Buyers between 35 and 44 years old acquired the most light-duty pickup trucks in 2021, followed closely by buyers within the ** to ** age group. By contrast, younger car buyers between ** and ** did not opt for light pickup trucks. Light trucks were the best-selling type of vehicle in the United States.

Light truck retail sales in the United States increased to 12.9 million units in 2024. This was a year-over-year increase in sales of some 3.94 percent compared to 2023. In contrast, 2022 was the second drop in sales in a decade, after the drop reported in 2020, at the onset of the COVID-19 pandemic. Sales had been increasing since 2010, when the auto industry began recovering from low vehicle purchases after the 2008-2009 financial crisis. In 2024, sales of light trucks accounted for about 81.2 percent of the approximately 15.9 million light vehicles sold in the United States. Ford, with its signature truck, the Ford F-150, was one of the leading North American car brands in the United States. Why are consumers buying trucks now? Before the coronavirus pandemic hit in 2020, the U.S. economy had largely recovered from the woes of the financial crisis and unemployment in the United States fell to 3.7 percent in 2019. This meant that consumers were better able to purchase new vehicles. Similarly, due to lower gasoline and diesel fuel prices, motorists were more willing to buy trucks over smaller, more fuel-efficient sedans. 2022 presented a challenge for this automotive market, with Russia's war on Ukraine leading to motor fuel price inflation and to higher new and used car prices.

Light trucks include trucks with up to 14,000 pounds gross vehicle weight, including minivans and sport utility vehicles. Prior to the 2003 Benchmark Revision, light trucks were up to 10,000 pounds. The U.S. Bureau of Economic Analysis releases auto and truck sales data, which are used in the preparation of estimates of personal consumption expenditures.

As of the first quarter of 2023, the Ford F-Series remains, as it was in 2022, the best-selling light truck in the United States.

Pickups: one of the most important vehicle segments
The U.S. light truck market has remained resilient amidst a difficult business environment. Pickup trucks accounted for some of the best-selling vehicles in the U.S. in 2022. A well-performing model can play an important role in a brand's success: Ford, the maker of 2022's best-selling model, was also the leading car brand that year.

AAA
Light trucks, including pickups, were the most popular light passenger vehicle type in the United States in 2022. However, the segment had faced challenges in the previous years, with retail sales dropping for the first time since 2008 in 2020, amid the COVID-19 pandemic. While the market picked back up in 2021, the semiconductor shortage, increasing raw material prices, and overall price inflation impacted light truck sales, leading to a steeper drop in 2022.

Pickup Truck Market Outlook

According to our latest research, the global Pickup Truck market size reached USD 230.7 billion in 2024, reflecting robust demand across multiple sectors. The market is anticipated to register a CAGR of 4.9% from 2025 to 2033, projecting the market value to reach USD 352.8 billion by 2033. This growth trajectory is driven by increasing infrastructure projects, rising e-commerce logistics, and a surge in both commercial and personal vehicle ownership. The steady advancements in vehicle technology, coupled with evolving consumer preferences and government incentives for electric and hybrid vehicles, are pivotal factors propelling the market expansion.

One of the primary growth drivers for the Pickup Truck market is the expanding construction and infrastructure development activities worldwide. Governments and private entities are investing heavily in new construction projects, urbanization, and rural development, which necessitate reliable and versatile transportation solutions. Pickup trucks, known for their durability and payload capacity, are increasingly favored for transporting materials, equipment, and personnel. The adoption of advanced safety features, telematics, and connectivity solutions further enhances the operational efficiency and safety of pickup trucks, making them indispensable assets for construction and related industries. As a result, the demand for both light-duty and heavy-duty pickup trucks is witnessing a substantial upswing, especially in rapidly developing economies.

