As of April 2024, there were almost 90 million Pinterest users in the United States, making it the country with the most Pinterest users by far. Ranking second was Brazil, with 38.925 million users, followed by Mexico, Germany, and France, respectively. Pinterest’s audience In the first quarter of 2024, Pinterest had a total of 518 million monthly active users (MAUs) worldwide, an increase of two million users from the previous quarter. Throughout 2021, the social media site saw a steady decline in MAUs, after seeing a constant increase throughout 2020. The increase in usage of many social media platforms coincides with the COVID-19 pandemic and consequent lockdowns. As of April 2024, significantly more women than men used Pinterest, with women making up almost three-quarters of its user base. The platform’s largest audience, in terms of gender and age, was women between the ages of 25 to 34, who accounted for more than a fifth of all users, followed by women aged 18 to 24 years. User satisfaction According to the American Customer Satisfaction Index (ACSI), as of June 2021, Pinterest scored the highest level of customer satisfaction for selected social media sites, ranking ahead of platforms such as YouTube, Wikipedia, and TikTok. Overall, Pinterest received a total score of 78 out of 100 index points. Pinterest’s financials For the financial year 2023, Pinterest generated over three billion U.S. dollars in global annual revenue, a rise from the previous year’s result of 2.8 billion U.S. dollars. The majority of this revenue was generated in the United States. Additionally, in the last quarter of 2023, the social media platform reported a net loss of over 200 million U.S. dollars. As of June 2023, Pinterest was one of the biggest consumer internet and online service companies worldwide in terms of market capitalization. With a market cap of 19 billion U.S. dollars, Pinterest ranked in 16th place, ahead of Chewy, Delivery Hero, and Etsy.

Pinterest, founded in 2009 and headquartered in San Francisco, California, is an image-oriented social media platform. As of April 2024, 69.4 percent of Pinterest audiences were female and over 22 percent were male. Around 40 percent of Pinterest users, or Pinners, as they are affectionately known, are women aged between 18 and 34 years.

The stamp of approval from U.S. consumers

Pinterest generally garners a largely favorable user response. July 2023 saw Pinterest score 73 out of a possible 100 points with the American Customer Satisfaction Index (ACSI), surpassing LinkedIn, X (formerly Twitter), Instagram, and Facebook in terms of user approval. Another achievement that puts the service ahead of Facebook, Snapchat, and X is the 23.2 percent year-on-year growth in users in January 2024.

What are Pinners searching for?

Pinterest is mostly about creative ideas, such as DIY projects, lifestyle ideas, home decor, and recipes. Beauty, travel, wellness, and dating-related terms are topics that users also like to search for. Imaginative hairstyles and hair colors were prominent search terms in 2022, with the term "lavender and pink hair" experiencing a significant year-on-year increase.  In the last few years, interest in train travel and travel photography has also risen on the platform.

As of January 2024, 71 percent of Pinterest's audience in the United Kingdom were female and 22.4 percent were male. Pinterest is one of the most popular social platforms in the United Kingdom and has more than 13 million users in the UK. Pinterest is an image oriented social media platform in which recipes, DIY, fashion, and lifestyle related content have always been popular.

The number of Pinterest users in the United States was forecast to continuously increase between 2024 and 2028 by in total 5.1 million users (+5.25 percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach 102.2 million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Canada and Mexico.

How high is the brand awareness of Pinterest in the UK?When it comes to social media users, brand awareness of Pinterest is at 83 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Pinterest in the UK?In total, 29 percent of UK social media users say they like Pinterest.What is the usage share of Pinterest in the UK?All in all, 25 percent of social media users in the UK use Pinterest.How loyal are the users of Pinterest?Around 22 percent of social media users in the UK say they are likely to use Pinterest again.What's the buzz around Pinterest in the UK?In February 2024, about 13 percent of UK social media users had heard about Pinterest in the media, on social media, or in advertising over the past four weeks. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

In January 2024, Pinterest had 1.38 million users in Denmark, up from 1.07 million users in 2023. As of the third quarter of 2023, Pinterest had a reach of 30.5 percent in the Nordic country.

In 2023, the social sharing platform Pinterest reached 86.8 million monthly users in the United States, up from 82.3 million users in 2019. Pinterest is a popular platform to share image-based content like recipes, fashion, or DIY and hobby-related items.

