This statistic shows the frequency of use of fragrances (perfumes, eau de toilette) among consumers in the United States as of May 2017, by gender. During the survey, 41 percent of responding female U.S. consumers reported using fragrances every day.

In 2023, the main distribution channel in Italy for both female and male perfumes was perfumeries, which registered sales of around 701 million euros in women's perfumes that year. On the contrary, pharmacies accounted for the lowest sales value.

About this dataset

Context

The dataset tabulates the population of Cologne by gender across 18 age groups. It lists the male and female population in each age group along with the gender ratio for Cologne. The dataset can be utilized to understand the population distribution of Cologne by gender and age. For example, using this dataset, we can identify the largest age group for both Men and Women in Cologne. Additionally, it can be used to see how the gender ratio changes from birth to senior most age group and male to female ratio across each age group for Cologne.

Key observations

Largest age group (population): Male # 55-59 years (170) | Female # 55-59 years (127). Source: U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates.

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates.

Age groups:

• Under 5 years
• 5 to 9 years
• 10 to 14 years
• 15 to 19 years
• 20 to 24 years
• 25 to 29 years
• 30 to 34 years
• 35 to 39 years
• 40 to 44 years
• 45 to 49 years
• 50 to 54 years
• 55 to 59 years
• 60 to 64 years
• 65 to 69 years
• 70 to 74 years
• 75 to 79 years
• 80 to 84 years
• 85 years and over

Scope of gender :

Please note that American Community Survey asks a question about the respondents current sex, but not about gender, sexual orientation, or sex at birth. The question is intended to capture data for biological sex, not gender. Respondents are supposed to respond with the answer as either of Male or Female. Our research and this dataset mirrors the data reported as Male and Female for gender distribution analysis.

Variables / Data Columns

• Age Group: This column displays the age group for the Cologne population analysis. Total expected values are 18 and are define above in the age groups section.
• Population (Male): The male population in the Cologne is shown in the following column.
• Population (Female): The female population in the Cologne is shown in the following column.
• Gender Ratio: Also known as the sex ratio, this column displays the number of males per 100 females in Cologne for each age group.

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

Recommended for further research

This dataset is a part of the main dataset for Cologne Population by Gender. You can refer the same here

About this dataset

Context

The dataset tabulates the population of Cologne by gender, including both male and female populations. This dataset can be utilized to understand the population distribution of Cologne across both sexes and to determine which sex constitutes the majority.

Key observations

There is a majority of male population, with 53.4% of total population being male. Source: U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates.

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates.

Scope of gender :

Please note that American Community Survey asks a question about the respondents current sex, but not about gender, sexual orientation, or sex at birth. The question is intended to capture data for biological sex, not gender. Respondents are supposed to respond with the answer as either of Male or Female. Our research and this dataset mirrors the data reported as Male and Female for gender distribution analysis. No further analysis is done on the data reported from the Census Bureau.

Variables / Data Columns

• Gender: This column displays the Gender (Male / Female)
• Population: The population of the gender in the Cologne is shown in this column.
• % of Total Population: This column displays the percentage distribution of each gender as a proportion of Cologne total population. Please note that the sum of all percentages may not equal one due to rounding of values.

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

Recommended for further research

This dataset is a part of the main dataset for Cologne Population by Race & Ethnicity. You can refer the same here

According to this Kantar survey from 2024, 8.1 million people are consuming this product with a frequency level of 'Medium users'. In contrast, 3.7 million people have a frequency level of 'Heavy users'.

In France, a study showed in 2019 that 74 percent of the eaux de toilette and perfumes studied were more expensive in their version intended for women. In 17 percent of the cases, the bottle was available at the same price in all versions. That year, only nine percent of the bottles studied were more expensive in the version for men.

Pink tax

This type of inequalities seems to play out in several ways. In terms of consumption, they can be observed through the pink tax. This term, which appeared in the 1990s, refers to the practice of selling the same product at a higher price in its version for women. This practice occurs in several European countries, including Italy. According to a study conducted in 2020 in this country, face moisturizers for women cost on average 57 percent more than those for men, and deodorants marketed to women were twice as expensive as deodorants targeted for men.

VAT on feminine hygiene products

Closely related to these issues, the communication campaign around the tampon tax conducted in France in 2015 raised the question of whether menstrual hygiene products should be considered as basic necessities. While the VAT (value added tax) rate applied to these products used to be 20 percent, a law was finally passed in December 2015, bringing the rate to 5.5 percent, as for other essential goods such as water, food or condoms.

Global Female Perfume market size 2025 was XX Million. Female Perfume Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

This statistic shows the leading perfume scents preferred by female consumers in the United States as of March 2015. During the survey, 53 percent of female respondents said they prefer perfumes and fragrances with soft floral scents.

Women's fragrances unit sales in the United States in 2024 were highest for perfumes, colognes, and body powders. The women's gift pack category generated sales amounting to over 22 million units in the United States during the 52 weeks that ended October 6, 2024.

Considering the 91 different brands presented in this statistic, 'Marc Jacobs Daisy' leads the ranking for the most frequently selected brand with 2.5 million people. Contrastingly, 'Equivalenza' is ranked last, with 233.79 thousand people. Their difference, compared to the Marc Jacobs Daisy, lies at 2.2 million people.

