How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

Facebook received 73,390 user data requests from federal agencies and courts in the United States during the second half of 2023. The social network produced some user data in 88.84 percent of requests from U.S. federal authorities. The United States accounts for the largest share of Facebook user data requests worldwide.

How much time do people spend on social media?

              As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in
              the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively.
              People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general.
              During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

The global social media penetration rate in was forecast to continuously increase between 2024 and 2028 by in total 11.6 (+18.19 percent). After the ninth consecutive increasing year, the penetration rate is estimated to reach 75.31 and therefore a new peak in 2028. Notably, the social media penetration rate of was continuously increasing over the past years.

Over the five years through 2025-26, industry revenue is forecast to expand at a compound annual rate of 20.3% to reach £12.5 billion. Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the past five years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform has over 30 million monthly users in the UK in 2025. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. In 2025, more social media platforms are using AI to boost user engagement. This improves click-through rates and drives higher advertising revenue. Industry revenue is expected to grow by 6.3% in 2025-26. Over the five years through 2030-31, social media platforms' revenue is projected to climb at an estimated 9.2% to reach £19.4 billion. Regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The tightening of regulations will raise industry compliance costs, weighing on profit margin. Older age groups present a new revenue opportunity for social media platforms if they can bridge the gap between passive TV consumption and interactive digital engagement. Augmented Reality (AR) technology will move beyond filters to become standard for immersive product trials, interactive ads, and virtual meetups

The Facebook Users by Country Data (Cleaned) dataset is a collection of information on Facebook users from different countries. The dataset contains five columns of data, which are named as follows:

• Names: This column contains the names of the countries for which the data is collected.
• Users: This column provides the number of Facebook users in millions for each respective country.
• Facebook_Users: This column shows the percentage of the total population of each country that uses Facebook.
• Date_of_Data: This column indicates the date on which the data was collected and compiled.
• Population: This column represents the total population of each country.

How you can use this Dataset?

The Facebook Users by Country Data (Cleaned) dataset can be used in several ways. Here are some potential use cases:

• Market Research: Marketers can use this dataset to identify markets with the highest concentration of Facebook users. This information can be used to target Facebook ads to specific regions, optimize social media campaigns, and determine which markets to expand into.

• Business Strategy: Businesses can use this dataset to identify potential markets for their products or services. By analyzing Facebook usage rates in different countries, businesses can identify countries with high engagement rates and target those markets.

• Social Media Analysis: Researchers can use this dataset to analyze social media behavior in different countries. By comparing Facebook usage rates across different countries, researchers can identify cultural and social differences that affect social media behavior.

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Suicide is not only an individual phenomenon, but it is also influenced by social and environmental factors. With the high suicide rate and the abundance of social media data in South Korea, we have studied the potential of this new medium for predicting completed suicide at the population level. We tested two social media variables (suicide-related and dysphoria-related weblog entries) along with classical social, economic and meteorological variables as predictors of suicide over 3 years (2008 through 2010). Both social media variables were powerfully associated with suicide frequency. The suicide variable displayed high variability and was reactive to celebrity suicide events, while the dysphoria variable showed longer secular trends, with lower variability. We interpret these as reflections of social affect and social mood, respectively. In the final multivariate model, the two social media variables, especially the dysphoria variable, displaced two classical economic predictors – consumer price index and unemployment rate. The prediction model developed with the 2-year training data set (2008 through 2009) was validated in the data for 2010 and was robust in a sensitivity analysis controlling for celebrity suicide effects. These results indicate that social media data may be of value in national suicide forecasting and prevention.

As of October 2025, 6.04 billion individuals worldwide were internet users, which amounted to 73.2 percent of the global population. Of this total, 5.66 billion, or 68.7 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 2025. In the Netherlands, Norway, and Saudi Arabia, 99 percent of the population used the internet as of February 2025. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Eastern Asia was home to the largest number of online users worldwide—over 1.34 billion at the latest count. Southern Asia ranked second, with around 1.2 billion internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2024, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in African countries, with around a 10-percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller usage gap between these two genders. As of 2024, global internet usage was higher among individuals between 15 and 24 years old across all regions, with young people in Europe representing the most considerable usage penetration, 98 percent. In comparison, the worldwide average for the age group of 15 to 24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

A global survey conducted in the third quarter of 2024 found that the main reason for using social media was to keep in touch with friends and family, with over 50.8 percent of social media users saying this was their main reason for using online networks. Overall, 39 percent of social media users said that filling spare time was their main reason for using social media platforms, whilst 34.5 percent of respondents said they used it to read news stories. Less than one in five users were on social platforms for the reason of following celebrities and influencers.

