Buyers between 35 and 44 years old acquired the most light-duty pickup trucks in 2021, followed closely by buyers within the 55 to 64 age group. By contrast, younger car buyers between 18 and 24 did not opt for light pickup trucks. Light trucks were the best-selling type of vehicle in the United States.

As of the first quarter of 2023, the Ford F-Series remains, as it was in 2022, the best-selling light truck in the United States.

Pickups: one of the most important vehicle segments
The U.S. light truck market has remained resilient amidst a difficult business environment. Pickup trucks accounted for some of the best-selling vehicles in the U.S. in 2022. A well-performing model can play an important role in a brand's success: Ford, the maker of 2022's best-selling model, was also the leading car brand that year.

AAA
Light trucks, including pickups, were the most popular light passenger vehicle type in the United States in 2022. However, the segment had faced challenges in the previous years, with retail sales dropping for the first time since 2008 in 2020, amid the COVID-19 pandemic. While the market picked back up in 2021, the semiconductor shortage, increasing raw material prices, and overall price inflation impacted light truck sales, leading to a steeper drop in 2022.

Light truck retail sales in the United States increased to 12.9 million units in 2024. This was a year-over-year increase in sales of some 3.94 percent compared to 2023. In contrast, 2022 was the second drop in sales in a decade, after the drop reported in 2020, at the onset of the COVID-19 pandemic. Sales had been increasing since 2010, when the auto industry began recovering from low vehicle purchases after the 2008-2009 financial crisis. In 2024, sales of light trucks accounted for about 81.2 percent of the approximately 15.9 million light vehicles sold in the United States. Ford, with its signature truck, the Ford F-150, was one of the leading North American car brands in the United States. Why are consumers buying trucks now? Before the coronavirus pandemic hit in 2020, the U.S. economy had largely recovered from the woes of the financial crisis and unemployment in the United States fell to 3.7 percent in 2019. This meant that consumers were better able to purchase new vehicles. Similarly, due to lower gasoline and diesel fuel prices, motorists were more willing to buy trucks over smaller, more fuel-efficient sedans. 2022 presented a challenge for this automotive market, with Russia's war on Ukraine leading to motor fuel price inflation and to higher new and used car prices.

The Vehicle Inventory and Use Survey (VIUS) is conducted in partnership with the Bureau of Transportation Statistics, Federal Highway Administration, and the U.S. Department of Energy to better understand the characteristics and use of trucks on our nation's roads. The survey universe for the VIUS includes all private and commercial trucks registered (or licensed) in the United States. This includes: pickups; minivans, other light vans, and sport utility vehicles; other light single-unit trucks (GVW = 26,000 lbs.); and truck tractors. The VIUS sample excludes vehicles owned by federal, state, and local governments; ambulances; buses; motor homes; farm tractors; unpowered trailer units; and trucks reported to have been disposed of prior to January 1 of the survey year. VIUS provides data on the physical and operational characteristics of the nation's truck population. Its primary goal is to produce estimates of the total number of trucks and truck miles. This dataset provides national and state-level summary statistics for in-scope vehicles, excluding pickups, SUVs, minivans, and other light vans, that were in use.

In 2021, some 3.3 million automobiles, about 11.6 million light trucks, and some 451,400 heavy-duty trucks were sold to customers in the United States. The U.S. auto industry sold about 15.5 million motor vehicles in 2021—a slow recovery compared to 2020. Retail sales of motor vehicles declined significantly during the coronavirus pandemic in 2020. Pickup truck sales were the least affected by the pandemic because of their popularity in states with less stringent COVID measures.

Mass motorization fuels the market

As of 2022, over 76 percent of the U.S. population reported having access to their own car, with an additional 19 percent having access to a company or family car. This reliance on passenger vehicles is partly due to the U.S.’s extensive road network, which creates an incentive toward mass motorization and leads to higher demands, boosting the U.S. automotive market. As of March 2022, 48 percent of consumers in the United States reported they intended to purchase a car.

A success at risk due to the chip shortage

With over 1.5 trillion U.S. dollars in revenue from road vehicle and parts retail trade, the sector has swiftly recovered from the COVID-19 pandemic due to the rise in light truck sales. In contrast, interest in automobiles has been nosediving since 2015, as the U.S. consumers moved away from smaller models. Light trucks might, however, might fall victim to their own success. The global automotive chip shortage is an ongoing challenge in the industry. While passenger vehicle demand remains high, the monthly inventory-to-sales ratio has been nosediving since April 2020.

