The population share with internet access in the Philippines was forecast to continuously increase between 2024 and 2029 by in total 8.7 percentage points. The internet penetration is estimated to amount to 98 percent in 2029. Notably, the population share with internet access of was continuously increasing over the past years.The penetration rate refers to the share of the total population having access to the internet via any means. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).Find further information concerning Thailand and Singapore.

In 2020, the Philippines’ mobile internet user penetration was nearly 72.1 percent. It was forecasted that by 2025, 77.1 percent of mobile phone users would access the internet via their mobile phones resulting in increasing mobile subscribers.

Mobile phone penetration in the Philippines
As of 2019, there were nearly 169 million mobile subscribers in the Philippines. Mobile phones have been a significant device for many Filipinos. Telecommunication operators provide mobile data plans for many mobile phone subscribers and for which mobile phone vendors have gained profit. Of the mobile phones available in the market, Samsung was the leading mobile vendor, accounting for almost 24 percent of the market share.
Slow adaption to mobile phones with latest cellular network technology in the Philippines Throughout the years, the market saw an influx of mobile devices providing more sophisticated applications with the latest cellular network technology. While many Asian countries were quick to adapt to these developments, like the fourth generation (4G) broadband cellular network technology, the Philippines was slow to adapt. This was mainly due to the slow implementation of the necessary infrastructure needed by internet service providers. As of 2018, the Philippines had the lowest share of 4G mobile connections among other countries in the Asia Pacific region.

As of October 2025, China had the highest number of internet users in the Asia-Pacific region, at around *** billion. India followed closely, with **** billion internet users. China and India were leading within the Asia Pacific region and had the highest number of internet users worldwide. The Asia-Pacific (APAC) region had the largest number of internet users globally; however, internet penetration in Asia was still below the global average. Internet usage patterns in APAC The Philippines leads the region in average daily time spent using the internet in the Asia Pacific region, at around **** hours online each day. For emerging markets like Thailand, China, Indonesia, and the Philippines, over ** percent of online time occurs on mobile devices. In contrast, users in more developed markets such as South Korea, Singapore, and Australia tend to have a more balanced distribution of internet time between mobile and desktop. In Japan, internet users reported spending around ** percent of online time on computers, compared to around ** percent on mobile devices. This contrast highlights the diversity of internet usage behaviors across the Asia-Pacific region, shaped by varying levels of digital infrastructure, economic development, and consumer preferences. Mobile internet development in APAC Mobile internet has experienced considerable growth worldwide and in the Asia-Pacific region throughout recent years. Since 2015, the number of mobile internet subscribers in APAC has doubled. At the same time, mobile internet download speeds in APAC have improved markedly, with countries like South Korea, China, and Singapore leading the region in performance. As a result, mobile internet user penetration across APAC was forecasted to increase steadily through 2030.

Actual value and historical data chart for Philippines Individuals Using The Internet Percent Of Population

Abstract

The Global Findex 2025 reveals how mobile technology is equipping more adults around the world to own and use financial accounts to save formally, access credit, make and receive digital payments, and pursue opportunities. Including the inaugural Global Findex Digital Connectivity Tracker, this fifth edition of Global Findex presents new insights on the interactions among mobile phone ownership, internet use, and financial inclusion.

The Global Findex is the world’s most comprehensive database on digital and financial inclusion. It is also the only global source of comparable demand-side data, allowing cross-country analysis of how adults access and use mobile phones, the internet, and financial accounts to reach digital information and resources, save, borrow, make payments, and manage their financial health. Data for the Global Findex 2025 were collected from nationally representative surveys of about 145,000 adults in 141 economies. The latest edition follows the 2011, 2014, 2017, and 2021 editions and includes new series measuring mobile phone ownership and internet use, digital safety, and frequency of transactions using financial services.

The Global Findex 2025 is an indispensable resource for policy makers in the fields of digital connectivity and financial inclusion, as well as for practitioners, researchers, and development professionals.

Geographic coverage

National Coverage

Analysis unit

Individual

Kind of data

Observation data/ratings [obs]

Sampling procedure

In most low- and middle-income economies, Global Findex data were collected through face-to-face interviews. In these economies, an area frame design was used for interviewing. In most high-income economies, telephone surveys were used. In 2024, face-to-face interviews were again conducted in 22 economies after phone-based surveys had been employed in 2021 as a result of mobility restrictions related to COVID-19. In addition, an abridged form of the questionnaire was administered by phone to survey participants in Algeria, China, the Islamic Republic of Iran, Libya, Mauritius, and Ukraine because of economy-specific restrictions. In just one economy, Singapore, did the interviewing mode change from face to face in 2021 to phone based in 2024.

