In December 2023, around 9.45 million phishing e-mails were detected worldwide, up from 5.59 million in September 2023. This figure has seen a continuous increase since January 2022. It is partially associated with the launch of ChatGPT in November 2022.

In 2023, 21,489 individuals in the United States reported encountering business e-mail compromise (BEC) scams. This figure has slightly increased in the last three years, with 19,954 reported victims in 2021 and, 21,832 in 2022.

Secure e-mail gateways (SEGs) are not always foolproof. In 2022, it was found that seven in ten phishing e-mails received via FortiNet were credential phishing e-mails. Meanwhile, 11 percent of phishing e-mails received via Google contained malware compared to 63 percent of credential phishing.

Spam messages accounted for over **** percent of e-mail traffic in December 2023. Russia generated the largest share of unsolicited spam e-mails in 2022, with **** percent of global spam e-mails originating from the country. Spam worldwide It is almost impossible to think about e-mail without considering the issue of spam, which usually includes billions of promotional e-mails marketers send daily. As of January 2023, the United States had the highest number of spam e-mails sent daily. While many e-mail users believe such content belongs in their spam folder, marketing e-mails are generally harmless if annoying to the user. Malicious spam Phishing e-mails remain one of the primary attack vectors for cybercriminals. On average, around ** percent of businesses worldwide experience four to six successful cyber attacks in one year. Another ** percent said they became victims of more than ** bulk phishing attacks. More than half of the companies said these phishing attacks resulted in consumer or client data breaches.

Snapshot img

Email Security Market Size 2025-2029

The email security market size is forecast to increase by USD 6.03 billion, at a CAGR of 14.2% between 2024 and 2029.

The market is experiencing significant growth and transformation, driven by the increasing trend towards remote work and employee mobility. This shift has led to an escalating need for robust email security solutions to protect sensitive business information from cyber threats. Another key trend is the widespread adoption of cloud-based email security services, enabling organizations to benefit from scalability, flexibility, and cost savings. However, the availability of open-source email security solutions poses a challenge for market players, as they must differentiate their offerings and provide added value to compete effectively. Companies seeking to capitalize on market opportunities should focus on offering advanced threat detection and response capabilities, seamless integration with other security solutions, and user-friendly interfaces. Navigating the challenges requires a deep understanding of the evolving threat landscape and the ability to adapt quickly to new technologies and customer needs.

What will be the Size of the Email Security Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleIn the ever-evolving email security landscape, entities continue to integrate various solutions to fortify their defenses against persistent threats. On-premise security, incident response, PCI DSS compliance, artificial intelligence, antivirus protection, threat modeling, penetration testing, access control, and security policy are among the essential components of a robust email security strategy. The market witnesses continuous dynamism, with advancements in areas such as spam detection, malware scanning, email authentication protocols, multi-factor authentication, email filtering, behavioral analytics, security audits, and security software. Threat intelligence, intrusion detection, security services, machine learning, data encryption, phishing prevention, email security appliances, email security gateways, business continuity, single sign-on, vulnerability management, email archiving, risk management, email encryption, hybrid cloud security, and cloud security are other critical aspects of this evolving market. As cybercriminals adopt increasingly sophisticated tactics, organizations must remain vigilant and adapt their email security strategies accordingly. Continuous threat modeling, penetration testing, and vulnerability assessments are essential to identify and address potential weaknesses. Security awareness training is also crucial to ensure that employees are equipped to recognize and respond to phishing attempts and other social engineering attacks. The integration of AI and machine learning technologies is revolutionizing email security, enabling more effective threat detection and response. However, this also presents new challenges, such as the need for robust data encryption and privacy protections. As the market continues to evolve, organizations must stay informed and adapt their strategies to stay ahead of emerging threats.

How is this Email Security Industry segmented?

