In 2025, the largest share of vegans, at *** percent, could be found in London. In contrast, the smallest proportion of the population that identified themselves as vegan could be found in the Rest of the South and the Midlands. Here the share of vegans was close to *** percent. Scotland and Wales showed a share of vegans twice as high as the Midlands. Other facts about Veganism in the UK It is estimated that about *** million people in the UK followed a vegan diet in 2024. The exact number is disputed and can vary from source to source; however, it seems clear that the number of vegans has been growing. Other estimates put the share of vegans at ***** percent of the UK internet population (excluding children and seniors over 65), which would put the number of vegans at around *** million in 2025. Ethical motivations and healthier living are the main drivers for becoming a vegan in the UK. A growing importance of ethical consumerism Ethical dimensions increasingly drive consumer spending, whether these are animal-welfare and environmental concerns - in the case of veganism and vegetarianism in particular - or concerns for human rights and social justice. Average household spending on ethical food in the UK has reached ****** million British pounds.

In 2025, about **** percent of responding 20 to 29-year-olds in the United Kingdom stated that they followed a vegan diet. Respondents under fifty were **** likely to be vegans than those over. With small shares of the population, it is often difficult to track the number of actual vegans, as an error of only one percent in a survey can significantly change the size of the expected vegan population. Veganism worldwide Global interest in veganism has increased during the last decades. In January 2022, Just under 630 thousand people participated in Veganuary, a global campaign to get people to only eat vegan food during January, led by a British non-profit organization. By comparison, the figure was ***** in 2016. According to a survey, India has the largest share of vegans worldwide, as about ** percent of the population follows a vegan diet. India is followed by China and the United States (U.S.), where the share of vegans is approximately * and * percent, respectively. Veganism in the UK Wales, Scotland, and London are the regions where more consumers than in the rest of the country want to participate in Veganuary. In Wales, the share of survey respondents that said it wanted to try to follow a vegan diet was ***** percent. In the other two regions it was *** percent. The south of England showed the least interest overall. The interest in Veganuary is especially high among the youngest consumers, as ** percent of 18 to 24-year-olds have decided to take part in the challenge and live a vegan lifestyle for the entire month. The share of vegans in the United Kingdom (UK) varies among regions. The largest share of vegans in the UK can be found in London, at **** percent. The share of vegans in Scotland is approximately * percent. As with interest in Veganuary, the South brings up the rear.

In the most recent survey wave in 2025 that aggregates four surveys, the share of respondents stating they are vegan was ***** percent. Over the period presented, the share of the United Kingdom’s population that declared being vegan was approximately ***** to **** percentage points.

In 2024, the number of vegans was estimated to be *** million. Based on survey results, another *** million intend to follow the diet in the future. A combined **** million more are going meatless and either follow a vegetarian, vegan, or pescetarian diet. How many vegans are there really? Due to the small share of vegans in a population, it is often difficult to get a reliable estimate of how many vegans can be found in any given population. Often the margin of error in a survey is larger than the share of vegans found. In the United States, for example, depending on the survey, you can find survey results ranging from *** to **** percent of the population. Across Europe, the overwhelming majority of countries have ***** percent or less of their population following a vegan diet. Healthy eating & Veganism In the United Kingdom, consumers cite health reasons among the top factors that might encourage them to adapt a vegan or vegetarian diet. Almost a quarter of women named health reasons, while ** percent of their male counterparts had a similar standpoint. For men, this made it the leading reason, while women named animal welfare as high as health. Consumers in the United States who have already adopted a vegan or vegetarian diet also frequently named the desire to eat healthier as one of the reasons they adopted their current diet. Two in five vegans and vegetarians in the U.S. named healthier eating, only animal welfare ranked slightly higher.