In economies in which face-to-face surveys were conducted, the first stage of sampling was the identification of primary sampling units. These units were then stratified by population size, geography, or both and clustered through one or more stages of sampling. Where population information was available, sample selection was based on probabilities proportional to population size; otherwise, simple random sampling was used. Random route procedures were used to select sampled households. Unless an outright refusal occurred, interviewers made up to three attempts to survey each sampled household. To increase the probability of contact and completion, attempts were made at different times of the day and, where possible, on different days. If an interview could not be completed at a household that was initially part of the sample, a simple substitution method was used to select a replacement household for inclusion.

Respondents were randomly selected within sampled households. Each eligible household member (that is, all those ages 15 or older) was listed, and a handheld survey device randomly selected the household member to be interviewed. For paper surveys, the Kish grid method was used to select the respondent. In economies in which cultural restrictions dictated gender matching, respondents were randomly selected from among all eligible adults of the interviewer’s gender.

In economies in which Global Findex surveys have traditionally been phone based, respondent selection followed the same procedure as in previous years, using random digit dialing or a nationally representative list of phone numbers. In most economies in which mobile phone and landline penetration is high, a dual sampling frame was used.

The same procedure for respondent selection was applied to economies in which phone-based interviews were being conducted for the first time. Dual-frame (landline and mobile phone) random digit dialing was used where landline presence and use are 20 percent or higher based on historical Gallup estimates. Mobile phone random digit dialing was used in economies with limited or no landline presence (less than 20 percent). For landline respondents in economies in which mobile phone or landline penetration is 80 percent or higher, respondents were selected randomly by using either the next-birthday method or the household enumeration method, which involves listing all eligible household members and randomly selecting one to participate. For mobile phone respondents in these economies or in economies in which mobile phone or landline penetration is less than 80 percent, no further selection was performed. At least three attempts were made to reach the randomly selected person in each household, spread over different days and times of day.

Research instrument

The English version of the questionnaire is provided for download.

Sampling error estimates

Estimates of standard errors (which account for sampling error) vary by country and indicator. For country-specific margins of error, please refer to the Methodology section and corresponding table in: Klapper, Leora, Dorothe Singer, Laura Starita, and Alexandra Norris. 2025. The Global Findex Database 2025: Connectivity and Financial Inclusion in the Digital Economy. Washington, DC: World Bank. https://doi.org/10.1596/978-1-4648-2204-9.

Mobile internet connections in the Philippines had a median download speed of about ***** megabits per second (Mbps) as of January 2025, indicating an improvement from the previous period. Mobile internet connection in the country has shown improvement since January 2023.

The internet became widely available in the Philippines in 1994, which led to a slowly developing internet savvy consumers in the country. In 2024, the number of internet users in the country was estimated at 104.5 million people. Internet economy growth Going digital is inevitable, and a lot, if not all, of services are now available online. From entertainment to paying bills, the majority of our daily routine involves the internet. In fact, the internet economy in the Philippines has seen significant growth since 2019 and was estimated to reach 150 billion U.S. dollars in 2030. This development has been contributed largely by the e-commerce market, followed by online media.
Digital devices used When accessing the internet, consumers in the Philippines use multiple devices, especially smartphones. As of the third quarter of 2024, a global survey revealed that the majority of respondents in the Philippines own a smartphone, followed by those with a laptop or a desktop computer. In addition, the large majority uses an Android device, in contrast to those with an iOS.

Philippines Online Gambling Market is valued at USD 2.0 billion, driven by internet penetration, mobile usage, and regulated platforms, with strong growth projected through 2030.

Philippines User Generated Content Platform Market valued at USD 1.1 Bn, driven by 78% internet penetration and 90M social media users, with growth in video and authentic content.

As of October 2025, China has the world’s largest online population, with approximately 1.3 billion internet users. India, currently the most populous nation, ranks second with about 1.03 billion users. The United States follows in third place. Worldwide internet usage As of October 2025, there are more than six billion internet users worldwide. However, user distribution varies significantly by region. In 2024, Eastern Asia alone accounted for 1.34 billion internet users, while Africa and the Middle East reported considerably lower figures. As expected, urban areas also exhibited higher rates of internet access compared to rural regions. Internet use in China It is no surprise that China ranks first among countries with the most internet users. Driven by rapid economic development and a strong cultural embrace of technology, 91.6 percent of China’s estimated 1.4 billion residents are online. As of the third quarter of 2024, about 91.8 percent of Chinese internet users were active on WeChat, the country’s most popular social platform. During the same period, Chinese internet users spent an average of five hours and 33 minutes online each day.