              The most popular social network

              Facebook dominates the social media landscape. The world's most popular social media platform turned 20 in February 2024, and it continues to lead the way in terms of user numbers. As of February 2025, the social network had over three billion global users. YouTube, Instagram, and WhatsApp follow, but none of these well-known brands can surpass Facebook’s audience size.
              Moreover, as of the final quarter of 2023, there were almost four billion Meta product users.

              Ever-evolving social media usage

              The utilization of social media remains largely gratuitous; however, companies have been encouraging users to become paid subscribers to reduce dependence on advertising profits. Meta Verified entices users by offering a blue verification badge and proactive account protection, among other things. X (formerly Twitter), Snapchat, and Reddit also offer users the chance to upgrade their social media accounts for a monthly free.

This dataset provides a comprehensive overview of global internet usage as of 2024. It includes the number of internet users in each country, the percentage of the population with internet access, and the total internet traffic generated. This dataset can be used to analyze trends in internet adoption, digital inequality, and the potential impact of the internet on various sectors of the global economy.

Snapshot img

Social Networking Market Size 2025-2029

The social networking market size is forecast to increase by USD 312.3 billion, at a CAGR of 21.6% between 2024 and 2029.

Major Market Trends & Insights

North America dominated the market and accounted for a 41% growth during the forecast period.
By the Type - Advertising segment was valued at USD 80.70 billion in 2023
By the Distribution Channel - Google segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 318.56 billion
Market Future Opportunities: USD 312.30 billion 
CAGR : 21.6%
North America: Largest market in 2023

Market Summary

The market continues to expand its reach and influence across various industries, with businesses recognizing its potential for customer engagement and brand awareness. According to recent studies, there are approximately 4.66 billion active social media users worldwide, representing a 13% increase from 2020. This growth is driven by the increased internet penetration and the popularity of social media platforms for personal and professional use. Social media advertisements have become a significant revenue source, with businesses investing heavily in targeted campaigns to reach their audiences.
However, privacy concerns remain a challenge, with users increasingly cautious about sharing personal information online. Despite this, the market's continuous evolution and the emergence of new trends, such as live streaming and virtual events, ensure its ongoing relevance and importance for businesses.

What will be the Size of the Social Networking Market during the forecast period?

Explore market size, adoption trends, and growth potential for social networking market Request Free Sample

The market exhibits consistent growth, with current usage accounting for approximately 3.6 billion users worldwide, representing a significant 4.5% increase year-over-year. Looking ahead, industry experts anticipate a continued expansion, with projections indicating a 5.2% annual growth rate. Notably, mobile devices account for over 90% of social media usage, underscoring the importance of optimizing platforms for this medium. Furthermore, businesses increasingly leverage social networking for marketing purposes, with advertising revenue reaching an estimated USD 84.3 billion in 2021. In comparison, the time spent on social media platforms per day has risen by 45 minutes since 2019, highlighting the growing influence of these channels on consumer behavior.
This trend is further accentuated by the integration of advanced features, such as live streaming, video content, and AI-driven recommendations, which enhance user engagement and monetization opportunities.

How is this Social Networking Industry segmented?

The social networking industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Advertising
  In-app purchase
  Paid apps


Distribution Channel

  Google
  Apple
  App Store Distribution


Service

  Communication
  Entertainment
  Socialization
  Marketing
  Customer service


Platform

  Website-based
  Mobile apps
  Hybrid platforms


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The advertising segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving landscape of digital communication, the market continues to expand, driven by innovative technologies and user engagement. According to recent data, social networking platforms accounted for approximately 30% of the total time spent online in 2021, reflecting a significant 15% increase from the previous year. Furthermore, industry experts anticipate that social media usage will continue to grow, with an estimated 25% of the global population expected to use social media by 2025. Content moderation systems play a crucial role in ensuring a safe and inclusive online environment. These systems employ advanced techniques, such as natural language processing, conversational AI, and machine learning models, to filter out inappropriate content and maintain platform governance.

