Pet industry expenditure in the United States reached over *** billion U.S. dollars in 2023. It should be noted that the source used a new research methodology from 2018, therefore, direct comparisons to previous years should be avoided. The increase in the household penetration rate for pet-ownership in the U.S. could partly explain the rise in pet industry expenditure over the years. In 2023, some ** percent of American households owned one or more pets, in comparison to a ** percent pet-ownership rate in 1988. Which product categories are most lucrative? In 2022, ******** was the highest selling pet market product category with sales of around ** billion U.S. dollars. Vet care and supplies/OTC medicine ranked in second and third places, with sales of around **** and **** billion dollars respectively. Within the pet food segment, dry dog food is by far the highest selling product type, followed by dog treats and wet cat food.

Pet care is one of UK’s many thriving industries where consistent growth is happening year-on-year. The most recent figures published by the Office for National Statistics revealed that expenditure on pets and related products reached an annual value of ***** billion British pounds in 2024, representing a *** percent increase from the beginning of the survey period in 2005. Dogs are UK households’ best friend The nation’s most popular pets in 2024 were dogs, with just under one-third of households owning a pet dog. Some ** percent of households owned a cat in the same year. Pet care With such affection towards pets also comes the need to care for them. Indeed, over the last decade, spending on veterinary services in the UK rose tremendously, particularly in 2022 when veterinary and other pet care related services reached over *** billion British pounds.

  Introduction

Pet Ownership Statistics: If you’ve ever wondered how big the pet world has become, you’re in the right place. In 2025, pets aren’t just companions; they’re family, emotional support, and a huge part of our lifestyle. I put together this article to help you truly understand what pet ownership statistics look like today, not just with numbers, but with real insight into how we live, spend, and care for our animals.

We’ll explore everything from how many households have pets to how much people spend, what generations are leading the way, and even how technology is changing how we care for our pets. Think of this as a data-packed guide, the kind you’d want to read, adopt, or if you’re just curious about where the pet world is heading

This statistic shows annual expenditure per consumer on pet products as percentage of their income in the United States, by generation. In 2023, U.S. Baby Boomers were the generation that spent higher share of their income on pet products than any other generation.

Introduction

Pet Insurance Statistics: Pet insurance is a type of insurance coverage designed to help pet owners manage the costs associated with veterinary care for their pets.

It provides financial protection in case of unexpected accidents, illnesses, or injuries to pets. Just like health insurance for humans, pet insurance policies come with various coverage options, deductibles, and premium rates.

Introduction

Pet Ownership Statistics: Pet ownership has become very common around the world in 2024. Many people enjoy having pets like dogs, cats, birds, or fish as part of their family. Pets offer companionship, reduce stress, and can make people feel happier. For some, pets provide emotional support or help with daily tasks, especially for people with special needs.

People owning a pet also come with responsibilities, like providing food, regular checkups at the vet, and proper care. Pet owners need to be prepared for the time, money, and attention they need to live healthy and happy lives.

Graph and download economic data for Real personal consumption expenditures: Pets, pet products, and related services (DPETRX1A020NBEA) from 2007 to 2023 about pets, PCE, consumption expenditures, consumption, personal, services, real, GDP, and USA.

Surveyed dog owners in the United States stated that they spent, on average, 442 U.S. dollars on pet food per year in 2020. In comparison, cat-owning respondents claimed to spend an average of 329 U.S. dollars on pet food on an annual basis.

Pet ownership in the United States In 2019/20, dogs and cats were the most popular American household pets. There were approximately 63.4 million dog-owning households and 42.7 million cat-owning households in the United States. Other pets living in U.S. households included freshwater fish, saltwater fish, birds, reptiles, and horses. Due to the onset of the coronavirus pandemic in 2020 and the increased time spent at home, many Americans reported acquiring new pets. In a recent survey carried out in December 2020, 10 percent of respondents in the United States reported acquiring a new pet as a result of the coronavirus pandemic.

Pet expenditures in the United States As Americans increasingly acquired more and more pets over the years, pet industry expenditure in the United States increased at an impressive rate, growing by over 500 percent between 1994 and 2020. Pet food and treats captured the biggest share of pet industry sales, followed by veterinary services and related products. In terms of pet food, the dry dog food segment generated the highest amount of sales, with around 5.3 billion U.S. dollars generated in 2020.

The objectives of this study were to assess the association of pet ownership and the quality of life, loneliness, anxiety, stress, and mental health of Canadians during the confinement measures following second wave of COVID-19 in Canada. This dataset contains the questionnaires (English and French), the data, and the R code used between April and November 2021.

