In 2024, around four percent of responding German consumers between 18 and 64 years of age followed a vegan diet. In Brazil, China, Mexico, and the U.S., between two and four percent of respondents ate vegan diets. The noteworthy standout is India, where about a tenth of respondents said they typically follow a vegan diet. The survey was carried out in four quarterly waves among online users. Veganism in the European Union The share of adults following a vegan diet in the European Union (EU) varies considerably among the different generations. According to a recent survey, Gen Z had the highest share of vegans in the EU, with approximately four percent. In comparison, among Generation X and the Baby Boomers, the share of vegans was only one percent. In general, the share of vegans in the EU tends to be higher among younger generations. The number of vegans in the EU is forecast to grow from about 6.6 million in 2023 to almost 8.3 million by 2033. Veganism in Germany Germany has a particularly high share of young adults who are vegan or vegetarian, as compared to other European countries. Approximately six and eleven percent of young adults in Germany classify themselves as vegan or vegetarian, respectively. Moreover, being vegan in Germany has become considerably easier over the years. The number of vegan restaurants in Germany has almost quadrupled throughout the last decade, adjusting to the growing demand for alternatives to animal products. While there were only 113 purely vegan restaurants in 2014, a total of 393 vegan restaurants were counted in 2024. The growing demand for animal alternatives can also be observed in the production volume of vegetarian and vegan meat substitutes in Germany. The volume of vegetarian and vegan meat substitutes produced has grown from approximately 60,000 tons in 2019 to about 121,600 tons in 2023.
When it comes to the consumption of vegan diet in selected countries worldwide, India tops the list followed by Singapore. 10 percent of consumers from India as well as 9 percent from Singapore state that they follow this diet. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.
In 2023, about four percent of responding 20 to 29-year-olds in the United Kingdom stated that they followed a vegan diet. Respondents under fifty were more likely to be vegans than those over. With small shares of the population, it is often difficult to track the number of actual vegans, as an error of only one percent in a survey can significantly change the size of the expected vegan population. Veganism worldwide Global interest in veganism has increased during the last decades. In January 2022, Just under 630 thousand people participated in Veganuary, a global campaign to get people to only eat vegan food during January, led by a British non-profit organization. By comparison, the figure was 2,300 in 2016. According to a survey, India has the largest share of vegans worldwide, as about 13 percent of the population follows a vegan diet. India is followed by China and the United States (U.S.), where the share of vegans is approximately six and four percent, respectively. Veganism in the UK Wales, Scotland, and London are the regions where more consumers than in the rest of the country want to participate in Veganuary. In Wales, the share of survey respondents that said it wanted to try to follow a vegan diet was seven percent. In the other two regions it was six percent. The south of England showed the least interest overall. The interest in Veganuary is especially high among the youngest consumers, as twelve percent of 18 to 24-year-olds have decided to take part in the challenge and live a vegan lifestyle for the entire month. The share of vegans in the United Kingdom (UK) varies among regions. The largest share of vegans in the UK can be found in London, at 3.67 percent. The share of vegans in Scotland is approximately 3 percent. As with interest in Veganuary, the South brings up the rear.
When it comes to the consumption of vegetarian diet in selected countries worldwide, India tops the list followed by Pakistan. 36 percent of consumers from India as well as 27 percent from Pakistan state that they follow this diet. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.
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According to Cognitive Market Research, the global Vegan Food market size is USD 17584.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 11.50% from 2024 to 2031.
North America held the major market share for more than 38.60% of the global revenue with a market size of USD 7033.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.7% from 2024 to 2031.
Europe accounted for a market share of over 28.40% of the global revenue with a market size of USD 5275.26 million.
Asia Pacific held a market share of around 25.60% of the global revenue with a market size of USD 4044.37 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.5% from 2024 to 2031.
Latin America had a market share of more than 5.30% of the global revenue with a market size of USD 879.21 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2.00% of the global revenue and was estimated at a market size of USD 351.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.2% from 2024 to 2031.
