Wyoming had the highest pet ownership rate in the United States, with ** percent of households owning a pet in 2025. West Virginia came in second place with a ** percent pet ownership rate. In comparison, Colorado's pet ownership rate that year was ** percent.

Idaho had the highest dog ownership rate in the United States (U.S.), with ** percent of households owning a dog in 2025. In Tennessee, around ** percent of households were dog owners in that year. Dog food industry in the U.S. The sales value of dog food in the U.S. amounts to a total of approximately **** billion U.S. dollars annually, excluding treats. Among the various dog food categories, dry dog food makes up the largest share of sales, with just under ***** billion U.S. dollars. The leading dog biscuit, treat, and beverage vendor in the U.S. in terms of sales is Big Heart Pet Brands, which generates sales of over * billion U.S. dollars annually. The sales of Big Heart Pet Brands are more than twice as much as those of its biggest competitor, Nestlé Purina PetCare. The leading frozen and refrigerated dog food vendors in the U.S. is Freshpet. The company dominates the market by a considerable margin. Dog ownership in the U.S. Nationwide, approximately ** million U.S. households own at least one dog. Dogs are the most widely owned type of pet among American households. Within the last 12 years, the number of dog-owning households grew by more than ** percent. In general, there has been an increase in the household penetration rate of pet ownership in the U.S. during the last 35 years. In 2023, about ********** of households owned at least one pet. Since the state of Idaho has the highest percentage share of dog owners among U.S. states, it is unsurprising that its state capital, the city of Boise, has the largest number of dog parks per 100,000 residents in the country. There are *** off-leash dog parks per 100,000 residents in Boise, Idaho.

During a survey conducted in 2024, it was revealed that millennials represented the biggest share of pet owners in the United States (** percent), followed in second place by Generation X (** percent). Baby Boomer's came in third, representing some ** percent of pet owners. Pet ownership in the United States Despite some fluctuations, household penetration rates for pet ownership in the United States have generally increased over the years, going from ** percent in 1988 to approximately ** percent in 2023. With millennials constituting the largest group of pet owners in the United States, they also constituted the generational group that planned to spend the most on their pets during the holidays in 2020, with an average spending of ** U.S. dollars, compared to only ** U.S. dollars of average planned spending on pets for Baby Boomers. Pet expenditure in the U.S. Pet food and treats constituted the highest selling category for pet products in the United States, with total food and treats sales reaching **** billion U.S. dollars in 2022. Vet care and product sales were the second biggest pet market category that year, generating around **** billion U.S. dollars in sales. Generally, average annual pet expenditure was higher for dog owners than for cat owners across all pet market categories in 2020.

An estimated ** million households in the United States owned at least one dog according to a 2024/25 pet owners survey, making them the most widely owned type of pet across the U.S. at this time. Cats and freshwater fish ranked in second and third places, with around ** million and ** million households owning such pets, respectively. Freshwater vs. salt water fish Freshwater fish spend most or all their lives in fresh water. Fresh water’s main difference to salt water is the level of salinity. Freshwater fish have a range of physiological adaptations to enable them to live in such conditions. As the statistic makes clear, Americans keep a large number of freshwater aquatic species at home as pets. American pet owners In 2023, around ** percent of all households in the United States owned a pet. This is a decrease from 2020, but still around a ** percent increase from 1988. It is no surprise that as more and more households own pets, pet industry expenditure has also witnessed steady growth. Expenditure reached over *** billion U.S. dollars in 2022, almost a sixfold increase from 1998. The majority of pet product sales are still made in brick-and-mortar stores, despite the rise and evolution of e-commerce in the United States.

********* percent of households in the United States owned one or more pets in 2023/2024. Household penetration rates for pet-ownership have increased by ** percent since the beginning of the survey period in 1988. What kinds of pets do Americans prefer? There were estimated to be around ** million dog-owning households in the United States according to a recent survey, making dogs the most popular kind of pets in American homes. Cats and freshwater fish ranked in second and third places, respectively. Horses and saltwater fish were the least popular types of animals to keep, with around *** million households owning each type of pet. How much do Americans spend on their pets? Total pet industry expenditure reached around ***** billion U.S. dollars in 2022, an increase from the previous year. As well as regular expenses such as food and vet costs, households were estimated to spend around *** billion U.S. dollars on Valentine's Day gifts for their pets in 2023.