Another significant factor fueling the pickup truck market is the diversification of applications beyond traditional uses. While pickup trucks have historically been associated with agriculture and construction, their role in logistics, e-commerce delivery, and even personal mobility has grown remarkably. The rise of small and medium-sized enterprises (SMEs) and the proliferation of last-mile delivery services have spurred the need for versatile vehicles that can navigate urban and rural terrains efficiently. Moreover, the integration of comfort and luxury features in modern pickup trucks has attracted a new demographic of individual buyers seeking vehicles that combine utility with lifestyle appeal. This trend is particularly pronounced in North America and Asia Pacific, where consumer expectations are evolving rapidly.

Technological advancements are also reshaping the pickup truck market landscape. The development of electric and hybrid pickup trucks, driven by stringent emission regulations and growing environmental awareness, is transforming the competitive dynamics of the industry. Leading manufacturers are investing heavily in research and development to introduce vehicles that offer superior fuel efficiency, lower emissions, and enhanced performance. Innovations in battery technology, lightweight materials, and autonomous driving capabilities are further elevating the market’s value proposition. As governments worldwide implement stricter emission standards and offer incentives for green vehicles, the adoption of electric and hybrid pickup trucks is expected to accelerate, contributing significantly to overall market growth.

From a regional perspective, North America continues to dominate the global pickup truck market, accounting for the largest share in 2024. This leadership is attributed to the region’s strong automotive culture, high disposable incomes, and a well-established infrastructure for commercial and personal vehicle usage. However, Asia Pacific is emerging as the fastest-growing market, driven by rapid urbanization, expanding industrial activities, and increasing investments in transportation infrastructure. Europe and Latin America are also witnessing steady growth, supported by rising demand for fuel-efficient and technologically advanced pickup trucks. The Middle East & Africa region, while currently holding a smaller market share, is expected to register significant growth due to expanding construction and logistics sectors.

Vehicle Type Analysis

The global Pickup Truck Market size is expected to see substantial growth, increasing from USD 245.63 billion in 2024 to USD 423.57 billion by 2034, at a CAGR of over 5.6%. Leading industry players include BMW, Volkswagen, Ford, Toyota, Chevrolet, Mitsubishi, Mazda, Stellantis, GM, Ram, Mercedes-Benz, Honda, Isuzu, Nissan.

Light trucks include trucks with up to 14,000 pounds gross vehicle weight, including minivans and sport utility vehicles. Prior to the 2003 Benchmark Revision, light trucks were up to 10,000 pounds. The U.S. Bureau of Economic Analysis releases auto and truck sales data, which are used in the preparation of estimates of personal consumption expenditures.

The global Mid-Size Pickup Trucks market is poised for robust growth, projected to reach a significant valuation of $28,660 million by 2025, exhibiting a Compound Annual Growth Rate (CAGR) of 4.6% throughout the forecast period of 2025-2033. This expansion is primarily fueled by evolving consumer preferences for versatile and capable vehicles that bridge the gap between compact cars and heavy-duty trucks. The increasing demand for personal and commercial utility, coupled with advancements in fuel efficiency and technology, is driving adoption. Key market drivers include the rising popularity of lifestyle-oriented pickups, their utility in diverse terrains and for various recreational activities, and the growing adoption of electric and hybrid powertrains, promising a more sustainable future for the segment. The market is also benefiting from the continuous innovation in safety features, infotainment systems, and towing/hauling capabilities, making these trucks more appealing to a broader demographic. The market segmentation reveals a dynamic landscape, with "Individual Use" applications expected to lead in volume, reflecting the increasing appeal of mid-size pickups as daily drivers and for personal projects. The "Commercial Use" segment, however, will also witness substantial growth, driven by small to medium-sized businesses requiring reliable and adaptable work vehicles. In terms of powertrain, while "Diesel" and "Petrol" engines continue to dominate, the "Electric" segment is emerging as a significant growth area, with manufacturers investing heavily in electric pickup truck development to meet stringent environmental regulations and consumer demand for eco-friendly options. Geographically, North America, particularly the United States, is expected to remain the largest market due to the deeply ingrained pickup truck culture. However, the Asia Pacific region, with its rapidly expanding economies and increasing disposable incomes, is anticipated to be a key growth engine, presenting lucrative opportunities for established players and new entrants alike.

