In 2023, software and tech hosting/cloud services/MSP companies had a much higher spending share on IT than other industries, amounting to ** percent and ** percent of their revenues, respectively. By contrast, the consumer products and services industry invested only around **** percent of their revenue in IT. Overall, all industries increased their IT spending per revenue share in 2023 compared to the previous year. Cloud computing Cloud computing is an essential IT service that utilizes a network of distant servers hosted over the Internet to store, handle, and process data. This segment of IT services was projected to generate revenues exceeding *** billion U.S. dollars in 2024 and is expected to continue its rapid growth trajectory. Managed Services Providers (MSPs) provide companies with the expertise and technical support to manage their cloud infrastructure and products without the need for in-house specialists. Cloud computing is segmented into three main categories. Software as a Service (SaaS) delivers software applications over the Internet, on a subscription basis, freeing companies from software and hardware management. Infrastructure as a Service (IaaS) offers a virtualized computing infrastructure managed over the Internet, allowing businesses to avoid the costs and complexities of purchasing and managing physical servers and data center infrastructure. Platform as a Service (PaaS) provides a platform allowing customers to develop, run, and manage applications without the complexity of building and maintaining the infrastructure.

North American companies are investing in technology initiatives at a higher level than European organizations, with IT spending accounting for ** percent of company revenue. European companies' IT expenditure lags behind the global average, which stood at ** percent of company revenue at the time of the survey.

The statistic presents IT spending as a percentage of company revenue worldwide as of 2019, by industry sector. In the financial services industry, IT spending ranged between *** at the 25th percentile to **** percent at the 75 percentile as of 2019.

During a 2025 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported that, on average, *** percent of their employers' revenues were allocated to marketing activities. In September of the previous year, the average share stood at *** percent.

According to a study conducted in late 2024, consumer goods and retail executives said they were planning to increase their AI budget in 2025. Spending outside of the IT department would add up to **** percent of the annual revenue and was expected to increase by ** percent compared to the previous year.

This statistic shows the total direct learning expenditure of organizations worldwide expressed as a percentage of revenue from 2010 to 2017. During the survey, the consolidated expenditure on direct learning reported by respondents for 2017 amounted to 1.16 percent of their consolidated revenue.

This statistic presents the bank spending on information technology as share of bank revenues in the United States as of December 2017, by bank size. According to the source, U.S. banks with assets worth more than ten billion U.S. dollars, spent *** percent of their revenues on development of information technology.

During a 2025 survey among marketing leaders at for-profit companies in the United States, respondents from corporations offering business-to-business (B2B) services reported having allocated, on average, **** percent of their revenues to marketing activities. Among interviewees from companies selling B2B products, the average share stood at *** percent.

This statistic represents the percentage of expenditure on research and development of total revenue in 2023, by industrial sector. The data was generated from the numbers of the 2,500 top companies worldwide. In 2023, spending on research and development accounted for **** percent of the total revenue in the health industries.

According to an annual survey among chief marketing officers (CMOs) in North America and Northern and Western Europe, *** percent of their employers' revenues were allocated to marketing in 2024, down from *** percent a year earlier. In 2016, that share peaked at over ** percent. Diversity among CMOs in the United States… A study fielded in the U.S. revealed that women accounted for **** of Fortune 500 companies' CMOs in 2023. Two years before, the share stood at ** percent. Meanwhile, the percentage of people belonging to historically underrepresented racial or ethnic groups working as CMOs at the same group of organizations reached ** percent in 2023, down from ** percent a year earlier. … and in the United Kingdom A 2024 survey showed that, on average, the share of women among marketing directors or CMOs in the UK surpassed ** percent. Despite that female majority, several British companies did not offer a marketing leadership position to begin with. According to the same study, less than ********** of UK companies had a CMO or marketing director.

The statistic shows internal research and development (R&D) expenditure of industrial enterprises in China between 2013 and 2023, as a percentage of revenue. In 2023, internal R&D expenditure of industrial companies in China amounted to **** percent of revenue.