Vermont was the leading state in terms of cat ownership, with some 45 percent of households owning a pet cat in 2025. In comparison, around 32 percent of households in Wisconsin were cat owners that year. Cat ownership in the U.S. There are almost 47 million households in the U.S. that own a cat. Cats are the second most popular type of pets, only surpassed by dogs, which are owned by about 65 million households. The average accident and illness insurance premium for a cat in the U.S. amounts to approximately 387 U.S. dollars annually. The costs of insurance largely depend on the type of cat. The largest cat insurance claims paid in Canada and in the U.S. are made for a sphynx. A total claim amount of approximately 40,000 U.S. dollars is paid annually to treat various conditions for this breed. In comparison, a total claim amount of slightly under 15,000 U.S. dollars is paid for domestic short hairs at the age of four. American pet food companies The global pet food market has shown a growing trajectory for over a decade. The market reached sales of approximately 124 billion U.S. dollars in 2022. The U.S. company Freshpet is the fourth fastest-growing pet food company worldwide, with an annual growth rate of about 40 percent. The U.S. companies General Mills and Tuffy’s Pet Foods are also among the top ten fastest-growing pet food companies worldwide, with annual growth rates of approximately 33 and 25 percent, respectively. The German company Bewital petfood GmbH & Co. KG ranks in first place, with an annual growth rate of almost 100 percent. The leading pet food company in the U.S. is Mars Petcare Inc., with 19.5 billion U.S. dollars in revenue. Nestlé Purina PetCare follows closely in second place with just under 19.4 billion U.S. dollars in revenue.

The coronavirus (COVID-19) pandemic has affected many industries in significant ways, including the pet industry. During a survey carried out in February 2022, ** percent of respondents in the United States reported acquiring a new pet. This is an increase of **** percent compared to December 2020, when ** percent of respondents reported getting a new pet. Pet ownership during the pandemic With nationwide lockdowns forcing people to spend most of their time confined at home, approximately ** percent of Americans from all generations surveyed in 2020 reported spending more time with their pets as a result of social distancing regulations. Additionally, the pandemic had its impact on the economic situation of millions of people who may have struggled with precarious work or part-time employment that was discontinued due to lockdowns, which made many pet owners concerned about the affordability of pet food and products. In fact, younger generations like Gen Z and Millennials in the United States were more likely than Baby Boomers to be worried about pet expenses during the coronavirus pandemic in 2020. Pet industry in the United States Pet industry expenditure in the United States has witnessed remarkable growth over the years and was forecast to reach nearly *** billion U.S. dollars in 2021, up from less than half that figure only ten years prior when it was approximately ** billion U.S. dollars in 2011. Among the most prominent players in the U.S. pet industry are pet food companies Mars Petcare Inc. and Nestlé Purina Petcare, generating ** billion and ** billion U.S. dollars in revenues, respectively.

In March 2020, Americans began experiencing numerous lifestyle changes due to the COVID-19 pandemic. Some reports have suggested that pet acquisition and ownership increased during this period, and some have suggested shelters and rescues will be overwhelmed once pandemic-related restrictions are lifted and lifestyles shift yet again. In May 2021, the ASPCA hired the global market research company Ipsos to conduct a general population survey that would provide a more comprehensive picture of pet ownership and acquisition during the pandemic. Although pet owners care for a number of species, the term pet owner in this study specifically refers to those who had dogs and/or cats. One goal of the survey was to determine whether data from a sample of adults residing in the United States would corroborate findings from national shelter databases indicating that animals were not being surrendered to shelters in large numbers. Furthermore, this survey gauged individuals' concerns related to the lifting of COVID-19 restrictions, and analyses examined factors associated with pet owners indicating they were considering rehoming an animal within the next 3 months. The data showed that pet ownership did not increase during the pandemic and that pets may have been rehomed in greater numbers than occurs during more stable times. Importantly, rehomed animals were placed with friends, family members, and neighbors more frequently than they were relinquished to animal shelters and rescues. Findings associated with those who rehomed an animal during the pandemic, or were considering rehoming, suggest that animal welfare organizations have opportunities to increase pet retention by providing resources regarding pet-friendly housing and affordable veterinary options and by helping pet owners strategize how to incorporate their animals into their post-pandemic lifestyles.

