The Europe Pet Food Market is segmented by Pet Food Product (Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets), by Pets (Cats, Dogs), by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets) and by Country (France, Germany, Italy, Netherlands, Poland, Russia, Spain, United Kingdom). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

Europe pet food market is expected to reach a valuation of US$ 36.4 billion in 2023, registering growth at a CAGR of 5.3% from 2023 to 2033. Overall pet food sales across Europe are projected to reach US$ 61.2 billion by 2033.

Scope of the Report

The Europe Dog Food Market is segmented by Pet Food Product (Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets), by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets) and by Country (France, Germany, Italy, Netherlands, Poland, Russia, Spain, United Kingdom). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

This statistic illustrates the average annual growth rate of the pet food industry in Europe (as an average value over the past three years) in from 2010 to 2023. As of 2023, the European pet food industry had an average annual growth rate of nine percent.

The Europe Cat Food Market is segmented by Pet Food Product (Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets), by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets) and by Country (France, Germany, Italy, Netherlands, Poland, Russia, Spain, United Kingdom). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

The European pet food market is projected to expand at a CAGR of 5.75% from 2023 to 2033, reaching a value of $674.52 million by 2033. The market growth is primarily driven by rising pet ownership, increasing disposable income, and growing adoption of human-grade ingredients in pet food formulations. Moreover, the expansion of e-commerce platforms and the introduction of innovative products are further fueling market growth. Key drivers influencing the market include increasing urbanization, rising pet humanization, and growing awareness about pet health and nutrition. The segment of dry food holds the largest market share due to its convenience and longer shelf life. The dog food segment dominates the market, driven by the high population of dogs across the region. Online sales channels are gaining traction due to the convenience and wide availability of products. Major players in the market include Mars, Incorporated, Nestle S.A., and ADM, among others. The European pet food market, valued at USD 37.1 billion in 2022, is poised for significant growth in the coming years, driven by increasing pet ownership, rising disposable income, and growing awareness of pet health and nutrition. Key drivers for this market are: · Expansion of online pet food retail channels · Innovation in pet food packaging and delivery solutions. Potential restraints include: · Increasing pet humanization trends among European households · Growing demand for organic and natural pet food products.

The European pet food industry presents a thriving market with a value of XX million in 2023 and a projected CAGR of 6.20% through 2033. This growth is driven by factors such as increasing pet ownership, rising disposable incomes, and a growing trend towards pet humanization. The market is segmented into pet food products, pets, and distribution channels, with kibble-based dry pet food dominating the product segment and dogs being the most popular pet. Key trends shaping the industry include the rise of premium pet food, the increasing demand for natural and organic ingredients, and the growing popularity of e-commerce channels. However, the market also faces certain restraints, such as concerns over animal welfare in the meat industry and the impact of inflation on consumer spending. Major players in the European pet food market include ADM, Affinity Petcare SA, General Mills Inc., Mars Incorporated, and Nestle (Purina). The market is expected to continue its growth trajectory, with a particular focus on innovation and sustainability in the coming years. Recent developments include: July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.May 2023: Virbac acquired its distributor (GS Partners) in the Czech Republic and Slovakia, which became Virbac's 35th subsidiary. This new subsidiary allows Virbac to expand its presence more in these countries.. Key drivers for this market are: Increased Demand for Meat, Initiatives By the Key Players; Focus on Animal nutrition and Health. Potential restraints include: Shift Toward Vegan- Based Diet, Changing Raw Material Prices and Strict Government Rules to Restrict Market Growth. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The Europe Pet Treats Market is segmented by Sub Product (Crunchy Treats, Dental Treats, Freeze-dried and Jerky Treats, Soft & Chewy Treats), by Pets (Cats, Dogs), by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets) and by Country (France, Germany, Italy, Netherlands, Poland, Russia, Spain, United Kingdom). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