User engagement metrics, including time spent on platforms, user-generated content, and social interaction dynamics, are closely monitored to optimize user experience and foster community building strategies. Platform scalability and network security protocols are essential for accommodating the increasing user base and data privacy regulations. Spam filtering techniques and link pred

In 2008, the average human attention span was 12 seconds. Fast forward to 2025, and many studies suggest it's now hovering around 8 seconds, shorter than that of a goldfish. It’s no coincidence that during this same period, social media platforms surged to dominate how we consume content. Whether you're...

During a 2024 survey, 77 percent of respondents from Nigeria stated that they used social media as a source of news. In comparison, just 23 percent of Japanese respondents said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis.

              Social media: trust and consumption

              Despite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than 35 percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than 50 percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media.

              What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis.
              Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers.
              Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.

This dataset provides a structured view of the world’s cities, countries, and languages, derived from the well-known World Database (SQL → CSV). It is designed to be beginner-friendly yet powerful for researchers, analysts, and data scientists who want to explore global demographics, population distribution, and linguistic diversity.

The dataset is split into three clean, relational tables:

🔹 city.csv

• Contains information about the world’s cities.

• Key columns:

  • ID → Unique city identifier
  • Name → City name
  • CountryCode → Links each city to its country
  • District → Administrative division
  • Population → Population of the city

🔹 country.csv

• Describes countries and their attributes.

• Key columns:

  • Code → Unique country code
  • Name → Country name
  • Continent, Region → Geographic classification
  • SurfaceArea → Area in square kilometers
  • Population → Country’s population
  • GovernmentForm, HeadOfState → Political details

🔹 countrylanguage.csv

• Captures languages spoken across countries.

• Key columns:

  • CountryCode → Links to country.csv
  • Language → Language name
  • IsOfficial → Whether the language is official
  • Percentage → Percentage of speakers in the population

Why Use This Dataset?

• Study urbanization and population trends across the globe.
• Explore language diversity and compare official vs. non-official usage.
• Perform SQL-style joins across the three tables for deeper analysis.
• Great for data visualization projects, machine learning experiments, or teaching relational databases.

Possible Use Cases

• 📊 Build dashboards to visualize population growth by continent or country.
• 🌍 Rank cities by size, density, or region.
• 🗣️ Analyze global language distribution and multilingual countries.
• 🤖 Use as a practice dataset for SQL queries, joins, and normalization in machine learning pipelines.

This dataset offers a balanced mix of geography, demography, and linguistics — perfect for analysts, students, and Kaggle competitors alike.

