In 2022, Pinterest generated *** billion U.S. dollars in advertising revenue. This figure is expected to further grow to reach *** billion U.S. dollars by 2027. The social sharing platform is responsible for roughly *** percent of the global ad revenue.

The timeline presents information on Pinterest's advertising revenue per user in the United States from 2016 to 2020. According to the estimates, the visual blogging platform will generate over *** U.S. dollars in ARPU in the country in 2019, up from **** dollars recorded in 2018.

The revenue of Pinterest with headquarters in the United States amounted to **** billion U.S. dollars in 2024. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2020 this is a total increase by approximately **** billion U.S. dollars. The trend from 2020 to 2024 shows, furthermore, that this increase happened continuously.

It began with a corkboard and a few colorful pins. A place where users could dream visually, plan weddings, redecorate kitchens, or map out travel itineraries. Today, Pinterest has matured into a dynamic visual search engine, e-commerce guide, and discovery platform used by millions. In 2025, it's no longer just...

In the third quarter of 2025, the image-sharing and social media platform Pinterest generated 1.04 billion U.S. dollars in company revenues, up from 998 million U.S. dollars in the previous quarter.

For the fiscal year 2024, Pinterest's revenue was 3.65 billion U.S. dollars, an increase of 19 percent on the previous year. The social media and image sharing platform has seen a steady increase in revenue every year since 2016.

In the third quarter of 2025, social media and image-sharing platform Pinterest generated a revenue of *** million U.S. dollars in the United States and Canada. In Europe, Pinterest made *** million U.S. dollars in Q3 2025 and ** million U.S. dollars throughout the rest of the world.

In the third quarter of 2025, social media platform and image sharing service Pinterest had an ARPU (average revenue per user) of **** U.S. dollars in the United States and Canada. In Europe, as of Q3 2025, Pinterest had an ARPU of **** U.S. dollars. Overall, the rest of the world had an ARPU of **** U.S. dollars.

In the third quarter of 2025, Pinterest's ARPU (average revenue per user) amounted to **** U.S. dollars, up from **** U.S. dollars in the previous quarter. Pinterest, a social platform with an image-based concept, was founded in 2009 and is headquartered in San Francisco, California.

As of October 2025, the United States had approximately 96.9 million Pinterest users, making it the platform’s largest market worldwide. Brazil ranked second, with around 42.2 million users. Pinterest’s audience In the first quarter of 2024, Pinterest had a total of 518 million monthly active users (MAUs) worldwide, an increase of 2 million users from the previous quarter. Throughout 2021, the social media site saw a steady decline in MAUs, after seeing a constant increase throughout 2020. The increase in usage of many social media platforms coincides with the COVID-19 pandemic and consequent lockdowns. As of April 2024, significantly more women than men used Pinterest, with women making up almost 3/4 of its user base. The platform’s largest audience, in terms of gender and age, was women between the ages of 25 to 34, who accounted for more than a fifth of all users, followed by women aged 18 to 24 years. User satisfaction According to the American Customer Satisfaction Index (ACSI), as of June 2021, Pinterest scored the highest level of customer satisfaction for selected social media sites, ranking ahead of platforms such as YouTube, Wikipedia, and TikTok. Overall, Pinterest received a total score of 78 out of 100 index points. Pinterest’s financials For the financial year 2023, Pinterest generated over 3 billion U.S. dollars in global annual revenue, a rise from the previous year’s result of 2.8 billion U.S. dollars. The majority of this revenue was generated in the United States. Additionally, in the last quarter of 2023, the social media platform reported a net loss of over 200 million U.S. dollars. As of June 2023, Pinterest was one of the biggest consumer internet and online service companies worldwide in terms of market capitalization. With a market cap of 19 billion U.S. dollars, Pinterest ranked in 16th place, ahead of Chewy, Delivery Hero, and Etsy.

In 2022, the share of world's largest walled gardens - Alphabet, Amazon, Apple, Baidu, Facebook, JD.com, LinkedIn, Microsoft, Pinterest, Snapchat, Spotify, Tencent, TikTok, and X (Twitter) - in global digital advertising revenue was estimated at ** percent, leaving ***percent for the so-called open internet. By 2027, the big players are projected to account for ** percent of the digital ad revenue.

