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Global Pet Care e-Commerce Market size was USD 23.01 billion in 2022 and is grown to USD 45.60 billion by 2030 with a CAGR of 8.92%.
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Pet Care E-commerce Market is estimated to grow at a CAGR of 11.3% from USD 21.78 billion in 2019 to USD 55.03 billion in 2027. Technological advancements and increasing acceptance of pets are the key driving forces for this market’s development.
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The Pet Care E-commerce market has experienced significant growth, reflecting the evolving dynamics of consumer behavior and a growing emphasis on pet welfare. In recent years, the industry has shifted towards online platforms, allowing pet owners to conveniently access a wide range of products and services from the
In 2022, the global household and pet care category is expected to generate ** billion U.S. dollars through e-commerce. While store-based sales in this category will remain higher by 2027, online sales are forecast to grow significantly faster at a CAGR of ** percent.
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UK Pet Care E-Commerce Market is driven by increasing pet ownership, the shift to online shopping, and the growing demand for premium pet care products.
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Global Pet Care E-commerce market size is expected to reach $53.93 billion by 2029 at 11.7%, segmented as by animal type, canine, feline, equine, bovine, swine, other animal types
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Global Pet Care E-commerce Market was valued at USD 75.32 billion in 2023 and is anticipated to project robust growth in the forecast period with a CAGR of 9.75% through 2029.
Pages | 182 |
Market Size | 2023: USD 75.32 billion |
Forecast Market Size | 2029: USD 130.39 billion |
CAGR | 2024-2029: 9.75% |
Fastest Growing Segment | Feline |
Largest Market | North America |
Key Players | 1. PetSmart Inc. 2. Amazon.com, Inc 3. Chewy Inc. 4. Walmart Inc. 5. AfterGroom Delight 6. Petco Animal Supplies Inc. 7. PETstock Pty Ltd 8. PetMed Express, Inc. 9. BarkBox Inc. 10. TABcom LLC |
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The size of the Pet Care E-commerce Market market was valued at USD 95.93 billion in 2023 and is projected to reach USD 160.61 billion by 2032, with an expected CAGR of 7.64 % during the forecast period. The Pet Care E-commerce market includes the segments that are related to the online sale of pet products and services. This market consists of food and treats, toys, grooming and health care products, and accessories ordered online for pets. E-commerce has now become a major influence in the delivery of pet care products in that it is so convenient to access a wide range of products and orders are provided with recommendations depending on the preference and needs of the customer as well as the pet. Some of the major trends which are quite evident in the market are subscription services for daily pet requirements, implementation of Artificial Intelligence systems for customer engagement and shopping experience, and rising environmental consideration along with an upsurge in demand for luxury pet products. It is with this factual knowledge that growth of the market is expected to progressively increase through development of more services and better shopping experience through technology. Recent developments include: In November 2023, Pet Smart offers a wide range of holiday-themed products and services for pets, including advent calendars, apparel, treats, toys, and grooming options, with prices starting at affordable rates. Additionally, customers can purchase items from the Chance & Friends collection, with $1 from each purchase going to support PetSmart Charities. , In August 2023, Petco Health and Wellness Company, Inc. expanded its partnership with Door Dash to offer Petco's products nationally via the DoorDash Market place, providing on-demand delivery. Petco also introduced updates to its app, including a streamlined pet profile and Klarna's "Pay in 4" payment option, enhancing the shopping experience for pet parents. , In August 2023, Uckele expanded its product line, transitioning sales to SmartPak.com while maintaining formulas under Uckele by SmartPak. .
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The global pet care e-commerce market size was valued at approximately USD 25.8 billion in 2023 and is projected to reach USD 75.9 billion by 2032, expanding at a CAGR of 12.5% during the forecast period. One of the primary growth factors driving this market is the increasing adoption of pets worldwide, which is fueling demand for convenient and accessible pet care products and services available online.
The burgeoning trend of pet humanization has substantially boosted the pet care e-commerce market. Consumers view their pets as family members and are willing to spend significantly on their well-being. This trend has led to a spike in demand for premium pet food, healthcare products, and accessories. Moreover, the convenience offered by e-commerce platforms, such as home delivery and wide product range, appeals to the increasingly busy lifestyles of pet owners, further propelling market growth. Additionally, technological advancements in e-commerce platforms, including user-friendly interfaces and personalized shopping experiences, are enhancing consumer satisfaction and driving up sales.