The Meat Substitute held the highest Vegan Food market revenue share in 2024.
Market Dynamics of Vegan Food Market
Key Drivers for Vegan Food Market
Growing prevalence of lactose intolerance and dairy allergies Increases the demand globally
There is a significant increase in vegan food markets due to the increasing prevalence of lactose intolerance and dairy allergies. Vegan and plant-based foods provide an alternative option for consumers of dairy food owing to their dairy allergies. It provides dairy-free options like soy yogurt, coconut-based cheeses, and almond milk. The growth of the vegan food market is propelled by the increasing number of people learning about health and well-being and hence seeking vegan products to enhance digestive health and general well-being. Additionally, with rising demand for alternative healthy eating opportunities, the food manufacturer expanding their vegan product lines to cater to the demand of the market.
Expansion of vegan product offerings by mainstream food companies to Propel Market Growth
Increasing expansion of vegan products by manufacturers of vegan food companies significantly drives the market growth. Companies like Danone S.A., Kellogg Company, and Conagra, Inc. are starting to pay attention to the rapid growth in the vegan food market by expanding their vegan product offerings. As more people are moving towards veganism, these corporations are venturing more into plant-based foods to cater to the demand of vegetarians. For instance, in July 2022, Danone launched a new Dairy & Plants Blend baby milk substitute that has the healthful benefits of dairy and plant proteins. The preparation is made up of 60% non-GMO soy-based protein and 38.60% casein and also includes lactose, a carbohydrate that is found in breast milk.
Restraint Factor for the Vegan Food Market
Higher cost of vegan products compared to non-vegan alternatives hindered the market growth
The growth of the vegan food market has been slowed down by the greater expense of vegan goods in contrast to non-vegan ones. Plant-based products, containing meat substitutes or milk alternatives, tend to cost more than ordinary ones according to a great number of consumers. The higher prices of vegan food are also due to the higher costs of raw materials, smaller production scales, and specialized manufacturing processes which restrain the growth of the market.
Impact of Covid-19 on the Vegan Food Market
The COVID-19 pandemic has had various effects on the Vegan Food marketplace. Initially, disruptions in worldwide delivery chains and production tactics triggered delays in product availability. However, the pandemic highlighted the need for vegan food owing to the importance of health and sustainability. During the pandemic, e-commerce and online retail grew appreciably, growing the call for plant-based foods to boost immunity. Furthermore, rigorous fitness and safety rules encouraged companies to look into vegan food to increase consumer preference towards clean and sustainable eating. Despite boundaries, the pandemic has hastened the adoption of vegan foods, getting ready the marketplace for lengt...
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Market Summary of Vegan Fast-Food Market:
• The global Vegan Fast-Food Market size in 2023 was XX Million. The Vegan Fast-Food Market Industry's compound annual growth rate (CAGR) will be XX% from 2024 to 2031. • The market for vegan fast food is increasing due to a shift in customer preferences for vegan food items and health consciousness and an increase in awareness and understanding among people about animal husbandry. • The market is anticipated to grow dramatically as consumers throughout the world become increasingly receptive to plant-based fast-food items. Diets that are vegetarian, vegan, or flexitarian were becoming more and more popular.. • To create and launch new vegan product variations, businesses are investing in expanding their production and technological capacities. • North America is the dominating market due to the shift in consumer preferences towards more ethical, healthy, and sustainable food options such as a vegan diet is anticipated to have a significant positive impact on the expansion of the local market.
Market Dynamics of the Vegan Fast-Food Market
Key Drivers of the Vegan Fast-Food Market
The market for vegan fast food is driven by a shift in customer preferences for vegan food items and health consciousness.
