According to a survey on online activities of children in the Philippines, 97 percent of respondents who utilize social media weekly were those aged 16 to 17 years. The same survey revealed that the majority of respondents accessed the internet from their home.

As of the third quarter of 2024, internet users in the Philippines spent an average of **** hours accessing the internet on various devices, according to a global survey. In terms of devices, most Filipinos have used their mobile phones to surf the web. Internet usage of Filipinos Being the population with the most time spent using the internet in the region, Filipino internet users have been taking advantage of the ease of communication and access to information and entertainment that the internet offers. Aside from just browsing the web, accessing social media has been popular among a large share of the Filipino population. As of the third quarter of 2023, Meta platforms such as Facebook and Instagram, along with TikTok, were the most used social media platforms in the country. These platforms were used to connect with friends and family, and to access news and information, stream video content, and find products and services to purchase. Level of internet security in the Philippines Since most activities have been digitalized, cybersecurity threats and online fraud have been a growing concern among internet users. In the Philippines, over ** million web threats have been detected in 2022. Among those who shop on social media, product fraud was identified as the most common fraud type, along with non-delivery of products or services and payment fraud. To address this, the national government amended its cybersecurity laws to ensure better security of internet users in the Philippines.

As of the third quarter of 2024, Facebook was the most used social media platform in the Philippines, as stated by about ** percent of respondents. Facebook Messenger follows, with about ** percent of Filipinos stating they used the messaging app. Facebook as the top social media in the Philippines In the Philippines, Facebook is not only considered a social media platform, but also as a primary source of news and a platform for e-commerce companies to reach out to their potential consumers. It is perhaps unsurprising how the app dominated the social media market in the country, as seen in the growing number of Filipino Facebook users. Reasons for increasing social media usage As a country divided by over 7,000 islands, the constant need for interaction has been driving the growing number of social network users in the Philippines. This is also an important platform for families with members working overseas and those who have already emigrated abroad.

According to the data from NapoleonCat, the highest share of Facebook users in the Philippines were between the age of 18 and 24, followed by those aged 25 to 34 years as of December 2024. Facebook is the leading social media platform in the country, with a market share of over ** percent.

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

The Philippines is poised to become a social media powerhouse, with an estimated 122.14 million users by 2029. This represents a significant portion of the country's projected population, underscoring the growing importance of social platforms in Filipino society. The rapid adoption of social media reflects the nation's tech-savvy nature and its strong desire for digital connectivity. Facebook dominates the social landscape Among social media platforms, Facebook reigns supreme in the Philippines. It was the most used social media platform in the third quarter of 2024. Facebook's popularity extends beyond personal connections, serving as a primary news source and e-commerce platform. The app's dominance is further evidenced by the number of Facebook app downloads in 2024, which was more than double that of the second-place Instagram. Internet usage and accessibility challenges Filipinos are among the most active internet users globally, spending over eight hours online daily as of the third quarter of 2024. However, the country faces unique challenges in providing widespread internet access due to its archipelagic geography. Despite this, the internet penetration in the Philippines is projected to reach 98 percent by 2029, marking a significant increase from previous years. This growth in accessibility will likely further fuel the expansion of social media usage across the nation.

As of April 2024, Facebook had an addressable ad audience reach 131.1 percent in Libya, followed by the United Arab Emirates with 120.5 percent and Mongolia with 116 percent. Additionally, the Philippines and Qatar had addressable ad audiences of 114.5 percent and 111.7 percent.

As of the first quarter of 2022, YouTube was the most popular apps among children in the Philippines, with approximately 26.5 percent of respondents using it. This was followed by TikTok and Facebook Messenger. The majority of respondents in the country accessed the internet from their home.

