As of the first quarter of 2023, the Ford F-Series remains, as it was in 2022, the best-selling light truck in the United States.

Pickups: one of the most important vehicle segments
The U.S. light truck market has remained resilient amidst a difficult business environment. Pickup trucks accounted for some of the best-selling vehicles in the U.S. in 2022. A well-performing model can play an important role in a brand's success: Ford, the maker of 2022's best-selling model, was also the leading car brand that year.

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Light trucks, including pickups, were the most popular light passenger vehicle type in the United States in 2022. However, the segment had faced challenges in the previous years, with retail sales dropping for the first time since 2008 in 2020, amid the COVID-19 pandemic. While the market picked back up in 2021, the semiconductor shortage, increasing raw material prices, and overall price inflation impacted light truck sales, leading to a steeper drop in 2022.

Light truck retail sales in the United States increased to 12.9 million units in 2024. This was a year-over-year increase in sales of some 3.94 percent compared to 2023. In contrast, 2022 was the second drop in sales in a decade, after the drop reported in 2020, at the onset of the COVID-19 pandemic. Sales had been increasing since 2010, when the auto industry began recovering from low vehicle purchases after the 2008-2009 financial crisis. In 2024, sales of light trucks accounted for about 81.2 percent of the approximately 15.9 million light vehicles sold in the United States. Ford, with its signature truck, the Ford F-150, was one of the leading North American car brands in the United States. Why are consumers buying trucks now? Before the coronavirus pandemic hit in 2020, the U.S. economy had largely recovered from the woes of the financial crisis and unemployment in the United States fell to 3.7 percent in 2019. This meant that consumers were better able to purchase new vehicles. Similarly, due to lower gasoline and diesel fuel prices, motorists were more willing to buy trucks over smaller, more fuel-efficient sedans. 2022 presented a challenge for this automotive market, with Russia's war on Ukraine leading to motor fuel price inflation and to higher new and used car prices.

In 2021, some *** million automobiles, about **** million light trucks, and some ******* heavy-duty trucks were sold to customers in the United States. The U.S. auto industry sold about **** million motor vehicles in 2021—a slow recovery compared to 2020. Retail sales of motor vehicles declined significantly during the coronavirus pandemic in 2020. Pickup truck sales were the least affected by the pandemic because of their popularity in states with less stringent COVID measures. Mass motorization fuels the market As of 2022, over ** percent of the U.S. population reported having access to their own car, with an additional ** percent having access to a company or family car. This reliance on passenger vehicles is partly due to the U.S.’s extensive road network, which creates an incentive toward mass motorization and leads to higher demands, boosting the U.S. automotive market. As of March 2022, ** percent of consumers in the United States reported they intended to purchase a car. A success at risk due to the chip shortage With over *** trillion U.S. dollars in revenue from road vehicle and parts retail trade, the sector has swiftly recovered from the COVID-19 pandemic due to the rise in light truck sales. In contrast, interest in automobiles has been nosediving since 2015, as the U.S. consumers moved away from smaller models. Light trucks might, however, might fall victim to their own success. The global automotive chip shortage is an ongoing challenge in the industry. While passenger vehicle demand remains high, the monthly inventory-to-sales ratio has been nosediving since April 2020.

View monthly updates and historical trends for US Light Truck Sales. from United States. Source: Bureau of Economic Analysis. Track economic data with YCh…

With year-end sales of around 732,100 units, the Ford F-Series was the best-selling light truck in the United States in 2024. The Ford F-Series is a series of full-size pickup trucks, the most popular variant being the F-150. The 14th generation of this model was released in 2020, with a fully electric version of the vehicle unveiled in 2021. Light trucks account for two-thirds of light vehicle sales in the United States After years of recovery in demand for vehicles, U.S. car and light truck sales growth slowed down in 2019, compared with the year before. The slow-down continued, as the coronavirus pandemic hit the sector. Russia's war on Ukraine, inflation, and supply chain shortages further hindered the sector's recovery in 2022. U.S. light vehicle sales came to around 15.5 million units in 2023, some 12.4 million of which were light trucks. This increase in sales signals the sector is recovering from the supply chain shortages recorded a year earlier. U.S. customers show a preference for domestic brands With the exception of Toyota pickups, light trucks built by U.S.-based automakers continue to be favorites among U.S. vehicle buyers. The Ford F-Series, which has been one of the most popular automobiles with U.S. buyers for years, was ranked as the best-selling light truck in the United States at year-end 2024. The following spots were claimed by GM’s Chevrolet Silverado and Chrysler’s Ram Pickup.