As of December 2024, ** percent of polled consumers in Great Britain stated that they were vegan due to an animal welfare concerns. These vegans view farming methods and killing of animals as cruel. Furthermore, approximately ** percent responded that they followed such a diet, because of physical personal health reasons. The environment came third as a major reason to be vegan. Veganism in the heat of the UK During a survey series from Q2 2024 to Q1 2025, ***** percent of survey respondents in the UK stated that they were vegans. Urban centers see more vegans than rural areas. For comparison. London's population has a share of *** percent of vegans, while the Midlands only have *** percent. In 2023, another three percent of Londoners, who were not already vegan, said they wanted at least try to live vegan for the month of January during the Veganuary campaign. Generational diet changes: the spread of meat-free living When looking at those who forego meat, younger consumers are more likely than any other age group to adopt such a lifestyle. Generation Z has more than double the share of consumers that have stopped eating meat, than the silent generation. However, it also has an enormous share of consumers who wish to go meat free in the future.

As of 2019, the demographic group in Great Britain that was most commonly adhering to a vegan diet were females aged between 18 and 34 years, at ***** percent of the population. Veganism is a practice of eliminating any use of animal products in a diet or in other forms of use.

Snapshot img

Vegan Eggs Market Size 2024-2028

The vegan eggs market size is forecast to increase by USD 1.13 billion, at a CAGR of 9.34% between 2023 and 2028.

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Vegan Eggs Market Segmentation

The vegan eggs market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

Distribution Channel Outlook 

  Offline
  Online





Type Outlook 

  Liquid
  Powder
  Egg shaped





Region Outlook 

  North America

    The U.S.
    Canada





  Europe

    U.K.
    Germany
    France
    Rest of Europe





  APAC

    China
    India


  South America

    Chile
    Argentina
    Brazil





  Middle East & Africa

    Saudi Arabia
    South Africa
    Rest of the Middle East & Africa

By Distribution Channel

The market is characterized by a diverse range of factors driving its growth and development. Consumers are increasingly turning to plant-based alternatives such as mung beans, chickpeas, lentils, and soybeans to replace regular chicken eggs in their diets. These alternatives come in various forms like powdered, liquid, and even flavored varieties, providing a wide product range to cater to different tastes and preferences.The rise of plant-based diets and animal sympathy among consumers has fueled the demand for vegan egg substitutes. This trend is further supported by nutritionists and dieticians who highlight the obesity risks associated with traditional eggs, leading individuals to make lifestyle choices that prioritize health and environmental concerns.

The market share growth by the offline segment will be significant during the forecast period. The offline distribution channel of the global market had a higher share in 2022. This is mostly explained by the fact that brick-and-mortar grocery stores use more product placement than Internet retailers. To improve consumer propensity and broaden the target audience, products are frequently positioned nearer to the traditional products in stores.

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The offline segment was valued at USD 914.70 million in 2018 and continued to grow until 2022. Offline sales channels such as supermarkets, convenience stores, and local grocery stores are easily accessible and convenient for people to buy food products. Consumers trust physical stores more than online stores, as they can see the products and inspect them before purchasing. This trend aligns with the rising number of individuals embracing veganism and plant-based water, contributing significantly to market growth. This can lead to higher sales and popularity of vegan eggs in offline channels. Offline sales channels often offer various promotions and discounts, which can attract customers and increase the popularity of certain food products. companies in the market also focus to collaborate with retailers to increase product presence. All these will surge the demand for vegan eggs through offline channels, which, in turn, will boost the global market during the forecast period.

Regional Analysis

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North America is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America dominated the global market with the largest share in 2022. The demand for vegan food products has been growing steadily in North America over the past few years. Some of the factors driving this growth include concerns about animal welfare, the environmental impact of animal agriculture, and the health benefits of plant-based diets.

The US, Canada, and Mexico are some of the leading countries for vegan products in North America. The expanding vegan population base and increasing awareness of the benefits of following a vegan diet are driving the growth of the market in the region. High disposable incomes and high personal consumption expenditure of people are likely to drive the growth of the market in the region during the forecast period.

