As of October 2025, the United States had approximately 96.9 million Pinterest users, making it the platform’s largest market worldwide. Brazil ranked second, with around 42.2 million users. Pinterest’s audience In the first quarter of 2024, Pinterest had a total of 518 million monthly active users (MAUs) worldwide, an increase of 2 million users from the previous quarter. Throughout 2021, the social media site saw a steady decline in MAUs, after seeing a constant increase throughout 2020. The increase in usage of many social media platforms coincides with the COVID-19 pandemic and consequent lockdowns. As of April 2024, significantly more women than men used Pinterest, with women making up almost 3/4 of its user base. The platform’s largest audience, in terms of gender and age, was women between the ages of 25 to 34, who accounted for more than a fifth of all users, followed by women aged 18 to 24 years. User satisfaction According to the American Customer Satisfaction Index (ACSI), as of June 2021, Pinterest scored the highest level of customer satisfaction for selected social media sites, ranking ahead of platforms such as YouTube, Wikipedia, and TikTok. Overall, Pinterest received a total score of 78 out of 100 index points. Pinterest’s financials For the financial year 2023, Pinterest generated over 3 billion U.S. dollars in global annual revenue, a rise from the previous year’s result of 2.8 billion U.S. dollars. The majority of this revenue was generated in the United States. Additionally, in the last quarter of 2023, the social media platform reported a net loss of over 200 million U.S. dollars. As of June 2023, Pinterest was one of the biggest consumer internet and online service companies worldwide in terms of market capitalization. With a market cap of 19 billion U.S. dollars, Pinterest ranked in 16th place, ahead of Chewy, Delivery Hero, and Etsy.

As of October 2025, Pinterest’s global audience is dominated by women, particularly those aged 25 to 34, who make up **** percent of its user base. Another **** percent of users are women between 18 and 24 years old.

As of February 2025, 71 percent of Pinterest's audience in the United Kingdom were female and 22.9 percent were male. Pinterest is one of the most popular social platforms in the United Kingdom and has more than 15 million users in the UK. Pinterest is an image oriented social media platform in which recipes, DIY, fashion, and lifestyle related content have always been popular.

Pinterest, founded in 2009 and headquartered in San Francisco, California, is an image-oriented social media platform. As of October 2025, 70 percent of Pinterest audiences were female. Around 40 percent of Pinterest users, or Pinners, as they are affectionately known, are women aged between 18 and 34 years. The stamp of approval from U.S. consumers Pinterest generally garners a largely favorable user response. July 2023 saw Pinterest score 73 out of a possible 100 points with the American Customer Satisfaction Index (ACSI), surpassing LinkedIn, X (formerly Twitter), Instagram, and Facebook in terms of user approval. Another achievement that puts the service ahead of Facebook, Snapchat, and X is the 23.2 percent year-on-year growth in users in January 2024. What are Pinners searching for? Pinterest is mostly about creative ideas, such as DIY projects, lifestyle ideas, home decor, and recipes. Beauty, travel, wellness, and dating-related terms are topics that users also like to search for. Imaginative hairstyles and hair colors were prominent search terms in 2022, with the term "lavender and pink hair" experiencing a significant year-on-year increase.  In the last few years, interest in train travel and travel photography has also risen on the platform.

The number of Pinterest users in the United States was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach ***** million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Canada and Mexico.

Data Science Applications

The dataset's structure and content make it ideal for a variety of data science applications, including:

• Content Analysis: Explore the themes and subjects in the descriptions and titles of the most popular pins.
• Popularity Metrics: Utilize repin counts to measure content virality and audience interest.
• Trend Identification: Identify trending topics and styles among top Pinterest influencers.
• NLP (Natural Language Processing): Analyze textual data for sentiment analysis, keyword extraction, and trend prediction. -Image Analysis : Analyse Images distance, through multiple metrics, Vision Algorithm
• graph Analysis : For clustering and features extraction

Column Descriptors The dataset is concise yet informative, comprising the following columns:

-ID: A unique identifier for each pin, facilitating easy reference and analysis. -Description: The textual description provided for each pin, offering insights into the content and its appeal. -Title: The title of the pin, which may contain key information or keywords relevant to the content. -Repin Count: A quantitative measure of the pin's popularity, indicating how often it has been repinned by users.

Graph description : The nxGraph is composed of following edges metrics : - Description similarities : Compute with gensim : word2vec-google-news-300 model. - Title similarities : Compute with gensim : word2vec-google-news-300 model.

For the Nodes metrics : - Metrics from datasets - Images Metrics (from sklearn.stats.describe) for each image

Images the images correspond to pin id of the dataset. They are resized to 64x64 pixels.