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Pickup Truck Market Size 2025-2029

The pickup truck market size is forecast to increase by USD 112.9 billion at a CAGR of 5.2% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing utility of these vehicles in various sectors, including construction, agriculture, and transportation. This trend is particularly prominent in regions with large economies and a strong focus on infrastructure development, such as North America and Asia-Pacific. Another key driver is the ongoing shift towards the use of lighter materials in pickup truck manufacturing, which helps improve fuel efficiency and reduce emissions, making these vehicles more environmentally friendly and cost-effective to operate. However, the market also faces challenges, with increasing stringency of fuel efficiency and emission standards posing significant hurdles for manufacturers. To capitalize on market opportunities and navigate these challenges effectively, companies must stay abreast of technological advancements and regulatory requirements, and explore innovative solutions to enhance the functionality and sustainability of pickup trucks.

What will be the Size of the Pickup Truck Market during the forecast period?

Request Free SampleThe market encompasses a significant segment of the commercial vehicle industry, with these versatile vehicles catering to various sectors, including construction and infrastructure, logistics, and recreational use. Pickup trucks, as light-duty vehicles known for their cargo carrying capacity, continue to gain popularity due to their applicability to commercial purposes. The market's size and direction are influenced by several predefined factors, such as rapid economic growth, rising disposable incomes, and the increasing demand for B2C enterprises to streamline their operations. Vehicle registries and car dealers serve as essential touchpoints for consumers, providing access to specifications and base models tailored to their needs. Automobile manufacturers continually innovate, integrating safety features, connectivity options, and environmental consciousness into their offerings. The complexity of pickup trucks, which can serve both on-road and off-road functions, adds to their appeal. As the logistics industry and environment agencies increasingly prioritize sustainability, pickup trucks are evolving to meet these demands while maintaining their rugged and reliable nature.

How is this Pickup Truck Industry segmented?

The pickup truck industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeECCCRegular cabProductFull-size pickup truckSmall-size and mid-size pickup truckGeographyNorth AmericaUSCanadaAPACAustraliaChinaIndiaJapanEuropeFranceGermanyUKSouth AmericaBrazilMiddle East and Africa

By Type Insights

The eccc segment is estimated to witness significant growth during the forecast period.Pickup trucks, as commercial vehicles, continue to gain popularity in various industries due to their cargo carrying capacity and versatility. Extended cab and crew cab models cater to different customer preferences, with extended cabs offering smaller rear seats and access doors, and crew cabs providing two rows of seats and full-size doors. These vehicles serve commercial purposes, such as logistics and construction, as well as individual use for recreational activities. New passenger cars and base models face intense competition from pickup trucks in the market. Predefined factors, including vehicle registries, car dealers, and environmental agencies, influence consumer spending trends. The E-commerce sector's rapid economic growth and industrialization contribute to the increasing demand for pickup trucks. Fuel efficiency and propulsion type are essential considerations for pickup trucks. Diesel, gasoline, hybrid, and electric pickup trucks cater to various customer preferences and environmental consciousness. The diesel engine segment and electric propulsion systems are key areas of product innovation. Factors like fuel prices, economic conditions, and safety features also impact the market. Battery technology advancements and compact models are emerging trends. The light-duty vehicles' cargo capacity and commercial use, whether for heavy-duty applications or individual use, remain significant factors. In , pickup trucks' versatility, practicality, and cargo carrying capacity make them indispensable for various industries and individual use. Factors like fuel efficiency, propulsion type, and environmental concerns continue to shape the market.

Get a glance at the market report of share of various segments Request Free Sample

The ECCC segment was valued at USD 240.70 billion in 2019 and showed a gradual increase during the fo

Introduction

Ram Trucks Statistics: Ram Trucks, known as RAM, is an American brand that focuses on producing light to mid-weight pickup trucks and commercial vehicles. The newer series of Ram 1500 pickups are made at the Sterling Heights Assembly in Sterling Heights, Michigan. Since its establishment, Ram Trucks has been known for its slogan "Guts. Glory. Ram." Ram Trucks emerged in 2010 as a separate entity from Dodge, taking on the name of its popular Ram pickup line. The logo used by Ram Trucks was originally Dodge's logo. Let us shed more light on Ram Truck Statistics through this article.

Light trucks include trucks with up to 14,000 pounds gross vehicle weight, including minivans and sport utility vehicles. Prior to the 2003 Benchmark Revision, light trucks were up to 10,000 pounds. The U.S. Bureau of Economic Analysis releases auto and truck sales data, which are used in the preparation of estimates of personal consumption expenditures.

