In 2024, ** percent of adults in the United States invested in the stock market. This figure has remained steady over the last few years, and is still below the levels before the Great Recession, when it peaked in 2007 at ** percent. What is the stock market? The stock market can be defined as a group of stock exchanges, where investors can buy shares in a publicly traded company. In more recent years, it is estimated an increasing number of Americans are using neobrokers, making stock trading more accessible to investors. Other investments A significant number of people think stocks and bonds are the safest investments, while others point to real estate, gold, bonds, or a savings account. Since witnessing the significant one-day losses in the stock market during the Financial Crisis, many investors were turning towards these alternatives in hopes for more stability, particularly for investments with longer maturities. This could explain the decrease in this statistic since 2007. Nevertheless, some speculators enjoy chasing the short-run fluctuations, and others see value in choosing particular stocks.

In financial year 2024, **** unique investors were registered on the National Stock Exchange of India. It was a significant increase from the previous year. That year, new registrations accounted for nearly **********.

In 2025, stock markets in the United States accounted for roughly ** percent of world stocks. The next largest country by stock market share was China, followed by the European Union as a whole. The New York Stock Exchange (NYSE) and the NASDAQ are the largest stock exchange operators worldwide. What is a stock exchange? The first modern publicly traded company was the Dutch East Industry Company, which sold shares to the general public to fund expeditions to Asia. Since then, groups of companies have formed exchanges in which brokers and dealers can come together and make transactions in one space. Stock market indices group companies trading on a given exchange, giving an idea of how they evolve in real time. Appeal of stock ownership Over half of adults in the United States are investing money in the stock market. Stocks are an attractive investment because the possible return is higher than offered by other financial instruments.

According to Cognitive Market Research, the global Personal Finance Management Tools Market size will be USD XX million in 2024 and will expand at a compound annual growth rate (CAGR) of XX% from 2024 to 2033. Market Dynamics Key Driver

Key Drivers for Personal finance management tools market

Increasing investments in the market: The key Driver of Personal Finance Management Tools 

Increasing investment in the market Is driving the growth of financial tools, enhancing accessibility and efficiency in financial planning. The increasing investment in the market especially after Covid-19 had a significant impact on the expansion of the PFM tools market. The pandemic had a positive impact on the increase in savings and investments in the market due to future uncertainties. For instance, the study conducted on U.S. investors who have personal experience with COVID-19, who are in a vulnerable health category, who tested positive, and who know someone in their close circle of friends or family who died because of COVID-19, increase their investments by 12%. The increase in investment in the market is leading to the rise in the demand for personal finance management tools. For instance, as of 2023 about 3% of the Indian population actively invest in the stock market. This number has gradually grown, prominent reason for growth is access to technology and, more people becoming financially aware. According to NSE, more than 120 million investors were registered between 2019 and 2023 indicating a significant rise in Indian Stock Market. In January 2024 alone over 5.4 million new investors joined.

Rising financial literacy fuels the Financial Management tools market 

Financial literacy empowers individuals to make informed financial choices. The financial literacy rate among its young and adult population has been growing due to various factors including the recent advancement in technology and media coverage. Additionally, the policies formed by the government globally are leading to improved literacy rates. • For instance, the expansion of digital financial services has helped decrease the number of adults without access to an account from 2.5 billion in 2011 to 1.4 billion in 2021, with 76% of the global adult population owning an account by 2021. Countries achieving significant progress have implemented large-scale policies, such as India's Aadhaar initiative, which has provided over 1.2 billion residents with universal digital identification, facilitating the opening of Jan Dhan Yojana (JDY) accounts. Leveraging government payments has also been instrumental; for instance, 35% of adults in low-income countries who received government payments opened their first financial account for this purpose.
• For instance, according to survey each person in China, on average, had 10 accounts and 7 cards at the end of 2023. The steps taken by the government had a significant impact on financial literacy leading to financial inclusion which has made people aware about the investment choices available in the market leading to the expansion in the PFM tools market.

Restraints

Security and compliance risks pose challenges for AI-powered financial tools, making data protection crucial to prevent cyber threats and frauds.

AI-powered financial tools can pose privacy and security risks. Personal financial information is sensitive data that can be vulnerable to cyberattacks and data breaches. It's important to use financial tools that have robust security features in place to protect your information and minimize the risk of unauthorized access. The most common scams in PFM tools include phishing, insider trading, money laundering and mortgage fraud. Phishing attacks are a significant threat to the financial sector, with attackers often targeting financial institutions and individuals to steal credentials or financial information. For instance, in 2024, India saw a 175% surge in phishing attacks targeting the financial sector, with over 135,000 incidents reported from January to June. According to SlashNext’s 2024 Phishing Intelligence Report, a substantial 703% surge in credential phishing attacks was also observed in the same period. AI in financial tools presents compliance challenges related to data privacy, security, algorithmic bias, transparency, and accountability, requir...