The food industry is changing these days since more and more people are choosing plant-based foods and becoming vegans. The practice of becoming a vegan, or avoiding animal products in one's diet, has become more and more well-known in recent years. Globally, the popularity of vegan diets is mostly being driven by rising public awareness of issues related to animal welfare, the environment, and health. For Instance, In 2022, over 700,000 people from nearly every nation in the world signed up for the Veganuary campaign, which encourages people to eat vegan for the entire month of January. This campaign had record-breaking sign-ups. By contrast, the number of participants was 692,000 in 2022, 582,000 in 2021, and 400,000 in 2020. (Source: https://www.vegansociety.com/news/media/statistics/worldwide) This tells us that more and more people are changing their preferences day by day In place of conventional animal-based food, people are searching for more sustainable, ethical, and healthful options. People's preferences for vegan diets have shifted dramatically as a result of growing awareness of the detrimental effects of animal agriculture, such as water use, greenhouse gas emissions, and deforestation. Furthermore, More and more customers are looking for better food options as their concerns about conditions like diabetes, heart disease, and obesity grow. Health-conscious people are drawn to vegan fast food since it is often thought to be healthier than non-vegan options because it doesn’t contain animal ingredients and has fewer saturated fats and cholesterol. Hence, as people want to consume food items that are easily available and easy to eat. Vegan consumers opt for vegan fast food. There is presently a lot variety of plant-based junk food options available on grocery shelves and in burger restaurants, ranging from sausage rolls to chicken nuggets that people want. For instance, McDonald's introduced McPlant which is a plant-based burger. On a toasted sesame seed bun, it's sizzled on a flat iron grill and topped with crisp shredded lettuce, snappy pickles, crisp Roma tomato slices, ketchup, mustard, mayo, and a slice of melty American cheese.(Source: https://www.mcdonalds.com/us/en-us/product/mcplant.html) Hence, as more people are turning vegan, the demand for vegan fast food market is increasing.
An increase in awareness and understanding among people about animal husbandry is driving the growth of the vegan fast-food market.
Deforestation, water pollution, and greenhouse gas emissions are all significantly influenced by animal agriculture. As more people become aware of the catastrophic effects that animal agriculture has on the environment, they are cutting back on or giving up the consumption of animal products. One approach to lessen one's environmental effects and make a positive difference in the world is through veganism. Refusing to purchase animal products lowers the market for them, resulting in fewer animals being bred to suffer and perish on farms. For Instance, There are 205 million chickens counted every day, which is a huge...
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Global Vegan Food market size is expected to reach $47.82 billion by 2029 at 11.2%, flourishing vegan food market catering to the growing population of vegans and vegetarians
In a series of surveys conducted in 2024, roughly 52 percent of Indian respondents indicated that they typically follow a diet that excludes meat. These individuals reported adhering to vegan, vegetarian, or pescetarian lifestyles, reflecting a strong preference for plant-based or seafood-only diets among a substantial portion of the population. What kind of diets that cut or reduce meat are there? Among the most popular meat-free diets are flexitarian, pescatarian, and vegan. The flexitarian diet is the least restrictive, focusing on vegetarian foods while occasionally allowing meat and fish. The pescatarian diet includes vegetarian foods along with fish and seafood. In contrast, veganism is the most restrictive, being entirely plant-based and excluding all animal products. Meat substitute products, or alternatives, are a popular replacement for meat. In Germany, millennials and Gen Z are the most likely to regularly consume substitutes. Meat-free diets in the UK and Great Britain In April 2023, around 36 percent of individuals surveyed in the United Kingdom indicated their agreement with the statement, "Generally speaking, meat-free diets are more beneficial for the environment." In comparison, a mere five percent of respondents voiced strong disagreement with this perspective, suggesting a significant portion of the population recognizes the environmental advantages of reducing meat consumption. In January 2024, Generation Z in Great Britain represented the highest percentage of adults planning to cut meat from their diets in the coming year. Approximately 26 percent of respondents stated their intention to avoid meat in 2024, while an equal percentage reported already adhering to a meat-free lifestyle.
Vegan Food Market Size 2024-2028
The vegan food market size is forecast to increase by USD 29.93 billion at a CAGR of 15.2% between 2023 and 2028.