This dataset shows the modelled profiles of internet use and engagement type that exist within the UK, with the predominant class for each Lower Super Output Area (LSOA) in the West Midlands Combined Authority identified. These classes, descriptions and their group identifier numbers are:e-Cultural Creators - This group has high levels of internet engagement, particularly regarding social networks, communication, streaming and gaming, but relatively low levels of online shopping, besides groceries. They are new but very active users, with a very high proportion of the population engaging on a daily basis. Their online behaviour can be explained by a demographic base that suggests a transitionary nature; the age structure of the group is young, typically aged between 18 to 24, and with a strong presence of multicultural and student populations. They have a wellabove average ownership of laptop devices, and an above average internet access via mobile and at public places. Geographically, this group is mainly located close to the city centre or within the proximity of Higher Education Institutes, where infrastructure accessibility, such as cable broadband, is sufficient.e-Professionals - The e-Professionals group have high levels of internet engagement, and comprises fairly young populations of urban professionals, typically aged between 25 and 34. They are experienced users and engage with the internet daily and in a variety of settings. While communication and entertainment activities are very common, they tend to favour entertainment, such as gaming, more than social networks. They also carry out a significant portion of shopping activities online, particularly for non-groceries, and they use a variety of devices and methods to access the internet. This group is ethnically diverse, with a very strong representation of white, non-British populations. They are well-qualified and have very high availability of internet at work. This group tends to be found at in residential areas abutting city centres or within affluent suburbs.e-Veterans - The e-Veterans group represents affluent families, usually located within low-density suburbs, with populations of mainly middle-aged and highly qualified professionals. They are more likely to be frequent and experienced users of the internet, having the second highest levels of internet access at work after the e-Professionals users. They engage with the internet using multiple devices and in a variety of ways. They are fairly mature users and as such they have higher levels of engagement for information seeking, online services and shopping, but relatively less so for communication and entertainment, particularly social networks or gaming.Youthful Urban Fringe - This group often resides at the edge of city centres and are often young and drawn from ethnic minorities. These include a mixture of students and other young urbanites living in informal households, often at the edges of materially deprived communities. Access through desktop devices is particularly low, suggesting a young and mobile profile of individuals. Access to broadband is average, possibly due to other modes of access, such as internet usage in public places. The levels of internet engagement are average over-all, with high levels of social media usage but low patronage of online retailing.e-Rational Utilitarians - Comprising mainly rural and semi-rural areas at the city fringe, high demand for internet services by members of this group is constrained by poor infrastructure. Users undertake online shopping, particularly for groceries, perhaps because of the limited offer from "bricks and mortar" retailers. Users tend to be late middle-aged or elderly, and as might be expected, include a high percentage of retired home owners. The preferred method of engagement with the internet is personal computers located at home, with low levels of mobile access. In addition to shopping, users search for information or access online banking rather than engage with social networks or gaming: the internet is used as a utility rather than a conduit for entertainment.e-Mainstream - This group exhibit modal internet user characteristics but are drawn from a wide range of social echelons as defined using conventional socioeconomic data, and most likely represent heterogeneous neighbourhoods. Geographically, the group is usually located at the periphery of urban areas or in transitional neighbourhoods. Their level of engagement is average across most attributes, characterising the typical user.Passive and Uncommitted Users - Many individuals have limited or no interaction with the internet. They tend to reside outside city centres and close to the suburbs or semi-rural areas. Members of this group have few distinctive characteristics in conventional socioeconomic terms, albeit higher levels of employment in semi-skilled and blue-collar occupations. Individuals are rarely online, and most commonly report use once a week or less. Access to broadband is well below average, and for those online, there is mild preference for access via smartphones. The internet is typically used for social networks, gaming and some limited online shopping.Digital Seniors - Members of this group are ageing and predominantly White British, retired and relatively affluent. They make average use of the internet, typically using a personal computer at home. Despite being infrequent users, they are adept enough to use the internet for information seeking, financial services and online shopping, but less so for social networks, streaming or gaming. Members of this group typically reside in semi-rural or coastal regions, where infrastructure provision is often limited.Settled Offline Communities - Most members of this group are elderly, White British and retired, and tend to reside in semirural areas. They undertake only limited engagement with the internet, they may have only rare access or indeed no access to it at all. Any online behaviour tends to be through home computers rather than mobile devices, and is focused upon information seeking and limited online shopping (particularly for more bulky items such as white goods) rather than social networking, gaming or media streaming.e-Withdrawn - This group is mainly characterised by individuals who are the least engaged with the internet. Their geography is expressed by areas that are associated with those more deprived neighbourhoods of urban regions. The socio-economic profile of the population is characterised by less affluent white British individuals or areas of high ethnic diversity; and it has the highest rate of unemployment and social housing among all other groups. The eWithdrawn group appears to have the highest ratio of people that don't have access, or have access but never engage with the internet. It also expresses the lowest rates of engagement in terms of information seeking and financial services, as well as the lowest rate in terms of online access via a mobile device. Online shopping is also particularly low, with the exception of clothing on credit, suggesting an opportunistic dimension to internet usage. This is further reinforced by the higher than average access to Cable broadband by TV Provider, which may suggest that some individuals have opted into broadband mainly for the TV-associated benefits. It is possible that many people within this group have opted out of online engagement, either because it is considered unnecessary or because of economic reasons.These modelled profiles were made using data from the British Population Survey regarding behavioural characteristics regarding internet usage, Ofcom infrastructure information such as average download speed in area, administrative and census demographic data from ONS and transactional data from online retailers.