The Vehicle Inventory and Use Survey (VIUS) is conducted in partnership with the Bureau of Transportation Statistics, Federal Highway Administration, and the U.S. Department of Energy to better understand the characteristics and use of trucks on our nation's roads. The survey universe for the VIUS includes all private and commercial trucks registered (or licensed) in the United States. This includes: pickups; minivans, other light vans, and sport utility vehicles; other light single-unit trucks (GVW = 26,000 lbs.); and truck tractors. The VIUS sample excludes vehicles owned by federal, state, and local governments; ambulances; buses; motor homes; farm tractors; unpowered trailer units; and trucks reported to have been disposed of prior to January 1 of the survey year. VIUS provides data on the physical and operational characteristics of the nation's truck population. Its primary goal is to produce estimates of the total number of trucks and truck miles. This dataset provides national and state-level summary statistics for in-scope vehicles that were used at least partially for commercial purposes.

In 2023, the U.S. pickup truck market size is estimated to reach around **** billion U.S. dollars. This represented a decrease from 2022. Pickups are forecast to amount to **** billion U.S. dollars in revenue by 2028 based on December 2023 data modeling.

Luxury Pickup Truck Market Outlook

According to our latest research, the global luxury pickup truck market size reached USD 14.7 billion in 2024, with a robust year-on-year growth driven by evolving consumer preferences and technological advancements in the automotive sector. The market is projected to expand at a CAGR of 6.9% from 2025 to 2033, reaching a forecasted value of USD 28.7 billion by 2033. This impressive growth trajectory is primarily fueled by rising demand for high-performance vehicles that combine utility, comfort, and advanced features, particularly among affluent consumers and commercial enterprises seeking both prestige and functionality in their automotive investments.

The primary growth factor for the luxury pickup truck market is the increasing consumer inclination towards vehicles that offer a blend of rugged capability and premium amenities. Luxury pickup trucks have evolved from utilitarian workhorses to sophisticated vehicles equipped with state-of-the-art infotainment systems, advanced driver-assistance technologies, and plush interiors. This transformation is appealing to a broader demographic, including urban professionals and families seeking versatility without compromising on luxury. The segment has also benefited from a surge in demand for lifestyle vehicles, where consumers are willing to pay a premium for trucks that deliver both off-road prowess and a superior driving experience.

Another significant factor contributing to market expansion is the rapid technological innovation within the automotive industry. Leading manufacturers are integrating hybrid and electric powertrains, advanced safety features, and connectivity solutions into their luxury pickup truck offerings. These enhancements not only improve vehicle performance and efficiency but also align with growing environmental consciousness among buyers. The adoption of alternative fuel vehicles is particularly notable in regions with stringent emission regulations, further propelling the market forward. Additionally, the rise of customization and aftermarket upgrades has enabled consumers to personalize their vehicles, enhancing their appeal and driving repeat purchases.

The luxury pickup truck market is also witnessing favorable macroeconomic trends, such as rising disposable incomes and urbanization, especially in emerging economies. As more individuals and businesses seek vehicles that reflect their status while meeting practical needs, luxury pickups are becoming a popular choice. The expansion of e-commerce and logistics sectors has increased the demand for fleet vehicles, with luxury models offering enhanced comfort and reliability for long-distance travel. Furthermore, the proliferation of financing options and leasing programs has made luxury pickup trucks more accessible to a wider audience, stimulating market penetration in both developed and developing regions.

From a regional perspective, North America continues to dominate the luxury pickup truck market, accounting for the largest share in 2024. This leadership is underpinned by the region’s strong automotive culture, high consumer purchasing power, and established presence of key manufacturers. However, Asia Pacific is emerging as a lucrative market, supported by rapid urbanization, infrastructure development, and a growing preference for premium vehicles among the expanding middle and upper classes. Europe is also witnessing steady growth, driven by technological innovation and an increasing focus on sustainability, particularly in the electric and hybrid segments. Latin America and the Middle East & Africa, while still nascent, present significant long-term growth opportunities as economies stabilize and consumer preferences evolve.