Market Overview: The European dog food market is estimated to reach a value of XX million by 2033, exhibiting a CAGR of 6.20%. This growth is driven by several factors, including rising pet ownership, increasing health consciousness, and growing disposable income. The increasing awareness of the nutritional needs of dogs has led to a shift towards premium and functional pet food products. Moreover, the rising popularity of online pet food retail channels has provided convenience and accessibility to consumers. Segments and Trends: The dog food market is segmented based on product type, distribution channel, and region. The dry pet food segment holds the largest market share due to its convenience and cost-effectiveness. However, wet pet food is gaining popularity due to its higher nutritional value. In terms of distribution, online channels are experiencing rapid growth as consumers seek convenience and a wide selection of products. Key trends include the increasing demand for natural and organic ingredients, as well as the growth of pet nutraceuticals and supplements to support the health and well-being of dogs. The Europe dog food market is expected to grow from $XX Million in 2023 to $XX Million by 2028, at a CAGR of XX% during the forecast period. Recent developments include: July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.May 2023: Virbac acquired its distributor (GS Partners) in the Czech Republic and Slovakia, which became Virbac's 35th subsidiary. This new subsidiary allows Virbac to expand its presence more in these countries.March 2023: Mars Incorporated launched new Pedigree Multivitamins, a trio of soft chews formulated to help pets with their immunity, digestion, and joints. It has been developed with the Waltham Petcare Science Institute team, vets, and pet nutritionists.. Key drivers for this market are: Increased Demand for Meat, Initiatives By the Key Players; Focus on Animal nutrition and Health. Potential restraints include: Shift Toward Vegan- Based Diet, Changing Raw Material Prices and Strict Government Rules to Restrict Market Growth. Notable trends are: The United Kingdom is the major market in the region, while Poland and Russia are the fastest-growing markets.

In 2020, Mars Inc held almost 24 percent of the market share of pet food companies operating in the European Union (EU28). Nestlé SA also held a large portion of the market share at 19.8 percent. Other pet food companies not listed accounted for almost half of the market share.

Europe Pet Food Market size was valued at USD 55.02 Billion in 2023 and is projected to reach USD 78.88 Billion by 2031, growing at a CAGR of 7.47% from 2024 to 2031.

Key Market Drivers:
Increased Pet Ownership and Humanization of Pets: The growing trend of pet ownership, together with pet humanization, is a major driver in the European pet food industry. Pet owners increasingly regard their pets as family members, necessitating greater attention to their dietary requirements.

The Europe pet food packaging market is anticipated to increase at a CAGR of 4.4% between 2023 and 2033. The market is estimated to expand its revenue share from US$ 3.29 billion in 2023 to US$ 5.06 billion by 2033.

The European pet food supplements market size is expected to expand from US$ 247.8 million in 2023 to US$ 441.6 million by 2033, as per Future Market Insights (FMI). Over the forecast period 2023 to 2033, Europe pet food supplement sales are likely to accelerate at 5.9% CAGR.

How Has the Market Progressed So Far in 2023?

Country-wise Insights

Scope of the Report

Snapshot img

Wet Pet Food Market Size 2024-2028

The wet pet food market size is forecast to increase by USD 11.01 billion at a CAGR of 6.99% between 2023 and 2028.

The market is experiencing significant growth, driven by several key factors. Firstly, the increasing trend of pet ownership, particularly in urban areas, is fueling demand for premium and convenient pet food options. Secondly, the growing popularity of customized pet foods catering to specific dietary needs and preferences is gaining traction among pet owners. However, challenges persist In the form of increasing product recalls due to contamination issues, which can negatively impact market growth and consumer trust. To mitigate these challenges, market players are focusing on implementing stringent quality control measures and adhering to regulatory standards to ensure the safety and health of pets. The high protein content in wet pet food makes it an attractive option for pets, particularly for those with active lifestyles. Wet pet food also contains essential minerals and vitamins that contribute to a balanced diet. Overall, the market is expected to continue its growth trajectory, driven by these trends and the evolving needs of pet owners.

What will be the Size of the Wet Pet Food Market During the Forecast Period?

Request Free Sample

Wet pet food has become a popular choice among pet owners for dogs and cats, offering various benefits over dry pet food. The humanization of pets has driven the demand for premium wet pet food offerings. Pet owners are increasingly focusing on providing eco-friendly and sustainable options for their pets, leading to an increase In the popularity of wet pet food made from plant-based protein sources. However, for non-vegan pet owners, wet pet food comes in various protein sources like beef and lamb. Dental problems are a common concern for pet owners, and it can help address this issue as it promotes better oral hygiene.
The carbohydrate content is also an essential consideration, with grains being a common ingredient. Pet adoption rates have also contributed to the growth of the market. Veterinarians and diet suppliers recommend it for pets with specific dietary requirements. Dog and cat ownership continues to rise, further fueling the demand. Overall, the market is expected to grow as pet owners prioritize their pets' health and wellbeing.