https://www.googleapis.com/download/storage/v1/b/kaggle-user-content/o/inbox%2F13364933%2F23694fae55e2e76299358693ba6f32b9%2Flv-share.jpg?generation=1684843825246772&alt=media" alt=""> ➡️ There are total 3 datasets containing valuable information. ➡️ Understand people's fame and behavior's on a dating app platform. | Column Name | Description | |---------------------|------------------------------| | Age | The age of the user. | | Number of Users | The total number of users. | | Percent Want Chats | Percentage of users who want chats. | | Percent Want Friends| Percentage of users who want friendships. | | Percent Want Dates | Percentage of users who want romantic dates. | | Mean Kisses Received| Average number of kisses received by users. | | Mean Visits Received| Average number of profile visits received by users. | | Mean Followers | Average number of followers for each user. | | Mean Languages Known| Average number of languages known by users. | | Total Want Chats | Total count of users interested in chats. | | Total Want Friends | Total count of users looking for friendships. | | Total Want Dates | Total count of users seeking romantic dates. | | Total Kisses Received| Overall count of kisses received by users. | | Total Visits Received| Overall count of profile visits received by users. | | Total Followers | Overall count of followers for all users. | | Total Languages Spoken| Total count of languages spoken by all users. |

SUMMARY

When Dating apps like Tinder were becoming viral, people wanted to have the best profile in order to get more matches and more potential encounters. Unlike other previous dating platforms, those new ones emphasized on the mutuality of attraction before allowing any two people to get in touch and chat. This made it all the more important to create the best profile in order to get the best first impression.

Parallel to that, we Humans have always been in awe before charismatic and inspiring people. The more charismatic people tend to be followed and listened to by more people. Through their metrics such as the number of friends/followers, social networks give some ways of "measuring" the potential charisma of some people.

In regard to all that, one can then think:

what makes a great user profile ? how to make the best first impression in order to get more matches (and ultimately find love, or new friendships) ? what makes a person charismatic ? how do charismatic people present themselves ? In order to try and understand those different social questions, I decided to create a dataset of user profile informations using the social network Lovoo when it came out. By using different methodologies, I was able to gather user profile data, as well as some usually unavailable metrics (such as the number of profile visits).

Content

The dataset contains user profile infos of users of the website Lovoo.

The dataset was gathered during spring 2015 (april, may). At that time, Lovoo was expanding in european countries (among others), while Tinder was trending both in America and in Europe. At that time the iOS version of the Lovoo app was in version 3.

Accessory image data The dataset references pictures (field pictureId) of user profiles. These pictures are also available for a fraction of users but have not been uploaded and should be asked separately.

The idea when gathering the profile pictures was to determine whether some correlations could be identified between a profile picture and the reputation or success of a given profile. Since first impression matters, a sound hypothesis to make is that the profile picture might have a great influence on the number of profile visits, matches and so on. Do not forget that only a fraction of a user's profile is seen when browsing through a list of users.

https://s1.dmcdn.net/v/BnWkG1M7WuJDq2PKP/x480

Details about collection methodology In order to gather the data, I developed a set of tools that would save the data while browsing through profiles and doing searches. Because of this approach (and the constraints that forced me to develop this approach) I could only gather user profiles that were recommended by Lovoo's algorithm for 2 profiles I created for this purpose occasion (male, open to friends & chats & dates). That is why there are only female users in the dataset. Another work could be done to fetch similar data for both genders or other age ranges.

Regarding the number of user profiles It turned out that the recommendation algorithm always seemed to output the same set of user profiles. This meant Lovoo's algorithm was probably heavily relying on settings like location (to recommend more people nearby than people in different places or countries) and maybe cookies. This diminished the number of different user profiles that would be pr...

The number of social media users in the United States was forecast to continuously increase between 2024 and 2029 by in total 26 million users (+8.55 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 330.07 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

During a January 2024 global survey among marketers, nearly 60 percent reported plans to increase their organic use of YouTube for marketing purposes in the following 12 months. LinkedIn and Instagram followed, respectively mentioned by 57 and 56 percent of the respondents intending to use them more. According to the same survey, Facebook was the most important social media platform for marketers worldwide.