As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

Google is not only popular in its home country but is also the dominant internet search provider in many major online markets, frequently generating between ** and ** percent of desktop search traffic. The search engine giant has a market share of over ** percent in India and accounted for the majority of the global search engine market, ahead of other competitors such as Yahoo, Bing, Yandex, and Baidu. Google’s online dominance All roads lead to Rome, or if you are browsing the internet, all roads lead to Google. It is hard to imagine an online experience without the online behemoth, as the company offers a wide range of online products and services that all seamlessly integrate with each other. Google search and advertising are the core products of the company, accounting for the vast majority of the company revenues. When adding this up with the Chrome browser, Gmail, Google Maps, YouTube, Google’s ownership of the Android mobile operating system, and various other consumer and enterprise services, Google is basically a one-stop shop for online needs. Google anti-trust rulings However, Google’s dominance of the search market is not always welcome and is keenly watched by authorities and industry watchdogs – since 2017, the EU commission has fined Google over ***** billion euros in antitrust fines for abusing its monopoly in online advertising. In March 2019, European Commission found that Google violated antitrust regulations by imposing contractual restrictions on third-party websites in order to make them less competitive and fined the company *** billion euros.

As of March 2025, Google continued to dominate the global search engine industry by far, with an 89.62 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.01 percent across, while Russia-based Yandex hikes to the third place with a share of around 2.51 percent. Competitive landscape and regional variations While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global supremacy, the company is likely to face more challenges with the AI-powered online search trend and increasing regulatory scrutiny. Search behavior and antitrust concerns Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide.

In the six months ending March 2024, the United States accounted for 26.95 percent of traffic to the online search website Google.com. India was ranked second, accounting for 4.52 percent of web visits to the platform, with Brazil coming in third place with 4.35 percent.

Twenty-two years after its “official” foundation by Larry Page and Sergey Brin, Google is no longer the small company it was when it started. It has now almost become synonymous with the Internet, and has not left the pole position of the most visited sites in the world and in France for a long time. In 2019, referral traffic brought 39.55 percent of Google's net traffic, in other words, visits from other sites, without searching for it on a search engine.

The highest clickthrough rate on Google Display Network - 1.08 percent - belongs to real estate advertising. For Google Search Network, dating and personals ads have the highest CTR, reaching 6.05 percent. The difference between Google’s Display Network (GDN) and Search Network is that the former offers placement of display ads on numerous websites, while the latter is dedicated to text advertising appearing alongside search engine results. What about mobile search advertising?
With the internet becoming more accessible via mobile devices, search advertising is adapting to this format as well, but mobile CTRs in Google AdWords are a bit different. The highest mobile rates on Search Network are attributed to travel and hospitality ads and hair salon advertising has the highest CTR on the Display Network. How popular is Google among users and advertisers?
In certain countries, Google is widely used, as proven by the high share of desktop search traffic originating from the search engine. In Brazil, India, Spain, Australia, Germany, France and Italy Google commands over 90 percent of the search traffic. When it comes to advertising, Google is definitely the leader when compared to other major players in the market. In fact, its advertising revenue was roughly eight times higher than that of its closest competitor, Baidu.

Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

The beauty industry's online presence continues to grow, with La Roche Posay emerging as the most searched beauty brand on Google worldwide in 2024. The French skincare brand garnered approximately 33.6 million searches, closely followed by Cerave with 33.4 million and Sol De Janeiro with 32 million. This trend highlights the increasing consumer interest in skincare products and the power of digital visibility for beauty brands. E-commerce giants lead beauty sales As consumers increasingly turn to online platforms for their beauty purchases, major e-commerce players have solidified their positions in the market. Sephora.com led the pack in 2024, generating over 3.4 billion U.S. dollars in e-commerce net sales. Ulta.com secured the second position with approximately 2.1 billion U.S. dollars, while bathandbodyworks.com rounded out the top three with an estimated 1.4 billion U.S. dollars in sales. This dominance of established beauty retailers in the e-commerce space underscores the competitive nature of the online beauty market. Global growth in beauty e-commerce The beauty and cosmetics industry is experiencing significant growth in online traffic across various countries. In 2024, Pakistan led with a remarkable 38.1 percent year-over-year traffic growth in the online beauty and cosmetics sector. Mexico followed with 29.5 percent growth, while Australia and Turkey saw increases of 26.6 and 25.7 percent, respectively.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

In April 2025, Google accounted for ***** percent of the search market in the United States across all devices. Bing followed as the second leading search provider in the United States during the last examined month, with a share of around *** percent, among the engine's highest quotas registered in the country to date.