Vehicle Type Analysis

The luxury pickup truck market is segmented by vehicle type into full-size and mid-size luxury pickup trucks, each catering to distinct consumer needs and preferences. Full-size luxury pickup trucks dominate the market, favored for their commanding presence, superio

This dataset focuses on tracking fatalities among occupants of passenger cars and light trucks (such as SUVs, pickup trucks, and minivans) in Virginia, with a specific focus on restraint use (i.e., seatbelt or other restraint usage) during fatal crashes.

View monthly updates and historical trends for US Light Truck Sales. from United States. Source: Bureau of Economic Analysis. Track economic data with YCh…

Turkey Motor Vehicles: Registered: Small Truck data was reported at 4,278.000 Unit in Oct 2018. This records a decrease from the previous number of 5,122.000 Unit for Sep 2018. Turkey Motor Vehicles: Registered: Small Truck data is updated monthly, averaging 11,492.000 Unit from Jan 1994 (Median) to Oct 2018, with 298 observations. The data reached an all-time high of 43,707.000 Unit in Jan 2011 and a record low of 713.000 Unit in Jun 1994. Turkey Motor Vehicles: Registered: Small Truck data remains active status in CEIC and is reported by Turkish Statistical Institute. The data is categorized under Global Database’s Turkey – Table TR.TA001: Motor Vehicles Statistics.

View monthly updates and historical trends for US Foreign Light Truck Sales. from United States. Source: Bureau of Economic Analysis. Track economic data …

Compact Pickup Truck Market Outlook

According to our latest research, the global compact pickup truck market size reached USD 109.6 billion in 2024, reflecting robust consumer demand and ongoing innovation in the automotive sector. The market is projected to expand at a CAGR of 5.8% from 2025 to 2033, reaching approximately USD 182.1 billion by the end of the forecast period. This strong growth trajectory is underpinned by increasing urbanization, the rising need for versatile transportation solutions, and the rapid adoption of electric and hybrid technologies within the compact pickup segment.

The growth of the compact pickup truck market is primarily driven by shifting consumer preferences toward smaller, more fuel-efficient vehicles that do not compromise on utility. Urban dwellers, in particular, are seeking vehicles that combine maneuverability with sufficient payload capacity for personal and business needs. The compact size allows for easier navigation in congested city environments, while still providing the ruggedness and cargo space associated with traditional pickups. Furthermore, the integration of advanced safety features, infotainment systems, and connectivity options is making compact pickups increasingly attractive to younger buyers and first-time truck owners.

Another significant growth factor for the compact pickup truck market is the emergence of electric and hybrid models, which are gaining traction as governments worldwide implement stricter emission standards and offer incentives for green vehicles. Manufacturers are responding by investing heavily in research and development to produce compact pickups with improved fuel efficiency, lower emissions, and enhanced performance. The availability of electric and hybrid variants is expanding the market's appeal, particularly among environmentally conscious consumers and fleet operators looking to reduce their carbon footprint while maintaining operational flexibility.

Commercial and industrial applications are also fueling the expansion of the compact pickup truck market. Small and medium-sized enterprises, as well as large corporations, are increasingly opting for compact pickups to fulfill a variety of logistical, delivery, and maintenance tasks. The lower operating costs, ease of customization, and adaptability to diverse business requirements make compact pickups a preferred choice across multiple industries. Additionally, the rise of e-commerce and last-mile delivery services is propelling demand for compact, agile vehicles that can efficiently transport goods within urban and suburban areas.

From a regional perspective, the Asia Pacific region is leading the compact pickup truck market, accounting for the largest share in 2024, followed by North America and Europe. Asia Pacific's dominance is attributed to its large population, rapid urbanization, and growing middle class, which are collectively driving vehicle sales. North America remains a strong market due to the popularity of pickup trucks in both personal and commercial segments, while Europe is witnessing steady growth thanks to increasing adoption of electric and hybrid trucks. The market in Latin America and the Middle East & Africa is also expanding, albeit at a slower pace, as infrastructure development and economic growth in these regions continue to support automotive sales.