How is this Wet Pet Food Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Cat food
  Dog food
  Others


Distribution Channel

  Pet-specialty stores and vet clinics
  Supermarkets and hypermarkets
  Convenience stores
  Others


Geography

  North America

    US


  Europe

    Germany
    UK
    France


  APAC

    Japan


  South America



  Middle East and Africa

By Product Insights

The cat food segment is estimated to witness significant growth during the forecast period. Wet pet food, particularly for cats, holds a significant market share due to its ability to provide essential hydration and cater to the preference for palatable and aromatic meals. As pets, specifically dogs and cats, are increasingly considered family members, the humanization of pets has led to an increase in demand for premium offerings. Wet pet food, with its high protein content and varied sources, including minerals, vitamins, and grains, meets the nutritional needs of these cherished companions. However, sustainability and environmental concerns are emerging factors influencing the market. Eco-friendly practices, such as reducing single-use plastics and promoting biodegradable packaging, are becoming essential for brands seeking customer loyalty and satisfaction.
Digestibility and nutrient absorption are crucial aspects of pet health, with it often outperforming dry food In these areas. Gastrointestinal health is a significant concern for pet owners, making the taste and aroma an essential selling point. Price sensitivity and the convenience of e-commerce and digital avenues have led to a rise in online sales. Pet specialty stores continue to dominate the market due to their expertise and personalized services. Urbanization and pet ownership rates have contributed to the growth of the market, with birds and other pets also benefiting from these nutritious offerings. Natural pet food startups are gaining popularity, offering organic and ethically sourced ingredients, further expanding the market landscape. Despite dental problems being more prevalent in dry pet food, the benefits, such as improved hydration and digestion, make it a preferred choice for many pet owners.

Get a glance at the market report of share of various segments Request Free

European Prepared Pet Foods Market Size Value Share by Country (Euros), 2023 Discover more data with ReportLinker!

European Prepared Pet Foods Market Size Value by Country, 2023 Discover more data with ReportLinker!

Discover the latest trends in the European Union's dog and cat food market, with consumption expected to continue growing over the next decade. With market performance forecasted to decelerate but still expand, anticipate a rise in market volume to 9.3M tons and market value to $19.6B by 2035.

The European Union dog and cat food market is expected to see continued growth over the next decade, driven by increasing demand. Market performance is predicted to slow down but still expand, with volumes projected to reach 9.3M tons and a market value of $19.6B by 2035.

Snapshot img

Frozen And Freeze Dried Pet Food Market Size 2025-2029

The frozen and freeze dried pet food market size is forecast to increase by USD 3.43 billion at a CAGR of 12.7% between 2024 and 2029.

The frozen and freeze-dried pet food market is experiencing significant growth, driven by increasing awareness of nutrition and advancements in freeze-drying technology. Pet owners are becoming more conscious of their pets' dietary needs, leading to a rise in demand for premium and nutritious pet food options. 
E-commerce, including online retailers and pet specialty stores, have gained popularity due to their convenience and accessibility. Freeze-drying technology, which preserves the food's nutritional value and texture, is a key trend in the market. 
However, the high production cost of frozen and freeze-dried pet food remains a challenge for market growth. Producers must balance the benefits of this technology with affordability to meet the demands of price-sensitive consumers. Overall, the market is expected to continue its growth trajectory, driven by these factors and others.

What will be the Size of the Frozen And Freeze Dried Pet Food Market During the Forecast Period?

Request Free Sample

The frozen and freeze-dried pet food market encompasses a range of offerings designed to cater to the evolving needs of pets viewed as cherished family members. With a focus on extended shelf life and maintaining nutrient content, these products provide an alternative to traditional pet foods. The market's growth is driven by several factors, including the increasing humanization of pets, promotional efforts, and marketing strategies that prioritize health and wellness. Ecommerce platforms have played a significant role in expanding market reach, enabling urban consumers to conveniently access these products. Endorsements and advertisements from veterinarians, pet influencers, and celebrities further bolster demand.
Moreover, the health concerns of pets, particularly heart health, depression and anxiety, allergies, digestion, oral health, and immunity improvement, are key areas of focus for manufacturers. Frozen and freeze dried pet foods offer advantages over traditional options, such as improved palatability and the absence of preservatives, which resonate with pet owners. The convenience and perceived freshness of pet food, combined with the perceived health benefits, have contributed to their growing popularity. Urban centers, where space constraints and busy lifestyles are common, have been particularly receptive to these offerings. Birds, dogs, and cats are the primary beneficiaries of this market trend, with manufacturers continually innovating to cater to the unique nutritional requirements of each species.

