During a December 2022 survey among marketers worldwide, ** percent of respondents predicted that in 2023 improved customer experience would stand first among the leading benefits of a successful personalization strategy. Increased customer retention and increased revenue followed, each with ** percent of shares.

During a December 2022 survey among marketers worldwide, ** percent of respondents agreed (somewhat: ** percent, strongly: ** percent) to have access required to improve marketing personalization. The remaining ** percent disagreed with that statement.

During a survey of CMOs in the United States, conducted in August 2021, it was found that 43 percent of respondents pointed to marketing technology, data, and analytics as their top priority for the upcoming 12 months. Customer experience, personalization, and, loyalty was on top of mind for 39 percent of U.S. CMOs at that time.

During a 2025 survey of consumers in selected countries worldwide, ** percent of Generation Z respondents said personalization influenced their spending, followed by ** percent of millennials. In contrast, only ** percent of baby boomers reported the same.

During a 2025 survey, ** percent of responding marketers from the United States said they believed AI-powered recommendations were the future of personalized content. Roughly *** in **** named immersive experiences (augmented reality) in that context.

According to a survey conducted in December 2021 and January 2022, ** percent of responding consumers from Singapore said they were "definitely likely" or "somewhat likely" to stop using a brand if it did not personalize their customer experience. That was the highest share among the 12 countries surveyed. Brazil and Colombia followed with ** percent and ** percent, respectively.

During a 2022 survey carried out among business managers and above who were familiar with their company's customer experience, marketing tech, or customer data strategies from various countries across the globe, ** percent stated their brands used exclusively first-party data to personalize customer experiences because the data is higher quality than other data (e.g., first- or second-party data); ** percent said first-party data was easier to manage because their brand owned it.

During a September 2021 survey carried out marketers from the United States, it was found that gaining access to retailer's first-party data was the main reason why they wanted to work with retail media networks. Building a stronger relationship with the retailer and understanding their shoppers were also important reasons for cooperation, indicated by half of the respondents.

During a 2022 survey carried out among business managers and above who were familiar with their company's customer experience, marketing tech, or customer data strategies from various countries across the globe, ** percent stated their brands used exclusively first-party data to personalize customer experiences. A year earlier, the share stood at ** percent.

During a 2022 survey carried out among consumers who purchased something online in the past six months from various countries across the globe, ** percent stated that a brand would lose their loyalty if it delivered a non-personalized experience. A year earlier, the share stood at ** percent.

During a survey of U.S marketers concluded in March 2020, respondents were asked about the leading benefits they saw from using personalization. According to the findings, ** percent of survey participants saw increased conversion rates as the main benefit of personalization, whereas ** percent cited increased e-commerce revenues as the main benefit of this tactic.

During a February 2020 survey of marketers in the United States and the United Kingdom respondents were asked about the share of their digital marketing budget devoted to personalization efforts. Around ** percent of respondents were devoting more than half of their budgets to personalization, and ** percent spending less than ** percent on these tactics.

During a December 2022 survey among marketers worldwide, which digital experience area would be the most impacted by personalization, ** percent of respondents agreed that in 2023, e-mails would hold first place. Websites followed with ** percent of professionals believing that they would be impacted by personalization, while live chat rounded up the top three with ** percent.

In 2024, around ** percent of marketing professionals from selected countries worldwide sent out more than **** of their e-mail marketing campaigns with subject line personalization included. Another *** percent of respondents did not send any e-mails with personalized subject lines.

During a December 2022 survey among marketers worldwide, when asked about the leading challenges to executing a successful personalization strategy, ** percent of respondents believed that in 2023 the execution of budget and resources would prove to be the most challenging. Managing customer expectations stood second at ** percent.

In a survey concluded in March 2020, among marketers in the United States, respondents were asked about the type of tools they used to execute personalization across their channels. According to the findings, ** percent of survey participants were using e-mail marketing solutions and the same share used an A/B testing tool. Some ** percent of marketers indicated using a customer data platform (CDP).

During a 2021 survey carried out among consumers from North America, ** percent of respondents described personalization programs run by retailers as effective and ** percent as extremely effective. For travel companies, the shares stood at ** percent and **** percent, respectively.

During a 2023 survey among senior marketing executives worldwide, ** percent of respondents saw inconsistencies in gathered data as one of the major data-related challenges in providing personalized customer experiences. Unifying data sources stood second, with ** percent, while siloed data rounded up the top three with ** percent.

During a late 2024 survey, ** percent of senior marketers from the United States and Western Europe cited the lack of necessary technology or tools as the leading challenge in implementing personalization in digital experiences. Another ***percent mentioned data privacy and compliance concerns as a leading challenge.

In a ************* survey, marketers from the U.S and the UK were asked about the cases they were aiming to solve with the use of personalization. The results show that ** percent of marketing respondents used personalization to recommend products to purchase. Also ** percent said they were using personalization in predictive customer service.