Image-based platform Pinterest reached a record number of monthly active users (MAUs) in the most recently reported financial quarter. In the fourth quarter of 2024, Pinterest had 553 million monthly active users worldwide, up from 537 million users when compared to the previous quarter. The company Launched in March 2010, Pinterest was the fastest site in history to reach 10 million unique monthly visitors and high user engagement metrics; a significant feat especially when considering that during much of its initial launch and growth, the site was invitation-only. Despite many social networks going public within a few years post-launch (Twitter: six years; Snap Inc.: six years), Pinterest only filed for an IPO in February 2019, almost nine years after launch, and started trading on April 18, 2019. Pinterest usage The social site’s strong user engagement with popular topics and themes such as fashion, home, garden and DIY and subsequently, relevant brands and influencers, forms the basis for its leading position in the area of social marketing and commerce. In 2018, 600 million searches were performed using Pinterest Lens, a camera search that recommends ideas to try inspired by things seen offline.

The number of Pinterest users in Brazil was forecast to continuously increase between 2024 and 2028 by in total 7.1 million users (+15.44 percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach 53.09 million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Instagram's impressive 25.3 percent year-over-year audience growth in 2024 highlights the platform's continued dominance in the social media landscape. This surge outpaces other major platforms, with Pinterest following at 23.2 percent and LinkedIn at 13.9 percent. The growth rates underscore the evolving preferences of social media users and the competitive nature of the industry. Shifting dynamics in social media usage While Instagram leads in growth, it's important to note that Facebook remains the largest social network globally with over three billion monthly active users. However, newer platforms like TikTok are rapidly gaining ground, especially among younger demographics. TikTok's popularity is evident in its 42 percent usage reach in the United States, showcasing its significant impact on user engagement and information discovery patterns. Brand value and customer satisfaction in tech The success of social media platforms is closely tied to their brand value and customer satisfaction. In 2024, technology companies dominated the list of most valuable brands, with Apple leading at 516.6 billion U.S. dollars. Interestingly, TikTok scored highest in customer satisfaction among online networks, achieving 77 out of 100 points. Instagram's growth is further validated by its improved customer satisfaction rating, increasing from 73 to 76 points year-over-year. This demonstrates the platform's ability to meet user expectations while expanding its audience.

As of January 2024, social media platform Pinterest had a penetration rate of 41.3 in the Netherlands, followed by Luxembourg and Finland, with 37.8 percent and 31.2 percent, respectively. Although Pinterest finds it's fourth largest audience in Germany, the platform had a penetration rate of only 25.8 percent in the country.

The number of Pinterest users in Romania was forecast to increase between 2024 and 2028 by in total 0.1 million users (+3.21 percent). This overall increase does not happen continuously, notably not in 2027 and 2028. The Pinterest user base is estimated to amount to 3.17 million users in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Albania and Cyprus.

As of the fourth quarter of 2024, Pinterest had a total of 101 million monthly active users (MAUs) in the United States and Canada. For Europe, the image based social media platform had 145 million MAUs. Overall, for the rest of the world, there were 307 million MAUs in Q4 2024.

The number of Pinterest users in Jamaica was forecast to remain on a similar level in 2028 as compared to 2024 with 0.62 million users. According to this forecast, the Pinterest user base will stay nearly the same over the forecast period. User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Cuba and Dominican Republic.

In Turkey, the social media market share of Pinterest displayed a fluctuating graph in the period from January 2020 to October2024. The social media platform reached its peak at approximately 23 percent market share in February 2020. As of October 2024, the market share of Pinterest accounted for 4.85 percent.

This statistic shows the share of adults in the United States who were using Pinterest as of February 2021, sorted by age group. During that period of time, 32 percent of respondents aged between 18 and 29 years stated that they used the visual blogging site.

In 2024, Pinterest posts generated an average engagement rate of 5.93 percent, up from 4.36 percent in 2023. Pinterest users, or Pinners, as they are known on the platform, search for inspiration via modern-day virtual mood boards.

The number of Pinterest users in France was forecast to continuously increase between 2024 and 2028 by in total 0.6 million users (+5.14 percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach 12.26 million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Luxembourg and Netherlands.