Vegan Eggs Market Dynamics

Consumers opting for vegan eggs prioritize animal sympathy and embrace plant-based diets due to health concerns like the obesity risk associated with regular chicken eggs. Challenges include addressing misconceptions about antibiotics and hormones in farm animals, highlighting the greenhouse effect, and fostering climate awareness. Expert and demand analysis guide market strategies, emphasizing the importance of product innovation and catering to diverse lifestyle ch

Snapshot img

Vegan Food Market Size 2024-2028

The vegan food market size is valued to increase by USD 29.93 billion, at a CAGR of 15.2% from 2023 to 2028. Growing number of vegan consumers will drive the vegan food market.

Market Insights

North America dominated the market and accounted for a 44% growth during the 2024-2028.
By Distribution Channel - Offline segment was valued at USD 14.71 billion in 2022
By Product - Dairy alternative segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 189.74 million 
Market Future Opportunities 2023: USD 29928.70 million
CAGR from 2023 to 2028 : 15.2%

Market Summary

The market continues to gain momentum as an increasing number of consumers embrace plant-based diets for ethical, environmental, and health reasons. This shift in consumer behavior has led to a surge in new product launches across various food categories, from plant-based meat alternatives to dairy-free beverages and desserts. However, the market faces challenges, particularly in the area of product standardization. With no universally accepted guidelines for vegan certification, companies must navigate complex supply chains to ensure the authenticity of their offerings. For instance, a food manufacturer may source ingredients from multiple suppliers, each with varying levels of transparency regarding their production processes.
Ensuring that all ingredients meet vegan standards can be a time-consuming and costly process. Furthermore, compliance with various food safety regulations adds another layer of complexity to the supply chain. Despite these challenges, companies are finding innovative solutions to optimize their operations and meet the growing demand for vegan food. For example, some manufacturers are partnering with third-party certification agencies to streamline the verification process. Others are investing in technology solutions to improve traceability and transparency throughout their supply chains. As the market continues to evolve, companies that can effectively navigate these challenges will be well-positioned to succeed.

What will be the size of the Vegan Food Market during the forecast period?

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The market continues to evolve, reflecting shifting consumer preferences and advancements in food technology. One notable trend is the increasing focus on plant sterol content, a key factor in cholesterol reduction. According to recent research, vegan foods with plant sterols can reduce LDL cholesterol levels by up to 10%. This statistic underscores the business relevance of incorporating such ingredients into product innovation and new product development. Another trend gaining traction is the use of encapsulation technologies for vitamin B12 fortification. Consumers are increasingly conscious of their nutrient intake, particularly with regard to this essential vitamin, which is often lacking in vegan diets.
High-pressure processing and thermal processing optimization are essential in ensuring the efficacy of these encapsulation technologies. Quality control systems and nutrient preservation are crucial in maintaining the integrity of these fortified products. Furthermore, sensory perception plays a significant role in consumer preferences. Companies must invest in process validation and fiber content analysis to optimize taste and texture, making plant-based alternatives more appealing to a broader audience. Incorporating vegan omega-3 sources, such as algae oil, can also enhance the nutritional value and sensory appeal of these products . As the market continues to expand, companies must prioritize product innovation, microbial spoilage prevention, and carbohydrate metabolism research to cater to the evolving needs and preferences of consumers.

Unpacking the Vegan Food Market Landscape

The vegan food market is evolving rapidly as plant-based meat production methods and novel methods for plant-based protein extraction drive innovation across the sector. Development of vegan cheese analogs, improving the texture of plant-based milks, and strategies for improving vegan food taste and texture are central to enhancing consumer perception of vegan food quality. Optimizing the nutritional profile of vegan foods and measuring the environmental footprint of vegan foods support both health and sustainability goals, while reducing environmental impact of vegan food production and implementing sustainable supply chains for vegan ingredients align with broader climate-conscious initiatives.