The market is experiencing significant growth driven by the increasing number of consumers adopting veganism as a lifestyle choice. This trend is being fueled by rising health consciousness, ethical concerns, and environmental sustainability concerns. According to recent studies, the global vegan population is projected to reach 70 million by 2027, presenting a substantial market opportunity for food companies. However, the market is not without challenges. One of the key challenges is the lack of standardization guidelines for vegan food products. This can make it difficult for consumers to trust the authenticity of vegan claims and for companies to ensure consistency in their product offerings. Additionally, the rapid pace of new product launches in the market can make it challenging for companies to differentiate themselves and maintain market share. To capitalize on this market opportunity, companies must focus on transparency, innovation, and consistency in their product offerings while navigating the complex regulatory landscape. By staying abreast of consumer trends and adapting to changing market dynamics, companies can effectively position themselves to meet the growing demand for vegan food options.
What will be the Size of the Vegan Food Market during the forecast period?
Request Free SampleThe market continues to experience growth, fueled by increasing consumer awareness and adoption of plant-based diets for health, ethical, and environmental reasons. According to market research, sales of plant-based meat alternatives, such as meat substitutes and vegan meat, are on the rise, with an estimated value of over USD12 billion in 2021. Plant-based dairy alternatives, including vegan cheese, milk, and other alternative dairy products, are also gaining popularity, driven by lactose intolerance, lactose malabsorption, and cardiovascular disease concerns. The vegan meal sales market is expanding as well, with food chains and delivery services offering more vegan options to cater to the growing demand. The vegan lifestyle, which includes plant-based diets and ethical considerations, is no longer a niche trend but a mainstream choice for many consumers. Additionally, the food intolerance network and weight loss motivations contribute to the market's expansion. Overall, the market is poised for continued growth, with strong demand for innovative and delicious plant-based options.
How is this Vegan Food Industry segmented?
The vegan food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. Distribution ChannelOfflineOnlineProductDairy alternativeMeat alternativeOthersGeographyNorth AmericaUSEuropeFranceGermanyAPACChinaJapanSouth AmericaMiddle East and Africa
By Distribution Channel Insights
The offline segment is estimated to witness significant growth during the forecast period.The market encompasses the sales of plant-based sources, such as plant-based milk, meat substitutes, and cheese, among others. Consumer preferences for sustainable diets, ethical consumption, and health concerns, including lactose intolerance and obesity rates, have fueled the demand for vegan food products. According to the Food Intolerance Network, lactose malabsorption affects approximately 65% of the global population, driving the growth of dairy alternatives. Manufacturers of vegan food offer their products through various channels, including grocery platforms, vegan restaurants, and online distribution channels. While the offline distribution channel, which includes sales through hypermarkets, supermarkets, and independent retailers, generates significant revenue, its market share has been declining due to the increasing trend of online shopping. Retailers are adapting to this shift by introducing new strategies, such as better pricing and wider assortments, to remain competitive. Vegan meal sales have also seen a rise, with an increasing number of consumers adopting a flexitarian diet, which involves reducing meat consumption but not eliminating it entirely. Product innovation, including sustainable packaging and alternative proteins, is a key driver in the market. Companies such as Daiya Foods, Treeline Cheese, and Harvest Gourmet offer a range of plant-based food products with nutritious content and health benefits. Environmental concerns and animal health are also significant factors influencing consumer behavior towards vegan food. The market for vegan food products is expected to continue growing as consumers become more health-conscious and aware of the health implications of their food choices. The market also caters to variou
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The global vegan meat market is projected to grow at a CAGR of 7.8% during the forecast period 2019-2028. The growth in the vegan meat market can be attributed to factors such as rising awareness about the health benefits of veganism, growing demand for plant-based protein sources, and an increasing number of vegetarians and vegans. The global vegan meat market is segmented on the basis of type into tofu, Tempeh, textured vegetable protein (TVP), seitan, Quorn, and other product types. The tofu segment is expected to account for the largest share in terms of revenue in 2019. This can be attributed to its high nutritional value and versatility as it can be used in a variety of dishes. The tempeh segment is projected to grow at a higher CAGR during the forecast period owing to its high nutritional value and growing popularity among consumers. On the basis of application, food chain services accounted for the majority share in 2018 and are projected to maintain their dominance during the forecast period 2019-2028 owing to its wide distribution network and increasing demand from consumers for healthy food options.