The Women's Fragrances eCommerce market in Ireland is predicted to reach US$30m revenue by 2025, reflecting an estimated growth rate of 5% compared to 2024.

The size and share of the market is categorized based on Type (Single Flower, Mixed Floral, Others) and Application (Application I, Application II, Application III, Application IV) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Women's fine fragrances dollar sales in the United States in 2024 were highest for perfumes and colognes. The perfumes and colognes/body powder category generated sales amounting to over two billion U.S. dollars in the United States that year.

​Japan perfume market size reached USD 2,342.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 3,908.6 Million by 2033, exhibiting a growth rate (CAGR) of 5.90% during 2025-2033. The market is being propelled by several crucial factors, including shifts in the lifestyles of people, growing requests from numerous nations, and an uptick in the quantity of retail establishments.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on perfume type and category.

The Global Luxury Perfumes Brands Market is Segmented by End User (Men, Women, and Unisex), Distribution Channel (Online Retail Stores and Offline Retail Stores), and Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The Report Offers Market Size and Values in (USD Million) during the Forecasted Years for the Above Segments.

As of October 2023, Ralph by Ralph Lauren was the leading women's perfume in the United States, setting the popularity benchmark. Guilty by Gucci and Good Girl by Carolina Herrera ranked second and third, respectively, with a popularity index score greater than 3.

Women's fragrance rankings in France

The ranking of women’s perfumes in France during the same time period exhibited a list of fragrances quite different from that in the United States. In first place, with a perfect score of five, was Narciso by Narciso Rodriguez. Coco Mademoiselle by Chanel and Fame by Rabanne came in second and third place respectively, with scores greater than 4.5. The fragrance market in France is dominated by luxury brands and emphasizes traditional scents coupled with high-quality ingredients. In 2023, the market was valued at around 2.6 billion U.S. dollars, a figure that is estimated to be consistent across the next five years.

The fragrance market worldwide

The global revenue of the fragrance market was recorded at around 58 billion U.S. dollars in 2023, and is forecast to continuously increase to an estimated 67.4 billion dollars in 2028. While offline sales still account for the bulk of sales, at around three-quarters in 2023, the share of online sales has been on the rise and is predicted to reach an estimated 32.9 percent by the year 2025. The big manufacturers in the global fragrance market include U.S.-based International Flavor & Fragrances Inc. (IFF) and Givaudan, which held 22 and 18 percent of the market share, respectively, in 2022.

The global fragrance & perfume market is projected to increase from USD 52.49 billion in 2024 to USD 100.21 billion by 2037, reflecting a CAGR of over 5.1% during the forecast period, from 2025 to 2037. Key industry players include The Avon Company, CHANEL, Coty Inc., LVMH Moet Hennessy-Louis Vuitton, among others.

The hair perfume market is projected to grow at a CAGR of 7.3% during the forecast period of 2025-2033, reaching a value of 1.86 billion by 2033. The growth of the market is attributed to the increasing awareness of hair care and the desire for personal grooming. Hair perfumes are becoming increasingly popular as they offer a convenient and effective way to add fragrance to the hair without damaging it. The market is segmented by product type, gender, fragrance type, and distribution channel. The alcohol-based hair perfume segment is the largest segment, accounting for over 50% of the market share. The women's hair perfume segment is the second-largest segment, followed by the men's hair perfume segment. The floral fragrance type is the most popular fragrance type, followed by the citrus fragrance type. The online retail segment is the largest distribution channel, followed by the offline retail segment. Recent developments include: Recent developments in the Hair Perfume Market indicate a growing consumer preference for innovative and unique scents, driving companies like L'Oreal and Estée Lauder to expand their product offerings. Shiseido has been noted for integrating advanced fragrance technology in their hair perfumes, appealing to a market that increasingly values multifunctional beauty products. In the realm of mergers and acquisitions, notable activity includes Coty acquiring a new fragrance line aimed at the upscale segment, enhancing their market position. Unilever continues to expand its portfolio through strategic partnerships, focusing on sustainability and natural ingredients, reflecting current consumer trends toward eco-friendliness. The market valuation for companies like Procter and Gamble and Revlon has seen growth, attributed to increased demand post-pandemic, as consumers invest more in personal grooming products. In recent news, Avon Products has emphasized its commitment to diversity in product development, aiming to cater to a broader audience. Henkel's introduction of limited-edition hair perfumes has also gained traction, highlighting the shifting dynamics of consumer interest in seasonal and special fragrance offerings. Overall, these trends are reshaping the landscape of the Hair Perfume Market, reflecting both consumer desires and strategic corporate initiatives.. Key drivers for this market are: Emerging demand for organic products, Increased preference for luxury fragrances; Rising influence of social media; Growth in travel retail market; Expansion in male grooming segment. Potential restraints include: growing consumer awareness, innovative product formulations; increasing disposable income; rise in luxury spending; demand for long-lasting fragrances.

From 2014 to 2023, the sales value of toilet water and perfumes both for women and men increased in Italy. Particularly, the consumption of alcohol-based perfumes for women grew from 584.5 million euros to about 857 million euros in 2023.