Pet industry expenditure in the United States reached over 147 billion U.S. dollars in 2023. It should be noted that the source used a new research methodology from 2018, therefore, direct comparisons to previous years should be avoided. The increase in the household penetration rate for pet-ownership in the U.S. could partly explain the rise in pet industry expenditure over the years. In 2023, some 66 percent of American households owned one or more pets, in comparison to a 56 percent pet-ownership rate in 1988.

Which product categories are most lucrative?

In 2022, pet food was the highest selling pet market product category with sales of around 58 billion U.S. dollars. Vet care and supplies/OTC medicine ranked in second and third places, with sales of around 35.9 and 31.5 billion dollars respectively. Within the pet food segment, dry dog food is by far the highest selling product type, followed by dog treats and wet cat food.

The United States Pet Market Report is Segmented by Pet Type (Dog, Cat, Bird, Fresh Water Fish, and Other Pet Types), Product Type (Food, Supplies/OTC Medicine, and Other Product Types), and Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels). The Report Offers Market Segmentation and Forecasts in Volume (metric Tons) and Value (USD) for the Above-Mentioned Segments.

The market is expected to expand from USD 20.1 billion in 2025 to USD 44.4 billion by 2035, registering a CAGR of 8.5% over the forecast period.

Metric	Value
Industry Size (2025E)	USD 20.1 billion
Industry Value (2035F)	USD 44.5 billion
CAGR (2025 to 2035)	8.5%

Per Capita Spending on Pet Market

Country	United States
Population (millions)	345.4
Estimated Per Capita Spending (USD)	190.50

Country	China
Population (millions)	1,419.3
Estimated Per Capita Spending (USD)	78.20

Country	Germany
Population (millions)	84.1
Estimated Per Capita Spending (USD)	152.30

Country	United Kingdom
Population (millions)	68.3
Estimated Per Capita Spending (USD)	135.10

Country	Japan
Population (millions)	123.2
Estimated Per Capita Spending (USD)	110.40

Country-Wise Outlook

Country	CAGR (2025 to 2035)
United States	6.5%

Country	CAGR (2025 to 2035)
United Kingdom	6.2%

Country	CAGR (2025 to 2035)
Germany	6.3%

Country	CAGR (2025 to 2035)
India	7.0%

Country	CAGR (2025 to 2035)
China	7.4%

According to Cognitive Market Research, The global Pet market size will be USD 18.5 billion in 2023 and will rise at a compound annual growth rate (CAGR) of 8.50% from 2024 to 2031.

The demand for pets is rising due to the growing pet ownership.
Demand for pet food remains higher in the Pet market.
The pet food product category held the highest Pet market revenue share in 2023.
North America will continue to lead, whereas the Asia Pacific Pet market will experience the strongest growth until 2030.

High Spending on Pets to Provide Viable Market Output

Advancements in veterinary care, including specialized treatments, surgeries, and preventive care, have expanded the range of available services, prompting pet owners to spend more on their pets' health. As pet owners growingly view their pets as beloved family members, they are willing to invest more in their pets' well-being, leading to the purchase of premium pet products and services.

Over 40% of pet owners in the United States are willing to pay for preventive pet care services, such as vaccinations and wellness checkups.

The pet food industry has seen drastic growth in the premium and organic segments as owners prioritize high-quality and nutritious diets for their pets, driving overall market expansion. The increasing popularity of pet insurance options further encourages responsible pet ownership by covering unexpected medical expenses, ultimately leading to higher overall pet care spending. The growth of the pet care market is also fuelled by the rise of pet-related services such as grooming, training, boarding, and pet-sitting, as pet owners seek to ensure their pets' happiness and well-being.

Initiatives for Advanced Pet Care Products to Propel Market Growth

Initiatives for advanced pet care products drive the pet market by spurring innovation and offering pet owners cutting-edge solutions for their pets' well-being. As research and development in the pet industry continue to expand, new, technologically advanced products are introduced, such as wearable health monitors, smart feeding systems, and personalized nutrition plans, enticing pet owners to invest more in their pets.

Zoetis and the American Animal Hospital Association (AAHA) have partnered to develop a program to help veterinarians provide preventive care to pets.