Challenges in scaling up vegan food production are being addressed through new technologies for vegan food processing, advanced techniques in vegan food preservation, and applications of precision fermentation in vegan food. Using AI in vegan food product development enables rapid formulation improvements and cost reduct

As of January 2019, just under ** percent of the population identified themselves as meat-eaters in the United Kingdom (UK). Approximately **** percent described themselves as flexitarian or semi-vegetarian. The third most popular dietary choice, with around ***** percent, was lacto-ovo-vegetarianism.

Veganism in the UK

Due to the small share of vegans in the overall population and due to the margin of error in surveys, it is difficult to exactly pinpoint the share of vegans. Other sources put the share of vegans in Great Britain at *** percent or at roughly ******* persons as of 2018. The main reason for becoming vegan were ethical motivations, including animal welfare and environmental concerns.

Dietary trends in the UK

London was the center for all food trends in the UK that aimed to reduce or eliminate meat, fish or animal product consumption, whether vegans, flexitarians, pescatarians or vegetarians. A significant number of consumers consider reducing their consumption of the above-mentioned products. To supply demand, a notable industry has established itself to deliver on suitable products for these consumers. In 2017, sales revenues of vegetarian products amounted to about *** million British pounds in the United Kingdom alone. The market for these products and meat substitutes is likely to grow far beyond that in the coming decades.

In the United Kingdom, the share of those following a vegetarian diet was highest among the 18 to 19-year-olds at eight percent. Among respondents 60 to 64 years of age, the share of vegetarians was only **** percent. This data for 2025 aggregates the results of **** survey waves carried out during 2024 and 2025.

In December 2024, Generation Z was the generation with the highest share of responding adults who planned not to eat meat in the coming year in Great Britain (GB). Approximately ******* stated that they did not intend to eat meat in 2025. Another **** percent of Gen Z respondents stated that they were already meat-free. Reduction in the meat consumption of British consumers Recently, there have been noticeable changes in meat consumption by consumers in the United Kingdom (UK). Almost ********* of survey respondents stated that they eat less or much less meat, as compared to half a year ago. Moreover, an average of approximately ** percent of British respondents had recently purchased plant-based alternatives for the first time. This was higher than the share of respondents who had done so in the United States and Germany, which was on average around ** and ** percent, respectively. Not only are meat alternatives tried by many new consumers in the UK, but such products are also consumed across all generations, with relatively low variations. The share of consumers who eat meat substitutes in the UK by generation was ** percent among respondents from Generation Z. Veganism in Great Britain According to a recent survey in the UK, the share of vegans is approximately ***** percent. There is no discernable difference among the share of vegans when it comes to gender. Moreover, an average of about ** percent of adults in the UK follow no nutritional rules or diets. Among the different regions in GB, the percentage of vegans slightly varies. In London, the share of people who follow a vegan diet tends to be particularly high, whereas the share of vegans in the Midlands and the rest of the South tends to be relatively low. The main reason for being vegan in the UK is an ethical motivation. Almost ** percent of survey respondents stated that they do not consume animal products because they are concerned with the welfare of animals. Environmental reasons were also considered by about **** of respondents.

