In 2024, nearly ** million people participated in Pilates training in the United States, marking the highest annual total since 2010. This also reflected an increase from the previous year’s figure of **** million.

Market Size statistics on the Pilates & Yoga Studios industry in United States

The global Pilates & Yoga Studios Market size was estimated at USD 161.98 billion in 2024 and is projected to grow at a CAGR of 10.47% from 2025 to 2034.

Pilates and yoga studios have evolved significantly, driven by digital innovation and shifting consumer preferences. Despite strengthening participation in yoga and Pilates, the emergence of lower-cost alternatives has stifled studio attendance. Online platforms, mobile applications, gyms and fitness centers have intensified competition for studios. The availability of high-quality online resources has ushered in an era where enthusiasts can easily practice from the comfort of their homes. Revenue has fallen at a CAGR of 1.7% to reach an estimated $14.7 billion leading up to 2024, when revenue will dip an expected 6.8%. While Pilates participation rates have remained somewhat stagnant in recent years, yoga participation rates have boomed. Still, this expansion in practitioners hasn't translated to Pilates and yoga studio sales since yoga is more accessible for newcomers to pick up and maintain outside of a studio. Pilates practitioners are more inclined to attend classes to have access to high-cost equipment like reformers and towers. To keep yoga practitioners coming back, studios have expansively appealed to niche demographics through prenatal, senior or power yoga classes. As the US population continues to prioritize health and wellness, participation in yoga and Pilates studio classes will recover. The prevalence of home fitness, powered by online classes and sophisticated equipment like the Flexia Reformer, could challenge traditional studio attendance. Over the years to 2029, Pilates and yoga studio revenue is expected to grow at a CAGR of 1.2% to reach $15.6 billion.

The market size of the pilates and yoga studio industry in the United States amounted to 9.31 billion U.S. dollars in 2020. The market saw a 9.96 percent decline over the previous year's size of 10.34 billion U.S dollars, most likely due to the coronavirus (COVID-19) pandemic. Forecasts predict the size of the sector to increase by 6.11 percent between 2020 and 2022.

The global Pilates & yoga studios market size reached USD 181.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 388.4 Billion by 2033, exhibiting a growth rate (CAGR) of 8.38% during 2025-2033. The growing incidences of sedentary lifestyles and related health issues, the rising adoption of cutting-edge technologies and the increasing popularity of online classes and digital tutorials are some of the major factors propelling the market.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 181.6 Billion
Market Forecast in 2033	USD 388.4 Billion
Market Growth Rate (2025-2033)	8.38%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on activity type, and application.

In financial year 2023, it was estimated that over 1.1 million people aged over 15 years old in Australia participated in pilates. Close to 259 thousand of the participants were in the 25-34 year age group.

According to Cognitive Market Research, the global pilates reformer market size will be USD XX million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.00% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Europe accounted for over 30% of the global USD XX million market size.
Asia Pacific held a market of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.
The Latin America market will account for more than 5% of global revenue and will be USD XX million in 2024, growing at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
The Middle East and Africa are the major markets, accounting for around 2% of global revenue. Their market size was USD XX million in 2024, and it will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031.
The direct sales held the highest pilates reformer market revenue share in 2024.

Market Dynamics of Pilates Reformer Market

Key Drivers of Pilates Reformer Market

Increasing Awareness of Fitness and Wellness Fuels Market Growth

The Pilates Reformer market is experiencing exponential growth, largely driven by consumers' burgeoning awareness of fitness and wellness. As individuals seek holistic approaches to health, Pilates has emerged as a preferred choice due to its emphasis on core strength, flexibility, and mind-body connection. This surge in demand is also fueled by the growing popularity of boutique fitness studios offering specialized Pilates classes and the convenience of at-home workouts facilitated by compact, portable Reformers. Moreover, advancements in technology have led to innovative features such as adjustable resistance levels and interactive training programs, further enhancing the appeal of Pilates Reformers. With health-conscious trends continuing to rise, the Pilates Reformer market is poised for sustained expansion in the foreseeable future.

Rising Preference for Customizable Workout Routines Drives Market Growth

The market for Pilates reformers is experiencing significant growth propelled by the rising preference for customizable workout routines. Pilates reformers offer a versatile platform for creating personalized exercise regimens as individuals seek tailored fitness experiences to meet their needs and goals. With adjustable resistance levels, various attachment options, and the ability to target specific muscle groups, users can customize their workouts to accommodate different fitness levels and objectives. This flexibility appeals to a wide range of consumers, from beginners to seasoned athletes, driving increased adoption of Pilates Reformers in home and professional settings. Additionally, the trend towards individualized training programs supported by digital platforms further amplifies the demand for customizable workout solutions, contributing to the sustained growth of the Pilates Reformer market.