Acknowledgements

We are thankful to the vibrant community of Pinterest and its top contributors whose creativity and engagement have made this dataset possible. Their dedication to sharing and curating content has offered us a window into the dynamics of social media engagement and content popularity.

Ethically Mined Data This dataset upholds the highest standards of ethical data collection. It has been compiled with respect for user privacy and in alignment with Pinterest's data usage policies. By focusing on publicly available data such as pin descriptions and repin counts, the dataset ensures respect for individual privacy while providing valuable insights for analysis.

Thanks to Oneli WICKRAMASINGHE for releasing this dataset

Dataset Description: "Top Pinterest Influencers - A Snapshot of Popularity and Engagement"

Overview

This curated dataset encapsulates the essence of popularity and engagement on Pinterest, focusing on pins from the top five most followed accounts on the platform as of 2024. It provides an insightful glimpse into what captivates the audience on one of the world's leading social media platforms, highlighting the content that resonates most with its vast user base.

Data Science Applications

The dataset's structure and content make it ideal for a variety of data science applications, including:

• Content Analysis: Explore the themes and subjects in the descriptions and titles of the most popular pins.
• Popularity Metrics: Utilize repin counts to measure content virality and audience interest.
• Trend Identification: Identify trending topics and styles among top Pinterest influencers.
• NLP (Natural Language Processing): Analyze textual data for sentiment analysis, keyword extraction, and trend prediction.

Column Descriptors

The dataset is concise yet informative, comprising the following columns:

1. ID: A unique identifier for each pin, facilitating easy reference and analysis.
2. Description: The textual description provided for each pin, offering insights into the content and its appeal.
3. Title: The title of the pin, which may contain key information or keywords relevant to the content.
4. Repin Count: A quantitative measure of the pin's popularity, indicating how often it has been repinned by users.

Ethically Mined Data

This dataset upholds the highest standards of ethical data collection. It has been compiled with respect for user privacy and in alignment with Pinterest's data usage policies. By focusing on publicly available data such as pin descriptions and repin counts, the dataset ensures respect for individual privacy while providing valuable insights for analysis.

Acknowledgements

We are thankful to the vibrant community of Pinterest and its top contributors whose creativity and engagement have made this dataset possible. Their dedication to sharing and curating content has offered us a window into the dynamics of social media engagement and content popularity.

63% female, 37% male; top age groups 25–34 and 35–44; audience locations: USA, Canada, UK, Germany, UAE; social reach of 200K followers across Instagram, Facebook, YouTube, TikTok and Pinterest.

As of October 2025, 29.7 percent of Instagram users in the United States were aged between 25 and 34 years, making up the platform’s largest audience in the country. Overall, the group with the second-highest usage was those aged 18 to 24 years, with 21.6 percent of users, followed by 19.7 percent that were aged 35 to 44 years. The age group that used Instagram the least was those older than 65 years, making up 7.3 percent of users, respectively. Popular social media platforms in the United States Instagram was the fourth most visited social media platform in the United States as of March 2025 across desktop, mobile, and tablet devices combined, accounting for ten percent of all social media visits in the country. Despite Instagram’s popularity, Facebook remained the leading social media platform by far in the U.S., accounting for more than 56 percent of all social media visits. Pinterest and X (formerly Twitter) ranked second and third in terms of visits, with 16.73 percent and 11.73 percent of visits, respectively. Instagram’s global audience Instagram’s global popularity continues to surge, with no signs of slowing down. As of January 2025, the country with the largest Instagram audience was India, with over 480 million users, while the United States had the second-highest market with over 180 million users, followed by Brazil, Indonesia, and Turkey, respectively. As of February 2025, Instagram was the third most popular social network globally, reaching three billion monthly active users.

In the United Kingdom (UK), those aged between 18 and 24 years of age are more likely than any other age group to be Pinterest users. Those are the findings of a survey conducted by We Are Flint of internet users aged 18 years and over.

Females more likely to be pinning

Females in the UK are more likely than males to use Pinterest, with 45 percent of respondents saying they were Pinterest users, compared with 27 percent of males. It is a similar situation in the United States, where there are 58.9 million female Pinterest users, compared with 32.6 million male users.

Pinterest growth leads to IPO   

Pinterest has enjoyed solid growth in previous years, reaching 291 million active monthly users in the first quarter of 2019. The company launched an IPO on the back of this success in February 2019, and started trading during the following April. Worldwide, Pinterest generated 755.93 million U.S. dollars in revenue, up from 472.85 million the year before.