How is this Frozen And Freeze Dried Pet Food Industry segmented and which is the largest segment?

The frozen and freeze dried pet food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Animal Type

  Dog
  Cat
  Others


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    India
    Japan


  South America

    Brazil


  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The frozen and freeze-dried pet food market encompasses a wide range of products for various pet types, including dogs, cats, birds, ducks, and small mammals. This market caters to the growing trend of pet ownership as family members, with a focus on premium offerings for canine and feline companions. Shelf life and nutrient content are crucial factors, as pet owners seek essential nutrients naturally and organic pet food while avoiding preservatives and ensuring digestive health, oral health, immunity improvement, and heart health. Palatability is another essential aspect, with marketing efforts and endorsements playing a significant role in consumer decision-making.

Get a glance at the Frozen And Freeze Dried Pet Food Industry report of share of various segments Request Free Sample

The offline segment was valued at USD 1.91 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 41% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions, Request Free Sample

The North American market is experiencing growth due to the increasing trend of pet humanization and rising pet ownership.

Snapshot img

Organic Pet Food Market Size 2024-2028

The organic pet food market size is forecast to increase by USD 3.18 billion at a CAGR of 4.36% between 2024 and 2028. The market is experiencing significant growth due to the increasing awareness among pet owners regarding the health benefits of organic food for their pets. This trend is driven by the belief that organic food provides better nutrition and is free from harmful additives and preservatives. Companies in the market are adopting various business strategies to cater to this demand, such as offering a wide range of organic pet food products and focusing on sustainable sourcing and production methods. Marketing ploys, including clear labeling and certification, are also being employed to attract consumers who prioritize the health and well-being of their pets.

Market Analysis

Request Free Sample

The market is witnessing significant growth due to the increasing focus on pet health and wellbeing. With pet humanization on the rise, pet owners are seeking safe and nutritious options for their furry friends. Organic variants of pet food are gaining popularity as they are Non GMO Animal Feed ingredients and contain essential vitamins, amino acids, and fatty acids for optimal pet health. Several health issues, such as skin allergies, arthritis, brain ageing, digestive disorders, and obesity, are driving the demand for organic pet food. Transparency regarding the source and quality of ingredients is a key factor influencing consumer purchasing decisions.

Endorsements from veterinarians and commercials featuring healthy pets further boost sales. However, challenges such as supply problems and soaring prices can hinder market growth. Social media and pet care programs are being used to reach out to stray and wounded animals, expanding the market reach. Despite these challenges, the market is expected to continue its upward trajectory, driven by the growing concern for pet health and wellbeing.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

Product

  Dry organic food
  Wet organic food


Animal Type

  Organic dog food
  Organic cat food
  Others


Distribution Channel

  Pet-specialty stores
  Supermarkets and hypermarkets
  Convenience stores
  Others


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    Japan


  South America



  Middle East and Africa

By Product Insights

The dry organic food segment is estimated to witness significant growth during the forecast period. The market is witnessing significant growth due to the increasing trend of pet humanization and prioritizing pet health and wellbeing. Pet owners are becoming more conscious about providing their furry friends with safe, nutritious food, leading to a surge in demand for organic variants. Skin allergies, arthritis, brain ageing, digestive disorders, obesity, and other health concerns are driving the need for organic food, which is free from preservatives, artificial colours, and genetically engineered ingredients. Dry organic food holds the largest market share, as it offers convenience, facilitates oral hygiene, and can be used in food puzzle toys for pet entertainment and controlled feeding.

However, the wet organic food segment is also expected to grow, with alternative proteins like plant based protein and insects gaining popularity. Transparency regarding the sourcing and production of all-natural ingredients is crucial for pet owners, leading to endorsements and commercials featuring stray and wounded animals on social media. Supply problems and soaring prices have led to mergers, acquisitions, expansions of capacity, and plant turnarounds in the industry. Veterinary clinics and e-commerce retail platforms are also playing a significant role in the growth of the market.

Get a glance at the market share of various segments Request Free Sample

The dry organic food segment accounted for USD 9.14 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

North America is estimated to contribute 48% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions Request Free Sample

Organic pet food has gained significant traction in the market as pet humanization continues to rise, prioritizing the health and wellbeing of our furry companions. With an increasing number of pet owners seeking safe, nutritious options, organic variants have become a preferred choice for those dealing with pet health concerns such as skin aller