Dogs and cats have become the most important and successful pets through long-term domestication. People keep them for various reasons, such as their functional roles or for physical or psychological support. However, why humans are so attached to dogs and cats remains unclear. A comprehensive understanding of the current state of human preferences for dogs and cats and the potential influential factors behind it is required. Here, we investigate this question using two independent online datasets and anonymous questionnaires in China. We find that current human preferences for dog and cat videos are relatively higher than for most other interests, with video plays ranking among the top three out of fifteen interests. We also find genetic variations, gender, age, and economic development levels notably influence human preferences for dogs and cats. Specifically, dog and cat ownership are significantly associated with parents’ pet ownership of dogs and cats (Spearman’s rank correlation c..., , , # Human preferences for dogs and cats in China: the current situation and influencing factors of watching online videos and pet ownership

https://doi.org/10.5061/dryad.qfttdz0rr

This dataset contains three CSV data files, each corresponding to one of the three parts described in the study.

Description of the data and file structure

**“1, bilibili.csv†**: contains data extracted from the Bilibili website. Each row in the dataset represents yearly data for each popular channel. Missing data are indicated with NA.

• ID:Â The serial number for each video, ranging from 1 to 167368.
• year: The year the video was published on the website, from 2009 to 2021.
• Videourl:Â The URL of the video.
• plays:Â The total number of plays for the video.
• likes: The total number of likes for the video.
• sort: The ranking of the video in terms of play count among all popular videos in its channel for that year.
• channelID: The I...

Households now consider pets as an integral part of the family more than ever. In recent years, a record-high pet ownership rate and shifting attitudes have boosted spending on pet care services, including transportation. The broader pet care sector has flourished as pet owners sought the best for their pets. The industry's growth trajectory was disrupted by the COVID-19 pandemic, as work-from-home settings and travel restrictions left more pet owners at home than ever before, leading revenue to sink for the first time in a decade. Yet an unprecedented spike in pet ownership during the pandemic has shifted the industry's landscape, with demand for pet transportation services outpacing supply post-COVID. Pet owners' steep spending on pets has led industry-wide revenue to expand at a CAGR of 0.7% over the past five years, totaling an estimated $2.2 billion, including an expected 0.9% increase in 2024. One in five households adopted a new pet between March 2020 and July 2021, according to the American Pet Products Association. The pet ownership spike hasn't been met by an increase in pet professionals, creating an environment where demand far exceeds supply. Pet professionals have risen rates for pet owners, many of whom have eagerly planned vacations or returned to the office, allowing profit to recover from the pandemic. Pet owners have continued to book transportation services for their pets even as inflation has tightened their wallets elsewhere. Trends in pet ownership and spending aren't anticipated to subside moving forward. Rising disposable incomes will drive growth as pet owners will take more vacations and require pet transportation services. Still, most pet owners have become dependent on pet professionals, potentially building the industry's resiliency to a downturn. In all, revenue will grow at a CAGR of 1.8% to an estimated $2.4 billion over the next five years.

Pet stores prospered in recent years as households have become more financially stable and pet ownership has risen. Pet parents have increasingly lavished their pets with premium food products, designer pet accessories and luxury grooming services. The industry has expanded despite mounting competition from supermarkets, mass merchandisers and online retailers. These competitors offer similar products at greater convenience and competitive prices. Traditional brick-and-mortar stores have successfully positioned themselves as pioneers and exclusive providers of high-quality food and additional service offerings, like grooming or day care. Pet store revenue is expected to climb at a CAGR of 0.3% to $31.6 billion through the end of 2025, including growth of 1.4% in 2025 alone. The revenue growth rate was suppressed because revenue jumped 18.6% to begin the period, as pet ownership skyrocketed in response to the pandemic. Since pets are widely viewed as family members, pet owners have shifted their preferences to higher-quality organic, gluten-free and grain-free pet foods to keep their pets happy and healthy. These premium products and services are high-margin, enabling profit gains for pet stores. Sales of designer dog breeds have also jumped in recent years, contributing to recent growth. While stores have capitalized on growing pet ownership trends, pet store sales growth was constrained by online retailers' surging popularity. Moving forward, pet stores will continue to exhibit revenue growth, albeit slower than before. While positive consumer trends will benefit pet stores, competition from online retailers, mass merchandisers and discount department stores will be more vigorous, limiting the expansion. An aging population will contribute to higher sales of pets and pet-related products as older consumers adopt pets to fulfill their needs for companionship. Younger consumers will continue to buy pets as companions and to round out their budding families. Stores will push premium products and pets to cater to growing appetites for luxury among many consumers. Pet store revenue is expected to swell at a CAGR of 2.4% to $35.6 billion through the end of 2030.