The email security industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ApplicationBFSIGovernmentHealthcareIT and telecomOthersComponentProductsServicesDeploymentCloudOn-premisesHybridThreat TypePhishingMalwareSpamData Loss PreventionGeographyNorth AmericaUSMexicoEuropeFranceGermanyItalyUKMiddle East and AfricaUAEAPACAustraliaChinaIndiaJapanSouth KoreaSouth AmericaBrazilRest of World (ROW)

By Application Insights

The bfsi segment is estimated to witness significant growth during the forecast period.The market is witnessing significant growth, particularly in the Banking, Financial Services, and Insurance (BFSI) sector. With the increasing use of digital technologies like cloud computing, mobile banking, and internet banking, financial institutions are becoming prime targets for sophisticated cyber threats such as phishing, ransomware, and business email compromise (BEC). Email security solutions are essential to protect sensitive financial data and maintain customer trust. Advanced measures like encryption, multi-factor authentication (MFA), and AI-driven threat detection systems are being adopted to safeguard communication channels. Email security appliances and gateways, security software, and security services are crucial components of these solutions. Threat intelligence, machine learning, and behavioral analytics are integral to proactively identifying and mitigating potential threats.

The data was collected in a simulated experiment with the purpose of studying how different types of cybersecurity training impacts users' ability to correctly identify phishing e-mail. For the experiment, an isolated e-mail world was developed and participants were given an inbox containing 5 legitimate e-mails and 6 phishing e-mails. They were asked to assume the persona of the inbox owner and then delete all e-mails they considered to be phishing. They were also asked to “think aloud” during the experiment. Their performance was monitored by an experiment supervisor using an eye tracker and continuous monitoring of the participants screen.

In 2022, almost eight in 10 phishing e-mails received in the public sector were credential phishing. Additionally, 30 percent of the phishing e-mails in the professional sector were characterized as business e-mail compromise (BEC) attempts. The utilities sector saw the highest rate of malware attacks, around ten percent of all phishing e-mails.

Analysis of ‘Phishing Dataset for Machine Learning’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/shashwatwork/phishing-dataset-for-machine-learning on 28 January 2022.

--- Dataset description provided by original source is as follows ---

Context

Anti-phishing refers to efforts to block phishing attacks. Phishing is a kind of cybercrime where attackers pose as known or trusted entities and contact individuals through email, text or telephone and ask them to share sensitive information. Typically, in a phishing email attack, and the message will suggest that there is a problem with an invoice, that there has been suspicious activity on an account, or that the user must login to verify an account or password. Users may also be prompted to enter credit card information or bank account details as well as other sensitive data. Once this information is collected, attackers may use it to access accounts, steal data and identities, and download malware onto the user’s computer.

Content

This dataset contains 48 features extracted from 5000 phishing webpages and 5000 legitimate webpages, which were downloaded from January to May 2015 and from May to June 2017. An improved feature extraction technique is employed by leveraging the browser automation framework (i.e., Selenium WebDriver), which is more precise and robust compared to the parsing approach based on regular expressions.

Anti-phishing researchers and experts may find this dataset useful for phishing features analysis, conducting rapid proof of concept experiments or benchmarking phishing classification models.

Acknowledgements

Tan, Choon Lin (2018), “Phishing Dataset for Machine Learning: Feature Evaluation”, Mendeley Data, V1, doi: 10.17632/h3cgnj8hft.1 Source of the Dataset.

--- Original source retains full ownership of the source dataset ---

The Cloud Email Security Software Market is estimated to be valued at USD 0.82 Billion in 2022 and is expected to reach USD 1.57 Billion by 2030, registering a CAGR of 8% during the forecast period of 2023-2030. What are the factors driving the growth of Cloud Email Security Software Market?

Increasing use of cloud-based email security in the BFSI sector to spike the growth in the Cloud email security software market.