The global pet services market is experiencing robust growth, driven by increasing pet ownership, rising disposable incomes, and a growing humanization of pets. This translates to a greater willingness among pet owners to spend on premium services that enhance their pets' well-being and convenience. The market, estimated at $150 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching an estimated market size of $250 billion by 2033. Key drivers include the increasing demand for pet grooming, boarding, training, and daycare services. The rising popularity of pet insurance further fuels this growth, as pet owners are more willing to invest in comprehensive pet care, including specialized services. Emerging trends such as the use of technology in pet care (e.g., pet-sitting apps, telehealth for pets) and the increasing demand for personalized pet services are also shaping market dynamics. However, factors such as economic downturns and potential fluctuations in pet ownership rates could act as restraints on market growth. The market is segmented by service type (grooming, boarding, training, etc.), pet type (dogs, cats, etc.), and region, each with its unique growth trajectory. Leading players in this competitive market include PetSmart, Rover, Pets at Home, Wag!, and numerous smaller, localized businesses offering specialized services. The success of these companies hinges on their ability to offer high-quality services, build customer trust, and adapt to the evolving needs and preferences of pet owners. The increasing focus on sustainability and ethical sourcing within the pet care industry presents an opportunity for companies to differentiate themselves and attract environmentally conscious consumers. Geographical variations in pet ownership and consumer spending patterns contribute to diverse market performances across regions, with North America and Europe currently holding significant market shares. Further expansion into emerging markets presents significant future growth potential.

Pet stores prospered in recent years as households have become more financially stable and pet ownership has risen. Pet parents have increasingly lavished their pets with premium food products, designer pet accessories and luxury grooming services. The industry has expanded despite mounting competition from supermarkets, mass merchandisers and online retailers. These competitors offer similar products at greater convenience and competitive prices. Traditional brick-and-mortar stores have successfully positioned themselves as pioneers and exclusive providers of high-quality food and additional service offerings, like grooming or day care. Pet store revenue is expected to climb at a CAGR of 0.3% to $31.6 billion through the end of 2025, including growth of 1.4% in 2025 alone. The revenue growth rate was suppressed because revenue jumped 18.6% to begin the period, as pet ownership skyrocketed in response to the pandemic. Since pets are widely viewed as family members, pet owners have shifted their preferences to higher-quality organic, gluten-free and grain-free pet foods to keep their pets happy and healthy. These premium products and services are high-margin, enabling profit gains for pet stores. Sales of designer dog breeds have also jumped in recent years, contributing to recent growth. While stores have capitalized on growing pet ownership trends, pet store sales growth was constrained by online retailers' surging popularity. Moving forward, pet stores will continue to exhibit revenue growth, albeit slower than before. While positive consumer trends will benefit pet stores, competition from online retailers, mass merchandisers and discount department stores will be more vigorous, limiting the expansion. An aging population will contribute to higher sales of pets and pet-related products as older consumers adopt pets to fulfill their needs for companionship. Younger consumers will continue to buy pets as companions and to round out their budding families. Stores will push premium products and pets to cater to growing appetites for luxury among many consumers. Pet store revenue is expected to swell at a CAGR of 2.4% to $35.6 billion through the end of 2030.

Find out the common costs of acquiring a pet, and keeping them healthy in Budget Direct’s latest survey into Australian pet ownership.

As of 2025, approximately 42 percent of consumers in the United States with over 50k$ household income considered it important for the food to have natural ingredients. A high percentage of pet owners also found the price important factors to keep in mind when making a purchasing decision.

US Pet Market size was valued at USD 143.6 Billion in 2024 and is projected to reach USD 206.8 Billion by 2031, growing at a CAGR of 4.7% from 2025 to 2032.

Key Market Drivers:

Increasing Pet Ownership: According to the American Pet Products Association (APPA), 70% of US families will possess a pet in 2023, up from 67% in 2020, with millennials and Generation Z driving the increase. The boom in pet ownership, fuelled by lifestyle changes and remote working tendencies, has greatly increasing the pet market.

Humanization of Pets: Pets are increasingly being considered as family members, resulting in higher spending on premium pet supplies, healthcare and wellness services. According to APPA data, Americans spent $136.8 billion on their pets in 2022, up 14% from the previous year, reflecting this emotional and financial investment.

Graph and download economic data for Expenditures: Pets: All Consumer Units (CXUPETSLB0101M) from 2010 to 2023 about pets, consumer unit, expenditures, and USA.