Pet Insurance Market Outlook

The global pet insurance market size is projected to grow from USD 7.3 billion in 2023 to USD 20.7 billion by 2032, at a compound annual growth rate (CAGR) of 12.2%. This robust growth is driven by increasing pet ownership and rising awareness of pet health and wellness. The market is expected to witness significant growth owing to the trend of humanization of pets, where pet owners are increasingly treating pets as family members, thus willing to spend more on their healthcare and well-being.

A major growth factor for the pet insurance market is the increasing awareness among pet owners about the rising costs of veterinary services. As medical advancements in veterinary care continue to develop, the treatment options for pets have also become more advanced and, consequently, more expensive. This has spurred the demand for pet insurance policies that can mitigate the financial burden of unforeseen medical expenses. Moreover, the increasing number of companion animals around the world and the growing expenditure on their healthcare are further propelling the market growth. In countries like the United States and Canada, there is a notable rise in the adoption of pet insurance to safeguard against high veterinary costs.

The humanization of pets is another significant driver contributing to the market's expansion. Pet owners are increasingly viewing their pets as integral family members and are willing to invest in their health and well-being. This trend is particularly evident in developed regions such as North America and Europe, where disposable incomes are higher and the willingness to spend on pet healthcare is more pronounced. Beyond just treating illnesses, pet insurance policies now cover preventative care, which further drives the market as owners seek comprehensive health plans for their pets.

Technological advancements in the pet insurance industry are also playing a crucial role in market growth. The integration of digital platforms for managing insurance policies, claims, and providing telemedicine services is making it easier for pet owners to access and manage their insurance plans. The rise of mobile apps and online portals allows for more efficient and user-friendly services, encouraging more pet owners to adopt insurance policies. These digital tools also facilitate better customer engagement and personalized service, enhancing overall customer satisfaction and loyalty.

Pet cat Insurance is becoming increasingly popular as more cat owners recognize the importance of safeguarding their feline companions against unexpected medical expenses. Cats, while generally requiring less medical attention than dogs, are still susceptible to a variety of health issues that can arise suddenly. Insurance policies tailored specifically for cats often cover a range of medical treatments, including emergency care and chronic conditions, providing peace of mind to pet owners. As urban living continues to rise, with more people choosing cats as their preferred pets, the demand for cat-specific insurance policies is expected to grow. This trend is particularly noticeable in metropolitan areas where veterinary costs can be significantly higher.

Regionally, North America holds the largest share of the pet insurance market, driven by high pet ownership rates and a strong focus on pet health and wellness. Europe follows closely, with countries such as the UK, Sweden, and Germany showing significant adoption rates. The Asia Pacific region is emerging as a lucrative market, with growing awareness and increasing pet adoption rates in countries like China, Japan, and Australia. These regions are expected to witness substantial market growth due to rising disposable incomes and changing attitudes towards pet care.

Policy Type Analysis

The pet insurance market is segmented into various policy types, including Accident & Illness, Accident Only, and Others. The Accident & Illness segment is anticipated to hold the largest market share due to its comprehensive coverage, which includes a wide range of medical issues from minor injuries to serious illnesses. This type of policy is highly preferred by pet owners seeking extensive health coverage for their pets. The extensive coverage provided by these policies ensures that pet owners are protected against unexpected high veterinary costs, makin

This driver analyzes the number of domesticated pets and companion animals owned in the US. Pets, defined in this driver as either cats or dogs, provide personal company or protection but are not considered working animals or livestock. The American Pet Products Association (APPA) conducts a biennial National Pet Owners Survey, and the data used in the survey regarding cat and dog ownership is collected and discussed here.