Cybersecurity plays a most prominent role in BFSI companies, which require to protect regulatory compliance and secure the sensitive financial data of the customers at any time. Big capital markets and large banks are highly recognizing that cloud-based security is more than just a technology platform, and will create growth opportunities during the forecast period. Additionally, cloud-based email solutions help banks to keep up with administrative access control rules and regulations by reducing the implementation of time and expenses. With the increase in online transactions, the data is rising at an exponential rate, which is hiking the growth of the cloud email security market in the BFSI industry. The email exchanges between customers and employees in the BFSI industry include extremely secret, critical, and essential information that hackers can exploit. In addition, the businesses in the investment banking industry that utilize email as their major means of internal and external communication have encrypted their email accounts and taken efforts to restrict hacking. Furthermore, the customer creates a vast amount of data in the banking sector. Banks and financial institutions are increasingly using the services to store and analyze complicated data in order to develop client satisfaction through various data points. However, the increasing customer expectations, regulatory obligations, technical capabilities, and baking institutions are contributing to taking a more proactive approach to security. Thus, cloud-based security platforms are been implemented.

Increasing Penetration of Bring-Your-Own-Device Solutions is spiking the growth of the cloud email security software market.

The organization adopted the strategy of Bring-Your-Own-Device is trending in recent times to reduce expense and increase productivity. This has hiked the demand for cloud-based security solutions as companies aim to secure their information and networks from BYOD. Cloud-based security provides the organization the secure networks even if the employees are using their personal devices, which makes the cloud email security software increasing demand and highly adopted by many organizations.

What are the factors constraining the growth of the Cloud Email Security Software Market?

Maintenance and cost implementation of the software are the challenges faced by the cloud email security software market.

The high purchasing cost of software and the maintenance of software and updating of software, hamper the growth of the cloud email security market. Additionally, the data stored on the cloud can be easily accessed remotely by anyone or can be easily hacked by anyone, the lack of trust in cloud-based email security solutions hinders the growth of the market. Further, the data can be shared with multiple users which can cause the possibility of data breaches and security issues. What is Cloud Email Security Software?

Cloud Email Security Software is designed to offer comprehensive protection against email-borne cyber threats. It protects organizations from malicious emails like phishing attempts and harmful attachments. The Cloud email security software services include anti-spam, anti-malware, email encryption capabilities, and content filtering. Cloud security is also knowns as cloud computing security, it ensures the users and device authentication, data privacy, protection, and data resources and control. Increasing penetration of Bring-Your-Own-Device Solutions and rising demand for cloud-based security solutions is spiking the growth of the cloud email security software market.

