In 2023, almost 40 percent of people aged over 60 in Germany stated that they read less frequently than every month. Over 20 percent of respondents answered that they read several times a week. This survey asked people over the age of 60 in Germany how often they read.The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
The share of the population that had read at least one book in the last 12 months in 2022 totaled 31 percent in Turkey. That year, individuals aged 15 to 24 accounted for the highest share of readers, with 51 percent.
As of February 2024 in the Netherlands, the share of surveyed respondents saying they were reading mostly or only paper books remained stood at ** percent. By comparison, the share of people reporting they were reading mostly or only ebooks amounted to ** percent.
According to the results of a survey held in the United States, the share of Americans who had read more than ** books in the last three months stood at **** percent in February 2024. However, **** percent had not any read any books in the three months running up to the survey.
The statistic displays the share of people who have read a book in the past 12 months in the Netherlands from 2016 to 2019. The survey results show that in June 2019, ** percent of readers surveyed had read all or part of an e-book or printed book within the past twelve months. This was a slight decrease in comparison to the previous survey, when ** percent answered to have read a book in the last year.
This statistic shows the share of individuals who read books for reasons unrelated to their jobs or studies during the previous year in Spain according to a survey from 2014 to 2015, broken down by age group. Approximately 90 percent of individuals aged 15-19 years old stated that they had read books for reasons unrelated to their jobs or studies.
***** million Germans stated they read books less than once a month. Even less did so several times a week. Figures varied during the specified time period. Reading habits In terms of reading habits, most consumers are quite involved with reading magazines, at least as far as print is concerned, and turn to them for anything from inspiration to concentrating on particular articles. Given the much higher revenue of printed books compared to e-books, most people still seem to prefer printed books when reading. At the same time, the number of people reading books on electronic devices (smartphones, tablets, e-readers) is gradually increasing. Print foreign-language newspapers and books are also accessible in Germany, and while the number of people never reading them has remained pretty much consistent, the number of readers who do so regularly is growing. Children and teenagers And what of specifically younger reader generations in Germany? Based on recent surveys, reading is one of the most popular free time activities for children in Germany. The share of teenagers who liked to read daily or several times a week fluctuated somewhat, but generally remained at around ** percent.
In 2021, survey data on book readers in the United States revealed that ** percent of female respondents stated they had read or listened to at least one book in the previous 12 months. The share of men who had read a book in that time frame was slightly lower at ** percent, but marked an increase from the ** percent recorded two years earlier. Book readers in the U.S. Whilst digital formats have overtaken print in terms of popularity and consumption, many U.S. media consumers still enjoy a good book – though women tend to read more books than men. A 2018 survey showed that 11 percent of U.S. women read ** or more books that year, compared to **** percent of male respondents. Women were also more likely to prefer reading books in paperback format, and much less likely to be fans of comic books. Regardless of adults’ preferences, something which many U.S. readers agree on is the importance of reading to children. According to a report on family reading habits, 58 percent of parents with a child aged between three and five years old said that they read aloud to their child **** to ***** times per week. The frequency of read-aloud time diminished as children grew older, usually because the child could then read independently, though some children eventually swap reading for other activities such as playing video games, watching television, or using social media.
Young people in Hong Kong have a positive attitude towards reading. A 2023 survey found that four in every five respondents had a habit of reading books. Overall, respondents read an average of four printed books and one digital book in the last six months prior the survey period.
In Spain, during a 2023 survey, 52 percent of respondents aged 14 years or above reported reading books daily or weekly. In contrast, almost 36 percent said that they never read books (or did so very rarely). The share who say they never read is on the decline whereas the share reading very regularly remains stable.
During a survey held in early 2021, it was found that 83 percent of adults aged between 18 and 29 years old had read a book in any format in the previous year, up by two percent from the share who said the same in 2019. The survey results showed that adults within this age category were more likely than older respondents to have read a book within the last twelve months.
Book readers in the U.S.
While it is mostly believed that book reading is a vanishing pastime, particularly among Millennials, surveys among consumers in the U.S. have shown the opposite. The share of book readers in the U.S. has varied from 72 percent to 79 percent between 2011 and 2016.
