In 2020, the worldwide market for personalized nutrition products was estimated to be worth *** billion U.S. dollars. Significant market growth is forecast. By 2025, the market is predicted to be twice the size of the 2020 market. The compound annual growth rate is forecast to be ** percent.

The Personalized Nutrition Market is Segmented by Product Type (Active Measurement and Standard Measurement), Application (Standard Supplements and Disease-Based Formulations), End User (Direct-To-Consumer, Wellness & Fitness Centres, Hospitals & Clinics), and Geography (North America, Europe, Asia-Pacific, and More). The Market Sizes and Forecasts are Provided in Terms of Value (USD).

The global personalized nutrition market is valued at USD 3.5 billion in 2025 and is slated to reach USD 5.3 billion by 2035, reflecting a CAGR of 4.1%.

Personalized Nutrition Market was valued at USD 12.50 billion in 2024 and is anticipated to project robust growth in the forecast period with a CAGR of 16.4%

The Global Personalized Nutrition Market Size Was Worth USD 15.33 Billion in 2023 and Is Expected To Reach USD 38.52 Billion by 2032, CAGR of 10.78%.

The global personalized nutrition market is expected to grow at a CAGR of 16.61% and is expected to reach USD 24.08 billion by 2028 from USD 9.58 billion in 2022.

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Personalized Nutrition Market Size 2024-2028

The personalized nutrition market size is forecast to increase by USD 8.46 billion, at a CAGR of 12.55% between 2023 and 2028.

The market is experiencing significant growth due to the increasing adoption of personalized nutrition products among various consumer segments, particularly athletes. A key trend in this market is the growing popularity of DNA-based personalized nutrition, which allows consumers to optimize their diet based on their unique genetic makeup. Machine learning algorithms analyze health data from various sources, including lifestyle interventions, nutrigenomics, and biometric data, to deliver customized nutrition plans. However, the market still faces challenges in terms of low penetration in developing regions and the need for extensive consumer education regarding the benefits of personalized nutrition. As the demand for tailored nutrition solutions continues to rise, market participants are focusing on developing innovative products and technologies to cater to this growing consumer base.

What will be the Size of the Market During the Forecast Period?

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The market is experiencing significant growth as consumers increasingly prioritize proactive health management. This market encompasses a dynamic ecosystem of personalized nutrition plans, wearable health technology, digital wellness platforms, and AI nutrition solutions. Digital health innovation continues to drive the market, with nutrition apps, personalized health coaching, and health data analytics enabling consumers to optimize their wellness journeys. Consumer behavior analysis, microbiome health, and sustainable supplements are key trends shaping the market.
Precision nutrition, functional medicine, and natural supplements cater to diverse health needs, while genetic testing and lab test data inform personalized health plans. Subscription-based supplements and disease-specific supplements cater to specific health concerns, further expanding the market's reach. Overall, the market is poised for continued growth as consumers seek holistic health solutions tailored to their unique needs.

How is this Personalized Nutrition Industry segmented and which is the largest segment?

The personalized nutrition industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product Type

  Active measurement
  Standard measurement


End-user

  Direct-to-consumer
  Wellness and fitness centers
  Hospital and clinics
  Institutions


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    Japan


  South America



  Middle East and Africa

By Product Type Insights

The active measurement segment is estimated to witness significant growth during the forecast period. Personalized nutrition is an emerging trend in the health and wellness industry, focusing on tailored dietary recommendations based on individual needs, preferences, and health goals. Active measurement plays a vital role in this approach by providing accurate and detailed data on an individual's nutritional intake, including food types and quantities, physical activity levels, water consumption, and nutritional supplement use.
Digital platforms, wearable technology, genetic testing, and machine learning are key technologies driving the market. Tailored solutions, user engagement, and data-driven approaches are also crucial factors, as is the integration of health data, such as sleep patterns and mental health, into nutrition recommendations. Pricing analysis, demography analysis, and financial assistance are also important considerations for market growth. The market is expected to grow significantly due to increasing consumer awareness of the importance of individualized nutrition and the availability of advanced technologies and tailored nutrition products.

