Image-based platform Pinterest reached a record number of monthly active users (MAUs) in the most recently reported financial quarter. In the second quarter of 2025, Pinterest had 578 million monthly active users worldwide, up from 570 million users in the first quarter of 2025. The company Launched in March 2010, Pinterest was the fastest site in history to reach 10 million unique monthly visitors and high user engagement metrics; a significant feat especially when considering that during much of its initial launch and growth, the site was invitation-only. Despite many social networks going public within a few years post-launch (Twitter: six years; Snap Inc.: six years), Pinterest only filed for an IPO in February 2019, almost nine years after launch, and started trading on April 18, 2019. Pinterest usage The social site’s strong user engagement with popular topics and themes such as fashion, home, garden and DIY and subsequently, relevant brands and influencers, forms the basis for its leading position in the area of social marketing and commerce. In 2018, 600 million searches were performed using Pinterest Lens, a camera search that recommends ideas to try inspired by things seen offline.

As of the second quarter of 2025, Pinterest had a total of 102 million monthly active users (MAUs) in the United States and Canada. For Europe, the image based social media platform had 146 million MAUs. Overall, for the rest of the world, there were 329 million MAUs in Q2 2025.

As of early 2025, social media platform Pinterest had a penetration rate of 47 percent in the Netherlands. Overall, Pinterest's reach was 39 percent in the U.S. Virgin Islands, and 38 percent in Luxembourg.

As of February 2025, Pinterest was most popular with women between the ages of 18 and 24 years old, accounting for 20 percent of the social media network's global audience. Additionally, over 18 percent of Pinterest's user base were women belonging to the 25 to 34 year age group. Overall, the image sharing platform was used predominantly by women.

A post on Pinterest received an average of 19.51 clicks in 2024, down from 20.07 clicks in 2023, a year-over-year decrease of around 2.8 percent. Pinterest is a modern-day virtual mood board where Pinners can curate their own cozy nook of the internet.

The most used Google play store lifestyle apps in France during July 2021, ranked by daily active users (DAU) are presented in this statistic. The number one app by DAU was Pinterest, with approximately *** thousand Google Play store users using the services daily. Tinder and happn ranked second and third, with *** thousand and ** thousand daily active users, respectively.

As of the second quarter of 2025, photo and video sharing app Snapchat had 469 million daily active users worldwide, up from 460 million global DAU in the first quarter of 2025. The app has seen steady increases in daily active users since the beginning of 2019. Snapchat is relevant for teenagers Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo sharing apps worldwide; making its CEO and co-founder Evan Spiegel one of the world’s richest social media entrepreneurs. With almost 800 million active users as of April 2024, Snapchat easily ranks among the most popular social networks worldwide. According to U.S. teenagers in fall 2023, Snapchat is the second most important social network of their generation, ahead of photo sharing competitor Instagram and other networks such as Twitter or Facebook. Overall, 48 percent of U.S. internet users aged 15 to 25 years were reportedly using Snapchat, the highest usage reach among any age group. When it comes to user satisfaction with social media, Snapchat’s performance is fair to middling. According to recent survey data, the social app scored 72 out of 100 points on a consumer satisfaction scale, ranking ahead of Twitter and Facebook but behind Pinterest and eternal rival Instagram.

According to a survey conducted between July 2023 and June 2024, the general overall quality of social media mobile apps achieved a score of 83 out of one hundred, according to the American Customer Satisfaction Index (ACSI). Additionally, the reliability of social media apps scored 81/100 with U.S. consumers, and ease of navigation scored 78/100. Matters related to ads on these platforms scored the lowest, with personal relevance of ads seen being the worst ranked, with an ACSI score of 66/100 in 2024.

During the fourth quarter of 2023, the number of daily active users on Facebook reached 2.1 billion, a minor increase on the previous quarter. When compared with the number of daily active users in the final quarter of 2022, the platform has gained around 100 million users. Facebook’s penetration rate for the United States in 2023 was 72.13 percent, up from 71.43 percent in 2022. The social network’s audience reach is projected to stand at 75.79 percent by 2027.

                Most popular social media websites

                As of May 2021, Facebook was the most used social media site in the United States, accounting for 71.8 percent of all social media visits. Ranking in second place was Pinterest with 12.4 percent, followed by Twitter and Instagram, with 9.15 percent and 3.82 percent, respectively. Although other sites remain popular, Facebook’s number of visits made it undoubtably the leading social media platform in terms of social media site visits.
                For Generation Z and Millennials in the United States, Facebook was one of the least popular platforms used to connect with others. Gen Z and Millennials preferred video sharing platforms, specifically Snapchat, TikTok and YouTube

                Meta’s revenue

                Facebook Inc was renamed as Meta in 2021, in a strategic step toward the metaverse. Meta Platforms is now the parent company of Facebook, Instagram, Facebook Messenger and WhatsApp amongst others, together being known as Meta’s Family of Apps.
                Meta’s annual revenue for 2021 was 117.92 billion U.S. dollars, up from 85.97 billion in 2020. Within a decade, the company has increased its annual revenue by approximately 114 billion U.S. dollars. In the most recent fiscal year, Meta’s Family of Apps were responsible for over 115 billion U.S. dollars’ worth of Meta’s revenue.

This statistic presents the most used Google Play store lifestyle apps in Germany during ************, ranked by daily active users (DAU). The number one app by DAU was Pinterest, with approximately ***** thousand Google Play store users using the services daily.

This statistic presents the most used Google Play store lifestyle apps in Austria during ************, ranked by daily active users (DAU). The number one app by DAU was Pinterest, with approximately **** thousand Google Play store users using the services daily.

This statistic presents the most used iPhone lifestyle apps in Germany in ************, ranked by daily active users (DAU). The number one app by DAU was Pinterest, with approximately *** million iPhone users using the services daily.

This statistic presents the most used iPad lifestyle apps in the United Kingdom (UK) during ************, ranked by daily active users (DAU). The number one app by DAU was Pinterest, with approximately ***** thousand iPad users using the services daily.

In July 021, Pinterest was the leading lifestyle app for iPhone users, with more than *** million daily active users. Online dating apps Tinder and happn ranked second and third, with *** thousand and *** thousand daily active users, respectively.

According to a survey conducted in January 2022, ** percent of Instagram users in Ireland were daily active users (DAU). Overall, ** percent of TikTok users were DAUs, as well as ** percent of Facebook users. Just **** percent of Pinterest users in Ireland were on the platform daily.