The global personalized nutrition market is valued at USD 3.5 billion in 2025 and is slated to reach USD 5.3 billion by 2035, reflecting a CAGR of 4.1%.

The Personalized Nutrition Market is Segmented by Product Type (Active Measurement and Standard Measurement), Application (Standard Supplements and Disease-Based Formulations), End User (Direct-To-Consumer, Wellness & Fitness Centres, Hospitals & Clinics), and Geography (North America, Europe, Asia-Pacific, and More). The Market Sizes and Forecasts are Provided in Terms of Value (USD).

In 2020, the worldwide market for personalized nutrition products was estimated to be worth *** billion U.S. dollars. Significant market growth is forecast. By 2025, the market is predicted to be twice the size of the 2020 market. The compound annual growth rate is forecast to be ** percent.

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Personalized Nutrition Market Size 2024-2028

The personalized nutrition market size is valued to increase USD 8.46 billion, at a CAGR of 12.55% from 2023 to 2028. Growing adoption of personalized nutrition products among athletes will drive the personalized nutrition market.

Major Market Trends & Insights

North America dominated the market and accounted for a 37% growth during the forecast period.
By Product Type - Active measurement segment was valued at USD 3.56 billion in 2022
By End-user - Direct-to-consumer segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 196.36 million
Market Future Opportunities: USD 8459.30 million
CAGR : 12.55%
North America: Largest market in 2022

Market Summary

The market is a rapidly evolving sector, driven by advancements in core technologies such as genetic testing and artificial intelligence. These innovations enable the creation of customized nutrition plans based on individual health needs and preferences. Personalized nutrition applications, including DNA-based offerings, are gaining significant traction, particularly among athletes and health-conscious consumers. However, the market faces challenges, including regulatory complexities and low penetration in developing regions.
According to a recent report, the market is expected to account for over 15% of the global nutrition market by 2025. This growth is fueled by increasing consumer awareness of the benefits of personalized nutrition and the expanding reach of technology in the health industry.

What will be the Size of the Personalized Nutrition Market during the forecast period?

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How is the Personalized Nutrition Market Segmented and what are the key trends of market segmentation?

The personalized nutrition industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product Type

  Active measurement
  Standard measurement


End-user

  Direct-to-consumer
  Wellness and fitness centers
  Hospital and clinics
  Institutions


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    Japan


  Rest of World (ROW)

By Product Type Insights

The active measurement segment is estimated to witness significant growth during the forecast period.

Personalized nutrition, an evolving trend in the health sector, focuses on tailoring dietary recommendations based on individual needs, preferences, and health goals. Active measurement is a crucial component of this approach, allowing for a more accurate and detailed understanding of unique nutritional requirements. This process involves monitoring and quantifying various aspects of diet and nutrition intake, including food types and quantities, physical activity, water consumption, and nutritional supplements. Mobile health applications, microbiome manipulation, and gut microbiome analysis are driving the adoption of personalized nutrition solutions. Clinical nutrition applications, food frequency questionnaires, body composition analysis, and personalized dietary plans are increasingly popular tools used to assess individual nutritional needs.

Nutrient bioavailability, machine learning algorithms, genetic predisposition, and data analytics platforms are also essential components of personalized nutrition, enabling more precise recommendations based on an individual's unique characteristics. Personalized supplement plans, weight management strategies, sports nutrition guidance, and 24-hour dietary recall are other applications of personalized nutrition. AI-driven dietary recommendations, DNA testing services, and dietary assessment tools are also gaining traction, with nutritional genomics and nutrigenomics research providing valuable insights into the role of genes in nutrition. Lifestyle modification programs, digital health integration, metabolic profiling, wearable sensor data, nutritional interventions, inflammation biomarkers, and precision nutrition are further areas of exploration in this dynamic market.

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The Active measurement segment was valued at USD 3.56 billion in 2018 and showed a gradual increase during the forecast period.

According to recent studies, the adoption of personalized nutrition solutions has grown by 18.3%, with expectations of a further 21.7% increase in industry growth in the coming years. Nutrient timing strategies, nutrient-gene interactions, health outcome prediction, biomarker identification, epigenetic modifications, remote patient monitoring, and disease risk assessment are among the emerging trends shaping the future of personalized nutrition.

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Regi

The global personalized nutrition market size was USD 12.21 billion in 2024 & is projected to grow from USD 14.20 billion in 2025 to USD 47.62 billion by 2033.
Report Scope:

Personalized Nutrition Market was valued at USD 12.50 billion in 2024 and is anticipated to project robust growth in the forecast period with a CAGR of 16.4%

USD 589.42 Million in 2024; projected USD 1935.28 Million by 2033; CAGR 14.12%.