Fuel Type Analysis

The fuel type segment in the compact pickup truck market is witnessing a dynamic transformation, primarily influenced by evolving regulatory frameworks and consumer preferences. Traditionally, gasoline-powered compact pickups have dominated the market due to their affordability, widespread availability, and established fueling infrastructure. However, as environmental concerns intensify and governments introduce stricter emission standards, there has been a marked shift toward diesel, electric, and hybrid options. Diesel variants continue to appeal to buyers seeking superior torque and fuel efficiency, particularly in commercial and industrial applications, although their market share is gradually declining due to emission-related challenges.

The advent of electric compact pickup trucks marks a significant milestone in the industry, with several leading manufacturers launching or announcing new models tailored t

The Vehicle Inventory and Use Survey (VIUS) is conducted in partnership with the Bureau of Transportation Statistics, Federal Highway Administration, and the U.S. Department of Energy to better understand the characteristics and use of trucks on our nation's roads. The survey universe for the VIUS includes all private and commercial trucks registered (or licensed) in the United States. This includes: pickups; minivans, other light vans, and sport utility vehicles; other light single-unit trucks (GVW = 26,000 lbs.); and truck tractors. The VIUS sample excludes vehicles owned by federal, state, and local governments; ambulances; buses; motor homes; farm tractors; unpowered trailer units; and trucks reported to have been disposed of prior to January 1 of the survey year. VIUS provides data on the physical and operational characteristics of the nation's truck population. Its primary goal is to produce estimates of the total number of trucks and truck miles. This dataset provides national and state-level summary statistics for in-scope vehicles, excluding pickups, SUVs, minivans, and other light vans, that were used at least partially for commercial purposes.

In 2021, some *** million automobiles, about **** million light trucks, and some ******* heavy-duty trucks were sold to customers in the United States. The U.S. auto industry sold about **** million motor vehicles in 2021—a slow recovery compared to 2020. Retail sales of motor vehicles declined significantly during the coronavirus pandemic in 2020. Pickup truck sales were the least affected by the pandemic because of their popularity in states with less stringent COVID measures. Mass motorization fuels the market As of 2022, over ** percent of the U.S. population reported having access to their own car, with an additional ** percent having access to a company or family car. This reliance on passenger vehicles is partly due to the U.S.’s extensive road network, which creates an incentive toward mass motorization and leads to higher demands, boosting the U.S. automotive market. As of March 2022, ** percent of consumers in the United States reported they intended to purchase a car. A success at risk due to the chip shortage With over *** trillion U.S. dollars in revenue from road vehicle and parts retail trade, the sector has swiftly recovered from the COVID-19 pandemic due to the rise in light truck sales. In contrast, interest in automobiles has been nosediving since 2015, as the U.S. consumers moved away from smaller models. Light trucks might, however, might fall victim to their own success. The global automotive chip shortage is an ongoing challenge in the industry. While passenger vehicle demand remains high, the monthly inventory-to-sales ratio has been nosediving since April 2020.

Turkey Motor Vehicles: On Road: Annual: Small Truck data was reported at 3,642,625.000 Unit in 2017. This records an increase from the previous number of 3,442,483.000 Unit for 2016. Turkey Motor Vehicles: On Road: Annual: Small Truck data is updated yearly, averaging 294,535.500 Unit from Dec 1966 (Median) to 2017, with 52 observations. The data reached an all-time high of 3,642,625.000 Unit in 2017 and a record low of 31,462.000 Unit in 1966. Turkey Motor Vehicles: On Road: Annual: Small Truck data remains active status in CEIC and is reported by Turkish Statistical Institute. The data is categorized under Global Database’s Turkey – Table TR.TA001: Motor Vehicles Statistics.

The global pick-up trucks market size is forecast to rise from USD 238.9 billion in 2025 to USD 411.96 billion by 2035, advancing at a CAGR above 5.6%. Companies leading innovation in the industry are Ford, General Motors, Stellantis, Toyota, Nissan, contributing to the sector’s development and expansion.