The Pet Oral Care Products Market Report is Segmented by Product Type (Toothpaste, Toothbrush, Mouthwash and Rinses, Dental Chews/Treats, and More), Animal Type (Dogs, Cats, and Other Companion Animals), Distribution Channel (Supermarkets and Hypermarkets, Online Channels, Specialized Pet Shops, and More), and Geography (North America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

The Pet Oral Care Market is expected to experience steady growth between 2025 and 2035, driven by the rising awareness of pet health and hygiene among pet owners. The market is projected to be valued at USD 13,174.5 million in 2025 and is expected to reach USD 18,583.9 million by 2035, reflecting a compound annual growth rate (CAGR) of 3.5% during the forecast period.

Metric	Value
Market Size (2025E)	USD 13,174.5 million
Market Value (2035F)	USD 18,583.9 million
CAGR (2025 to 2035)	3.5%

Country Wise Outlook

Country	CAGR (2025 to 2035)
USA	3.3%

Country	CAGR (2025 to 2035)
UK	3.2%

Region	CAGR (2025 to 2035)
European Union	3.6%

Country	CAGR (2025 to 2035)
Japan	3.4%

Country	CAGR (2025 to 2035)
South Korea	3.5%

Segmentation Outlook - Pet Oral Care Market

By Product Type	Value Share 2025
Dental Chews	30%

By Price Range	Value Share 2025
Premium	50%

Competitive Outlook

Company Name	Estimated Market Share (%)
Colgate-Palmolive Company	20-25%
Dechra Pharmaceuticals plc	15-20%
Virbac	10-15%
AllAccem Inc.	5-10%
Petzlife Products	5-10%
Other Companies (combined)	25-35%

The global pet oral care products market size reached USD 2.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.5 Billion by 2033, exhibiting a growth rate (CAGR) of 5.4% during 2025-2035. Rising incidences of oral diseases in pets, increasing awareness regarding the importance of maintaining pet oral hygiene, and inflating disposable income levels represent some of the key factors driving the market.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2023	USD 2.1 Billion
Market Forecast in 2032	USD 3.5 Billion
Market Growth Rate 2024-2032	5.4%

IMARC Group provides an analysis of the key trends in each segment of the global pet oral care products market, along with forecasts at the global, regional, and country level from 2025-2033. Our report has categorized the market based on product type, animal type and distribution channel.

The global pet oral care products market is projected to reach a valuation of approximately USD 2.5 billion by 2033, growing at a compound annual growth rate (CAGR) of 6.5% from 2025 to 2033.

Pet Oral Care Market by Product (Toothpaste, Toothbrush, Mouthwash, Chewable, Additives), Animal Type (Dogs, Cats), Sales Channel (e commerce, Pet Store, Pharmacy, Supermarkets, Veterinary Hospitals), Geography - Global Forecast to 2032

The size of the Pet Oral Care Products Industry market was valued at USD 1.9 Million in 2024 and is projected to reach USD 2.97 Million by 2033, with an expected CAGR of 6.60 % during the forecast period. Key drivers for this market are: High Prevalence of Dental Diseases in Pets and Increase in Animal Health Expenditure, Rising pet humanization; Changing Landscape of the Retail Sector. Potential restraints include: Lack of Knowledge of Pet Oral Care and Veterinary Dentistry, Limited Accessibility of Specialized Professionals and Services in Developing Countries. Notable trends are: High Prevalence of Dental Diseases in Pets and Increase in Animal Health Expenditure.

Pet Oral Care Products Market size is expected to be worth around USD 3199.3 Mn by 2032, from USD 1,813.9 Mn in 2023, grow at a CAGR of 6.7%

USD 543.85 Million in 2024; projected USD 891.2 Million by 2033; CAGR 5.67%.

The global pet oral care products market is expected to grow at a CAGR of 5.70% in the forecast period of between 2025 and 2034, owing to the increasing prevalence of oral diseases in pets.

Animal Oral Care Products Market Outlook

According to our latest research, the global Animal Oral Care Products Market size reached USD 2.15 billion in 2024, demonstrating robust momentum supported by increasing pet ownership and heightened awareness of pet health. The market is projected to expand at a CAGR of 6.8% from 2025 to 2033, resulting in a forecasted market value of USD 4.13 billion by 2033. This growth is primarily fueled by the rising demand for preventative pet healthcare solutions, increased spending on companion animals, and the rapid expansion of product offerings tailored to diverse animal needs.