Another crucial growth factor is the rising internet penetration and smartphone usage, particularly in developing regions. As more consumers gain access to the internet and become comfortable with online shopping, the pet care e-commerce market is experiencing an influx of new customers. The expansion of mobile applications specifically designed for pet care shopping has also made it easier for pet owners to purchase products on-the-go, adding to the market's robust growth. Furthermore, the COVID-19 pandemic has accelerated the shift from brick-and-mortar stores to online platforms as consumers seek to minimize physical interactions, thus providing an unexpected boost to the market.
Moreover, the growing awareness and concern for pet health and wellness is a significant driver. Pet owners are increasingly opting for organic and natural pet care products, which are often available through specialized e-commerce platforms. This has led to the emergence of niche markets within the broader pet care e-commerce sector, offering products that cater to specific health needs and preferences. Additionally, the availability of detailed product information and customer reviews online helps consumers make informed purchasing decisions, which is a crucial factor driving market expansion.
Regionally, North America holds a dominant share in the pet care e-commerce market, owing to high pet ownership rates and advanced e-commerce infrastructure. Europe follows closely, driven by similar trends in pet humanization and online shopping. The Asia Pacific region is expected to witness the highest growth rate during the forecast period, primarily due to rising disposable incomes, increasing internet penetration, and the growing middle-class population in countries like China and India. Latin America and the Middle East & Africa are also poised for significant growth, albeit from a smaller base, as e-commerce adoption continues to rise.
The pet care e-commerce market by product type encompasses a wide range of products, including pet food, pet grooming products, pet healthcare products, pet accessories, and others. Pet food represents the largest segment, driven by the essential nature of the product and the increasing preference for premium and specialized pet food options. Consumers are becoming more conscious about the nutritional needs of their pets, leading to a surge in demand for organic and customized pet food solutions. The convenience of auto-ship subscriptions available on e-commerce platforms also contributes significantly to the growth of this segment.
Pet grooming products, including shampoos, conditioners, and grooming tools, form another vital segment. The rising trend of pet grooming and hygiene, coupled with the increasing awareness about pet skin health, is fueling the demand for these products. E-commerce platforms offer a wide variety of grooming products, often bundled with attractive discounts and promotions, which appeals to pet owners looking for quality and affordability. Additionally, the availability of instructional content and reviews on e-commerce platforms helps consumers choose the best grooming products for their pets.
Pet healthcare products, encompassing supplements, medications, and preventive care items, are witnessing substantial growth. The increasing focus on preventive healthcare and the availability of veterinary-approved products online have made it eas
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BASE YEAR | 2024 |
HISTORICAL DATA | 2019 - 2024 |
REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
MARKET SIZE 2023 | 27.06(USD Billion) |
MARKET SIZE 2024 | 28.97(USD Billion) |
MARKET SIZE 2032 | 50.0(USD Billion) |
SEGMENTS COVERED | Product Type, Animal Type, Sales Channel, Purchase Frequency, Regional |
COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
KEY MARKET DYNAMICS | Online shopping convenience, Pet ownership growth, Subscription service popularity, Diverse product offerings, Increased digital marketing strategies |
MARKET FORECAST UNITS | USD Billion |
KEY COMPANIES PROFILED | Nestle Purina, Mars Petcare, J.M. Smucker, Bayer Animal Health, PetSmart, Zuke's, Target, Tractor Supply Company, Petco, Chewy, Serta Simmons Bedding, Amazon, Walmart, Spectrum Brands, Boozy |
MARKET FORECAST PERIOD | 2025 - 2032 |
KEY MARKET OPPORTUNITIES | Personalized pet products, Subscription-based delivery services, Eco-friendly pet supplies, Wellness-focused pet care, On-demand veterinary consultations |
COMPOUND ANNUAL GROWTH RATE (CAGR) | 7.06% (2025 - 2032) |
In 2020, approximately a fifth of global household and pet care sales was generated through e-commerce, while the remainder was made in-store. Starting from roughly ten percent in 2015, worldwide e-commerce sales have increased with each consecutive year, and are estimated to reach about ** percent by 2025.
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By 2035, the Pet Care E-commerce Market is estimated to expand to USD 225.6 Billion, showcasing a robust CAGR of 8.1% between 2025 and 2035, starting from a valuation of USD 95.8 Billion in 2024.