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The active measurement segment was valued at USD 3.56 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market is experiencing significant growth due to increasing health consciousness among consumers. With a focus on preventive healthcare and individualized health goals, personalized nutrition offerings have gained popularity. These products cater to unique dietary needs and lifestyle factors, providing tailored solutions through digital platforms, fitness trackers, and wearable techn

In 2024, the Personalized Nutrition Market is valued at $14.77 bn, and is projected to reach $35.42 bn by 2030 due to rising awareness for health and fitness

Global Personalized Nutrition market size is expected to reach $34.76 billion by 2029 at 16.2%, prevalence of chronic disease boosts personalized nutrition market

Overview

New York, NY – July 29, 2025 : The global Dietary Supplements in the Age of Personalized Nutrition Market is poised for significant growth. It is projected to rise from US$ 43.7 billion in 2024 to US$ 168.2 billion by 2034. This marks a strong CAGR of 14.2% during the forecast period. North America leads the market with a dominant share of 41.3%, translating to a value of around US$ 18 billion. This surge is driven by rising consumer interest in customized health solutions and advanced nutrition technologies.

Dietary supplements tailored to personalized nutrition are reshaping the health industry. Personalized nutrition refers to customized dietary plans based on an individual’s unique needs. It goes beyond one-size-fits-all approaches. It combines nutritional science with personal data like genetics, lifestyle, and health conditions. This trend is gaining traction among consumers seeking better health outcomes. People are now more aware that standard diets often fall short. As a result, personalized dietary supplements are in high demand for effective, targeted nutrition.

Personalized nutrition takes many factors into account. These include age, metabolism, allergies, microbiome diversity, and even cholesterol levels. The main goal is to improve overall health and prevent diseases by meeting specific nutrient requirements. With support from recent scientific research, this method is becoming more mainstream. Companies are investing heavily in R&D to develop smart supplements that adapt to individual profiles. This aligns with the growing trend of preventive healthcare and wellness-based living.

Dietary supplements act as crucial tools in this personalized approach. They help fill nutritional gaps when diet alone isn’t enough. These supplements contain active ingredients like vitamins, minerals, and probiotics. In personalized plans, they are chosen based on the user’s exact deficiencies and needs. This boosts the effectiveness of nutrition programs. In addition, new technologies like at-home DNA testing and digital health tracking are enabling users to access precise dietary suggestions easily.

The personalized supplement market is not just about individual health. It also plays a role in treating chronic conditions such as diabetes, obesity, and heart disease. Healthcare professionals are now using custom supplements alongside traditional treatments. This integrative approach supports faster recovery and long-term well-being. As awareness grows, more consumers are adopting these solutions. This shift is expected to continue, making personalized dietary supplements a vital segment in the broader nutrition and healthcare industries.

The global personalized nutrition market size was USD 9.09 billion in 2021, The herbals or botanicals segment accounted for a moderate revenue share in 2021

BCC Research Market Report says personalized nutrition market reached $12.2 billion in 2022 and should reach $25.1 billion by 2028, with a CAGR of 12.5%.

US Personalized Nutrition Market Size, Trends and Insights By Product Type (Active Measurement, Standard Measurement), By Application (Standard Supplement, Disease Based), By Form (Tablet, Capsules, Powder, Liquid, Others), By End Use (Direct-to-Consumer, Wellness and Fitness Centers, Hospital and Clinics, Institutions, Others), and By Region - Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2024–2033.

Reports Description

As per the current market research conducted by the CMI Team, the US Personalized Nutrition Market is expected to record a CAGR of 8.2% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 7,713.1 Million. By 2033, the valuation is anticipated to reach USD 15,677.3 Million.

The US personalized nutrition market encompasses the provision of tailored dietary recommendations, products, and services based on individual characteristics such as genetics, health goals, and lifestyle factors. It leverages advancements in technology, including genetic testing, artificial intelligence, and data analytics, to provide customized solutions that optimize health and wellness outcomes for consumers.

Key players in the market offer a range of personalized nutrition services, including genetic analysis, dietary supplements, meal plans, and coaching, catering to the diverse needs and preferences of individuals seeking to improve their overall health through personalized dietary interventions.