Europe's prepared meal manufacturing industry is evolving, driven by shifts in consumer preferences towards healthier, more convenient and sustainable food options. As lives get busier, many Europeans are gravitating towards ready-to-eat meals to save time, without compromising taste or nutritional value. The surge in vegetarian and vegan diets has prompted manufacturers to incorporate more plant-based options to cater to this growing demographic. Vegan and vegetarian meal options have experienced a significant surge in popularity across Europe, with countries like Germany reporting a nearly doubling of their vegan population from 2016 to 2020, according to the USDA. The UK leads in the consumption of ready meals, highlighting an overarching trend towards convenience that spans across Europe. Environmental sustainability has emerged as a pivotal factor influencing consumer choices, encouraging manufacturers to adopt green practices, from sustainable sourcing to eco-friendly packaging. These trends indicate a conscious consumer base that prioritises time, health, sustainability and inclusivity in their dietary choices. Nevertheless, the industry has been hampered by massive inflationary pressures. Revenue is expected to decline at a compound annual rate of 1.2% over the five years through 2025 to €25.2 billion, including a projected 0.5% slump in 2025. The industry’s outlook is robust, set against a backdrop of growing e-commerce and environmental consciousness. Home-delivered ready meals are poised for growth, leveraging the power of online shopping to bring convenience and variety right to consumers' doorsteps. Additionally, the push towards sustainability is anticipated to shape the future of meal manufacturing, with companies that prioritise eco-friendly practices expected to gain a competitive edge. As the industry continues to evolve, the focus will likely remain on aligning with consumer values around health, convenience, and sustainability, ensuring that prepared meals not only satisfy hunger but also reflect the conscientious choices of a modern European consumer. Revenue is set to recover from recent drops, growing at a projected compound annual rate of 2.9% over the five years through 2030 to €29.1 billion.

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Vegan Cosmetics Market Size 2024-2028

The vegan cosmetics market size is estimated to increase by USD 6.52 billion and grow at a CAGR of 6.78% between 2023 and 2028. The market is experiencing significant growth, driven by increasing consumer preference for cruelty-free and ethically produced beauty products. This trend is reflected in the strategic acquisitions and investments made by major players in the industry. However, the market also faces challenges, including the potential negative impact on humans and animals from the use of certain synthetic ingredients commonly found in vegan cosmetics. As consumers become more conscious of the ingredients in their beauty products, companies are under pressure to ensure transparency and haircare safety. Instead, they opt for plant-based alternatives such as organic oils and extracts, which offer benefits like vitamins, minerals, and antioxidants for healthier skin and body care. The market is expected to continue growing as more consumers make the switch to vegan cosmetics, driven by ethical and environmental concerns.

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Market Segmentation

By Distribution Channel

The vegan cosmetics market share growth by the offline segment will be significant during the forecast period. The offline distribution channel segment comprises speciality stores, hypermarkets, supermarkets, convenience stores, clubhouse stores, and others (department stores, salons and spas, and drugstores).

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The offline segment showed a gradual increase in the market share of USD 10.64 billion in 2018 and continued to grow until 2022. Offline shopping formats are highly capable of building trust in the consumers regarding the product by offering product demonstrations. A delay in receiving the shipment by a consumer is a major setback for online companies. For most fast-moving consumer goods (FMCG) and cosmetics, consumers prefer offline shopping formats. Major retailers are setting up new stores in the local and regional markets. Colors and aesthetics, being the major attributes of cosmetics, are difficult to demonstrate through online sales channels. Cosmetics companies prefer opening brand outlets in major urban areas and offering free samples to potential customers. Consumers tend to purchase new cosmetics at retail stores. Thereafter, if the products are found to be highly satisfactory, they are bought online to avail themselves of promotional discounts. These factors have led to the dominance of the offline sales channel segment in the global vegan cosmetics market. Hence, such factors are fuelling the growth of this segment during the forecast period.

Key Regions

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Europe is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The UK, Germany, France, and Russia are the leading cosmetics markets in Europe. The UK leads in terms of cruelty-free cosmetics sales in the European market. Cruelty-free cosmetics product launches have doubled in the past year, whereas the vegan population has increased by four times in the country over the last four years. Along with the preference for cruelty-free, significantly higher per capita expenditure on cosmetics (compared to the European average) has driven the demand for vegan cosmetics in the country.

One of the key requirements for obtaining vegan certification is that cosmetics should not be tested on animals. Europe bans the testing of cosmetics on animals. Thus, various cruelty-free cosmetics have been launched in the region. These cosmetics that comply with regulations and the presence of a large vegan population are likely to rapidly drive the regional cruelty-free cosmetics market during the forecast period. People for the Ethical Treatment of Animals (PETA) and the European Vegetarian Union (EVU) are two of the prominent organizations operating in Europe that award cruelty-free or vegan certificates to cosmetics and other consumer products. All these factors will drive the regional market during the forecast period.