With year-end sales of around 732,100 units, the Ford F-Series was the best-selling light truck in the United States in 2024. The Ford F-Series is a series of full-size pickup trucks, the most popular variant being the F-150. The 14th generation of this model was released in 2020, with a fully electric version of the vehicle unveiled in 2021. Light trucks account for two-thirds of light vehicle sales in the United States After years of recovery in demand for vehicles, U.S. car and light truck sales growth slowed down in 2019, compared with the year before. The slow-down continued, as the coronavirus pandemic hit the sector. Russia's war on Ukraine, inflation, and supply chain shortages further hindered the sector's recovery in 2022. U.S. light vehicle sales came to around 15.5 million units in 2023, some 12.4 million of which were light trucks. This increase in sales signals the sector is recovering from the supply chain shortages recorded a year earlier. U.S. customers show a preference for domestic brands With the exception of Toyota pickups, light trucks built by U.S.-based automakers continue to be favorites among U.S. vehicle buyers. The Ford F-Series, which has been one of the most popular automobiles with U.S. buyers for years, was ranked as the best-selling light truck in the United States at year-end 2024. The following spots were claimed by GM’s Chevrolet Silverado and Chrysler’s Ram Pickup.

Light trucks include trucks with up to 14,000 pounds gross vehicle weight, including minivans and sport utility vehicles. Prior to the 2003 Benchmark Revision, light trucks were up to 10,000 pounds. The U.S. Bureau of Economic Analysis releases auto and truck sales data, which are used in the preparation of estimates of personal consumption expenditures.

The United States Electric Pick-up Trucks Market is segmented by Fuel Category (BEV, HEV, PHEV). The report offers market size in both market value in USD and market volume in unit. Further, the report includes a market split by Vehicle Type, Vehicle Configuration, Vehicle Body Type, Propulsion Type, and Fuel Category.

As of December 2023, there were approximately 763.71 thousand private trucks in Thailand, of which the majority were used in the provincial area. In that same period, private pickup trucks accounted for the majority of the private trucks in the country.

The Pickup Truck Solar Panels market is witnessing an unprecedented transformation as the integration of renewable energy solutions into everyday utilities gains momentum. As these multi-functional vehicles continue to serve both personal and commercial purposes, the addition of solar panels facilitates a sustainabl

According to a survey conducted in 2023, 67 percent of participants found Ford electric pickup trucks most appealing after the branding and exact Model was revealed, while only 27 percent considered buying Tesla's Cybertruck.

Vehicle registration counts broken out by fiscal year. Includes passenger vehicles <= 6,000 lbs, Motorcycles, and trucks (1 ton or less)

Notes: Exempt registrations are included in passenger vehicle counts and total vehicles registered. Passenger Vehicles includes: automobiles; mini-vans and most SUVs.
Trucks includes 1/2 ton, 3/4 ton and 1 ton trucks.

Source: Fiscal year REGISTRATION CLASS CODE COUNT Report and the Report of Rental Trailers (for All Vehicles Registered) prepared by Explore, Inc.

Prepared by: VTR - Budget and Research Services

Graph and download economic data for Consumer Price Index for All Urban Consumers: Used Cars and Trucks in U.S. City Average (CUSR0000SETA02) from Jan 1953 to Feb 2025 about used, trucks, vehicles, urban, consumer, CPI, inflation, price index, indexes, price, and USA.

The Waterproof Pickup Truck Tent market has emerged as a vital segment within the outdoor recreation industry, catering to the increasing demand for versatile camping solutions that combine convenience and comfort. Designed to fit snugly in the bed of a pickup truck, these tents offer a unique way for outdoor enthus

Turkey Motor Vehicles: Withdrawn: Small Truck data was reported at 1,257.000 Unit in Jun 2018. This records an increase from the previous number of 655.000 Unit for May 2018. Turkey Motor Vehicles: Withdrawn: Small Truck data is updated monthly, averaging 559.500 Unit from Jan 1994 (Median) to Jun 2018, with 294 observations. The data reached an all-time high of 9,286.000 Unit in Dec 2004 and a record low of 21.000 Unit in Mar 1994. Turkey Motor Vehicles: Withdrawn: Small Truck data remains active status in CEIC and is reported by Turkish Statistical Institute. The data is categorized under Global Database’s Turkey – Table TR.TA001: Motor Vehicles Statistics.

Graph and download economic data for Producer Price Index by Industry: Automobile, Light Truck and Utility Vehicle Manufacturing: Primary Products (PCU336110336110P) from Jun 1982 to Feb 2025 about utilities, trucks, primary, vehicles, manufacturing, PPI, industry, inflation, price index, indexes, price, and USA.

Statistics illustrates consumption, production, prices, and trade of Light Truck and Utility Vehicles in the United States from 2013 to 2024.