Vegan meat is a type of meat that does not contain any animal products. This includes eggs, dairy, and honey. Vegan meat can be made from plant-based proteins, such as soy, wheat gluten, or Pea Protein. It can also be made from grains, legumes, vegetables, or a combination of these ingredients. There are many different types of vegan meat, such as tofu, tempeh, seitan, and Quorn. Vegan meat can be used in a variety of dishes, such as stews, curries, stir-fries, and burgers.
Tofu is a food product made from soy curd. It is called the "matsutake" in Japan, where it is highly valued for its flavor and texture. Tofu has been used as an ingredient in various foods since ancient times; however, its usage has increased over the past few years due to growing health consciousness among consumers across the globe.
Tempeh is a cooked form of fermented soy cake. It's made by mixing soybeans with a fungus (Rhizopus or Aspergillus) and an enzyme, which creates the desired texture and flavor. The fermentation process helps create various vitamins, enzymes, proteins as well as other essential nutrients that are not present in raw soybeans.
Textured Vegetable Protein, also known as TVP, is a meat alternative made from soy flour. It is high in protein and low in fat, making it a popular choice for vegans and vegetarians. TVP can be used as a replacement for ground beef or chicken in recipes such as chili, tacos, and sloppy joes. It is also a common ingredient in Asian and Indian dishes. TVP is sold in both dry and pre-cooked forms.
Seitan is a vegan meat product made from wheat gluten. It is high in protein and low in fat, making it a healthy option for those looking for an alternative to animal protein sources. Seitan has a chewy texture and can be used in a variety of dishes, such as stir-fries, stews, and soups.
Quorn is a range of meat-free food products made with mycoprotein. Mycoprotein is a nutritious, high-protein flour made from a naturally occurring fungus called Fusarium venenatum. Quorn products are low in saturated fat and high in protein and fiber. They are also free from cholesterol and are suitable for vegetarians and vegans.
Food chain services accounted for more than 50.0% share of the global vegan meat market in 2017. The rising demand for plant-based alternatives in developed countries including the U.S., Germany, and France is expected to drive the segment growth over the forecast period.
North America dominated the global vegan meat market in terms of revenue share in 2019. The region is expected to maintain its dominance over the forecast period as well owing to increasing awareness regarding a vegan diet, rising health concerns, and changing food preferences among consumers. The Asia Pacific is anticipated to witness significant growth over the forecast period owing to the increasing consumption of processed foods along with growing consumer disposable income levels. Furthermore, improving living standards are likely to boost demand for meat alternatives across emerging economies such as China and India thereby driving the regional market growth. The European market also accounted for a significant revenue share in 2019 due to its large population base that follows a vegan diet or vegetarian lifestyle resulting in increas
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According to Cognitive Market Research, the global Vegetarian Food market size will be USD 34125.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 10.90% from 2024 to 2031.
North America held the major market share for more than 40% of the global revenue with a market size of USD 13650.20 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.1% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 10237.65 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 7848.87 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.9% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 1706.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.3% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 682.51 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.6% from 2024 to 2031.
The Online Retailers category is the fastest growing segment of the Vegetarian Food industry
Market Dynamics of Vegetarian Food Market
Key Drivers for Vegetarian Food Market
The increasing popularity of innovative food packaging for vegan food products to Boost Market Growth
One of the most significant growth factors in the vegan food product market is the growing demand for sustainable packaging materials. The demand for eco-friendly packaging is driven by environmentally conscious consumers, who are encouraging manufacturers to implement innovative solutions. Companies such as Oatly are pioneering the implementation of carbon labeling on their products, thereby increasing consumer trust and transparency. Additionally, No Evil Foods Sacred Serve, a company headquartered in the United States, is establishing a standard for the industry by investing in the development of sustainable packaging materials. These initiatives not only address the increasing consumer demand for sustainable and ethically packaged products, but they also mitigate the environmental impact. This shift toward innovative packaging is not merely a marketing strategy; it is a critical response to the environmental concerns associated with conventional packaging materials, which is promoting industry growth and establishing new standards in the vegan food market.