The statistic shows the share of pet types owned in households in the United States as of January 2025, by generation. At the time of the survey, some 66 percent of millennial respondents stated that they owned a dog.

According to Cognitive Market Research, The global Pet market size will be USD 18.5 billion in 2023 and will rise at a compound annual growth rate (CAGR) of 8.50% from 2024 to 2031.

The demand for pets is rising due to the growing pet ownership.
Demand for pet food remains higher in the Pet market.
The pet food product category held the highest Pet market revenue share in 2023.
North America will continue to lead, whereas the Asia Pacific Pet market will experience the strongest growth until 2030.

High Spending on Pets to Provide Viable Market Output

Advancements in veterinary care, including specialized treatments, surgeries, and preventive care, have expanded the range of available services, prompting pet owners to spend more on their pets' health. As pet owners growingly view their pets as beloved family members, they are willing to invest more in their pets' well-being, leading to the purchase of premium pet products and services.

Over 40% of pet owners in the United States are willing to pay for preventive pet care services, such as vaccinations and wellness checkups.

The pet food industry has seen drastic growth in the premium and organic segments as owners prioritize high-quality and nutritious diets for their pets, driving overall market expansion. The increasing popularity of pet insurance options further encourages responsible pet ownership by covering unexpected medical expenses, ultimately leading to higher overall pet care spending. The growth of the pet care market is also fuelled by the rise of pet-related services such as grooming, training, boarding, and pet-sitting, as pet owners seek to ensure their pets' happiness and well-being.

Initiatives for Advanced Pet Care Products to Propel Market Growth

Initiatives for advanced pet care products drive the pet market by spurring innovation and offering pet owners cutting-edge solutions for their pets' well-being. As research and development in the pet industry continue to expand, new, technologically advanced products are introduced, such as wearable health monitors, smart feeding systems, and personalized nutrition plans, enticing pet owners to invest more in their pets.

Zoetis and the American Animal Hospital Association (AAHA) have partnered to develop a program to help veterinarians provide preventive care to pets.

These initiatives also focus on enhancing the safety and comfort of pets, leading to the development of pet-friendly, eco-conscious products, such as hypoallergenic pet bedding, environmentally sustainable toys, and non-toxic grooming products. Furthermore, the pet care industry benefits from partnerships between pet product manufacturers and healthcare providers, leading to a growing range of prescription pet medications, therapeutic diets, and rehabilitation tools, especially for aging or ailing pets.

Rising focus on pet health is driving market growth

Market Dynamics of Pet

Rising Cost of Pet Ownership to Hinder Market Growth

The expenses associated with pet care, including veterinary bills, high-quality pet food, grooming, and accessories, have increased significantly, making it financially challenging for some individuals or families to take on the responsibility of pet ownership. As a result, potential pet owners may be deterred by the long-term financial commitments required to provide proper care for their pets. Additionally, economic uncertainties, as experienced during recessions or global crises, can further limit people's willingness to invest in pet ownership due to concerns about job security and disposable income.

Impact of COVID–19 on the Pet Market

The COVID-19 pandemic had a significant impact on the pet market. Initially, there was a surge in pet adoption and pet-related purchases as people sought companionship and comfort during lockdowns. However, disruptions in supply chains and economic uncertainties led to changes in pet care spending, with some owners scaling back on non-essential pet-related expenses. Additionally, the pet care industry, particularly veterinary services and pet food sales, had to adapt to new safety protocols and telehealth options, which could reshape the industry's future dynamics. Introduction of Pet

The pet market, encompassing pet care and pet products, is a rapidly expanding industry driven by the strong bond between humans and their pets. It includes...

Pet industry expenditure in the United States reached over 147 billion U.S. dollars in 2023. It should be noted that the source used a new research methodology from 2018, therefore, direct comparisons to previous years should be avoided. The increase in the household penetration rate for pet-ownership in the U.S. could partly explain the rise in pet industry expenditure over the years. In 2023, some 66 percent of American households owned one or more pets, in comparison to a 56 percent pet-ownership rate in 1988.