Market Dynamics and Customer Landscape

The Market is experiencing rapid growth, driven by increasing consumer awareness and demand for cruelty-free products. As people become more conscious of animal welfare, they seek alternatives to traditional cosmetics containing animal-derived ingredients like milk, fat, and beeswax. Instead, they opt for plant-based alternatives such as organic oils and extracts, which offer benefits like vitamins, minerals, and antioxidants for healthier skin and body care. This shift is evident in the rise

In 2018, ** percent of new food product launches were declared as vegan or as having no animal ingredients in the United Kingdom. This was higher than the share of new product launches in Germany for the first time. The German market already has a very established vegan food market. It has therefore less potential for high growth rates compared to the less established UK market.

How many vegans are there in the UK?

In January 2019, about *** percent of the UK population were vegan. However, the number of vegans in the UK is hard to pin down exactly. Depending on the source the numbers might vary between *** percent in 2018 to up to ***** percent. While the latter can be dismissed due to poor survey design, the number is still hard to pin down since it likely falls entirely into the margin of error of an average survey. It is probable that the actual number is somewhere between *** and ***** percent. Yorkshire and Humber, as well as Inner and Outer London were among the regions with a higher share of vegans in 2019.

Why be vegan?

Ethical motivations such as animal-welfare concerns or environmental concerns were one of the main reasons to become Vegan in 2018. Most UK vegans thought that their diet had the least environmental impact. This perception was by all accounts correct and looking at American consumers, a vegan diet had roughly *** ton of CO² equivalent less emissions per person per year compared to the average meat eater. Convenience was the most common reason to no longer be vegan in the UK in 2018.

According to Cognitive Market Research, the global Chickpea Market size was valued at USD xx billion in 2024 and is expected to reach USD xx billion at a CAGR of xx% during the forecast period.

Asia-Pacific accounted for a share of over XX% of the global market size of USD XX million.
North America held the largest share of the global Turbo Generator market around XX% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of XX% from 2024 to 2031.
Europe held a market share of around XX% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of XX% from 2024 to 2031.



The Latin American market is around XX% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of XX% from 2024 to 2031.
Middle East and Africa held the major market of around XX% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of XX% from 2024 to 2031.

Market Dynamics of the Chickpea Market

Key Drivers of the Chickpea Market

Chickpeas are consumed as a nutritional and convenient snacking option and that helps in advancing the market.

Chickpeas are gaining popularity as nutritious, convenient snacks because of their significant fiber, protein, and zinc levels. In South Asia, particularly in India, they are often roasted and offered with lemon and coriander by street vendors. This growing demand is driving consistent expansion in the worldwide chickpea market. • For Instance, the article by EPICURIUM states about the rise in the use of chickpeas in snacks. As chickpeas are a healthy snack option and consumers are moving more to the healthy snack option in the UK 44% of consumers prefer chickpeas in their snacks while 66% of consumers consume healthy snacks and 41% of consumers would choose high protein snacks.

(Source:https://www.epicurium.co.uk/todays-trends/the-rise-of-the-premium-chickpea-snack/).

Chickpeas are consumed as a substitute for meat and animal-based by the vegan and vegetarian population leading to the growth of the chickpea market.

Around 5% of the worldwide population follows a vegetarian diet, while 3% identify as vegan. As the number of vegans continues to rise, the demand for chickpeas is also increasing, given their role as a significant source of plant-based protein and a dairy substitute. Furthermore, the expanding workforce is contributing to the demand for convenient, protein-rich snacks such as chickpeas, thereby enhancing market growth on a global scale. • For Instance, the article published by Veg News states about the use of chickpeas in ice cream making as a replacement for animal-based products for the vegan population.