These initiatives also focus on enhancing the safety and comfort of pets, leading to the development of pet-friendly, eco-conscious products, such as hypoallergenic pet bedding, environmentally sustainable toys, and non-toxic grooming products. Furthermore, the pet care industry benefits from partnerships between pet product manufacturers and healthcare providers, leading to a growing range of prescription pet medications, therapeutic diets, and rehabilitation tools, especially for aging or ailing pets.

Rising focus on pet health is driving market growth

Market Dynamics of Pet

Rising Cost of Pet Ownership to Hinder Market Growth

The expenses associated with pet care, including veterinary bills, high-quality pet food, grooming, and accessories, have increased significantly, making it financially challenging for some individuals or families to take on the responsibility of pet ownership. As a result, potential pet owners may be deterred by the long-term financial commitments required to provide proper care for their pets. Additionally, economic uncertainties, as experienced during recessions or global crises, can further limit people's willingness to invest in pet ownership due to concerns about job security and disposable income.

Impact of COVID–19 on the Pet Market

The COVID-19 pandemic had a significant impact on the pet market. Initially, there was a surge in pet adoption and pet-related purchases as people sought companionship and comfort during lockdowns. However, disruptions in supply chains and economic uncertainties led to changes in pet care spending, with some owners scaling back on non-essential pet-related expenses. Additionally, the pet care industry, particularly veterinary services and pet food sales, had to adapt to new safety protocols and telehealth options, which could reshape the industry's future dynamics. Introduction of Pet

The pet market, encompassing pet care and pet products, is a rapidly expanding industry driven by the strong bond between humans and their pets. It includes...

The pet market is growing at a rapid pace due to increasing humanization of pets, growing disposable incomes, and expanding demand for premium pet products and services, leading to a rise in pet ownership worldwide. Pet owners are choosing health, nutritional, and well-being solutions leading to increased spends on pet foods, accessories, healthcare, and grooming.

Market Share by Key Players

Market Segment	Industry Share (%)
Top 3 (Mars Petcare, Nestlé Purina, Hill’s Pet Nutrition)	55%
Rest of Top 5 (Blue Buffalo, Royal Canin)	15%
Next 5 of Top 10 (Wellness Pet Company, Freshpet, Orijen, Merrick, Pedigree)	20%
Emerging & Regional Brands (sustainable, holistic, and smart pet care startups)	10%

Tier-Wise Brand Classification 2025

Tier Type	Tier 1
Example of Key Players	Mars Petcare, Nestlé Purina, Hill’s Pet Nutrition
Market Share (%)	55%

Tier Type	Tier 2
Example of Key Players	Blue Buffalo, Royal Canin
Market Share (%)	15%

Tier Type	Tier 3
Example of Key Players	Regional brands, smart pet care startups
Market Share (%)	30%

In 2023, China’s pet market reached approximately 592.8 billion yuan, increasing by more than 99 billion yuan compared to the previous year. It was expected that the market would reach a value of about 811 billion yuan in 2025. The soaring online pet economy One can hardly deny that kittens and puppies have become the new superstars on Chinese social media. According to Douyin, one of China’s leading short-video platforms, content related to cats and dogs received more than 300 billion views. Many pet influencers have accumulated more than 10 million followers on their social media platforms. The pet craze has brought huge impacts to China’s e-commerce landscape. In 2020, China’s pet-related e-commerce market approached 30 billion yuan, nearly six-fold compared to 2015. According to a survey, approximately 14 percent of Chinese respondents said they would pay for products endorsed by a pet influencer. The luxury pet market China’s exploding pet economy has also left its paw-prints on the luxury industry. Many top-luxury brands such as Prada, Tiffany, and Louis Vuitton offered affluent pet owners a wide selection of products, ranging from collars to travel carriers. According to a survey among China’s millionaires, the average spend for this target group amounted to 8,200 yuan per pet each year. Furthermore, high-end pet services, such as pet photography and pet amusement parks, also attracted a growing number of pet owners in China.

The Global Pet Care Market Size Was Worth USD 235.40 Billion in 2022 and Is Expected To Reach USD 363.19 Billion by 2030, CAGR of 5.57%.

The Pet Care Market Report is Segmented by Pet Type (dog, Cat, Fish, and Other Pet Types), Product Type (pet Food, Pet Care, and Grooming Products), Distribution Channel (offline Retail Stores and Online Stores), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Report Offers the Market Size and Forecasts in Value (USD) for all the Above Segments.