During a 2025 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported that, on average, corporations selling consumer packaged goods (CPG) allocated approximately ** percent of their total budgets to marketing expenses. The consumer services and real estate segments followed, both with average shares above ** percent. The CPG market on the spotlight CPG marketing promotes perishable consumer goods such as food, beverages, or household products. As these items are used and replenished regularly, the CPG industry is known as a highly competitive playing field, and brands rely on effective marketing campaigns to stand out among the crowd. Top advertising spenders Amazon was the top advertiser in the U.S. in 2023, with over ** billion U.S. dollars in spending. Procter & Gamble was the leading advertiser from the CPG industry that year, which comes as no surprise considering the conglomerate's size and extensive brand portfolio. Many of the world’s most popular cleaning and personal care brands, such as Pampers, Braun, Gillette, and Pantene, fall under the P&G umbrella, making the company a multinational CPG giant.

This statistic represents Swiss-based pharmaceutical company Novartis' expenditure on research and development, from 2004 to 2024, as a percentage of revenue. In 2024, research and development expenditure accounted for about ********* of Novartis' total revenue. The high percentage in 2023 was driven by the spin-off of Novartis' generics division Sandoz during that year.

From 2013 to 2019, the share of revenue expenditure spent by the NHS on permanent and bank staff ranged around ** percent. from 2020 onwards, the proportion of revenue expenditure consumed by pay bill has increased to over ** percent in year 2023/24, where the NHS provider staff spend was over ** billion British pounds.

This statistic depicts the spending on research and development by Eli Lilly and Company, shown as a share of revenue from 2010 to 2024. In 2024, the company spent some 24 percent of its revenues on R&D purposes. Eli Lilly and Company is an international pharmaceutical company, headquartered in Indianapolis, Indiana.

In 2023, the highest share of research and development spending (R&D) was made within the software and internet developing industry, accounting for a total of nearly **** percent of the global R&D spending. The health sector and hardware producers followed in second and third at around 18 and 26 percent respectively. In total, global R&D spending reached *** trillion U.S. dollars in 2022. Health industry and COVID-19 The high share spent by the health industry must be seen in relation with the COVID-19 pandemic that started spreading in late 2019 and caused deaths, lockdowns, and restrictions throughout 2020 and onwards. As governments and pharmaceutical companies sought to find an efficient vaccine against the virus, investment in research continued to increase. However, regardless of the pandemic, R&D spending within health care is essential in order to combat a variety of diseases, from small pox via malaria to cancer. Information and communication technology As people around the world become more and more dependent on information and communication technology, research spending by companies producing hardware and software continues to increase as these seek to further develop. For instance, all the seven companies with the highest R&D spending in 2022 were either software or hardware producing companies. The largest single investor was the software giant ******.

This statistic displays the amount spent worldwide on research and development in medtech between 2011 and 2024, as a percentage of medtech revenue. In 2017, 7.1 percent of total global medical technology revenue were spent on R&D in medtech. Medical technology is used for diagnosis, monitoring, or treatment of diseases or medical conditions.

This statistic depicts the share of revenue companies spent on legal disputes worldwide in 2017, broken down by industry and type of spending. During the survey, companies in the manufacturing industry spent **** percent of their revenue on external legal disputes.

In relation to total revenue, the pharmaceutical industry is among the biggest investors in research and development (R&D). Based on data from the Pharmaceutical Research and Manufacturers of America (PhRMA), the industry in the United States spent around ** percent of global revenues on R&D in 2024. Analyzing the revenues and R&D expenditure Members of the PhRMA trade group generated global revenues of approximately *** billion U.S. dollars in 2024, with domestic revenues accounting for ** percent of that figure. With regard to R&D expenditure, PhRMA members spent some *** billion U.S. dollars worldwide in 2024, with spending in their domestic market accounting for around ** percent of the global figure. Product lifecycles in the pharmaceutical industry Pharmaceutical manufacturers require time and money if they are to develop new innovative medicines: it can take 10 to 15 years to develop a new medicine, at an average cost of approximately *** billion U.S. dollars. Due to patents and exclusivity, brand name drugs can expect to be on the market for an average of twelve years before a generic version enters. Generics contain the same active ingredients as branded drugs but can be considerably cheaper. The healthcare system in the United States generated around *** billion U.S. dollars in savings through generic medicines in 2023.

In 2024, Dow spent *** percent of its net sales on research and development. On September 1, 2017, Dow Chemical and DuPont successfully completed their merger of equals. From that date until April 1, 2019, the single company was known as DowDuPont. After that point in time, the conglomerate split into three entities: Dow, DuPont, and Corteva.