The global message security market is experiencing robust growth, projected to reach $9.10 billion in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 22.45% from 2025 to 2033. This expansion is fueled by the increasing volume of email and SMS-based cyber threats targeting businesses and individuals alike. The rise of cloud computing and the adoption of hybrid work models are key drivers, as organizations seek secure solutions to protect sensitive data transmitted across various platforms. Furthermore, stringent data privacy regulations like GDPR and CCPA are compelling businesses to invest heavily in robust message security measures to avoid hefty penalties and reputational damage. The market segmentation reveals a strong preference for cloud-based deployment, driven by its scalability, cost-effectiveness, and ease of management. Email security remains the dominant segment, reflecting the persistent prevalence of phishing and malware attacks targeting email inboxes. Major end-user industries such as BFSI (Banking, Financial Services, and Insurance), Government, and Healthcare are significant contributors to market growth, owing to their heightened sensitivity to data breaches and regulatory compliance requirements. The competitive landscape is characterized by a mix of established players like Microsoft, Cisco, and McAfee, alongside specialized security vendors such as Proofpoint and Mimecast. These companies are continuously innovating to offer advanced threat detection capabilities, including AI-powered solutions that can identify and neutralize sophisticated attacks. Future growth will be influenced by factors such as the increasing adoption of 5G networks, the expanding use of messaging applications for business communication, and the growing sophistication of cyber threats. The market's geographical distribution likely mirrors global technology adoption rates, with North America and Europe currently holding significant market share, while the Asia-Pacific region is poised for accelerated growth in the coming years due to rapid digital transformation and expanding internet penetration. The continuous emergence of new threats and the need for advanced protection will sustain this positive market trajectory throughout the forecast period. This report provides a detailed analysis of the global Message Security Market, offering insights into market size, growth drivers, challenges, and key players. The study period covers 2019-2033, with 2025 as the base year and a forecast period from 2025 to 2033. The historical period analyzed is 2019-2024. This report is crucial for businesses involved in email security, SMS security, cloud security, and on-premise security solutions, seeking to understand the market dynamics and opportunities for growth. Recent developments include: April 2022 - Trend Micro Incorporated announced the launch of Trend Micro One, a unified cybersecurity platform with a growing list of ecosystem technology partners that enables customers to understand better, communicate, and lower their cyber risk. The unified security platform method provides a continuous lifecycle of risk and threat assessment, including the discovery of attack surfaces, an analysis of cyber risk, and threat mitigation and response., April 2022 - Tata Communications International Pte Ltd., a wholly-owned subsidiary of Tata Communications Ltd., a global digital ecosystem enabler, announced strengthened variants of the IZO Internet WAN for global enterprises. IZO Internet WAN provides high-quality Internet services and consistent network experiences through various service options, including broadband Internet, with predictable and dependable network services that provide access to more than 150+ regions. It now allows businesses to transmit data seamlessly between branch offices and data centers, between branch offices and clouds, and across different clouds. Businesses can easily and quickly manage their regional and international networks. New variations have been made available for businesses in the North American, European, United Kingdom & Ireland, and Asia-Pacific markets.. Key drivers for this market are: Demand for Protecting the Confidential Information from Malware Threats, Increasing Popularity of Cloud-based and Virtual Appliance-based Solutions. Potential restraints include: Lack of Awareness about Cyberattacks, Increasing Complexity in Implementing Various Messaging Security Solution. Notable trends are: Applications in BFSI to Hold a Significant Market Share.

According to a survey conducted in December 2022, more than 55 percent of smartphone users in Japan neither knew the term nor the meaning of business e-mail compromise (BEC). Business e-mail compromise represents a form of cybercrime in which business-related e-mails impersonate trusted sources, which can lead to a leak of sensitive information and other damages.

Most respondents in Poland received multiple spam e-mails per day in 2022. Almost ** percent received between **** and ** spam e-mails, and only * percent did not receive any at all.

As of December 2022, over half of the organizations with *** to *** employees worldwide that encountered email-based cyber attacks experienced downtime and business disruption. Among companies with *** to *** employees, ** percent lost sensitive, confidential, or business-critical data. The latter also experienced repercussions like brand and company reputation damage.