The growth trajectory of the Animal Oral Care Products Market is underpinned by a surge in global pet ownership, particularly among urban populations in developed and emerging economies. As pets become integral members of households, owners are increasingly prioritizing their overall health and wellness, including oral hygiene. This shift is further amplified by veterinarians' recommendations and public awareness campaigns highlighting the consequences of neglecting animal oral care, such as periodontal disease, tooth loss, and associated systemic health issues. The proliferation of educational resources and social media platforms has enabled pet owners to access vital information, driving adoption rates for oral care products and fostering a culture of proactive pet health management.

Another significant growth factor is the continuous innovation and product diversification within the animal oral care sector. Manufacturers are investing heavily in research and development to introduce advanced formulations and delivery systems, such as enzymatic toothpastes, flavored dental chews, and water additives, designed to improve efficacy and compliance among pets. The increasing availability of specialized products for different animal types and breeds further broadens the market's appeal. Additionally, the integration of natural and organic ingredients, alongside the development of eco-friendly packaging, caters to environmentally conscious consumers, thereby expanding the addressable market and enhancing brand loyalty.

The evolving retail landscape also plays a pivotal role in market expansion. The rise of e-commerce and online retail platforms has made animal oral care products more accessible to a broader consumer base, transcending geographical barriers. Online channels offer convenience, competitive pricing, and a wide assortment of products, driving higher purchase frequency and market penetration. Simultaneously, the presence of these products in veterinary clinics and pet specialty stores reinforces their credibility and encourages pet owners to adopt regular oral care routines. Strategic collaborations between manufacturers, veterinary professionals, and retailers further accelerate market growth by facilitating product education and driving consumer trust.

From a regional perspective, North America continues to dominate the Animal Oral Care Products Market, accounting for the largest revenue share in 2024, followed closely by Europe. These regions benefit from high pet ownership rates, advanced veterinary infrastructure, and strong consumer awareness regarding pet health. Meanwhile, the Asia Pacific region is experiencing the fastest growth, driven by rising disposable incomes, urbanization, and an expanding middle-class population with a growing affinity for companion animals. Latin America and the Middle East & Africa, though comparatively smaller markets, are poised for steady growth as pet care awareness and veterinary services continue to improve.

Product Type Analysis

The Product Type segment of the Animal Oral Care Products Market encompasses a diverse array of offerings, including toothpaste, toothbrushes, dental chews, mouthwash/rinses, dental wipes, and other specialized products. Toothpaste and toothbrushes represent foundational elements in pet oral hygiene routines, with enzymatic and flavored formulations designed to enhance palatability and cleaning efficacy. Dental chews have witnessed remarkable popularity due to their dual function as treats and oral care aids, effectively reducing plaque and tartar buildup while providing a rewarding experience for pets. The innovation in dental chews, such as the incorporation of functional ingredients like chlorophyll and natural abrasives, has further propelled their adoption among pet owners seeking convenient solutions.<

Report Overview

The Global Pet Oral Care Products Market size is expected to be worth around USD 3199.3 Mn by 2034, from USD 1700.0 Mn in 2024, growing at a CAGR of 6.7% during the forecast period from 2025 to 2034.

The pet oral care products market is experiencing steady growth driven by increasing awareness of pet health and hygiene. According to Cornell University College of Veterinary Medicine, 80-90% of dogs over age three suffer from periodontal disease, emphasizing the urgent need for preventive care. Consequently, pet owners are increasingly investing in oral hygiene products.

Moreover, the market holds significant opportunities due to expanding e-commerce channels. As per Pet Food Processing, 51% of pet parents buy pet products online, while 47% shop in-store, indicating balanced distribution growth. This shift enables brands to reach wider audiences through digital platforms, driving product accessibility and consumer convenience.

In addition, government investment and regulatory frameworks are strengthening the market landscape. Various health authorities have introduced guidelines to ensure product safety and efficacy, promoting higher standards in pet oral care. These regulations boost consumer confidence and encourage innovation in formulation and packaging, fostering sustainable market expansion.

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Discover the booming pet oral care market! Explore a $2065.3 million (2025) industry with a projected 5-7% CAGR, driven by pet humanization and increasing awareness of pet dental health. Learn about key trends, leading companies, and regional growth opportunities in our comprehensive market analysis.