Graph and download economic data for Light Weight Vehicle Sales: Autos and Light Trucks (ALTSALES) from Jan 1976 to Aug 2025 about light weight, trucks, vehicles, new, sales, and USA.

Total Vehicle Sales in the United States decreased to 15.30 Million in October from 16.40 Million in September of 2025. This dataset provides the latest reported value for - United States Total Vehicle Sales - plus previous releases, historical high and low, short-term forecast and long-term prediction, economic calendar, survey consensus and news.

View monthly updates and historical trends for US Foreign Light Truck Sales. from United States. Source: Bureau of Economic Analysis. Track economic data …

This statistic represents light truck sales in the United States from October 1, 1990 through September 30, 2012. At period end September 30, 2000, some 101,000 new domestic and imported small pickups were sold in the United States.

United States - Motor Vehicle Retail Sales: Light Weight Trucks was 13.40000 Mil. of Units in August of 2025, according to the United States Federal Reserve. Historically, United States - Motor Vehicle Retail Sales: Light Weight Trucks reached a record high of 14.66700 in March of 2025 and a record low of 1.68000 in December of 1981. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Motor Vehicle Retail Sales: Light Weight Trucks - last updated from the United States Federal Reserve on December of 2025.

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US Pickup Truck Market Size 2025-2029

The US pickup truck market size is forecast to increase by USD 51.6 billion, at a CAGR of 4.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the increased utility of pickup trucks for both personal and commercial use. Another key trend is the incorporation of lighter materials in pickup truck manufacturing, leading to improved fuel efficiency and reduced emissions. Additionally, the sales of used pickup trucks in the US continue to rise, offering an attractive option for budget-conscious consumers. These factors contribute to the market's steady expansion, making it an intriguing space for industry players to explore. However, the market has faced sluggish demand due to various factors, including supply chain disruptions caused by lockdowns and the shortage of auto parts, including semiconductor chips.

What will be the US Pickup Truck Market Size During the Forecast Period?

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The pickup truck market continues to be a significant player In the global automotive industry, driven by customers seeking vehicles with high torque, payload capacity, and towing ability. Fuel efficiency remains a key consideration for consumers, with a growing interest in alternative fuel types, including diesel and electric vehicles (EVs). The diesel segment, in particular, is expected to experience a rise in affordability, leading to increased growth in developing economies.
The recovery of the market is anticipated, with fuel type insights indicating a shift towards more fuel-efficient options. The cargo area and general utility of pickup trucks make them a versatile choice for consumers, with applications ranging from personal use to commercial purposes. Despite challenges, the pickup truck market is poised for continued growth, with production and sales expected to rebound In the coming years.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Full-size pickup truck
  Small-size and mid-size pickup truck


Type

  Extended cab and crew cab
  Regular cab


Geography

  US

By Product Insights

The full-size pickup truck segment is estimated to witness significant growth during the forecast period.

Full-size pickup trucks, defined as vehicles with a gross vehicle weight rating (GVWR) between 6,000 lbs. And 14,000 lbs., dominate the US pickup truck market. Manufacturers prioritize these models due to their higher profit margins compared to smaller counterparts. Enhanced engine capacity and increased ground clearance characterize full-size pickups. Some variants, labeled as heavy-duty (3500 and 2500 series), offer superior load-hauling and towing capabilities, enabling them to tow fifth-wheel trailers. Fuel efficiency, payload capacity, towing capacity, and customization are key factors influencing customer preferences. Diesel engines and gasoline are the primary fuel types, with diesel offering greater torque and payload capacity but higher CO2 emissions.

Developing economies and recovery from lockdowns are expected to fuel growth In the pickup truck market. The industry faces challenges such as supply chain disruptions, labor shortages, and semiconductor chip shortages. The market encompasses various players, including Stellantis Group, and the growth rate is anticipated to increase In the coming years. Electric vehicles (EVs) are emerging as a potential threat, with light-duty pickup trucks undergoing electrification.