Increasing Demand for Animal Cruelty-Free Products to Drive Market Growth
Another significant factor contributing to the global vegan food market is the increasing demand for animal cruelty-free products. A shift toward vegan diets is being prompted by the growing awareness of the ethical and environmental implications of animal-meat consumption among consumers. The environmental advantages of adopting a vegan lifestyle are underscored by the fact that dairy and meat products account for approximately 60% of greenhouse gas emissions from agriculture, according to reports. This trend was further exacerbated by the COVID-19 pandemic, which raised awareness of the health implications and origins of food products due to concerns regarding zoonotic infections. As a result, there has been a substantial rise in the demand for and consumption of vegan products, as individuals endeavor to make more environmentally conscious and ethical decisions. The vegan food market is experiencing substantial growth as a result of the increasing demand for cruelty-free products and the corresponding increase in awareness.
Restraint Factor for the Vegetarian Food Market
Nutrient Deficiencies and High Cost of these products, will limit market growth
The high cost of plant-based alternatives in comparison to traditional animal-based products is a significant constraint on the vegan food market. The adoption rate of vegan products is slowed by the prohibitive prices that many consumers find. Furthermore, the taste and texture of plant-based foods frequently differ from those of animal-based foods, which may render them less appealing to certain consumers. Additionally, vegan diets may result in specific nutrient deficiencies, including anemia, low protein content, hormonal imbalances, and low Vitamin B12 levels. This requires that consumers consult with healthcare professionals to guarantee that they are provided with a nutritious...
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The size and share of this market is categorized based on Plant-Based Food Products (Meat Alternatives, Dairy Alternatives, Egg Alternatives, Snacks, Condiments) and Beverages (Plant-Based Milk, Juices, Herbal Teas, Smoothies, Coffee Alternatives) and Nutritional Supplements (Vegan Protein Powders, Vitamins and Minerals, Omega-3 Supplements, Meal Replacement Products, Energy Bars) and geographical regions (North America, Europe, Asia-Pacific, South America, Middle-East and Africa).
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The global vegan food market size was valued at USD 19.93 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 42.09 Billion by 2033, exhibiting a CAGR of 8.66% from 2025-2033. North America currently dominates the market. The growth of the North American region is driven by increasing health consciousness, rising demand for plant-based diets, ethical concerns over animal welfare, and expanding vegan product availability.