Discover the booming pet oral care market! This comprehensive analysis reveals a $1.9B market in 2025, projected to grow at 6.6% CAGR through 2033. Learn about key drivers, trends, regional insights, and leading companies in this expanding sector. Explore market segmentation and future opportunities. Recent developments include: January 2023: TEEF for Life, a prebiotic pet dental brand, launched two new supplements to help promote oral health in pets., April 2023: Mars Petcare launched the PEDIGREE Gum Disease Risk Checker, a new pet owner-facing, data-driven periodontal disease risk assessment tool for dogs created in collaboration with scientists at the Waltham Petcare Science Institute, Mars Petcare’s science center.. Key drivers for this market are: High Prevalence of Dental Diseases in Pets and Increase in Animal Health Expenditure, Rising pet humanization; Changing Landscape of the Retail Sector. Potential restraints include: High Prevalence of Dental Diseases in Pets and Increase in Animal Health Expenditure, Rising pet humanization; Changing Landscape of the Retail Sector. Notable trends are: High Prevalence of Dental Diseases in Pets and Increase in Animal Health Expenditure.

Pet Dental Care Products Market Outlook

According to our latest research, the global Pet Dental Care Products market size reached USD 6.8 billion in 2024, reflecting a robust demand for oral health solutions for companion animals worldwide. The market is expected to grow at a CAGR of 6.2% from 2025 to 2033, with the forecasted market size projected to reach USD 11.6 billion by 2033. This growth is primarily driven by the increasing awareness among pet owners about the importance of dental hygiene in preventing various health complications in pets, coupled with the rising trend of pet humanization across both developed and emerging markets.

One of the primary growth factors for the Pet Dental Care Products market is the rising incidence of dental diseases among pets. Veterinary studies indicate that more than 80% of dogs and 70% of cats develop some form of periodontal disease by the age of three. This alarming statistic has prompted veterinarians and pet care professionals to emphasize preventive dental care, leading to a surge in demand for specialized products such as enzymatic toothpastes, dental chews, and mouth rinses. Additionally, educational campaigns by veterinary associations and leading pet care brands have significantly contributed to raising awareness about the long-term health benefits of maintaining proper oral hygiene for companion animals.

Another significant growth driver is the expanding pet ownership base globally, particularly in emerging economies where disposable incomes are rising and urbanization is creating new opportunities for pet adoption. The trend of pet humanization has led owners to seek premium and specialized products for their pets, including advanced dental care solutions. The proliferation of pet specialty retail chains and online platforms has also made it easier for consumers to access a wide variety of dental care products, further fueling market growth. Moreover, the innovation pipeline in this sector remains strong, with companies introducing novel formulations and delivery mechanisms such as water additives, dental wipes, and palatable chews that cater to the diverse needs and preferences of pets and their owners.

Technological advancements in product development and the integration of natural and organic ingredients are also shaping the trajectory of the Pet Dental Care Products market. Consumers are increasingly seeking products that are not only effective but also safe, hypoallergenic, and free from harmful chemicals. This has led to the emergence of herbal and enzymatic dental care products, which are gaining traction among health-conscious pet owners. The growing influence of e-commerce and digital marketing is further amplifying the reach of these innovative offerings, enabling manufacturers to engage directly with consumers and educate them about the benefits of regular dental care for pets.

In recent years, Pet Dental Plaque Powder has emerged as a popular choice among pet owners looking for effective solutions to combat plaque buildup. This innovative product is designed to be sprinkled onto pet food, making it a convenient option for maintaining oral hygiene without the need for brushing. The powder works by targeting the bacteria responsible for plaque formation, helping to reduce tartar and promote healthier gums. As more pet owners become aware of the importance of dental care, products like Pet Dental Plaque Powder are gaining traction, offering an easy-to-use alternative for those who struggle with traditional brushing routines. The growing demand for such products is indicative of a broader trend towards comprehensive oral care solutions that cater to the diverse needs of pets.

From a regional perspective, North America continues to dominate the Pet Dental Care Products market, accounting for the largest share in 2024, followed by Europe and Asia Pacific. The high level of pet ownership, well-established veterinary healthcare infrastructure, and the presence of leading market players contribute to North America's leadership position. However, Asia Pacific is emerging as a high-growth region, driven by increasing pet adoption rates, rising disposable incomes, and greater awareness of pet health and wellness. Latin America and the Middle East & Africa are also witnessing steady growth, albeit from a smaller base, as pet care culture c

The global pet oral care products market size was valued USD 2.74 billion in 2023 and is expected to rise to USD 5.00 billion by 2032 at a CAGR of 6.9%.