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Market Dynamics

Our US Pickup Truck Market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in the adoption of US Pickup Truck Market?

Increased utility of pickup trucks is the key driver of the market.

Pickup trucks have gained significant popularity In the US market due to their versatility and utility. These vehicles offer larger payload capacities and towing capabilities, making them ideal for both commercial and personal use. The increased cargo area allows for the transportation of larger loads, surpassing the capabilities of passenger cars, SUVs, crossovers, and hatchbacks. Pickup trucks come in various trims, such as extended cab models, which prioritize additional passenger seats without compromising cargo bed space. Torque, a critical factor in pickup trucks, is essential for hauling heavy loads and towing trailers. Fuel efficiency is another essential consideration for cu

United States Motor Vehicle Sales & Leases: New Vehicle: Sales: Light Trucks data was reported at 5,600.000 Unit th in 2010. This records an increase from the previous number of 4,700.000 Unit th for 2009. United States Motor Vehicle Sales & Leases: New Vehicle: Sales: Light Trucks data is updated yearly, averaging 6,900.000 Unit th from Dec 1990 (Median) to 2010, with 21 observations. The data reached an all-time high of 8,970.000 Unit th in 2005 and a record low of 4,160.000 Unit th in 1991. United States Motor Vehicle Sales & Leases: New Vehicle: Sales: Light Trucks data remains active status in CEIC and is reported by Bureau of Transportation Statistics. The data is categorized under Global Database’s United States – Table US.RA005: Motor Vehicle Sales & Leases: Quantity.

This statistic represents the number of light trucks sold in selected U.S. federal states in 2018. In that year, approximately ******* such vehicles were sold to customers in the nation's most populous state, California.

United States - Motor Vehicle Retail Sales: Domestic Light Weight Trucks was 10.76600 Mil. of Units in August of 2025, according to the United States Federal Reserve. Historically, United States - Motor Vehicle Retail Sales: Domestic Light Weight Trucks reached a record high of 11.55400 in March of 2025 and a record low of 0.98800 in November of 1967. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Motor Vehicle Retail Sales: Domestic Light Weight Trucks - last updated from the United States Federal Reserve on December of 2025.

United States - Motor Vehicle Retail Sales: Foreign Light Weight Trucks was 219.48900 Thous. of Units in August of 2025, according to the United States Federal Reserve. Historically, United States - Motor Vehicle Retail Sales: Foreign Light Weight Trucks reached a record high of 279.61900 in April of 2021 and a record low of 15.00000 in March of 1976. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Motor Vehicle Retail Sales: Foreign Light Weight Trucks - last updated from the United States Federal Reserve on November of 2025.

Graph and download economic data for Consumer Price Index for All Urban Consumers: Used Cars and Trucks in U.S. City Average (CUSR0000SETA02) from Jan 1953 to Sep 2025 about used, trucks, vehicles, urban, consumer, CPI, inflation, price index, indexes, price, and USA.

United States - Motor Vehicle Retail Sales: Light Weight Trucks was 1213.83000 Thous. of Units in August of 2025, according to the United States Federal Reserve. Historically, United States - Motor Vehicle Retail Sales: Light Weight Trucks reached a record high of 1298.99900 in March of 2025 and a record low of 133.60000 in December of 1981. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Motor Vehicle Retail Sales: Light Weight Trucks - last updated from the United States Federal Reserve on November of 2025.

United States - Motor Vehicle Retail Sales: Domestic Light Weight Trucks was 897.20300 Thous. of Units in August of 2025, according to the United States Federal Reserve. Historically, United States - Motor Vehicle Retail Sales: Domestic Light Weight Trucks reached a record high of 962.86300 in March of 2025 and a record low of 82.30000 in November of 1967. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Motor Vehicle Retail Sales: Domestic Light Weight Trucks - last updated from the United States Federal Reserve on November of 2025.

According to a survey conducted in 2023, ** percent of participants found Ford electric pickup trucks most appealing after the branding and exact Model was revealed, while only ** percent considered buying Tesla's Cybertruck.

View monthly updates and historical trends for US Light Vehicle Retail Sales (DISCONTINUED). from United States. Source: Motor Intelligence. Track economi…