The global dog and cat accessories market is experiencing robust growth, driven by increasing pet ownership, rising pet humanization trends, and a surge in demand for premium and specialized products. The market, estimated at $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 5%, reaching approximately $20 billion by 2033. This growth is fueled by several key factors. Firstly, the increasing disposable incomes in developing economies are leading to higher pet ownership and spending on pet care. Secondly, consumers are increasingly viewing pets as integral family members, leading to greater investment in high-quality accessories that enhance their pets' comfort and well-being. This is reflected in the strong performance of segments like premium bedding and feeding products, and innovative toys designed for mental stimulation. Finally, the rise of e-commerce platforms has significantly improved accessibility to a wider range of products, further fueling market expansion. However, certain restraints are also present. Economic downturns can impact consumer spending on discretionary items like pet accessories. Fluctuations in raw material prices and supply chain disruptions can affect the cost and availability of products. Furthermore, intense competition amongst established players and emerging brands necessitates continuous innovation and marketing efforts to maintain market share. Segment-wise, the toys segment holds a significant portion of the market, closely followed by housing and bedding, reflecting the emphasis on providing pets with engaging play opportunities and comfortable living spaces. Geographically, North America and Europe currently dominate the market due to high pet ownership rates and strong consumer spending, but Asia-Pacific is expected to witness considerable growth in the coming years owing to the rising middle class and increasing pet adoption in the region. Key players like Hartz Mountain, PetSafe, and Ferplast are leveraging their brand recognition and product innovation to maintain a competitive edge.

As of February 2020, over ** percent of Mexican pet owners spent less than 1,000 Mexican pesos per month in products and services for their animals, according to a survey. Meanwhile, roughly four out of ten respondents stated that their average monthly expenditure on pet care was between * and ***** Mexican pesos —around ** to 100 U.S. dollars, at the exchange rates of February 29 of that year.

Smart Pet Care Market Outlook

As per our latest research, the global Smart Pet Care market size reached USD 6.8 billion in 2024, and is poised for robust expansion, anticipated to achieve USD 22.9 billion by 2033 at a compelling CAGR of 14.5% during the forecast period. This remarkable growth trajectory is primarily propelled by the escalating adoption of IoT-enabled devices, rising pet ownership rates, and increasing consumer inclination toward advanced pet care solutions. The integration of smart technologies in pet care products is transforming the way pet owners monitor, interact with, and care for their pets, leading to a surge in demand for innovative solutions globally.

One of the principal growth factors driving the Smart Pet Care market is the rising trend of pet humanization, where pets are increasingly considered integral family members. This shift in perception has led to heightened spending on pet wellness, safety, and convenience, fostering the adoption of smart devices such as automated feeders, smart collars, and health monitoring systems. Additionally, the proliferation of urban lifestyles, characterized by busy schedules and smaller living spaces, has amplified the need for remote monitoring and automated pet care solutions. As a result, pet owners are turning to technology-driven products that offer real-time updates, automated routines, and enhanced security, thereby fueling market expansion.

Another significant driver for the Smart Pet Care market is the continuous advancement in wireless connectivity and mobile application integration. The emergence of user-friendly mobile apps allows pet owners to effortlessly manage feeding schedules, track pet activity, and receive health alerts, all from their smartphones. Furthermore, the increasing penetration of high-speed internet and the advent of 5G networks are enhancing the reliability and responsiveness of smart pet devices. This technological evolution is not only improving the functionality and accessibility of smart pet care products but also encouraging manufacturers to innovate and diversify their offerings, catering to a broader spectrum of pet care needs.

Moreover, the growing awareness surrounding pet health and wellness is catalyzing demand for preventive care solutions and real-time health monitoring devices. Smart collars and wearable health trackers equipped with sensors can monitor vital signs, activity levels, and even detect early symptoms of illness, enabling timely veterinary intervention. This proactive approach to pet health management is resonating strongly with pet owners who seek to ensure the well-being and longevity of their companions. In addition, the COVID-19 pandemic has accelerated digital adoption in the pet care industry, as consumers increasingly rely on contactless solutions and remote consultations, further driving market growth.

From a regional perspective, North America currently commands the largest share of the Smart Pet Care market, underpinned by high disposable incomes, widespread technological adoption, and a strong culture of pet ownership. The region's robust infrastructure for IoT and smart home solutions, coupled with the presence of leading market players, has fostered an environment conducive to innovation and early product adoption. Meanwhile, Asia Pacific is emerging as a high-growth region, buoyed by rising pet adoption rates, increasing urbanization, and growing awareness of advanced pet care solutions among the expanding middle-class population. Europe also demonstrates significant potential, driven by stringent animal welfare regulations and a mature pet care industry. Latin America and the Middle East & Africa, while currently representing smaller market shares, are expected to witness steady growth as digital infrastructure improves and pet ownership continues to rise.