The Global Personalized Nutrition Market Size Was Worth USD 15.33 Billion in 2023 and Is Expected To Reach USD 38.52 Billion by 2032, CAGR of 10.78%.

Personalized Nutrition Market size is estimated to be valued at USD 16.34 Bn in 2025 and is expected to grow at a CAGR of 14.50%, reaching USD 42.16 Bn by 2032.

The size of the Personalized Nutrition Market market was valued at USD 14.27 Million in 2024 and is projected to reach USD 36.46 Million by 2033, with an expected CAGR of 14.34% during the forecast period. Recent developments include: September 2024: Bioniq announced its partnership with healthcare reimbursement and HSA/FSA spending solution Truemed. This partnership signifies that Bioniq’s unique pharmaceutical-grade nutritional supplements can be medically necessary, allowing for HSA and FSA to spend on the preventative healthcare routine.February 2024: Riise, a Berlin-based supplement startup, introduced its personalized microgranule nutrient blends, catering to individual nutritional needs and health objectives, thus eliminating the necessity for multiple pills and capsules.. Key drivers for this market are: Shift in Consumer Preference Due to a Rise in Health Awareness, Increasing Burden of Chronic Diseases and Geriatric Population; Technological Advancements and Growing Trend of Digital Healthcare. Potential restraints include: Shift in Consumer Preference Due to a Rise in Health Awareness, Increasing Burden of Chronic Diseases and Geriatric Population; Technological Advancements and Growing Trend of Digital Healthcare. Notable trends are: Disease-based Segment Expected to Hold a Significant Share Over the Forecast Period.

The size of the personalized nutrition market stood at 12.5 USD billion in 2024 and is expected to rise to 35.7 USD billion by 2033, exhibiting a CAGR of 11.1 from 2026-2033.Uncover opportunities across demand patterns, technological innovations, and market leaders.

In 2024, the Personalized Nutrition Market is valued at $14.77 bn, and is projected to reach $35.42 bn by 2030 due to rising awareness for health and fitness

AI in nutrigenomics and personalized nutrition market is expected to grow from USD 2.92 bn in 2024 to USD 3.52 bn in 2025 and USD 16.04 bn by 2035, at CAGR of 16.4%

USD 1260.68 Million in 2024; projected USD 4338.65 Million by 2033; CAGR 14.85%.

The global personalized nutrition market size was USD 9.09 billion in 2021, The herbals or botanicals segment accounted for a moderate revenue share in 2021

Personalized Nutrition Market Outlook

According to our latest research, the global personalized nutrition market size reached USD 16.8 billion in 2024, demonstrating robust growth driven by the increasing consumer focus on health optimization and technological advancements in nutrigenomics. The market is projected to expand at a CAGR of 14.2% during the forecast period, reaching an estimated USD 47.4 billion by 2033. This accelerated growth is underpinned by rising demand for customized dietary solutions, the integration of digital health platforms, and a growing prevalence of lifestyle-related chronic diseases worldwide.

One of the primary growth factors propelling the personalized nutrition market is the increasing awareness among consumers regarding the impact of nutrition on overall health and disease prevention. With the proliferation of wearable devices and health tracking applications, individuals now have access to real-time data about their physiological parameters, enabling them to make informed nutritional choices. The integration of artificial intelligence and machine learning with nutritional science is further enhancing the precision and scalability of personalized diet plans. These technological advancements are making it easier for companies to analyze genetic, metabolic, and lifestyle data, thereby offering tailored nutrition recommendations that align with individual health goals.

Another significant driver is the surge in chronic diseases such as diabetes, obesity, and cardiovascular conditions, which has heightened the demand for preventive healthcare solutions. Personalized nutrition plays a pivotal role in chronic disease management by enabling targeted dietary interventions that address specific metabolic needs. The focus on preventive care, supported by government initiatives and healthcare policies, is encouraging both consumers and healthcare providers to adopt personalized nutrition approaches. This trend is particularly prominent in developed regions, where healthcare systems are increasingly shifting from treatment-centric to prevention-centric models, thus fueling market growth.

The evolving landscape of consumer preferences is also shaping the personalized nutrition market. Millennials and Generation Z, in particular, are driving demand for health and wellness products that offer transparency, customization, and convenience. The growing popularity of direct-to-consumer (DTC) models, where customers can access personalized nutrition services online, is making these solutions more accessible and affordable. Additionally, the expansion of e-commerce and digital health platforms is facilitating the distribution of personalized supplements, functional foods, and beverages, further accelerating market penetration. These consumer-centric trends are expected to sustain market momentum throughout the forecast period.