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US Pet Care E-Commerce Market is driven by increasing pet ownership, the shift to online shopping, and the growing demand for premium pet care products.
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Latin America Pet Care E-Commerce Market is driven by increasing pet ownership, the shift to online shopping, and the growing demand for premium pet care products.
Amazon is the largest retailer of household and pet care products in terms of global online sales. In 2022, the platform's e-commerce sales were at around **** billion U.S. dollars. According to forecasts, this figure would grow to over ** billion dollars by 2027. Chinese competitor Alibaba, whose online sales in this category were set to grow from over ** billion to about ** billion dollars between 2022 and 2027, followed closely behind.
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The global pet care e-commerce market is experiencing robust growth, driven by increasing pet ownership, rising disposable incomes, and the expanding adoption of online shopping. Convenience, wider product selection, and competitive pricing offered by online platforms are key factors fueling this expansion. The market is segmented by pet type (small animals like cats and dogs holding the largest share, followed by large animals such as horses and birds) and product type, with pet food commanding the largest segment, followed by pet grooming products and medications. Key players like Amazon, Chewy, PetSmart, and Walmart are dominating the market, leveraging their established e-commerce infrastructure and extensive customer bases. However, smaller niche players focusing on specialized pet products or personalized services are also gaining traction, catering to specific customer needs and preferences. The North American and European markets currently hold significant shares, but the Asia-Pacific region is expected to exhibit the highest growth rate during the forecast period (2025-2033), driven by rising middle-class incomes and increasing pet ownership in countries like China and India. Further growth will be propelled by advancements in technology, such as personalized recommendations and AI-powered customer service. The integration of subscription services for pet food and supplies is another significant trend driving market expansion and customer loyalty. However, challenges remain, including concerns about product authenticity, delivery logistics, and the need for secure online payment systems. The competitive landscape is also intensifying, demanding continuous innovation and adaptation to changing consumer demands. To maintain their competitive edge, businesses are investing in robust logistics networks, personalized marketing strategies, and enhanced customer service to build trust and loyalty. The market's future trajectory indicates continued expansion, with significant growth opportunities for both established players and new entrants who can successfully navigate the dynamic market landscape and meet evolving customer expectations.
In the 52 weeks ending April 29, 2017, sales of pet care products through e-commerce channels grew by approximately *** billion U.S. dollars. Brick-and-mortar stores reported sales growth of pet care products throughout this time period of around *** million U.S. dollars.
Increase in online shopping
The number of American households buying pet products online has increased in line with online sales in recent years. In 2018, over ** million households were buying pet products through e-commerce channels, an increase of almost ** million over a five-year period. According to a survey, some of the main reasons for purchasing pet products online rather than in-store include convenience, competitive pricing and good value due to free shipping.
Market breakdown
In 2018, pet food was the highest selling U.S. pet market product category and is projected to maintain the top spot into 2019, when sales are estimated to reach around ***** billion U.S. dollars. Vet care and supplies/OTC medicine ranked in second and third places, with forecast sales of around ***** and ***** billion dollars respectively
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The global pet care e-commerce market is experiencing robust growth, driven by increasing pet ownership, rising disposable incomes, and the convenience offered by online shopping. The market, estimated at $80 billion in 2025, is projected to maintain a healthy Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033, reaching an impressive $220 billion by 2033. This expansion is fueled by several key trends, including the rising popularity of subscription services for pet food and supplies (like BarkBox and Chewy's auto-ship options), personalized pet care products, and the increasing use of mobile apps for ordering and tracking purchases. The convenience of home delivery, especially for bulky items like pet food, is a major advantage, attracting busy pet owners. While some restraints exist, such as concerns about product authenticity and the need for secure online payment systems, these are being mitigated by advancements in technology and increased consumer trust in reputable e-commerce platforms. The market is segmented by product type (food, toys, medication, grooming supplies), pet type (dogs, cats, others), and distribution channel (direct-to-consumer, marketplaces). Major players like Amazon, Walmart, Chewy, and PetSmart are leveraging their established logistics networks and brand recognition to dominate market share, while smaller, specialized companies are focusing on niche products and personalized services to carve out their own space. The competitive landscape is dynamic, with both established giants and nimble startups vying for market share. Amazon and Walmart leverage their vast customer bases and established infrastructure for a significant advantage, while specialized companies like Chewy focus on building loyalty through excellent customer service and tailored offerings. Regional variations exist, with North America and Europe currently holding the largest market shares, but developing economies in Asia and Latin America are exhibiting significant growth potential, presenting lucrative opportunities for expansion. Future growth will depend on continued technological innovation, particularly in areas such as personalized recommendations, augmented reality for product visualization, and improved delivery logistics. The increasing adoption of omnichannel strategies, blending online and offline experiences, will also play a crucial role in shaping the future of the pet care e-commerce market.