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Online Trading Platform Market Size 2025-2029

The online trading platform market size is forecast to increase by USD 3.14 billion at a CAGR of 8.4% between 2024 and 2029.

The market in APAC is experiencing significant growth, driven by increasing financial literacy and digitalization. With the region's large and growing population of tech-savvy investors, there is a surging demand for convenient and accessible trading solutions. Moreover, the adoption of advanced technologies such as machine learning and AI is revolutionizing the trading landscape, offering personalized investment recommendations and automated trading. However, this market is not without challenges. Security concerns, regulatory compliance, and the need for reliable internet connectivity remain significant barriers to entry.
The market's growth is further facilitated by cloud-based solutions, mobile apps, and commissions. Additionally, the high competition among established players and new entrants necessitates continuous innovation and differentiation to capture market share. Companies seeking to capitalize on this market's opportunities must navigate these challenges effectively by focusing on strong security measures, regulatory compliance, and user-friendly interfaces. By staying abreast of the latest technological trends and investor demands, they can position themselves as leaders in the evolving market.

What will be the Size of the Online Trading Platform Market during the forecast period?

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The market encompasses software solutions that enable users to buy and sell financial assets, including international currencies and stocks, via live market prices. These platforms offer a range of financial tools, often accessible through banks, smartphones, and nonprofit banks. Cloud-based solutions, powered by big data, machine learning, and predictive analytics, dominate the landscape. Commissions are typically charged based on transaction volume, attracting institutional investors and electronic trading platforms. Market abuse and trade surveillance systems ensure market stability and integrity, while high-frequency trading and real-time data cater to the needs of sophisticated investors. The market for trading platforms includes user-friendly interfaces, mobile trading apps, digital brokers, and automated trading systems for equity, options, and cryptocurrency trading.
Account security and transaction fees are crucial considerations for users, with market access and portfolio management features adding value. The global trading platform market continues to grow, driven by the increasing digitization of financial services and the demand for efficient, accessible investment tools.

How is this Online Trading Platform Industry segmented?

The online trading platform industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Commissions
  Transaction fees


Deployment

  Cloud
  On-premises


Application

  Institutional investors
  Retail investors


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  Middle East and Africa



  South America

    Brazil

By Type Insights

The commissions segment is estimated to witness significant growth during the forecast period. The market is segmented into commissions and transaction fees based on payment structures. Commissions, the larger market shareholder, are fees charged by brokers or investment advisors for their services, including investment advice and securities transactions. Clients benefit from commissions as they only pay when executing trades. However, commissions serve as incentives for brokers to facilitate a high volume of transactions, leading to their regulation by the Securities and Exchange Commission (SEC). This market encompasses various financial tools, individual brokers, and customized trading platforms, catering to retail investors, private banking institutions, and institutional investors. It includes cloud-based solutions, machine learning, predictive analytics, and market surveillance systems for market stability and integrity.

Additionally, the market incorporates non-profit banks, perpetual trading platforms, and the emerging digital asset ecosystem, including Bitcoin NFTs, Blockchain technology, decentralized finance protocols, and Artificial Intelligence applications such as generative AI, recurrent neural networks, and generative adversarial networks. Transaction fees, an alternative payment structure, are a flat rate or percentage of the trade value. Both commission and transaction fee structures cater to various market participants and trading scenarios.

Get a glance at the market

The FMCG sector was the largest investor in the Indian advertising industry in 2024. With ** percent of the total spending, the vertical invested beyond *** billion Indian rupees into advertising that year. Other major investors included the e-commerce and the consumer durables industries. The future of Indian advertising belongs to digital With a rising digital population, India is one of the fastest-growing digital economies in the world. Both the public and private sectors in the country have shown an optimistic consumption growth. The advertisement business is no stranger to this transition. Despite the affordable pricing, broader reach, and immense popularity have led to tremendous expansion, digital advertising has not yet overtaken the conventional means yet. In 2019, television advertising, with more than *** billion Indian rupees in revenue, was still ahead of digital marketing. However, with a faster growth rate and estimated ad revenue of over *** billion Indian rupees by the fiscal year 2024, digital advertising became the leading advertising medium in India. India’s digital classifieds market The arrival of technology and the decline of the print media resulted in a shift of the classifieds advertising from a classical platform like the newspaper to contemporary digital media. India, with rising urbanization and availability of cheap internet to a young population, also saw enormous growth in the digital advertising field. In financial year 2020, the projected value of this market was more than ** billion Indian rupees. Within the sector, matrimonial services had a high value. For market expansion and better service, the majority of platforms switched to mobile-based applications. Portals such as OLX and Quikr incorporated more regional languages as well. Consequently, mobile phones generated as much as ** percent of the market’s traffic.