In regards to age of book readers in the country, a 2016 survey shows about 80 percent of respondents between the ages of 18 to 29 had read at least one book in the previous 12 months, the highest share amongst all age groups. About 73 percent of the respondents aged between 30 to 49 years old said they read at least one book in the last 12 months. The share among respondents between 50 and 64 years old stood at 70 percent, whereas 67 percent of respondents aged 65 plus stated reading book during the time measured. In terms of education level, book readers in the U.S. are more likely to have a college degree, or at least some college education – 86 percent and 81 percent respectively. Women in the U.S. read slightly more than men; 68 percent of male respondents started reading at least one book in the previous 12 months, against 77 percent of female respondents that said the same.
Despite the rise of digital platforms and the rising popularity of e-reading devices such as Kindle, Kobo and others, printed books still remain the most popular book format in the U.S., as 65 percent of Americans stated preference for printed books in 2016. E-books were consumed by 28 percent of respondents in 2016, whereas audio books were listened by 14 percent of the respondents. Millennials accounted for the largest share of printed book readers in the U.S. – 72 percent as of 2016.
A survey held in February 2021 in the Netherlands revealed that ** percent of respondents aged 14 or older reported reading a book in any format every day, and ** percent were reading books three to six times per week. By contrast,** percent said that they read books less than once per month on average.
In 2021, the share of Finnish people reading books remained at the same level of ** percent as in the previous year. Before 2016, over ** percent of the surveyed people in Finland had read books during the previous day. However, the results are not fully comparable with results from 2016 to 2019. Since 2016, figures only include fiction and non-fiction literature, as reading textbooks was excluded from the survey.
A survey conducted in the United Kingdom between January and March 2024 revealed that the main reason for reading among children and young people between the ages of eight and 18 years old was to relax (**** percent), whereas **** percent said that they reading helps them deal with problems. Learning new things or new words, as well as learning about other people or about issues and causes they care about were also key reasons for reading, whereas the least popular reason was to feel connected to others.
This statistic presents the share of people in the United States who have read at least one e-book in the past 12 months as of April 2016, broken down by gender. During a survey, 29 percent of women stated they had read at least one e-book in the previous 12 months.
Recent data revealed that ** percent of Boomers who responded to a survey held in the United States in March 2020 were more likely to read books as a result of the coronavirus outbreak, compared to ** percent of Gen X respondents.Millennials were the most likely to read more books to keep themselves entertained whilst self-isolating, with ** percent saying that they were more inclined to read books, ***** percent higher than all adults in total.
The graph shows the share of reading population in Brazil, Chile, Colombia and Mexico in 2015. During a survey, 78 percent of respondents in Brazil stated they were readers. On average, the share of reading population among the four countries was 78.75 percent.
The statistic shows the average number of books read per year by consumers in the United States as of August 2018, broken down by income. The data shows that Americans earning more than ******* a year were more likely to have read more books than those on lower salaries, with ** percent of respondents in this category saying that they read between ** and ** books per year compared to ** percent of Americans with a salary below *******.
According to a survey conducted in South Korea in 2023, around **** percent of respondents stated that they had read an e-book in the previous year. This represents a slight increase from the previous year. The rate of reading e-books had dropped in 2015, but has been regaining some popularity since then.
The average daily time spent reading by individuals in the United States in 2023 amounted to **** hours, or **** minutes. According to the study, adults over the age of ** were the most avid readers, spending over ** minutes reading each day. Meanwhile, those aged between 15 and 19 years read for less than **** minutes per day on average. Reading and COVID-19 Daily time reading increased among most consumers between 2019 and 2020, part of which could be linked to the unprecedented increases in media consumption during COVID-19 shutdowns. The mean annual expenditure on books per consumer unit also increased year over year, along with spending on digital book readers. Book reading habits A 2020 survey on preferred book formats found that ** percent of U.S. adults favored print books over e-books or audiobooks. However, engagement with digital books is growing. Figures from an annual study on book consumption revealed that the share of adults who reported reading an audiobook in the last year almost doubled between 2011 and 2019, and e-book readership also grew overall during that period.
In 2023, almost 40 percent of people aged over 60 in Germany stated that they read less frequently than every month. Over 20 percent of respondents answered that they read several times a week. This survey asked people over the age of 60 in Germany how often they read.The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.