Restraint Factors Of Pilates Reformer Market

Limited Availability of Space for Large Equipment Hampers Market Growth

The limited availability of space for large equipment presents a notable challenge to the growth of the Pilates Reformer market. While Reformers offer comprehensive workout options, their sizable footprint can deter potential customers, particularly those with space constraints in their homes or fitness facilities. Urban dwellers, in particular, need help accommodating bulky equipment, leading to hesitation in investing in Pilates Reformers. Commercial fitness centers and boutique studios may also need help to allocate sufficient floor space for multiple Reformers, limiting their capacity to offer Pilates classes. To address this issue, manufacturers are developing more compact and foldable Reformer designs, making them suitable for smaller spaces without compromising functionality. Moreover, the emergence of virtual and on-demand Pilates classes allows individuals to access Reformers without needing dedicated physical space, mitigating the impact of space limitations on market growth.

High Cost of Equipment Limits Adoption Among Middle-Income Consumers

Pilates reformers are significantly more expensive than traditional fitness eq...

The wide-ranging popularity of boutique fitness centers along with a growing tendency toward one-on-one coaching will be important factors driving development in this market The market is projected to reach USD 3,806,84.59 Million by 2035, growing at a CAGR of 10.1% during the forecast period.

Metric	Value
Market Size in 2025	USD 1,145,442.76 Million
Projected Market Size in 2035	USD 3,806,84.59 Million
CAGR (2025 to 2035)	10.1%

Country-wise Outlook

Region	CAGR (2025 to 2035)
United States	9.8%

Region	CAGR (2025 to 2035)
United Kingdom	10.0%

Region	CAGR (2025 to 2035)
European Union	10.3%

Region	CAGR (2025 to 2035)
South Korea	10.5%

Competitive Outlook

Company/Organization Name	Estimated Market Share (%)
Club Pilates	10-14%
CorePower Yoga	9-13%
YogaWorks	7-11%
Pure Yoga	6-10%
Life Time Fitness	5-9%
Other Studios	45-55%

Madrid ranked as the Spanish region with the highest share of people per 100.000 inhabitants searching for yoga and pilates accessories with over 17 percent. Basque Country and Catalonia followed behind with a share of 8.46 percent and 7.88 percent respectivately.

The statistic shows products and services segmentation of the U.S. yoga and pilates market in 2015. The industry generated **** percent of its revenue from yoga classes.

Pilates And Yoga Studios Market size was valued at USD 178.26 Billion in 2024 and is projected to reach USD 392.28 Billion by 2031, growing at a CAGR of 11.43% from 2024 to 2031.

Global Pilates And Yoga Studios Market Drivers

Growing Health and Wellness Consciousness: The increasing emphasis on physical and mental well-being has driven the popularity of Pilates and yoga. Rising Disposable Income: Increased disposable income allows consumers to invest in health and wellness activities, including studio memberships. Urbanization and Changing Lifestyles: The fast-paced nature of urban life has led to a search for relaxation and stress reduction, which Pilates and yoga offer.

Global Pilates And Yoga Studios Market Restraints

Economic Downturns:

Economic recessions can lead to reduced spending on fitness and wellness activities. Competition from Home Workouts: The rise of online fitness platforms and home workout equipment can compete with studio memberships.

Comprehensive dataset of 97 Pilates studios in Kansas, United States as of June, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Comprehensive dataset of 55 Pilates studios in Idaho, United States as of June, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

According to a survey conducted in South Korea in 2019, around 14 percent of respondents aged 19 to 29 years old stated that they practiced yoga or pilates within the previous year. In total, about nine percent of the South Korean respondents enjoyed yoga or pilates within the previous year.

The number of employees in the pilates and yoga studio center was forecast to reach nearly 113 thousand in 2022. That was roughly three thousand more from the previous year's total. Employment in this sector grew steadily from 2012 to 2019, before experiencing a temporary slump in 2020, most likely due to challenges created by the coronavirus (COVID-19) pandemic.

Financial overview and grant giving statistics of Pilates Trust Inc

Comprehensive dataset of 334 Pilates studios in Washington, United States as of June, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

This graph shows the result of a survey about women practicing yoga and pilates in Italy in 2019. According to the study, more than half of the total respondents (53.3 percent) was interested in these activities at the time of the survey. Among those who were interested in yoga and pilates, there were women who were either practicing these activities regularly, practiced them in the past and were willing to restart or never practiced them but were interested in trying them out.

Comprehensive dataset of 63 Pilates studios in Montana, United States as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.