100+ datasets found
  1. Top challenges companies face when personalizing customer experience 2023

    • statista.com
    Updated Dec 10, 2024
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    Christopher Ross (2024). Top challenges companies face when personalizing customer experience 2023 [Dataset]. https://www.statista.com/topics/4481/personalized-marketing/
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    Dataset updated
    Dec 10, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Christopher Ross
    Description

    During a 2023 survey among senior marketing executives worldwide, delivering personalization in real-time stood on top of the biggest challenges companies faced in delivering effective personalization to their customers, at 56 percent of respondents' shares. Inability to scale came next, with 42 percent, while striking a balance between personalization and privacy rounded up the top three with 38 percent.

  2. Top benefits of a successful personalization strategy worldwide 2022-2023

    • statista.com
    Updated Dec 29, 2022
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    Statista (2022). Top benefits of a successful personalization strategy worldwide 2022-2023 [Dataset]. https://www.statista.com/statistics/1426221/benefits-of-personalization-strategy/
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    Dataset updated
    Dec 29, 2022
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Dec 2022
    Area covered
    Worldwide
    Description

    During a December 2022 survey among marketers worldwide, ** percent of respondents predicted that in 2023 improved customer experience would stand first among the leading benefits of a successful personalization strategy. Increased customer retention and increased revenue followed, each with ** percent of shares.

  3. Marketers with access to data required to improve personalization worldwide...

    • statista.com
    Updated Dec 29, 2022
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    Statista (2022). Marketers with access to data required to improve personalization worldwide 2022 [Dataset]. https://www.statista.com/statistics/1426223/marketers-with-without-access-to-data-personalization/
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    Dataset updated
    Dec 29, 2022
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Dec 2022
    Area covered
    Worldwide
    Description

    During a December 2022 survey among marketers worldwide, 74 percent of respondents agreed (somewhat: 49 percent, strongly: 25 percent) to have access required to improve marketing personalization. The remaining 26 percent disagreed with that statement.

  4. Influence of marketing personalization on consumer loyalty worldwide 2022,...

    • statista.com
    Updated Jun 23, 2025
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    Statista (2025). Influence of marketing personalization on consumer loyalty worldwide 2022, by country [Dataset]. https://www.statista.com/statistics/1333314/marketing-personalization-consumer-loyalty-country/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Dec 2021 - Jan 2022
    Area covered
    Worldwide
    Description

    According to a survey conducted in December 2021 and January 2022, ** percent of responding consumers from Singapore said they were "definitely likely" or "somewhat likely" to stop using a brand if it did not personalize their customer experience. That was the highest share among the 12 countries surveyed. Brazil and Colombia followed with ** percent and ** percent, respectively.

  5. Main challenges marketers face when personalizing in Europe & the U.S. 2024

    • statista.com
    Updated Jun 26, 2025
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    Statista (2025). Main challenges marketers face when personalizing in Europe & the U.S. 2024 [Dataset]. https://www.statista.com/statistics/1425866/challenges-for-personalization/
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    Dataset updated
    Jun 26, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Sep 2024
    Area covered
    United States
    Description

    During a late 2024 survey, ** percent of senior marketers from the United States and Western Europe cited the lack of necessary technology or tools as the leading challenge in implementing personalization in digital experiences. Another ***percent mentioned data privacy and compliance concerns as a leading challenge.

  6. Data-related challenges companies face in providing a personalized...

    • statista.com
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    Statista, Data-related challenges companies face in providing a personalized experience 2023 [Dataset]. https://www.statista.com/statistics/1426138/data-challenges-personal-experience/
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    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2023
    Area covered
    Worldwide
    Description

    During a 2023 survey among senior marketing executives worldwide, ** percent of respondents saw inconsistencies in gathered data as one of the major data-related challenges in providing personalized customer experiences. Unifying data sources stood second, with ** percent, while siloed data rounded up the top three with ** percent.

  7. Influence of marketing personalization on consumer loyalty worldwide...

    • statista.com
    Updated Jul 3, 2025
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    Statista (2025). Influence of marketing personalization on consumer loyalty worldwide 2021-2022 [Dataset]. https://www.statista.com/statistics/1332284/marketing-personalization-consumer-loyalty/
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    Dataset updated
    Jul 3, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    During a 2022 survey carried out among consumers who purchased something online in the past six months from various countries across the globe, ** percent stated that a brand would lose their loyalty if it delivered a non-personalized experience. A year earlier, the share stood at ** percent.