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Vegan Food Market Size, Share, Forecast, & Trends Analysis by Type (Dairy Alternatives {Yogurt, Milk, Ice Cream, Cheese, Butter}, Meat Substitutes {Tofu, Nuggets}, Bakery Product), Distribution Channel (B2B, B2C {Convenience Store}) - Global Forecast to 2032
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BASE YEAR | 2024 |
HISTORICAL DATA | 2019 - 2024 |
REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
MARKET SIZE 2023 | 23.77(USD Billion) |
MARKET SIZE 2024 | 27.03(USD Billion) |
MARKET SIZE 2032 | 75.7(USD Billion) |
SEGMENTS COVERED | Type ,Health Concerns ,Distribution Channel ,Product Category ,Regional |
COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
KEY MARKET DYNAMICS | Rising health awareness Growing vegan population Increasing demand for plantbased alternatives to meat Sustainability concerns Government initiatives to promote vegetarianism |
MARKET FORECAST UNITS | USD Billion |
KEY COMPANIES PROFILED | Kellogg Company ,Impossible Foods ,Kroger Co. ,Danone ,Nestlé ,Oatly ,Beyond Meat ,Unilever ,Amy's Kitchen ,Tofutti Brands ,Campbell Soup Company ,SunOpta ,Gardein ,Tyson Foods ,Field Roast Grain Meat Co. |
MARKET FORECAST PERIOD | 2025 - 2032 |
KEY MARKET OPPORTUNITIES | Growing health consciousness and plantbased diets Innovation in meat alternatives and plantbased products Increasing sustainability concerns Rising demand for ethically produced food Health benefits associated with vegetarianism |
COMPOUND ANNUAL GROWTH RATE (CAGR) | 13.74% (2025 - 2032) |
Vegan Fast Foods Market Size 2024-2028
The vegan fast foods market size is forecast to increase by USD 18.91 million, at a CAGR of 11.64% between 2024 and 2028. The vegan consumer base is expanding rapidly, driven by increasing awareness of the health benefits associated with vegan diets. This trend is further propelled by continuous new product launches catering to vegan preferences. These products not only meet dietary preferences but also emphasize the nutritional advantages of plant-based eating. As more individuals opt for vegan lifestyles, the market responds with innovative offerings that promote overall health and wellness. New product introductions play a pivotal role in satisfying the diverse needs of vegan consumers, highlighting the versatility and appeal of vegan foods in modern diets. This growth reflects a broader shift towards sustainable and health-conscious choices, positioning veganism as a significant dietary trend in the contemporary food landscape.
What will be the Size of the Market During the Forecast Period?
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Market Dynamic
Health-conscious individuals are increasingly opting for burgers, wraps, pizzas, and other vegan options that not only cater to their nutritional content needs but also offer substantial protein content without relying on animal-derived products like dairy and eggs. This shift is embraced by flexitarian individuals seeking plant-based alternatives in sandwiches, salads, desserts, and beverages to address both health consciousness and ethical concerns surrounding meat consumption. This trend aligns with global food trends promoted by celebrities and social media influencers in urban centers, emphasizing the role of plant-based diets in reducing the risk of chronic diseases associated with saturated fats. The evolution of vegan options also caters to diverse tastes, including the Indian palate, reflecting a broader cultural acceptance of sustainable and health-oriented dietary choices.
Key Vegan Fast Foods Market Driver
The growing number of vegan consumers is one of the key drivers supporting the vegan fast foods market growth. People are adopting the vegan lifestyle, particularly for its health benefits and ethical reasons. Over the last decade, the number of people adopting veganism and opting for vegan diets has increased by about 300%. Food service outlets are also adding vegan recipes to their menus to attract vegan consumers. Dairy-free cheese, vegetarian burgers, and vegetarian beverages are some food offerings available at various eateries. For instance, as of January 2021, the total number of vegans globally was nearly 79 million, which was 3% higher than the total vegan population worldwide in 2020. Such factors will drive the growth of the market during the forecast period.
Key Vegan Fast Foods Market Trend
The rise of private label brands is one of the key vegan fast foods market trends contributing to the market growth. Consumer demand for private-label fast foods has increased as retailers have introduced delicious vegan food offerings with high-quality ingredients and complex flavor profiles, such as mock meat. The sales of private-label brands will increase as retailers roll out more vegan product formulations. Retailers are expanding their vegan product lines by introducing RTC vegan delicacies and other plant-based milk products to cater to the demands of consumers. Such initiatives from retailers will increase the sales of private-label vegan fast food products during the forecast period.
Significant Vegan Fast Foods Market Challenge
The lack of product standardization guidelines is one of the factors hampering the vegan fast foods market growth. The vegan food industry lacks internationally uniform regulatory policies. This lacuna results in inappropriate labeling, handling, and manufacturing processes for products, putting into doubt the claims of probiotic drinks being beneficial for health. Global players in the market face a considerable challenge because it creates confusion among consumers. Countries have different legislation and regulations for the packaging process for vegan fast food. Such rules are generally introduced keeping in mind the safety and effectiveness of the products, but the inconsistency of these regulations stands as a formidable challenge for the products' prospects in the market. Such challenges may hamper the market growth during the forecast period.
