As of early 2024, there were 96 million Pinterest users in the United States, making it the country with the most Pinterest users by far. Ranking second was Germany, with 22.5 million users. Pinterest’s audience In the first quarter of 2024, Pinterest had a total of 518 million monthly active users (MAUs) worldwide, an increase of 2 million users from the previous quarter. Throughout 2021, the social media site saw a steady decline in MAUs, after seeing a constant increase throughout 2020. The increase in usage of many social media platforms coincides with the COVID-19 pandemic and consequent lockdowns. As of April 2024, significantly more women than men used Pinterest, with women making up almost 3/4 of its user base. The platform’s largest audience, in terms of gender and age, was women between the ages of 25 to 34, who accounted for more than a fifth of all users, followed by women aged 18 to 24 years. User satisfaction According to the American Customer Satisfaction Index (ACSI), as of June 2021, Pinterest scored the highest level of customer satisfaction for selected social media sites, ranking ahead of platforms such as YouTube, Wikipedia, and TikTok. Overall, Pinterest received a total score of 78 out of 100 index points. Pinterest’s financials For the financial year 2023, Pinterest generated over 3 billion U.S. dollars in global annual revenue, a rise from the previous year’s result of 2.8 billion U.S. dollars. The majority of this revenue was generated in the United States. Additionally, in the last quarter of 2023, the social media platform reported a net loss of over 200 million U.S. dollars. As of June 2023, Pinterest was one of the biggest consumer internet and online service companies worldwide in terms of market capitalization. With a market cap of 19 billion U.S. dollars, Pinterest ranked in 16th place, ahead of Chewy, Delivery Hero, and Etsy.

As of February 2025, Pinterest was most popular with women between the ages of 18 and 24 years old, accounting for ** percent of the social media network's global audience. Additionally, over ** percent of Pinterest's user base were women belonging to the ** to ** year age group. Overall, the image sharing platform was used predominantly by women.

Pinterest, founded in 2009 and headquartered in San Francisco, California, is an image-oriented social media platform. As of February 2025, 70.3 percent of Pinterest audiences were female and over 22 percent were male. Around 40 percent of Pinterest users, or Pinners, as they are affectionately known, are women aged between 18 and 34 years. The stamp of approval from U.S. consumers Pinterest generally garners a largely favorable user response. July 2023 saw Pinterest score 73 out of a possible 100 points with the American Customer Satisfaction Index (ACSI), surpassing LinkedIn, X (formerly Twitter), Instagram, and Facebook in terms of user approval. Another achievement that puts the service ahead of Facebook, Snapchat, and X is the 23.2 percent year-on-year growth in users in January 2024. What are Pinners searching for? Pinterest is mostly about creative ideas, such as DIY projects, lifestyle ideas, home decor, and recipes. Beauty, travel, wellness, and dating-related terms are topics that users also like to search for. Imaginative hairstyles and hair colors were prominent search terms in 2022, with the term "lavender and pink hair" experiencing a significant year-on-year increase.  In the last few years, interest in train travel and travel photography has also risen on the platform.

As of February 2025, 71 percent of Pinterest's audience in the United Kingdom were female and 22.9 percent were male. Pinterest is one of the most popular social platforms in the United Kingdom and has more than 15 million users in the UK. Pinterest is an image oriented social media platform in which recipes, DIY, fashion, and lifestyle related content have always been popular.

The number of Pinterest users in the United States was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach ***** million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Canada and Mexico.

Introduction

Pinterest Statistics: Since its establishment in 2009, Pinterest has largely managed to remain less prominent in the news compared to other major social media platforms, yet it consistently gathers a favorable perception among users. In June 2024, the platform achieved a user satisfaction score of 74 out of 100 points.

This puts Pinterest ahead of Facebook, X, and Snapchat in terms of user satisfaction. Regarding audience growth, Pinterest experienced a 10.6 percent rise in users from 2024 to 2025, marking another milestone that places the network above Instagram and TikTok. Additionally, Pinterest has over 96 million reliable users in the United States.

As of the first quarter of 2025, the average revenue per user (ARPU) in the United States and Canada was recorded at 6.54 U.S. dollars, significantly exceeding the ARPU in Europe and other global regions.