  8. Top challenges to executing a successful personalization strategy worldwide...

    • statista.com
    Updated Jun 26, 2025
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    Statista (2025). Top challenges to executing a successful personalization strategy worldwide 2022-2023 [Dataset]. https://www.statista.com/statistics/1426226/marketers-with-without-access-to-data-personalization/
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    Dataset updated
    Jun 26, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Dec 2022
    Area covered
    Worldwide
    Description

    During a December 2022 survey among marketers worldwide, when asked about the leading challenges to executing a successful personalization strategy, ** percent of respondents believed that in 2023 the execution of budget and resources would prove to be the most challenging. Managing customer expectations stood second at ** percent.

  9. Most used cases of personalization experiences by marketers U.S. and UK 2020...

    • statista.com
    Updated Dec 10, 2024
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    Statista (2024). Most used cases of personalization experiences by marketers U.S. and UK 2020 [Dataset]. https://www.statista.com/statistics/809137/leading-personalization-types-marketers-worldwide/
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    Dataset updated
    Dec 10, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Feb 19, 2020 - Feb 21, 2020
    Area covered
    United States, United Kingdom
    Description

    In a February 2020 survey, marketers from the U.S and the UK were asked about the cases they were aiming to solve with the use of personalization. The results show that 46 percent of marketing respondents used personalization to recommend products to purchase. Also 46 percent said they were using personalization in predictive customer service.

  10. Reasons for using first-party data in marketing personalization worldwide...

    • statista.com
    Updated Dec 10, 2024
    + more versions
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    Statista (2024). Reasons for using first-party data in marketing personalization worldwide 2022 [Dataset]. https://www.statista.com/statistics/1332293/reason-use-first-party-data-marketing-personalization/
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    Dataset updated
    Dec 10, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Apr 2022 - May 2022
    Area covered
    Worldwide
    Description

    During a 2022 survey carried out among business managers and above who were familiar with their company's customer experience, marketing tech, or customer data strategies from various countries across the globe, 54 percent stated their brands used exclusively first-party data to personalize customer experiences because the data is higher quality than other data (e.g., first- or second-party data); 39 percent said first-party data was easier to manage because their brand owned it.

  11. Share of U.S. consumers who expect personalized content 2021

    • statista.com
    • ai-chatbox.pro
    Updated Dec 10, 2024
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    Statista (2024). Share of U.S. consumers who expect personalized content 2021 [Dataset]. https://www.statista.com/statistics/1267055/share-consumers-expect-personalized-content/
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    Dataset updated
    Dec 10, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    During a 2021 survey carried out among professionals from various industries in the United States, 11 percent of respondents stated that over 90 percent of their organization's customers expected personalized content; 13 percent of the interviewees said that less than 10 percent of their customers expected such content.

  12. Consumers comfortable sharing data to create personalized ads in North...

    • ai-chatbox.pro
    • statista.com
    Updated Dec 10, 2024
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    Statista (2024). Consumers comfortable sharing data to create personalized ads in North America 2021 [Dataset]. https://www.ai-chatbox.pro/?_=%2Fstatistics%2F1333798%2Fconsumers-comfortable-share-data-personalized-ads-usa%2F%23XgboD02vawLYpGJjSPEePEUG%2FVFd%2Bik%3D
    Explore at:
    Dataset updated
    Dec 10, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Aug 2021
    Area covered
    United States
    Description

    During a 2021 survey, 31 percent of responding consumers from Canada and the United States stated they were comfortable sharing their data to create personalized advertising. However, 45 percent said they were not.

  13. Top aspects of personalized experiences for CX experts & consumers in the...

    • statista.com
    Updated Jun 24, 2025
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    Statista (2025). Top aspects of personalized experiences for CX experts & consumers in the U.S. 2024 [Dataset]. https://www.statista.com/statistics/1498721/personalized-experiences-cx-consumers-united-states/
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    Dataset updated
    Jun 24, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Apr 2024
    Area covered
    United States
    Description

    During an April 2024 survey in the United States, approximately ** percent of responding customer experience (CX) professionals said individualized customer support made a personalized customer experience; ** percent of responding adult consumers agreed. However, customized products and services ranked second among CX experts, chosen by ** percent of them, while ** percent of participating consumers selected special offers and deals.

  14. Leading personalization benefits in the U.S. 2020

    • statista.com
    Updated Dec 10, 2024
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    Statista (2024). Leading personalization benefits in the U.S. 2020 [Dataset]. https://www.statista.com/statistics/809002/personalization-website-in-app-benefits-worldwide/
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    Dataset updated
    Dec 10, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Feb 20, 2020 - Mar 27, 2020
    Area covered
    United States
    Description

    During a survey of U.S marketers concluded in March 2020, respondents were asked about the leading benefits they saw from using personalization. According to the findings, 63 percent of survey participants saw increased conversion rates as the main benefit of personalization, whereas 31 percent cited increased e-commerce revenues as the main benefit of this tactic.