(Source:https://vegnews.com/2022/12/chickpeas-dairy-free-ice-cream)

Restraint of the Chickpea Market

Changes in climatic conditions and, overconsumption of chickpeas can cause side effects and hamper market growth.

While chickpeas provide a variety of health advantages, overconsumption may result in digestive issues such as bloating, acidity, or irritable bowel syndrome (IBS), which could affect their popularity among consumers. Additionally, chickpea cultivation faces water-related challenges—insufficient rainfall and rapid weed proliferation can impede crop yields. These agricultural constraints serve as obstacles to the overall expansion of the global chickpea market. • For Instance, according to the news article given by CMB News there was a decline in the yields, due to adverse climatic conditions, which also caused early harvesting and that caused 7-8% reduction in the productivity of the chickpeas.

(Source:https://commodity-board.com/rising-prices-of-chickpea-amidst-declining-yields/)

• For Instance, the article published by Veg News proclaims that eating too much Hummus (blend of chickpeas with tahini, garlic, and citrus) is dangerous as it causes increasing in IBS (irritable bowel syndrome), it’s a serious issue as 10-15% American population is suffering from it.

(Source:https://vegnews.com/vegan-health-wellness/eating-too-much-hummus).

Trends of the Chickpea Ma...

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Plant Based Protein Products Market Size 2025-2029

The plant based protein products market size is forecast to increase by USD 21.6 billion at a CAGR of 22.8% between 2024 and 2029.

The Plant-Based Protein Products market is experiencing significant growth driven by the expanding global vegan population base and increasing health consciousness among consumers. According to estimates, the vegan population is projected to reach 70 million in the US alone by 2027, presenting a substantial market opportunity for plant-based protein providers. Moreover, consumers are increasingly seeking healthier alternatives to animal-derived protein sources, leading to a demand for vegan-based supplements. However, the market is not without challenges. The industry has faced several high-profile product recalls due to contamination issues, which have raised concerns about product safety and quality.
These incidents have underscored the need for stringent regulatory compliance and quality control measures. Companies must prioritize these areas to build consumer trust and maintain market competitiveness. Additionally, the market is witnessing intense competition, with numerous players vying for market share. To capitalize on opportunities and navigate challenges effectively, companies must focus on innovation, product differentiation, and strategic partnerships. By addressing these challenges and leveraging market trends, players can tap into the growing demand for plant-based protein products and capture a significant share of the market. However, challenges persist, including the increasing number of product recalls due to contamination issues and the need for innovation to create sources of protein that closely mimic the taste and texture of animal-derived proteins like egg protein.

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The plant-based protein products market is experiencing significant growth as consumers increasingly prioritize renewable energy, ethical eating, and food sustainability. Plant-based milk, imitation meat, vegan cheese, and snacks are leading the charge, with textured vegetable protein and precision fermentation also gaining traction. Complete protein sources and fibre content are key considerations for consumers, driving innovation in the food industry. Climate change and food security are also factors, leading to a focus on sustainable food systems and circular economy principles. Market analysis indicates that growth potential is high, with food innovation hubs and venture capital investments fueling the development of alternative protein sources, such as protein supplements, cultivated meat, and protein blends.
Consumer research and digital marketing are essential for effective product positioning and brand building. Plant-based packaging and bio-based materials are also important considerations for companies seeking to reduce food waste and appeal to environmentally-conscious consumers. The market is dynamic, with ongoing trends including fibre content, nutrient density, and social media marketing. Regenerative agriculture and precision farming are also gaining attention as potential solutions for sustainable food production. This market encompasses a diverse range of offerings, including tofu, soybeans, pea protein, and legumes, among others.

How is this Plant Based Protein Products Industry segmented?