The number of Pinterest users in Brazil was forecast to continuously increase between 2024 and 2028 by in total *** million users (+***** percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach ***** million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Pinterest users in Romania was forecast to increase between 2024 and 2028 by in total *** million users (+**** percent). This overall increase does not happen continuously, notably not in 2027 and 2028. The Pinterest user base is estimated to amount to **** million users in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Albania and Cyprus.

The social network marketing market is experiencing robust growth, driven by the increasing adoption of social media platforms for business purposes and the ever-evolving digital landscape. Between 2019 and 2024, the market demonstrated significant expansion. Assuming a conservative Compound Annual Growth Rate (CAGR) of 15% during this period, and given a 2025 market size of $500 million (a reasonable estimate based on industry reports of similar markets), we can project continued strong growth. Key drivers include the expanding user base of social media platforms, particularly amongst younger demographics, the rise of influencer marketing, and the increasing sophistication of social media advertising tools and analytics. Businesses are increasingly leveraging these platforms for targeted advertising, brand building, customer engagement, and lead generation. This growth trajectory is expected to continue through 2033, albeit potentially at a slightly reduced CAGR of 12%, reflecting market maturation and increased competition. Trends such as the growing importance of short-form video content, the increased use of social commerce, and the continuing development of artificial intelligence (AI)-powered marketing tools are shaping the market landscape. However, restraints such as data privacy concerns, algorithm changes impacting organic reach, and the need for ongoing adaptation to evolving platform policies pose challenges for marketers. The market is segmented by platform (Facebook, Instagram, Google, LinkedIn, Twitter, Pinterest, Tumblr etc.), target audience demographics, and marketing techniques employed. Regional variations in market penetration and growth rates are also significant.

Data Science Applications

The dataset's structure and content make it ideal for a variety of data science applications, including:

• Content Analysis: Explore the themes and subjects in the descriptions and titles of the most popular pins.
• Popularity Metrics: Utilize repin counts to measure content virality and audience interest.
• Trend Identification: Identify trending topics and styles among top Pinterest influencers.
• NLP (Natural Language Processing): Analyze textual data for sentiment analysis, keyword extraction, and trend prediction. -Image Analysis : Analyse Images distance, through multiple metrics, Vision Algorithm
• graph Analysis : For clustering and features extraction

Column Descriptors The dataset is concise yet informative, comprising the following columns:

-ID: A unique identifier for each pin, facilitating easy reference and analysis. -Description: The textual description provided for each pin, offering insights into the content and its appeal. -Title: The title of the pin, which may contain key information or keywords relevant to the content. -Repin Count: A quantitative measure of the pin's popularity, indicating how often it has been repinned by users.

Graph description : The nxGraph is composed of following edges metrics : - Description similarities : Compute with gensim : word2vec-google-news-300 model. - Title similarities : Compute with gensim : word2vec-google-news-300 model.

For the Nodes metrics : - Metrics from datasets - Images Metrics (from sklearn.stats.describe) for each image

Images the images correspond to pin id of the dataset. They are resized to 64x64 pixels.

Acknowledgements

We are thankful to the vibrant community of Pinterest and its top contributors whose creativity and engagement have made this dataset possible. Their dedication to sharing and curating content has offered us a window into the dynamics of social media engagement and content popularity.

Ethically Mined Data This dataset upholds the highest standards of ethical data collection. It has been compiled with respect for user privacy and in alignment with Pinterest's data usage policies. By focusing on publicly available data such as pin descriptions and repin counts, the dataset ensures respect for individual privacy while providing valuable insights for analysis.