The Philippines telecom market, valued at $5.58 billion in 2025, is projected to experience steady growth, driven by increasing smartphone penetration, rising internet usage, and the expanding adoption of digital services. A Compound Annual Growth Rate (CAGR) of 3.28% from 2025 to 2033 indicates a robust, albeit moderate, expansion. Key growth drivers include the increasing demand for high-speed data services, fueled by the popularity of streaming platforms (OTT) and online gaming. The market is segmented into voice services (wired and wireless), data services, and OTT/Pay-TV services, with data and OTT services exhibiting the strongest growth potential. Competition among major players like Globe Telecom, Smart Communications, PLDT, DITO Telecommunity, and others is intense, leading to price wars and ongoing network infrastructure investments to enhance coverage and capacity. However, challenges remain, including the need to bridge the digital divide in underserved areas and address concerns regarding internet affordability and quality of service. The government's initiatives to improve digital infrastructure are expected to play a significant role in shaping the market's trajectory in the coming years. The competitive landscape is characterized by a mix of established players and new entrants. While established players like Globe and Smart dominate market share, newer players like DITO Telecommunity are aggressively investing in infrastructure to gain market traction. The ongoing expansion of 5G networks represents a significant opportunity for growth. The increasing adoption of cloud computing and the Internet of Things (IoT) are also contributing factors driving demand for advanced telecom services. Furthermore, the market is likely to experience a shift towards more personalized and data-driven services, emphasizing customer experience and tailored packages. Regulatory frameworks and government policies impacting spectrum allocation and infrastructure development will continue to be important factors influencing market growth and dynamics. This comprehensive report provides a detailed analysis of the Philippines telecom market, covering the period from 2019 to 2033. With a base year of 2025 and an estimated year of 2025, this study offers invaluable insights into market trends, growth drivers, challenges, and future prospects. The report utilizes data from the historical period (2019-2024) and forecasts market performance until 2033, providing a complete picture of this dynamic sector. Key players like PLDT, Globe Telecom, Smart Communications, DITO Telecommunity, and others are analyzed in depth. This report is essential for telecom operators, investors, and anyone interested in understanding the burgeoning Philippines telecom market. High-search-volume keywords like Philippines telecom market size, Philippines 5G market, Philippine mobile network operators, Philippines broadband penetration, and Philippine telecom industry revenue are strategically incorporated for enhanced search engine optimization. Recent developments include: March 2022: DITO Telecommunity launched a wireless home broadband service in select areas in the National Capital Region (NCR), Metro Manila. The 5G infrastructure will improve the revenue of the company., May 2022: PLDT announced plans to migrate from copper wire and hybrid-fiber broadband to full fiber by 2023. Furthermore, all users can migrate to full-fiber broadband services by the end of 2023., October 2022: Globe Telecom has deployed 252 5G-ready base stations in Mindanao. The ongoing 5G network deployment will create growth opportunities for the company.. Key drivers for this market are: Growing demand for Fixed Broadband Services, Rising demand for 5G; Growth of IoT usage in Telecom. Potential restraints include: Relatively Low Levels of Awareness and Regulatory Challenges. Notable trends are: Growing Demand for Fixed Broadband Services.

As of March 2025, low-cost mobile phone brands have been outselling giants in the telecommunications industry. In the Philippines, Vivo led the mobile vendor market, accounting for 14 percent of the total mobile market. Oppo held the second-highest market share, followed by Realme. Android was the leading operating system Due to its affordability and functionality, smartphone brands with an Android operating system were deemed more popular than Apple iOS devices. Developed as a Google product, Android phones can link their devices to various features, including cloud storage, video services, and e-mail platforms. To boost unit sales, brands such as Samsung and Realme offer bundling promos with telecommunication companies, which include getting a mobile phone and either a prepaid or a postpaid mobile subscription. Smartphone usage As of the third quarter of 2024, Filipino internet users spent more than five hours on mobile internet on average daily. E-commerce adaptation caused this year’s growth in smartphone usage across the country, with an increasing number of Filipinos using their phones for online shopping and to pay for goods and services through various digital payment apps. The government also promoted the use of digital applications and online banking for cash assistance and salary payouts for its employees.

Discover the booming Philippines Telecom Market! Our analysis reveals a $5.58B market in 2025, growing at a 3.28% CAGR. Explore key drivers, trends, and leading players like Globe Telecom, Smart, and PLDT. Get insights into market segmentation and future growth projections until 2033. Key drivers for this market are: Growing demand for Fixed Broadband Services, Rising demand for 5G; Growth of IoT usage in Telecom. Potential restraints include: Relatively Low Levels of Awareness and Regulatory Challenges. Notable trends are: Growing Demand for Fixed Broadband Services.

Philippines IPTV Software Market is valued at USD 1.1 billion, driven by rising internet penetration, smart devices, and demand for on-demand streaming services.

During the second quarter of 2025, the Ghana saw the highest vlog reach worldwide by far, with over 53.2 percent of internet users reporting they watched videos of this genre weekly. Internet users located in Philippines followed in second place, with almost 48 percent of respondents stating that they had watched a vlog in the past week. Vlogs became a popular video genre in the first half of the 2010s, thanks to video platforms like YouTube, allowing any user to post their own content.