In 2022, around ** percent of the New Zealand population were active social media users. The social media penetration rate has continued to increase, in-line with the growing digitalization of the country. While not the most active country in the Asia Pacific region, New Zealand still ranked in the top ten in terms of social media penetration out of countries from Asia Pacific. How are Kiwis using social media? Most of the population use social media on a mobile device. With increasing smartphone usage and accessibility, current global trends look set to establish the standard for mobile-only social media usage in the near future. In fact, many social media services are better experienced on a mobile device. An average of *** hour and ** minutes per day were spent on social media by internet users in the country in 2020. This is much lower than the approximate **** hours per day spent by online users in the Philippines. Which social media are the most popular? The most popular social networks in the country included YouTube, Facebook, and Instagram. YouTube and Facebook dominated the market, both with over ** percent penetration rates. Facebook was popular among all age groups, with the highest number of Facebook users in the 25 to 34-year age group. Instagram has gained popularity with younger generations in the country.

As of January 2024, about ** percent of Meta's advertising audience aged 18 to 24 were female, while **** percent were male. In contrast, among those between the age of ** and above, two percent were female, and *** percent were male.

As of February 2025, there were **** million TikTok users in the Philippines that marketers can reach with ads, indicating an increase from the previous reporting period. TikTok is one of the most used social media platforms among Filipino internet users.

The population share with internet access in the Philippines was forecast to continuously increase between 2024 and 2029 by in total 8.7 percentage points. The internet penetration is estimated to amount to 98 percent in 2029. Notably, the population share with internet access of was continuously increasing over the past years.The penetration rate refers to the share of the total population having access to the internet via any means. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).Find further information concerning Thailand and Singapore.

According to a survey among Gen Z consumers from 2023, the most used social media platform type was instant messengers in China, Indonesia, and Malaysia. Social networks like Facebook were the most popular among Gen Z in Vietnam and Thailand, with ** and ** percent of the respondents using it regularly in 2023. About Gen Z consumers in Asia Gen Z consumers are one of the largest cohorts of consumers worldwide. According to a survey, social media websites and apps were widely used product research sources for Gen Z consumers. In China, various consumer electronics were popular among Gen Z consumers, and nearly ** percent had smartphones in 2022. Popularity of TikTok among Gen Z TikTok is a video-sharing app based in China and saw a massive growth in the number of users in the Asia-Pacific region. About ** percent of Gen Z respondents in Thailand had spent more than two to four hours a day on TikTok. The advertising reach of TikTok in Asian countries was relatively high, especially in Malaysia, Vietnam, and Thailand. With the rise of social commerce, shopping on TikTok is also gaining traction. However, most consumers in the Asia-Pacific region still research inside and outside the app or switch apps while shopping.

The number of Instagram users in Indonesia was forecast to continuously increase between 2024 and 2028 by in total 5.3 million users (+4.25 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 129.83 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like Philippines and Thailand.

Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

In the Philippines, about ** percent of the online shoppers belonged to the age group between 25 and 34 years old in 2018. Online shopping is one of the most popular online activities that Filipinos do, next to playing video games.   Internet usage  In a country like the Philippines, where locals spend an average of ** hours a day online, e-commerce is at an advantage. The demographics of internet users, wherein the majority own a mobile device, increases the need for more connectivity in the e-commerce industry. As of the 3rd quarter of 2019, ** percent of internet users searched for a product or service to buy and visited an online retail store on the web. Internet usage has affected not only the e-commerce business but has also benefited industries like media, telecommunications, and logistics. In terms of social media, the impact of e-commerce gave small enterprises a chance to create their brand on Facebook and Instagram. E-commerce expenditure  E-commerce expenditure on video games was highest among internet users in the Philippines at *** million U.S. dollars in 2019. Moreover, electronics, physical media, fashion, and beauty were among the most popular product groups for internet users. E-commerce spending is attributed to a consumption-driven population. Its retail sales accounted for about *** percent of the total retail sales in the country as of 2018. 

As of March 2025, Niana Guerrero was the most followed TikTok influencer in the Philippines, with 45.3 million followers. Niana Guerrero is a dancer and social media personality known for her dance covers. Other popular TikTok influencers were actress Andrea Brillantes and Sanya Lopez.