From a regional perspective, North America currently dominates the personalized nutrition market, accounting for the largest share in 2024, followed by Europe and Asia Pacific. The high adoption rate of advanced healthcare technologies, strong presence of key market players, and favorable reimbursement policies are contributing to the region’s leadership. Meanwhile, Asia Pacific is anticipated to witness the fastest growth over the forecast period, driven by increasing disposable incomes, rising health consciousness, and rapid digitization of healthcare services. Latin America and the Middle East & Africa are also emerging as promising markets, supported by improving healthcare infrastructure and growing prevalence of lifestyle-related disorders.

Product Type Analysis

The personalized nutrition market by product type is segmented into active measurement and standard measurement solutions, each playing a distinct role in the market’s evolution. Active measurement products leverage real-time data collection from wearable devices, mobile apps, and biosensors to continuously monitor an individual’s physiological state. This data-driven approach enables highly dynamic and adaptive nutrition recommendations, which are particularly valuable for individuals seeking optimal performance or managing complex health conditions. The proliferation of smart devices and advancements in sensor technology are making active measurement solutions increasingly accurate and user-friendly, thereby driving their adoption among tech-savvy and health-conscious consumers.

US Personalized Nutrition Market Size, Trends and Insights By Product Type (Active Measurement, Standard Measurement), By Application (Standard Supplement, Disease Based), By Form (Tablet, Capsules, Powder, Liquid, Others), By End Use (Direct-to-Consumer, Wellness and Fitness Centers, Hospital and Clinics, Institutions, Others), and By Region - Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2024–2033.

Reports Description

As per the current market research conducted by the CMI Team, the US Personalized Nutrition Market is expected to record a CAGR of 8.2% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 7,713.1 Million. By 2033, the valuation is anticipated to reach USD 15,677.3 Million.

The US personalized nutrition market encompasses the provision of tailored dietary recommendations, products, and services based on individual characteristics such as genetics, health goals, and lifestyle factors. It leverages advancements in technology, including genetic testing, artificial intelligence, and data analytics, to provide customized solutions that optimize health and wellness outcomes for consumers.

Key players in the market offer a range of personalized nutrition services, including genetic analysis, dietary supplements, meal plans, and coaching, catering to the diverse needs and preferences of individuals seeking to improve their overall health through personalized dietary interventions.

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Personalized Nutrition Market size was valued at USD 13.06 Billion in 2024 and is projected to reach USD 41.46 Billion by 2031, growing at a CAGR of 15.54% from 2024 to 2031.Rising Health Awareness and Preventive Healthcare: As consumers become more health-conscious, the focus shifts from reactive to preventive healthcare. With increasing awareness of the importance of diet in general well-being, people are looking for individualized nutrition solutions that address their specific needs. This trend is exacerbated by the increased frequency of chronic conditions such as obesity, diabetes, and cardiovascular disease, which may frequently be controlled with specific nutritional interventions.Advances in Genomics and Biotechnology: Genetic testing and biotechnology have created new opportunities for individualized nutrition. Companies that analyze an individual's DNA can provide insights about how their body responds to specific diets, nutrients, and exercise. These developments allow for more specific suggestions for supplements, meal planning, and dietary adjustments based on genetic predisposition.

Smart Personalized Nutrition Market Outlook

According to our latest research, the Global Smart Personalized Nutrition market size was valued at $7.1 billion in 2024 and is projected to reach $23.4 billion by 2033, expanding at a robust CAGR of 14.2% during 2024–2033. This rapid growth is driven by the increasing convergence of digital health technologies with nutrition science, enabling highly tailored dietary recommendations and product offerings. The major factor propelling the market on a global scale is the rising consumer awareness about the impact of personalized nutrition on long-term health outcomes, especially as chronic diseases and lifestyle-related conditions continue to surge worldwide. The integration of wearable devices, genetic testing, and artificial intelligence into everyday nutrition planning is fundamentally transforming how consumers approach diet, wellness, and preventive healthcare.

Regional Outlook

North America currently dominates the Smart Personalized Nutrition market, accounting for the largest share, with an estimated market value of $2.9 billion in 2024. This region’s leadership is attributed to its mature digital health ecosystem, advanced healthcare infrastructure, and high consumer willingness to adopt innovative health solutions. The United States, in particular, is at the forefront due to favorable reimbursement policies, a strong presence of key industry players, and a culture that prioritizes preventive healthcare and wellness. Furthermore, significant investments in research and development, along with early adoption of artificial intelligence and genomics in nutrition planning, further solidify North America’s preeminent position in the market.