Customer Landscape
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Key Compan
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Global Vegan Food Market is anticipated to experience remarkable expansion, with a projected Compound Annual Growth Rate (CAGR) of 13.69% from 2025 to 2033. According to the market analysis, the market size is forecasted to reach USD 135.39 Billion by the end of 2033, up from USD 42.67 Billion in 2024.
VEGAN FOOD MARKET SIZE AND FORECAST 2025 TO 2033
Vegan food refers to products that are entir
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Throughout 2025 to 2035 the Vegan Fast-Food Market will grow from a value of USD 19719.87 million and is projected to expand to USD 29472.119 Million by 2035 with a projected compound annual growth rate of 4.1%.
Attributes | Description |
---|---|
Estimated Global Industry Size (2025E) | USD 19719.87 million |
Projected Global Industry Value (2035F) | USD 29472.119 Million |
Value-based CAGR (2025 to 2035) | 4.1% |
Country wise Insights
Country | CAGR, 2025 to 2035 |
---|---|
USA | 3.3% |
Germany | 2.7% |
India | 5.2% |
Category-wise Insight
Segment | Dairy Alternatives (Product type) |
---|---|
Value Share (2025) | 50% |
Segment | Takeout (End use) |
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Value Share (2025) | 40% |
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The global vegan market size and share is anticipated to reveal a high CAGR during the forecast period, 2020 ? 2026. The competition between meat industry and vegan food products is gaining a huge momentum.
With the change in pace of time and growing alternatives for meat products, companies are now looking forward for plant-based food products that are capable of attracting a vast customer base and therefore companies are now investing in plant-based products. Growing awareness for plant-based products is likely to play a pivotal role in the ongoing market developments. Many restaurants, and dining venues across the globe have adopted meat free sections to their menu and hence the popularity of vegan continues to gain traction. Rise of flexitarian consumers with niche demands for vegan diet have enabled the growth opportunities in the near future.
Attributes | Details |
Base Year | 2019 |
Historic Data | 2018?2019 |
Forecast Period | 2026 |
Regional Scope | North America, Latin America, Europe, Asia Pacific, Middle-East and Africa. |
Report Coverage | Market scope, analysis, share, competitive analysis, growth factors, restraints, opportunities and revenue forecast. |
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Number of Businesses statistics on the Vegetarian & Vegan Restaurants industry in United States
In 2024, around four percent of responding German consumers between 18 and 64 years of age followed a vegan diet. In Brazil, China, Mexico, and the U.S., between two and four percent of respondents ate vegan diets. The noteworthy standout is India, where about a tenth of respondents said they typically follow a vegan diet. The survey was carried out in four quarterly waves among online users. Veganism in the European Union The share of adults following a vegan diet in the European Union (EU) varies considerably among the different generations. According to a recent survey, Gen Z had the highest share of vegans in the EU, with approximately four percent. In comparison, among Generation X and the Baby Boomers, the share of vegans was only one percent. In general, the share of vegans in the EU tends to be higher among younger generations. The number of vegans in the EU is forecast to grow from about 6.6 million in 2023 to almost 8.3 million by 2033. Veganism in Germany Germany has a particularly high share of young adults who are vegan or vegetarian, as compared to other European countries. Approximately six and eleven percent of young adults in Germany classify themselves as vegan or vegetarian, respectively. Moreover, being vegan in Germany has become considerably easier over the years. The number of vegan restaurants in Germany has almost quadrupled throughout the last decade, adjusting to the growing demand for alternatives to animal products. While there were only 113 purely vegan restaurants in 2014, a total of 393 vegan restaurants were counted in 2024. The growing demand for animal alternatives can also be observed in the production volume of vegetarian and vegan meat substitutes in Germany. The volume of vegetarian and vegan meat substitutes produced has grown from approximately 60,000 tons in 2019 to about 121,600 tons in 2023.