Which product categories are most lucrative?

In 2022, pet food was the highest selling pet market product category with sales of around 58 billion U.S. dollars. Vet care and supplies/OTC medicine ranked in second and third places, with sales of around 35.9 and 31.5 billion dollars respectively. Within the pet food segment, dry dog food is by far the highest selling product type, followed by dog treats and wet cat food.

The American love of pets is legendary, so it won’t come as a surprise to anybody that Americans spend more on their pets than the citizens of any other country in the world. The numbers also suggest a warning: pet ownership comes with great responsibility and can involve a considerable financial cost. How much money do Americans spend on their furry friends each year? We crunched the numbers, and here’s what we found.

Dog Sitting Service Market Outlook

The global dog sitting service market size is projected to grow from USD 4.5 billion in 2023 to an impressive USD 10.2 billion by 2032, reflecting a robust Compound Annual Growth Rate (CAGR) of 9.1% over the forecast period. This growth is largely driven by the increasing pet ownership rates and the rising disposable incomes, which allow pet owners to spend more on premium pet care services.

One of the primary growth factors for the dog sitting service market is the escalating number of pet owners globally. According to recent statistics, the number of households with pets has significantly increased in the past decade, with dogs being the most popular choice. This surge is particularly notable in urban areas where people often face constraints concerning time and space, making professional dog sitting services a necessity rather than a luxury. Furthermore, the humanization of pets trend has led owners to seek top-notch care for their furry friends, further propelling the demand for professional dog sitting services.

Another crucial factor contributing to the market's growth is the busy lifestyles of modern pet owners. With longer working hours, frequent business trips, and vacations, many pet owners are unable to provide consistent care for their dogs. This lifestyle shift has created a burgeoning market for dog sitting services, which offer convenience and peace of mind to pet owners. Additionally, the increasing awareness regarding the mental and physical well-being of pets has encouraged owners to opt for professional care services when they are unavailable, boosting the market's growth.

Technological advancements and the proliferation of mobile applications have also played a pivotal role in the market's expansion. The rise of online booking platforms has made it easier for pet owners to find and book reliable dog sitting services. These platforms often feature detailed profiles, reviews, and ratings of sitters, helping owners make informed decisions. This digital transformation has not only streamlined the booking process but has also expanded the market's reach, attracting tech-savvy pet owners who prefer the convenience of online services.

Regionally, North America is expected to dominate the dog sitting service market, followed by Europe and the Asia Pacific. In North America, particularly in the United States and Canada, the high pet ownership rates combined with the growing trend of pet humanization are significant drivers of market growth. Europe is also witnessing a steady increase in demand for dog sitting services, driven by similar trends. Meanwhile, the Asia Pacific region is anticipated to exhibit the highest growth rate due to rising disposable incomes and increasing awareness about pet care services in emerging economies like China and India.

Pet Daycare services have emerged as a vital component of the pet care industry, offering a structured environment for dogs to engage in social activities and receive professional supervision. These facilities cater to the needs of working professionals who seek reliable care for their pets during the day. Pet Daycare centers provide a range of activities designed to stimulate both the mind and body of the dogs, ensuring they remain active and engaged. The growing awareness of the benefits of socialization and exercise for dogs has led to an increase in demand for Pet Daycare services. As more pet owners recognize the importance of these services in maintaining their pets' overall well-being, the market for Pet Daycare is expected to expand significantly.

Service Type Analysis

The dog sitting service market can be segmented based on service type, including in-home dog sitting, pet daycare, overnight boarding, dog walking, and other specialized services. In-home dog sitting services, where a sitter takes care of the pet in the owner's home, are highly popular due to the comfort and familiarity it provides to the dog. This service type is particularly favored by pet owners who wish to maintain their dogÂ’s routine and environment, minimizing stress for the pet. In-home sitting also offers a personalized care approach, often including additional services like feeding, playtime, and administering medications.

Pet daycare services are another significant segment within the market. These facilities provide a safe and engaging environment for dogs during the day while their owners are at w

Reasons for dog entry denials by country for the top ten countries of origin, United States, 2020.

Summary data for dogs denied entry to the United States by year, January 1, 2018—December 31,2020.