In January 2025 Google represented a market of share of ***** percent across all devices, maintaining its post as the most popular search engine in the United Kingdom since January 2018. Google competitors in the UK After Google, the second most popular search engine site in the UK is Bing. Bing had a market share of **** percent as of January 2024. Yahoo! had a *** percent share of the search engine market in the UK during the same month. Search engines in the UK Further information on the use of search engines in the United Kingdom can be found in the Statista dossier on search engines in the United Kingdom, and more information on Google in the UK can be found in the Google in the United Kingdom Statista dossier.  

In 2023, most of the global website traffic was still generated by humans but bot traffic is constantly growing. Fraudulent traffic through bad bot actors accounted for 32 percent of global web traffic in the most recently measured period, representing an increase of 1.8 percent from the previous year. Sophistication of Bad Bots on the rise The complexity of malicious bot activity has dramatically increased in recent years. Advanced bad bots have doubled in prevalence over the past two years, indicating a surge in the sophistication of cyber threats. Simultaneously, simple bad bots saw a 6 percent increase compared to the previous year, suggesting a shift in the landscape of automated threats. Meanwhile, areas like entertainment, and law & government face the highest amount of advanced bad bots, with more than 78 percent of their bot traffic affected by evasive applications. Good and bad bots across industries The impact of bot traffic varies across different sectors. Bad bots accounted for over 57.2 percent of the gaming segment's web traffic. Meanwhile, almost half of the online traffic for telecom and ISPs was moved by malicious applications. However, not all bot traffic is considered bad. Some of these applications help index websites for search engines or monitor website performance, assisting users throughout their online search. Therefore, areas like entertainment, food and groceries, and financial services experienced notable levels of good bot traffic, demonstrating the diverse applications of benign automated systems across different sectors.

We've put together a list of the latest Truth Social statistics so you can see who uses the platform and whether or not Truth Social is likely to become a dominant social media network in the future.

In December 2024, Google's Chrome 131.0 achieved a market share of around 21.6 percent of page views in Germany. Mozilla's Firefox 132.0 achieved a share of roughly 13.7 percent in the same month, while Edge 130 had a share of around 8.3 percent. The data is based on the usage of desktop and laptop PCs (excluding smartphones and tablets). Digital giants Google Chrome experienced a jump in browser market share a few years ago, but recently, figures stabilized and even decreased slightly. Firefox has recorded a larger decrease in market share. Mostly the same was true for the desktop browser versions. Google Chrome, again, clearly dominated the market of desktop browsers, with a share of over 66 percent. Meanwhile, Firefox's share has been under ten percent since 2019 and decreased since. Most popular search engine Google’s leading position is echoed all over the world. Based on recent figures, the highest share of desktop search traffic from Google was recorded in India, followed by South Korea and Brazil. Germany was further down the list.

In January 2024, the United States accounted for 54.5 percent of traffic to the online search website Yahoo.com. Taiwan and the Canada ranked second and third, accounting for 4.5 percent and 4.01 percent of web visits to the platform. The specific domain search.yahoo.com also received a similar distribution of its traffic from the United States, although with different composing the rest of its ranking.

In March 2024, Google.com was the leading website worldwide. The search platform accounted for nearly 18.1 percent of desktop web traffic worldwide, ahead of second-ranked YouTube.com with over 13 percent.

You might be surprised how much Truth Social is worth based on its small number of users.

How does Truth Social compare to other social media platforms? There are around 2 million active Truth Social users.

Pornhub, which is owned by the Canadian entertainment conglomerate Aylo, saw over three billion visits to its website from users based in the United States in January 2024. Web visits from Indonesia ranked second, as almost 765 million visits from the country were registered to Pornhub in the examined period. Brazil followed, with around 503 million visits to the popular pornographic website. France users generated approximately 470 million visits to the website during the measured month.

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years.

              Facebook connects the world

              Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger,
              as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.