This dataset provides a comprehensive and diverse snapshot of social media users and their engagements across various popular platforms such as Instagram, Twitter, Facebook, YouTube, Pinterest, TikTok, and Spotify. With 100 rows of anonymized data, it offers valuable insights into the dynamic world of social media usage. 😀

Each row in the dataset represents a unique user with a designated User ID and Username to ensure anonymity. Alongside user-specific details, the dataset captures essential information, including the platform being used, the post's content, timestamp, and media type (text, image, or video). Additionally, it tracks engagement metrics such as likes, comments, shares/retweets, and user interactions, providing an overview of the user's popularity and social impact. 💬

https://media.giphy.com/media/3GSoFVODOkiPBFArlu/giphy.gif" alt="social">

The dataset also includes pertinent user attributes, such as account creation date, privacy settings, number of followers, and following. The users' profiles are further enriched with demographic characteristics, including anonymized representations of their age group and gender. 🗨️

https://media.giphy.com/media/2tSodgDfwCjIMCBY8h/giphy.gif" alt="socialcat">

Hashtags, mentions, media URLs, post URLs, and self-reported location contribute to understanding user interests, content themes, and geographic distribution. Moreover, users' bios and language preferences offer insights into their passions, activities, and linguistic communication on the platforms.

The number of Pinterest users in Jamaica was forecast to remain on a similar level in 2028 as compared to 2024 with **** million users. According to this forecast, the Pinterest user base will stay nearly the same over the forecast period. User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Cuba and Dominican Republic.

Social Commerce Market Outlook

As per our latest research, the global social commerce market size in 2024 stands at USD 805.5 billion, demonstrating its rapid expansion across digital ecosystems. The market is expected to witness a robust compound annual growth rate (CAGR) of 30.6% from 2025 to 2033, propelling the market to a projected value of USD 8,305.7 billion by 2033. This remarkable growth is primarily driven by the increasing integration of e-commerce functionalities into social media platforms, the proliferation of mobile devices, and the evolving preferences of digital-savvy consumers who seek seamless, interactive, and personalized shopping experiences.

One of the most significant growth factors for the social commerce market is the rising penetration of smartphones and internet connectivity globally. As more consumers gain access to high-speed internet and affordable smart devices, the lines between social networking and online shopping continue to blur. Platforms like Instagram, Facebook, TikTok, and Pinterest have successfully embedded shopping features, allowing users to discover, review, and purchase products without leaving the app. This frictionless journey not only enhances user engagement but also increases conversion rates, making social commerce a preferred channel for both brands and consumers. Furthermore, the adoption of advanced technologies such as artificial intelligence (AI) and augmented reality (AR) for product recommendations, virtual try-ons, and personalized content is further propelling the market forward.

Another crucial driver is the shift in consumer behavior, particularly among younger demographics such as Gen Z and Millennials, who value authenticity, peer recommendations, and influencer-driven content. Social commerce leverages the power of user-generated content, reviews, and influencer collaborations to build trust and drive purchasing decisions. The interactive nature of social platforms, where users can share experiences, seek opinions, and participate in live shopping events, creates a sense of community and urgency that traditional e-commerce channels often lack. Brands are increasingly investing in social commerce strategies to tap into these engaged audiences, launching exclusive products, and running targeted campaigns that foster brand loyalty and repeat purchases.

Additionally, the evolution of payment solutions and logistics infrastructure has significantly contributed to the growth of the social commerce market. Secure, integrated payment gateways and streamlined checkout processes have reduced cart abandonment rates, while advancements in last-mile delivery and fulfillment services ensure timely and reliable product delivery. These improvements have addressed some of the key barriers associated with online shopping, such as payment security and delivery delays. As a result, businesses of all sizes, from large enterprises to small and medium enterprises (SMEs), are leveraging social commerce to expand their reach, reduce marketing costs, and optimize customer acquisition and retention strategies.

The integration of Social Commerce Optimization AI is becoming increasingly pivotal in enhancing the effectiveness of social commerce strategies. By leveraging AI-driven insights, businesses can optimize their social commerce efforts through personalized recommendations and targeted advertising. These AI tools analyze consumer behavior patterns and preferences, enabling brands to deliver more relevant content and offers to their audience. This not only improves user engagement but also drives higher conversion rates, as consumers are more likely to interact with content that resonates with their interests and needs. As AI technology continues to advance, its role in social commerce optimization is expected to grow, providing businesses with powerful tools to refine their marketing strategies and maximize their return on investment.

From a regional perspective, Asia Pacific continues to lead the global social commerce market, driven by the dominance of platforms like WeChat, TikTok, and AlibabaÂ’s ecosystem in China. The regionÂ’s tech-savvy population, high social media engagement, and innovative business models have set benchmarks for social commerce adoption worldwide. North America and Europe are also witnessing substant