Discover the booming Philippines e-commerce market! Our analysis reveals a $15.51B market in 2025, projected to reach significant heights by 2033, driven by strong CAGR and key market trends. Explore market size, segments, leading players, and future growth potential. Recent developments include: July 2022 - eBay and FedEx partner to strengthen delivery services in the Asia Pacific, offering service options at competitive prices. The partnership would allow eBay sellers to avail of premium delivery options through FedEx, including cross-border services like FedEx Ecletrocinc Trade Documents and FedEx Home Delivery for delivery and returns., June 2022 - Shopee expanded Shopee Xpress hubs across Mindanao, along with seller-onboarding initiatives. These new hubs were established in Davao Del Sur, Davao City, Davao Del Norte, and other areas, which implied a shorter time for Davao to Davao deliveries. The seller initiatives encouraged sellers to use the E-commerce platform for nationwide reach and business., May 2022 - Lazada Philippines partnered with GrabExpress to launch Same Day Delivery, starting from Metro Manila. The Same Day Delivery aims to reduce the standard waiting time of 3-5 days to receive the purchases to just a few hours, including commodities like groceries, party supplies, etc.. Key drivers for this market are: Growing Demand from Fashion Industry, Penetration of Internet and Smartphone Usage. Potential restraints include: Growing Demand from Fashion Industry, Penetration of Internet and Smartphone Usage. Notable trends are: Fashion Industry to Dominate the Market Significantly.

In 2024, mobile internet user penetration in the Asia-Pacific region (excluding Greater China) reached ** percent, marking an increase from ** percent in 2018. The user penetration of mobile internet is projected to reach ** percent by 2030. Mobile internet usage in the APAC region Mobile internet usage in the Asia-Pacific region saw a significant increase in recent years, transforming the way people access and interact with the online world. The number of mobile internet subscribers in APAC reached approximately *** billion in 2023, marking a substantial growth compared to 2015, when there were slightly over *** million mobile internet users in the region. This growth can be attributed to several factors, including the increasing adoption of smartphones in APAC. According to a 2024 survey, mobile internet usage in the Philippines averaged *** hours per day, while in Japan, the average time spent on mobile internet was nearly *** hours. The increase in the number of mobile internet users has important consequences for businesses, as it influences how consumers behave, stimulates the growth of e-commerce, and accelerates digital transformation across different industries in APAC. 5G deployment in Asia-Pacific The rollout of 5G technology has accelerated in APAC region, with 5G's share in total mobile connections forecasted to reach ** percent by 2030. Yet, its adoption and coverage remain uneven across its countries. In 2024, Singapore and South Korea led the region in 5G coverage, with a score of * and**** out of ten, respectively, reflecting their high urban density and strong digital infrastructure. In contrast, countries like Sri Lanka and Indonesia still experience limited 5G coverage, with scores of only *** out of ten. These disparities highlight persistent gaps in digital infrastructure, economic capacity, as well as geographical accessibility across the region. Nevertheless, digital engagement remains strong across the Asia-Pacific. Social media usage, e-commerce activity, and digital media consumption continue to grow rapidly, even in countries with limited 5G access.

Philippines Ecommerce Fulfillment Service Market is valued at USD 15 billion, driven by rising online shopping, digital payments, and internet penetration, with growth in mobile commerce and cross-border ecommerce.

The Philippines e-commerce market is booming, with a $15.51B market size in 2025 and a projected 13.78% CAGR through 2033. Discover key drivers, trends, and challenges shaping this dynamic sector, including major players like Shopee and Lazada. Explore the regional breakdown and future growth potential. Key drivers for this market are: Growing Demand from Fashion Industry, Penetration of Internet and Smartphone Usage. Potential restraints include: Security Flaw Related to Hacking of Password Managers. Notable trends are: Fashion Industry to Dominate the Market Significantly.

Philippines Consumer Price Index (CPI): BIH: MM: NF: IC: IS: Internet Access Servcs& Net Storage Servcs data was reported at 103.700 2018=100 in Feb 2025. This stayed constant from the previous number of 103.700 2018=100 for Jan 2025. Philippines Consumer Price Index (CPI): BIH: MM: NF: IC: IS: Internet Access Servcs& Net Storage Servcs data is updated monthly, averaging 101.200 2018=100 from Jan 2018 (Median) to Feb 2025, with 86 observations. The data reached an all-time high of 103.700 2018=100 in Feb 2025 and a record low of 99.000 2018=100 in May 2018. Philippines Consumer Price Index (CPI): BIH: MM: NF: IC: IS: Internet Access Servcs& Net Storage Servcs data remains active status in CEIC and is reported by Philippine Statistics Authority. The data is categorized under Global Database’s Philippines – Table.PH.I071: Consumer Price Index: 2018=100: Bottom 30% Income Households: Metro Manila.