United States, with total food and treats sales reaching **** billion U.S. dollars in 2022. Vet care and product sales were the second biggest pet market category that year, generating around **** billion U.S. dollars in sales. Generally, average annual pet expenditure was higher for dog owners than for cat owners across all pet market categories in 2020.