The New Zealand cybersecurity market, valued at approximately $150 million in 2025, is projected to experience robust growth, driven by increasing digitalization across sectors and a heightened awareness of cyber threats. A compound annual growth rate (CAGR) of 7.48% from 2025 to 2033 indicates a significant expansion of the market, reaching an estimated value exceeding $275 million by 2033. Key drivers include the rising adoption of cloud computing, the increasing sophistication of cyberattacks targeting businesses and government agencies, and the growing need for robust data security solutions across diverse industries, such as BFSI (Banking, Financial Services, and Insurance), healthcare, and manufacturing. The market is segmented by offering (cloud security, data security, identity access management, network security, etc.), deployment (cloud, on-premise), and end-user (BFSI, healthcare, etc.). While strong government regulations and cybersecurity awareness initiatives are contributing positively, restraints include a shortage of skilled cybersecurity professionals and the high cost of implementing advanced security solutions, particularly for smaller businesses. The competitive landscape involves a mix of multinational corporations and local players, each vying for a share in this rapidly evolving market. The prominence of cloud-based security solutions reflects a global trend, pushing New Zealand's cybersecurity market towards cloud-centric infrastructure protection. The BFSI sector, due to its high-value data assets and stringent regulatory compliance requirements, is a key driver of market growth, followed by the healthcare sector, concerned with protecting sensitive patient information. The government and defense sectors represent crucial markets due to their critical infrastructure and national security implications. The strong presence of companies like PwC and others indicates a high level of investment in both service offerings and advanced technologies, indicating a promising future for the New Zealand cybersecurity industry. The continued growth trajectory hinges on addressing the talent shortage through robust educational programs and government incentives, coupled with increased adoption of advanced security solutions to combat the evolving cyber threats. Recent developments include: July 2022 - EY is launching additional cyber security centers as part of its worldwide network in Auckland, Wellington, and maybe a third location in Christchurch. According to EY, the investment was based on a variety of local market achievements, such as work with Fonterra and the persistent growth in cyber threats., May 2022 - Red Sift, a provider of the only integrated cloud email security and brand protection platform, announced a strategic alliance with SMX, the cybersecure email specialist, in order to assist businesses in Australia and New Zealand in enhancing their email security posture and threat prevention. The unique partnership between Red Sift's best-in-class Reporting Platform and SMX's new Domain Protection Service (DPS) enables the delivery of a fresh DMARC setup option, assisting clients in enhancing email threat monitoring and responsiveness to attacks.. Key drivers for this market are: Increasing Phishing and Credential Harvesting Risks among Businesses, Rising Utilisation of Cloud-Based Services; Rising M2M/IoT Connections Requiring Enhanced Cybersecurity in Businesses. Potential restraints include: Increasing Phishing and Credential Harvesting Risks among Businesses, Rising Utilisation of Cloud-Based Services; Rising M2M/IoT Connections Requiring Enhanced Cybersecurity in Businesses. Notable trends are: Increasing Phishing Risks among Businesses Drives the Cybersecurity Market.

In 2024, the most common type of cybercrime reported to the United States internet Crime Complaint Center was phishing, with its variation, spoofing, affecting approximately 193,000 individuals. In addition, over 86,000 cases of extortion were reported to the IC3 during that year. Dynamic of phishing attacks Over the past few years, phishing attacks have increased significantly. In 2024, over 193,000 individuals fell victim to such attacks. The highest number of phishing scam victims since 2018 was recorded in 2021, approximately 324 thousand.Phishing attacks can take many shapes. Bulk phishing, smishing, and business e-mail compromise (BEC) are the most common types. With the recent development of generative AI, it has become easier to craft a believable phishing e-mail. This is currently among the top concerns of organizations leaders. Impact of phishing attacks Among the most targeted industries by cybercriminals are healthcare, financial, manufacturing, and education institutions. An observation carried out in the fourth quarter of 2024 found that software-as-a-service (SaaS) and webmail was most likely to encounter phishing attacks. According to the reports, almost a quarter of them stated being targeted by a phishing scam in the measured period.

As of December 2022, three in four organizations worldwide stated having experienced any successful email-based cyber attacks. Among surveyed countries, India had the highest share of companies experiencing phishing attacks. The United States ranked second, with 80 percent, while Australia followed, with 74 percent. Among selected European regions, Benelux ranked first, with 85 percent.

In 2022, almost all detected phishing kits attempted to gather the names of targets. Three in four phishing kits also requested e-mail addresses, while 66 percent tried accessing home address information.

In 2024, individuals aged 60 and older in the United States filed more than ****** complaints about phishing cases. Approximately ****** victims reported incidents of personal data breach. ********* was also frequently encountered by victims aged 60 and older in the measured year. Overall, the number of complaints about cryptocurrency crimes almost ******* compared to 2023.

In 2023, around 27.32 percent of total phishing attacks worldwide targeted financial institutions, down from 36.3 percent in 2022. Among the organizations attacked by financial phishing, web services were the most targeted, with more than 24 percent of phishing attacks involving them.

In 2022, Adobe became the leading domain abused in phishing e-mails, with around *** percent of detected phishing e-mails using it. Sharepoint ranked second, with **** percent. Google followed, with approximately *** percent.