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The next-generation personalized nutrition market is projected to expand at a CAGR of 15-17% between 2025 and 2030. Key factors driving this growth include heightened consumer focus on health and wellness, significant advancements in nutrigenomics, the increasing prevalence of chronic diseases, and the integration of digital health technologies into nutrition solutions. However, challenges such as […]

Dietary Supplements in an Age of Personalized Nutrition Market size is expected to reach US$ 168.2 Billion by 2034, at a CAGR of 14.2%.

Personalized Nutrition Market Outlook

According to our latest research, the global personalized nutrition market size reached USD 13.2 billion in 2024, with a robust year-on-year growth trajectory. The market is currently advancing at a CAGR of 15.1% and is projected to achieve a value of USD 39.1 billion by 2033. The surge in demand is driven by the increasing consumer awareness regarding health optimization and the integration of advanced digital health technologies. As per our latest research, the market is witnessing a paradigm shift, fueled by the convergence of genomics, digital health, and consumer-centric wellness solutions.

The growth of the personalized nutrition market is primarily attributed to the rising prevalence of lifestyle-related disorders such as obesity, diabetes, and cardiovascular diseases. Consumers are increasingly seeking tailored dietary interventions to address their unique health profiles, which is propelling the adoption of personalized nutrition solutions. The proliferation of wearable devices and mobile health applications has enabled real-time tracking of dietary habits and health metrics, empowering individuals to make informed nutritional choices. This technological evolution is not only enhancing user engagement but also providing actionable insights for personalized dietary recommendations, thereby fostering market expansion.

Another significant growth factor is the rapid advancement in nutrigenomics and microbiome research. The ability to analyze genetic, metabolic, and gut microbiota data allows for the development of highly individualized nutrition plans, which are proving effective in managing chronic health conditions and improving overall well-being. The integration of artificial intelligence and big data analytics in personalized nutrition platforms further enhances the precision and scalability of these solutions. As consumers become more health-conscious and proactive in disease prevention, the demand for scientifically validated, data-driven nutrition interventions is expected to rise steadily, supporting the long-term growth of the market.

Furthermore, the shift toward preventive healthcare and wellness is reshaping the dietary supplement and functional food industries. Personalized nutrition is increasingly being adopted by fitness enthusiasts, athletes, and the general population seeking to optimize performance, manage weight, and enhance digestive health. The market is also witnessing strong investments from both established players and startups, which are accelerating innovation and expanding the availability of personalized nutrition products and services. The growing collaboration between healthcare providers, nutritionists, and technology companies is expected to further drive market development, making personalized nutrition an integral component of modern healthcare and wellness paradigms.

Regionally, North America dominates the personalized nutrition market, accounting for over 38% of the global revenue in 2024, followed by Europe and Asia Pacific. The high adoption of digital health solutions, well-established healthcare infrastructure, and a strong culture of preventive health in North America are key contributors to its market leadership. Europe is also witnessing significant growth due to supportive regulatory frameworks and increasing investments in healthcare innovation. Meanwhile, the Asia Pacific region is emerging as a lucrative market, driven by rising disposable incomes, urbanization, and growing health awareness among consumers. The regional outlook remains promising, with each region contributing uniquely to the global market dynamics.

Product Type Analysis

The product type segment of the personalized nutrition market is bifurcated into active measurement and standard measurement solutions. Active measurement products leverage real-time data collection through wearable devices, mobile apps, and connected health platforms, enabling dyna

Personalized Nutrition Market is projected to grow at a CAGR of 11.5% to reach USD 52.8 billion by 2034. Key players include Amway, BASF, DSM, Herbalife Nutrition Ltd, Nutrigenomix and many more.

Digital Personalized Nutrition Market Size, Trends and Insights By Purchase Model (Subscription, One Time Purchase), By End-Users (Direct Consumers, Wellness & Fitness Centers, Hospitals & Clinics, Institutions), By Application (Generic Health & Fitness, Disease-Based, Sports Nutrition), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2025–2034.