The Indonesia Pet Food Market is segmented by Pet Food Product (Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets), by Pets (Cats, Dogs) and by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

The Thailand Pet Food Market is segmented by Pet Food Product (Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets), by Pets (Cats, Dogs) and by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

From 2022 to 2023, pet industry revenue increased by 16 percent. There was a 43 billion U.S. dollar increase during that period.

According to Future Market Insights (FMI) research, the USA & Canada pet care products market is expected to surge at a CAGR of 5.1% during the forecast period 2023 to 2033. The market value is projected to increase from US$ 13,259.3 million in 2023 to US$ 21,762.7 million by 2033.

Attribute	Details
The USA & Canada Pet Care Products Estimated Market Size (2022)	~US$ 12,685.2 million
Estimated Size (2023)	~US$ 13,259.3 million
Projected Size (2033)	~US$ 21,762.7 million
Value-based CAGR (2023 to 2033)	~5.1%

Key Dynamics in the USA & Canada Pet Care Products Market Worldwide

Market Statistics	Details
Jan to Jun (H1), 2021 (A)	4.8%
Jul to Dec (H2), 2021 (A)	5.1%
Jan to Jun (H1), 2022 Projected (P)	4.8%
Jan to Jun (H1), 2022 Outlook (O)	5.3%
Jul to Dec (H2), 2022 Outlook (O)	5.7%
Jul to Dec (H2), 2022 Projected (P)	5.2%
Jan to Jun (H1), 2023 Projected (P)	5.3%
BPS Change: H1, 2022 (O) to H1, 2022 (P)	(+) 48
BPS Change: H1, 2021 (O) to H1, 2022 (A)	(-) 53
BPS Change: H2, 2022 (O) to H2, 2022 (P)	(+) 52
BPS Change: H2, 2021 (O) to H2, 2022 (P)	(-) 57

Country-wise Insights

Country	USA
Market Share (2023)	83.4%
Market Share (2033)	80.9%
BPS Analysis	(-) 243

Country	Canada
Market Share (2023)	16.6%
Market Share (2033)	19.1%
BPS Analysis	(+) 243

Scope of Report

Attribute	Details
Forecast Period	2023 to 2033
Historical Data Available for	2018 to 2022
Market Analysis	US$ million/billion for Value
Key Countries Covered	The United States Canada
Key Segments Covered	Product Type Pet Type Sales Channel Country
Key Companies Profiled	Nestle Purina The Clorox Company Mars Incorporated Groomer’s Choice Earth Bath Spectrum Brands Holdings Inc. Healthy Pet L.P. Chewy Inc. Dog Tuff Cycle Dog Goughnuts Inc. Richell Inc. Others (as requested)
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

The Japan Pet Food Market is segmented by Pet Food Product (Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets), by Pets (Cats, Dogs) and by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

The Vietnam Pet Food Market is segmented by Pet Food Product (Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets), by Pets (Cats, Dogs) and by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

The US Pet Market size was worth around USD 45.56 billion in 2023 and is predicted to grow to around USD 87.35 million by 2032 with a CAGR of roughly 7.5%.

The Pet Food Market is segmented by Pet Food Product (Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets), by Pets (Cats, Dogs), by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets) and by Region (Africa, Asia-Pacific, Europe, North America, South America). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

The Report Covers Pet Care and Grooming Service Statistics in the United States. It is Segmented by Pet Type (cat, Dog, Horse, and Other Animals), Product Type (pet Food, Grooming Products, and Pet Care), and Service Type (grooming, Pet Transportation, Pet Boarding, Pet Sitting, Pet Walking, and Other Services). The Report Offers the Value (in USD) for the Above Segments.

The Germany Pet Food Market is segmented by Pet Food Product (Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets), by Pets (Cats, Dogs) and by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

The Global Pet Service Market Report is Segmented by Pet Type (Dog, Cat, and Other Animals), Service Type (Grooming, Pet Transportation, Pet Boarding, Pet Sitting, Pet Walking, and Other Service Types), and Geography (North America, Europe, Asia-Pacific, South America, and Africa). The Report Offers the Market Size and Forecasts in Terms of Value (USD) for all the Above Segments.

The Russia Pet Food Market is segmented by Pet Food Product (Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets), by Pets (Cats, Dogs) and by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.