The plant based protein products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Soy protein
  Wheat protein
  Pea protein
  Others


Application

  Beverages
  Meat analogs
  Dairy alternatives
  Bakery products
  Others


Type

  Protein concentrates
  Protein isolates
  Textured proteins


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa



  APAC

    China
    India
    Japan
    South Korea


  South America



  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. Plant-based protein products have gained significant traction in the food industry due to increasing health consciousness and consumer preferences for sustainable food options. Offline retail channels, including hypermarkets and supermarkets, account for the largest revenue share in this market. Organized retailing facilitates a convenient shopping experience for consumers, allowing them to select from a diverse range of plant-based protein offerings. The global expansion of hypermarkets and supermarkets is driving market growth, increasing product visibili

This statistic shows the results of a survey in which respondents were asked if they ever eat meat in Great Britain in 2016, by age. The youngest age group from 15 to 24 years is the most likely to never eat meat at **** percent, followed by the 25 to 34 years and 35 to 44 years age groups at **** percent each.

Europe's prepared meal manufacturing industry is evolving, driven by shifts in consumer preferences towards healthier, more convenient and sustainable food options. As lives get busier, many Europeans are gravitating towards ready-to-eat meals to save time, without compromising taste or nutritional value. The surge in vegetarian and vegan diets has prompted manufacturers to incorporate more plant-based options to cater to this growing demographic. Vegan and vegetarian meal options have experienced a significant surge in popularity across Europe, with countries like Germany reporting a nearly doubling of their vegan population from 2016 to 2020, according to the USDA. The UK leads in the consumption of ready meals, highlighting an overarching trend towards convenience that spans across Europe. Environmental sustainability has emerged as a pivotal factor influencing consumer choices, encouraging manufacturers to adopt green practices, from sustainable sourcing to eco-friendly packaging. These trends indicate a conscious consumer base that prioritises time, health, sustainability and inclusivity in their dietary choices. Nevertheless, the industry has been hampered by massive inflationary pressures. Revenue is expected to decline at a compound annual rate of 1.2% over the five years through 2025 to €25.2 billion, including a projected 0.5% slump in 2025. The industry’s outlook is robust, set against a backdrop of growing e-commerce and environmental consciousness. Home-delivered ready meals are poised for growth, leveraging the power of online shopping to bring convenience and variety right to consumers' doorsteps. Additionally, the push towards sustainability is anticipated to shape the future of meal manufacturing, with companies that prioritise eco-friendly practices expected to gain a competitive edge. As the industry continues to evolve, the focus will likely remain on aligning with consumer values around health, convenience, and sustainability, ensuring that prepared meals not only satisfy hunger but also reflect the conscientious choices of a modern European consumer. Revenue is set to recover from recent drops, growing at a projected compound annual rate of 2.9% over the five years through 2030 to €29.1 billion.

This statistic displays the proportion of individuals following a vegetarian or vegan diet in the United Kingdom from 2008 to 2012. During the period in question, three percent of individuals aged between 19 and 64 years old were following a vegetarian diet, however 97 percent were following neither a vegetarian or a vegan diet.For more recent numbers focusing on adults click here.

India has the highest share of vegetarians in the country compared to other select countries in 2024, according to the Statista Consumer Insight survey. Over a ***** of Indian respondents reported following a vegetarian diet, compared to only ***** percent in the United Kingdom. Meat substitutes market in Europe The United Kingdom and Germany hold second and third place respectively for the highest share of vegetarians in the country. Both countries have also increased their production of vegetarian and vegan meat substitutes in recent years. Germany’s meat substitute production increased by over ** percent between 2019 and 2021 and amounted to ******* metric tons. Consumption in the UK is forecast to exceed ******* metric tons by 2028. Health and wellness food trends Cutting out meat and animal byproducts is one of many health and wellness trends adopted by consumers to lead a healthier lifestyle. Other wellness trends include reducing sugar intake, using supplements such as vitamins or probiotics, and purchasing organic products. Globally, the functional and natural health food market is expected to reach ***** billion U.S. dollars by 2026, and it is likely this trend will only continue to grow.