The total retail sales of pet care e-commerce in Vietnam significantly increased from 2017 to 2021. In 2021, the pet care e-commerce retail sales in the country amounted to *** million U.S. dollars. The country's retail sales of this product category were expected to increase and reach **** million U.S. dollars by 2026.
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The global pet product e-commerce market size was valued at approximately USD 20 billion in 2023 and is projected to reach around USD 50 billion by 2032, growing at a CAGR of 10.5% during the forecast period. This robust growth is primarily driven by increasing pet ownership, a rising trend in pet humanization, and the convenience offered by online shopping platforms.
One of the major growth factors propelling the pet product e-commerce market is the increasing pet ownership worldwide. As more people adopt pets, the demand for various pet products such as food, toys, grooming supplies, and healthcare items has surged. This trend is especially noticeable among millennials and Generation Z, who are more likely to view pets as family members and are willing to spend generously on their well-being. Consequently, online retailers have seen a significant uptick in sales as they offer a wide range of products that cater to the needs of various pets.
Another pivotal growth factor is the rising trend of pet humanization. Pet owners today are more conscious of their pets' health and overall well-being, leading them to seek premium and specialized products. This includes organic pet food, high-quality grooming products, and advanced healthcare items. The convenience of e-commerce platforms, which offer detailed product descriptions, customer reviews, and home delivery services, further encourages pet owners to make their purchases online. This shift towards premiumization and convenience is driving substantial growth in the pet product e-commerce market.
The advancements in technology and logistics have also played a crucial role in the market's expansion. With the advent of sophisticated algorithms, e-commerce platforms can now offer personalized recommendations based on previous purchases and browsing behavior, enhancing the shopping experience. Moreover, improvements in supply chain logistics ensure faster delivery times, making online shopping more appealing to consumers. This technological edge has allowed e-commerce platforms to capture a larger share of the pet product market.
Regionally, North America dominates the pet product e-commerce market due to high pet ownership rates and a well-established e-commerce infrastructure. However, Asia Pacific is expected to witness the fastest growth during the forecast period, driven by increasing disposable income, rapid urbanization, and growing internet penetration. Europe also presents a lucrative market, with a strong emphasis on pet health and wellness products. Latin America and the Middle East & Africa, though smaller in market size, are gradually catching up due to rising awareness about pet care.
The pet product e-commerce market is segmented by product type, including pet food, pet toys, pet grooming products, pet healthcare products, and others. Pet food remains the largest segment, driven by the essential nature of the product and the increasing demand for premium and organic pet food options. Consumers are becoming more aware of the nutritional needs of their pets, leading to a surge in the purchase of specialized and high-quality pet food. This segment is expected to continue its dominance, fueled by innovations in pet food formulations and the introduction of subscription-based food delivery services.
Pet toys are another significant segment, capturing the interest of pet owners who look to provide entertainment and mental stimulation for their pets. This segment is particularly popular among dog and cat owners, who are increasingly opting for interactive and durable toys. The rise of smart pet toys, which can be controlled via smartphone apps, is also contributing to the growth of this segment. The convenience of purchasing a variety of pet toys online, coupled with the availability of customer reviews and ratings, makes e-commerce platforms an attractive option for pet owners.
Pet grooming products are seeing a steady rise in demand as pet owners become more conscious of their pets' hygiene and appearance. This segment includes shampoos, conditioners, brushes, and other grooming tools. The trend of professional-grade grooming products being available for home use has gained traction, especially during periods when access to professional grooming services may be limited. Online platforms provide a wide selection of grooming products, often including instructional videos and reviews, which helps consumers make informed decisions.
Pet healthcare products
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Global Pet Care e-Commerce Market size was USD 23.01 billion in 2022 and is grown to USD 45.60 billion by 2030 with a CAGR of 8.92%.