Reports Description

As per the Digital Personalized Nutrition Market analysis conducted by the CMI Team, the global Digital Personalized Nutrition Market is expected to record a CAGR of 16.3% from 2025 to 2034. In 2025, the market size is projected to reach a valuation of USD 4.20 Billion. By 2034, the valuation is anticipated to reach USD 16.29 Billion.

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The personalized nutrition market, valued at $14.27 billion in 2025, is projected to experience robust growth, driven by a Compound Annual Growth Rate (CAGR) of 14.34% from 2025 to 2033. This expansion is fueled by several key factors. Increasing consumer awareness of the link between diet and overall health, coupled with the rising prevalence of chronic diseases like obesity and diabetes, is boosting demand for tailored nutritional solutions. Advancements in genomics, metabolomics, and other "omics" technologies are enabling the development of highly personalized dietary recommendations, further driving market growth. The availability of sophisticated data analytics and AI-powered platforms allows for precise assessment of individual nutritional needs and the creation of customized plans, contributing to the market's rapid expansion. Furthermore, the rising popularity of direct-to-consumer genetic testing kits, coupled with user-friendly mobile applications that provide personalized dietary guidance, is simplifying access to personalized nutrition services and products, thereby broadening the market's reach. Major players like Amway Corp, Abbott, and Herbalife International of America Inc. are actively investing in research and development, expanding their product portfolios, and leveraging digital platforms to reach a wider audience. Competition within the personalized nutrition market is intensifying, with established players facing challenges from emerging startups and innovative companies offering specialized services. The market is segmented by product type (e.g., supplements, meal replacements, functional foods), by delivery method (e.g., online platforms, in-person consultations), and by target consumer demographics (e.g., athletes, individuals with specific health conditions). While the market faces some restraints, such as high initial costs associated with genetic testing and personalized plans, and concerns about data privacy and security, the overall outlook for personalized nutrition remains remarkably positive. The increasing affordability of genetic testing and the development of more cost-effective personalized nutrition solutions are expected to mitigate these challenges in the coming years. The market's future trajectory is closely tied to ongoing technological advancements and evolving consumer preferences toward proactive health management. Recent developments include: September 2024: Bioniq announced its partnership with healthcare reimbursement and HSA/FSA spending solution Truemed. This partnership signifies that Bioniq’s unique pharmaceutical-grade nutritional supplements can be medically necessary, allowing for HSA and FSA to spend on the preventative healthcare routine.February 2024: Riise, a Berlin-based supplement startup, introduced its personalized microgranule nutrient blends, catering to individual nutritional needs and health objectives, thus eliminating the necessity for multiple pills and capsules.. Key drivers for this market are: Shift in Consumer Preference Due to a Rise in Health Awareness, Increasing Burden of Chronic Diseases and Geriatric Population; Technological Advancements and Growing Trend of Digital Healthcare. Potential restraints include: Shift in Consumer Preference Due to a Rise in Health Awareness, Increasing Burden of Chronic Diseases and Geriatric Population; Technological Advancements and Growing Trend of Digital Healthcare. Notable trends are: Disease-based Segment Expected to Hold a Significant Share Over the Forecast Period.

The Personalized Nutrition Market size was valued at USD 18.23 USD Billion in 2023 and is projected to reach USD 38.45 USD Billion by 2032, exhibiting a CAGR of 11.25 % during the forecast period. It is a special approach that claims to provide a characteristic list of foods and nutrients according to the patient’s genes, daily activity, and current conditions. It tries to regard gene differences, metabolism, microbiome, and environment in an attempt to make the most of nutrition. These are major ones such as nutrigenomics- a study of how genetic aspects are influenced by food intake and nutrigenetics-nutrient processing depending on existing genes. Personalized nutrition includes tailored, specific diets and nutrients, a special focus on supplements, and remote tracking using biosensors. Applications include controlling diseases such as diabetes and cardiovascular diseases, improving athletes’ performance to the management of obesity, and enhancing general well-being and body functions than a traditional general prescription of drugs. Key drivers for this market are: Increasing Use of UCO in Biodiesel Industry Drives Market Growth. Potential restraints include: Complex Regulatory Framework of Halal Food & Beverages to Hamper Market Growth.