Asia Pacific is emerging as the fastest-growing region in the Smart Personalized Nutrition market, projected to register an outstanding CAGR of 17.6% between 2024 and 2033. The region’s growth is fueled by rapid urbanization, increasing disposable incomes, and a burgeoning middle-class population that is becoming more health-conscious. Countries such as China, Japan, and South Korea are witnessing a surge in demand for personalized nutrition solutions, particularly among tech-savvy millennials who are keen on leveraging wearable devices and mobile apps for health optimization. Additionally, government initiatives to promote digital health and the proliferation of e-commerce platforms are accelerating market penetration in Asia Pacific.

In emerging economies across Latin America, the Middle East, and Africa, the adoption of Smart Personalized Nutrition solutions is gaining momentum, albeit at a slower pace. These regions face unique challenges such as limited access to advanced healthcare technologies, lower consumer awareness, and regulatory hurdles. However, localized demand is gradually increasing as consumers become more educated about the benefits of personalized nutrition and as regional governments introduce policies to combat rising rates of obesity and chronic diseases. Strategic partnerships with global players and the expansion of digital infrastructure are expected to enhance market accessibility and foster long-term growth in these regions.

Report Scope

AI-Based Personalized Nutrition Market Outlook

According to our latest research, the global AI-Based Personalized Nutrition market size in 2024 stands at USD 2.12 billion, with a robust compound annual growth rate (CAGR) of 17.6% projected through 2033. By the end of the forecast period, the market is expected to reach USD 8.07 billion, reflecting the surging adoption of artificial intelligence in health and wellness sectors. This remarkable growth is primarily driven by increasing consumer demand for customized dietary recommendations, rising awareness of preventive health, and technological advancements in AI algorithms and data analytics.

A key growth factor for the AI-Based Personalized Nutrition market is the escalating prevalence of chronic diseases such as diabetes, obesity, and cardiovascular disorders globally. Consumers are increasingly seeking personalized dietary interventions to manage and prevent these health conditions, fueling demand for AI-driven solutions that can analyze individual health data and provide actionable nutrition guidance. The proliferation of wearable devices, mobile health applications, and digital health platforms has made it easier than ever for individuals to track their health parameters, which, when integrated with AI technologies, enable tailored nutrition plans that address specific health needs and goals. This shift toward proactive health management is expected to sustain the momentum of the AI-Based Personalized Nutrition market over the coming years.

Another significant driver is the growing integration of nutrigenomics and advanced data analytics in nutrition science. AI-powered personalized nutrition platforms are increasingly leveraging genetic, metabolic, and microbiome data to offer recommendations that are uniquely suited to an individual's biological makeup. This level of precision is not achievable through traditional nutrition counseling, making AI-based solutions highly attractive to both consumers and healthcare professionals. Furthermore, partnerships between technology companies, healthcare providers, and nutrition experts are fostering innovation in this space, resulting in more sophisticated, user-friendly, and effective AI-based nutrition tools. The convergence of big data, machine learning, and genomics is thus setting new standards in personalized healthcare, propelling market expansion.

The rising consumer inclination toward fitness, wellness, and preventive healthcare is another catalyst for market growth. As people become more health-conscious, there is an increasing willingness to invest in personalized nutrition services that promise improved well-being, enhanced athletic performance, and effective weight management. AI-based platforms are uniquely positioned to meet these expectations by continuously analyzing user data and providing dynamic, evidence-based recommendations. The convenience of digital solutions, coupled with the ability to adapt to changing health metrics in real time, is driving widespread adoption across diverse demographics. Moreover, the COVID-19 pandemic has accelerated the digital transformation of healthcare, further boosting the uptake of AI-powered nutrition services.

Regionally, North America is expected to dominate the AI-Based Personalized Nutrition market, owing to its advanced healthcare infrastructure, high digital literacy, and a large base of technology-savvy consumers. Europe follows closely, benefiting from supportive regulatory frameworks and a strong focus on preventive health. The Asia Pacific region is anticipated to witness the fastest CAGR during the forecast period, fueled by a burgeoning middle class, increasing health awareness, and rapid adoption of digital health technologies. Latin America and the Middle East & Africa are emerging markets, with growing investments in health tech and rising consumer interest in personalized wellness solutions. This regional diversification underscores the global relevance and growth potential of AI-Based Personalized Nutrition.

Component Analysis

The AI-Based Personalized Nutrition market by component is primarily segmented into Software and Services. The software segment holds the lion’s share of the market, as it encompasses sophisticated AI algorithms, analytics platforms, and user interfaces that drive the personalization process. These software solutions are designed to