  15. Success rate of personalization strategies used by marketers worldwide 2022

    • statista.com
    Updated Jun 23, 2025
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    Statista (2025). Success rate of personalization strategies used by marketers worldwide 2022 [Dataset]. https://www.statista.com/statistics/1426197/success-rate-personalization-strategies/
    Explore at:
    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Dec 2022
    Area covered
    Worldwide
    Description

    During a December 2022 survey among senior marketers worldwide, ** percent of respondents rated their personalization strategies as (somewhat or very) successful. Only **** percent of responding marketers thought of their strategies as unsuccessful.

  16. Satisfaction with omnichannel personalization among marketers worldwide...

    • statista.com
    Updated Dec 10, 2024
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    Statista (2024). Satisfaction with omnichannel personalization among marketers worldwide 2021-2022 [Dataset]. https://www.statista.com/statistics/808912/personalization-satisfaction-digital-channels-world/
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    Dataset updated
    Dec 10, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Apr 2022 - May 2022
    Area covered
    Worldwide
    Description

    During a 2022 survey carried out among business managers and above who were familiar with their company's customer experience, marketing tech, or customer data strategies from various countries across the globe, 35 percent stated they felt they were successfully achieving omnichannel personalization. A year earlier, the share stood at 24 percent.

  17. Personalization tools used by marketers in the U.S. 2020

    • statista.com
    Updated Dec 10, 2024
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    Statista (2024). Personalization tools used by marketers in the U.S. 2020 [Dataset]. https://www.statista.com/statistics/1208504/personalization-tools-used-marketers/
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    Dataset updated
    Dec 10, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Feb 20, 2020 - Mar 27, 2020
    Area covered
    United States
    Description

    In a survey concluded in March 2020, among marketers in the United States, respondents were asked about the type of tools they used to execute personalization across their channels. According to the findings, 67 percent of survey participants were using e-mail marketing solutions and the same share used an A/B testing tool. Some 30 percent of marketers indicated using a customer data platform (CDP).

  18. Consumers' attitudes toward a personalized brand experience worldwide Q3...

    • statista.com
    Updated Dec 10, 2024
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    Statista (2024). Consumers' attitudes toward a personalized brand experience worldwide Q3 2024 [Dataset]. https://www.statista.com/statistics/1536437/consumers-attitudes-personalized-brand-experience/
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    Dataset updated
    Dec 10, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    During a global survey in the third quarter of 2024, approximately 64 percent of responding consumers reported preferring to buy from companies that tailor their experience to their wants and needs. Meanwhile, 53 percent of the respondents expressed high concern over the privacy of their personal information.

  19. Extent of personalization used by marketers in the U.S. and the UK 2020

    • statista.com
    Updated Dec 10, 2024
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    Statista (2024). Extent of personalization used by marketers in the U.S. and the UK 2020 [Dataset]. https://www.statista.com/statistics/1208526/personalization-usage-extent-marketers/
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    Dataset updated
    Dec 10, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Feb 19, 2020 - Feb 21, 2020
    Area covered
    United Kingdom, United States
    Description

    A February 2020 survey of marketers in the United States and the United Kingdom asked respondents how extensive they thought personalization was in their organization. According to 60 percent of participating marketers the digital content of their company was extensively personalized, with 27 percent saying their personalization was very extensive.

  20. Data consumers share to get personalized ads in the U.S. 2021

    • statista.com
    Updated Jan 7, 2025
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    Statista (2025). Data consumers share to get personalized ads in the U.S. 2021 [Dataset]. https://www.statista.com/statistics/494910/willing-share-personal-data-trusted-brands-usa/
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    Dataset updated
    Jan 7, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    During a consumer survey conducted in the United States in the first quarter of 2021, it was found that the majority of respondents, namely 56 percent, were willing to give out their gender in exchange for receiving personalized ads or offers from companies. Nearly 21 percent of survey participants expressed the will to share their household income for the same purpose.

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Christopher Ross (2024). Top challenges companies face when personalizing customer experience 2023 [Dataset]. https://www.statista.com/topics/4481/personalized-marketing/
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Top challenges companies face when personalizing customer experience 2023

Explore at:
8 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
Dec 10, 2024
Dataset provided by
Statistahttp://statista.com/
Authors
Christopher Ross
Description

During a 2023 survey among senior marketing executives worldwide, delivering personalization in real-time stood on top of the biggest challenges companies faced in delivering effective personalization to their customers, at 56 percent of respondents' shares. Inability to scale came next, with 42 percent, while striking a balance between personalization and privacy rounded up the top three with 38 percent.

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