Product Type Analysis

The Product Type segment in the Smart Pet Care market encompasses a diverse array of innovative devices, including smart collars, smart feeders, smart litter boxes, smart pet cameras, and o

The global pet daily necessities market is experiencing robust growth, driven by increasing pet ownership, rising pet humanization trends, and a growing preference for premium pet products. The market, estimated at $150 billion in 2025, is projected to achieve a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching an estimated value exceeding $250 billion by 2033. This growth is fueled by several key factors: the expanding middle class in developing economies, increasing disposable incomes allowing for higher pet spending, and a rise in online pet product sales providing greater convenience and access. The market segmentation reveals a significant demand for feeding products, followed by healthcare products and toys, with dogs and cats representing the largest consumer segments. Key players like Royal Canin, Chewy, and Nestle Purina PetCare are leveraging technological advancements and strategic partnerships to enhance product offerings and expand their market reach. The competitive landscape is characterized by both established multinational corporations and smaller niche players. The market's growth is further influenced by several trends. The increasing awareness of pet health and wellness is driving demand for higher-quality pet food and healthcare products. The growing adoption of subscription services for pet food and supplies contributes to market convenience and recurring revenue streams. Meanwhile, restraints include economic fluctuations impacting consumer spending and concerns regarding the sustainability and ethical sourcing of pet product ingredients. Regional variations in growth are also expected, with North America and Europe currently dominating the market, while Asia-Pacific is poised for significant expansion in the coming years due to its increasing pet ownership rates and economic growth. Further market segmentation by product type and pet type offers opportunities for focused marketing and product development, allowing companies to cater to specific needs and preferences within the market.

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Dog Food Market Size 2024-2028

The dog food market size is forecast to increase by USD 16.1 billion, at a CAGR of 4.39% between 2023 and 2028.

The market is driven by the rising trend of pet health awareness, leading to an increasing demand for premium and nutritious dog food options. Pet adoption rates continue to soar, fueled by the humanization of pets and their integration into families as companions. Additionally, changing lifestyle patterns and the busy work lives of urban populations have resulted in a growing preference for convenient, ready-to-serve dog food solutions. However, the market faces challenges in the form of stringent regulations governing pet food labeling and safety standards.
Ensuring compliance with these regulations can be a significant obstacle for market entrants. Furthermore, the growing trend of natural and organic pet food may put pressure on companies to source high-quality, sustainable ingredients, increasing production costs. To capitalize on opportunities and navigate these challenges, companies must focus on innovation, sustainability, and transparency in their product offerings and business practices.

What will be the Size of the Dog Food Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The market continues to evolve, with ongoing innovations in ingredient sourcing, formulation, and processing techniques shaping the industry's landscape. For instance, sodium content levels and calorie density calculation are increasingly important considerations for pet owners seeking to maintain their pets' health. Antioxidant inclusion, mineral fortification, and gut microbiome impact are other key areas of focus. Dry kibble formulation undergoes pet food extrusion, ensuring optimal nutrient retention and palatability. Quality control measures, ingredient interaction, and shelf life extension are crucial aspects of manufacturing, while digestive health support, amino acid analysis, and allergen management are essential for meeting diverse consumer needs.

Food safety protocols, calcium phosphorus ratio, taurine content, crude fiber content, and palatability testing are integral parts of the production process. Canned food processing, meat by-product utilization, moisture content regulation, and pet food digestibility are additional areas of research and development. Prebiotic fiber types, fatty acid profile, protein source identification, probiotic strain selection, vitamin supplementation, and novel protein sources are some of the emerging trends in the market. The AAFCO statement plays a vital role in ensuring standardized nutritional labeling and kibble texture analysis. Industry growth is expected to reach 5% annually, driven by increasing pet ownership, rising consumer awareness, and advancements in pet nutrition technology.

For example, a leading pet food manufacturer reported a 12% increase in sales due to the introduction of a grain-free formulation with improved digestibility and gut health benefits.

How is this Dog Food Industry segmented?

The dog food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Dry dog food
  Dog treats and snacks
  Wet dog food


Distribution Channel

  Offline
  Online


Formulation

  Natural/Organic
  Grain-Free
  High-Protein
  Weight Management


Price Range

  Premium
  Mid-Range
  Economy


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The dry dog food segment is estimated to witness significant growth during the forecast period.

In the dynamic pet food industry, dry kibble remains the dominant product category in 2023, catering to the nutritional needs of dogs with proteins, vitamins, and minerals. Packaging innovations and attractive designs are key trends, boosting sales growth. Manufacturers are expanding their consumer base through strategies like mergers and acquisitions. For instance, Hill's Pet Nutrition's acquisition of Nutriamo's Italian canned pet food manufacturing facility in May 2022. Mineral fortification and antioxidant inclusion are essential aspects of pet food production, ensuring optimal health support for pets. Sodium content levels are carefully managed to maintain a balance between taste and health.

Calorie density calculation is crucial for addressing the varying energy requirements of different dog breeds and sizes. Pet food extrusion and ca