USD 52.79 Million in 2024; projected USD 86.31 Million by 2033; CAGR 5.55%.

Cat Oral Care Products Market Outlook

The global cat oral care products market size was estimated to be USD 1.2 billion in 2023 and is projected to reach USD 2.3 billion by 2032, growing at a CAGR of 7.1% during the forecast period. The primary growth factor driving this market is the increasing awareness among pet owners regarding the importance of oral hygiene in cats, coupled with the rising adoption rates of these pets worldwide.

One of the key drivers in the growth of the cat oral care products market is the growing pet humanization trend. Pet owners are increasingly treating their pets as family members and are willing to spend more on their health and wellness. This trend is particularly strong in developed regions such as North America and Europe, where disposable incomes are higher, and the awareness of pet health care is more prevalent. Advanced marketing strategies by leading pet care brands have also played a significant role in educating pet owners about the dangers of neglecting oral hygiene in cats, thereby driving demand for specialized oral care products.

Another significant growth factor is the increasing prevalence of oral diseases in cats, which has become a focal point for veterinarians and pet care specialists. Conditions such as periodontal disease, gingivitis, and dental caries are common in cats and can lead to more serious health issues if left untreated. The rise in veterinary visits and consultations has led to increased prescriptions and recommendations for cat oral care products. This has further been bolstered by the availability of a variety of products designed specifically for feline oral health, from toothpaste and toothbrushes to dental chews and oral sprays.

The expanding distribution network for cat oral care products is also contributing to market growth. With the proliferation of online retail platforms, pet owners have easier access to a wide range of oral care products for their cats. E-commerce giants, along with specialized pet care online stores, provide not only convenience but also a plethora of choices and competitive pricing. Additionally, physical retail channels like supermarkets, hypermarkets, and specialty stores have increased their stock of pet care items, making these products more accessible to a wider audience.

The introduction of a Pet Dental Care Kit has been a game-changer for many pet owners, offering a comprehensive solution for maintaining their pets' oral hygiene. These kits typically include a specially designed toothbrush and toothpaste, making it easier for pet owners to establish a regular dental care routine for their pets. The convenience of having all necessary tools in one package encourages more pet owners to take proactive steps in their pets' dental care. As awareness grows about the importance of oral health in pets, the demand for such kits is expected to rise, contributing to the overall growth of the pet oral care market. The availability of these kits in various flavors and formulations further enhances their appeal, catering to the diverse preferences of pets and their owners.

Regionally, North America dominated the cat oral care products market in 2023, and this trend is expected to continue over the forecast period. The region's high pet adoption rates, coupled with a strong emphasis on pet healthcare, are key factors driving this dominance. Europe follows closely, with countries like the UK, Germany, and France showing significant market potential. The Asia Pacific region is also poised for substantial growth, driven by increasing pet ownership and rising disposable incomes in countries such as China and India. Latin America and the Middle East & Africa are emerging markets that offer untapped potential and are expected to witness gradual growth over the coming years.

Product Type Analysis

The cat oral care products market by product type is segmented into toothpaste, toothbrushes, dental chews, oral sprays, and others. Each product type plays a unique role in maintaining and improving feline oral health. Toothpaste, specifically formulated for cats, is a widely popular product due to its ease of use and effectiveness. These toothpastes are often flavored to appeal to cats, making it easier for pet owners to maintain a regular brushing routine. The market for cat toothpaste is likely to continue growing as awareness about the importance of regular brushing increases.

Toothbrushes for cats come in various desi

This statistic displays the forecast value of the pet oral care products market worldwide from 2017 to 2022. In 2017, the size of the market was estimated to be approximately **** billion U.S. dollars, this was forecast to increase to around **** billion U.S. dollars by 2022.

Discover the booming pet dental care market! Learn about its $2.5 billion valuation, 5% CAGR, key trends (online retail, dental chews), and leading companies. Explore regional insights and future projections to 2033 in this comprehensive market analysis.

USD 135.18 Million in 2024; projected USD 231.61 Million by 2033; CAGR 6.18%.