Every year billions of dollars are spent on advertising on social media in the United States. In 2022, the amount reached ** billion U.S. dollars, and included paid advertising on social networks as well as games and applications on social media. By 2025, advertisers are expected to spend over ** billion dollars on promoting their products on social networks. Facebook commands the lion’s share of these expenditures (more than ** percent), followed by LinkedIn and Pinterest with * and * percent respectively. Social network advertising – a closer look   Studies show that a little over ** percent of U.S. companies are and will be using social media for marketing purposes. In 2017, social messaging and video were thought to be the trends of the future in relation to social media advertising and believed to have the biggest effect on marketing strategies. Lo and behold, advertising spending on social video has been growing ever since, and is expected to amount to nearly ** billion U.S dollars in 2021. Even in this respect, Facebook has the lead, especially when it comes to influencer marketing. In fact, all tiers of influencers - from microinfluencers to celebrities - post the majority of their videos on Facebook. The second choice of platform to share their videos is YouTube, which despite being 'the' video sharing platform is not as popular yet among influencers most probably due to smaller user reach.

In 2024, Facebook was the leading social media platform in most of the Southeast Asian countries in terms of traffic generation to other websites, with the highest share in Timor-Leste at around ** percent. YouTube, X (Twitter), Instagram, and Pinterest were other platforms that had significant social media traffic shares in Southeast Asian markets that year. Social media advertising and web traffic referrals Traffic referrals from social media are crucial in social media advertising. Links shared on platforms like Facebook, Instagram, and Twitter help direct potential customers to a brand’s website or landing page. This increases exposure, website visits, and conversions, such as sales or leads, which are key benefits of social media marketing according to marketers. Traffic referrals also serve as an important tool for advertisers to measure the effectiveness of their campaigns. Furthermore, by analyzing which platforms and content generate the most traffic, businesses can refine their strategies to focus on the highest-performing channels. Social media advertising – a multibillion-dollar business Revenue from social media advertising has continued to rise rapidly. This growth was driven by the ability to track user behavior, refine ad targeting, and deliver highly personalized content. Social media platforms like Facebook, Instagram, and TikTok generate billions of dollars of ad revenue annually. The owner of Facebook and Instagram, Meta Platforms’s annual advertising revenue exceeded *** billion U.S. dollars in 2024. Countries such as China, Japan, and Australia are among the largest social media advertising markets in the Asia-Pacific region, with China’s projected social media ad spend reaching nearly ** billion U.S. dollars in 2025.

During the fourth quarter of 2023, the number of daily active users on Facebook reached 2.1 billion, a minor increase on the previous quarter. When compared with the number of daily active users in the final quarter of 2022, the platform has gained around 100 million users. Facebook’s penetration rate for the United States in 2023 was 72.13 percent, up from 71.43 percent in 2022. The social network’s audience reach is projected to stand at 75.79 percent by 2027.

Most popular social media websites

As of May 2021, Facebook was the most used social media site in the United States, accounting for 71.8 percent of all social media visits. Ranking in second place was Pinterest with 12.4 percent, followed by Twitter and Instagram, with 9.15 percent and 3.82 percent, respectively. Although other sites remain popular, Facebook’s number of visits made it undoubtably the leading social media platform in terms of social media site visits.

For Generation Z and Millennials in the United States, Facebook was one of the least popular platforms used to connect with others. Gen Z and Millennials preferred video sharing platforms, specifically Snapchat, TikTok and YouTube.

Meta’s revenue

Facebook Inc was renamed as Meta in 2021, in a strategic step toward the metaverse. Meta Platforms is now the parent company of Facebook, Instagram, Facebook Messenger and WhatsApp amongst others, together being known as Meta’s Family of Apps.

Meta’s annual revenue for 2021 was 117.92 billion U.S. dollars, up from 85.97 billion in 2020. Within a decade, the company has increased its annual revenue by approximately 114 billion U.S. dollars. In the most recent fiscal year, Meta’s Family of Apps were responsible for over 115 billion U.S. dollars’ worth of Meta’s revenue.