Thanks to Oneli WICKRAMASINGHE for releasing this dataset

The global social e-commerce platform market is experiencing robust growth, driven by the increasing penetration of smartphones and social media, coupled with evolving consumer preferences for online shopping integrated within their social networks. The market's expansion is fueled by several key factors, including the rise of influencer marketing, the convenience of in-app purchasing, and the ability for businesses to directly engage with their target audiences. The segment of 18-30 year-olds is currently the largest contributor to market revenue, reflecting the high level of social media engagement within this demographic. However, significant growth is expected across all age groups as social commerce platforms continue to improve user experience and expand their product offerings. Purchase rebate programs, share reflection initiatives, and engaging content shopping guides are proving particularly effective in driving sales and user acquisition. Competition within this dynamic market is fierce, with major players like Facebook, Instagram, and Pinterest establishing significant market share alongside fast-growing Chinese platforms such as Pinduoduo and Alibaba. Despite the considerable growth, challenges remain. Maintaining user engagement in the face of platform algorithm changes and competition is paramount. Data privacy concerns and the need for robust fraud prevention measures also present ongoing obstacles. The market is geographically diverse, with North America and Asia-Pacific exhibiting the strongest regional growth, driven by higher internet penetration and a greater adoption of mobile commerce. The forecast period (2025-2033) anticipates continued expansion, albeit at a potentially moderating CAGR as the market matures. Key players will need to focus on innovation, personalized experiences, and strategic partnerships to maintain a competitive edge and capitalize on the long-term opportunities presented by the evolving social e-commerce landscape. This involves ongoing investment in technology and marketing strategies aimed at capturing new customer segments and increasing average order values.

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According to Cognitive Market Research, the Digital Content Market Size is USD XX million in 2024 and is set to achieve a market size of USD XX million by the end of 2033, growing at a CAGR of XX% from 2024 to 2033.

North America held a share of XX% in the year 2024
Europe held a share of XX% in the year 2024
Asia-Pacific held a share of XX% in the year 2024
South America held a share of XX% in the year 2024
Middle East and Africa held a share of XX% in the year 2024

Market Dynamics of the Digital Content Market

Driver of the Digital Content Market

The rising use of social media is driving demand for the digital content market.

The increase in the usage of social media platforms has led to an unanticipated increase in the creation, sharing, and consumption of digital content. Social media platforms have become an essential channel for content creators to reach their target audiences with billions of users worldwide. The increasing use of social media platforms has created new opportunities for content creators, distributors, and marketers to connect with their audience and promote their content. As a result, the demand for digital content, including videos, images, and text-based content, has increased significantly. The rising use of social media has also led to the emergence of new content formats, such as influencer marketing, live streaming, and short-form videos (reels/shorts). These formats have become increasingly popular among social media influencers and users, driving demand for more engaging, interactive, and immersive content experiences. Instagram's impressive 25.3 percent year-over-year audience growth in 2024 highlights the platform's continued dominance in the social media landscape. This surge outpaces other major platforms, with Pinterest following at 23.2 percent and LinkedIn at 13.9 percent. Facebook reported a year-on-year audience growth of 3.1 percent. Overall, the rising use of social media has become a key driver of demand for digital content creators, distributors, and marketers to reach target audiences through these platforms and engage with them. Restraint of the Digital Content Market

Copyright and Content Piracy act as a restraint to the demand for digital content.

The unauthorized use, reproduction, and distribution of digital content facilitated by the ease of sharing and accessing content online pose a substantial threat to the digital content market, limiting its potential growth. Copyright and content piracy have become a major concern for content creators as they result in significant revenue losses and undermine the incentives to create more content. For instance, Award-winning Nollywood producer Femi Adebayo fought a case for IP theft and piracy and was awarded a sum of N25 million in a lawsuit that involved his company and an unnamed YouTube content aggregator. The wide spread availability of pirated content online, often at no cost or at a significantly lower cost than legitimate content. Plus, the ease with which digital content can be copied and shared has made it challenging for creators to protect their intellectual property rights. As a result, many content creators are hesitant to invest in creating new content, fearing that their work will be pirated and shared without their permission. For instance, a Minnesotan influencer, Sydney Nicole Gifford, filed a lawsuit against a Texan influencer, Alyssa Sheil, alleging content theft, referred to as the "sad-beige lawsuit." Gifford claims Sheil copied her "neutral, beige, and cream aesthetic". The lawsuit accuses Sheil of imitating Gifford's apartment design, camera angles, font choices, and even her haircut. Gifford has reported Sheil for copyright infringement to Meta, TikTok, and Amazon and sent a cease-and-desist letter. Under the Digital Millennium Copyright Act (DMCA), Gifford seeks $150,000 in damages for "mental anguish" and lost income, along with the removal of Sheil's online content, potentially harming her rival’s influence. The impact of copyrights and content piracy on the digital content market is further exacerbated by the lack of effective enforcement mechanisms and the complexity of international copyright laws. While some countries have implemented strict laws and regulations to combat content piracy, others have been less effective in addressing this issue. As a result, the digital content market continues...

The number of Pinterest users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+3.14 percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach 9.88 million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).