Pinterest, founded in 2009 and headquartered in San Francisco, California, is an image-oriented social media platform. As of October 2025, 70 percent of Pinterest audiences were female. Around 40 percent of Pinterest users, or Pinners, as they are affectionately known, are women aged between 18 and 34 years. The stamp of approval from U.S. consumers Pinterest generally garners a largely favorable user response. July 2023 saw Pinterest score 73 out of a possible 100 points with the American Customer Satisfaction Index (ACSI), surpassing LinkedIn, X (formerly Twitter), Instagram, and Facebook in terms of user approval. Another achievement that puts the service ahead of Facebook, Snapchat, and X is the 23.2 percent year-on-year growth in users in January 2024. What are Pinners searching for? Pinterest is mostly about creative ideas, such as DIY projects, lifestyle ideas, home decor, and recipes. Beauty, travel, wellness, and dating-related terms are topics that users also like to search for. Imaginative hairstyles and hair colors were prominent search terms in 2022, with the term "lavender and pink hair" experiencing a significant year-on-year increase.  In the last few years, interest in train travel and travel photography has also risen on the platform.

The global number of Pinterest users in was forecast to continuously increase between 2024 and 2028 by in total **** million users (+***** percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach ****** million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Europe and Asia.

As of October 2025, the United States had approximately 96.9 million Pinterest users, making it the platform’s largest market worldwide. Brazil ranked second, with around 42.2 million users. Pinterest’s audience In the first quarter of 2024, Pinterest had a total of 518 million monthly active users (MAUs) worldwide, an increase of 2 million users from the previous quarter. Throughout 2021, the social media site saw a steady decline in MAUs, after seeing a constant increase throughout 2020. The increase in usage of many social media platforms coincides with the COVID-19 pandemic and consequent lockdowns. As of April 2024, significantly more women than men used Pinterest, with women making up almost 3/4 of its user base. The platform’s largest audience, in terms of gender and age, was women between the ages of 25 to 34, who accounted for more than a fifth of all users, followed by women aged 18 to 24 years. User satisfaction According to the American Customer Satisfaction Index (ACSI), as of June 2021, Pinterest scored the highest level of customer satisfaction for selected social media sites, ranking ahead of platforms such as YouTube, Wikipedia, and TikTok. Overall, Pinterest received a total score of 78 out of 100 index points. Pinterest’s financials For the financial year 2023, Pinterest generated over 3 billion U.S. dollars in global annual revenue, a rise from the previous year’s result of 2.8 billion U.S. dollars. The majority of this revenue was generated in the United States. Additionally, in the last quarter of 2023, the social media platform reported a net loss of over 200 million U.S. dollars. As of June 2023, Pinterest was one of the biggest consumer internet and online service companies worldwide in terms of market capitalization. With a market cap of 19 billion U.S. dollars, Pinterest ranked in 16th place, ahead of Chewy, Delivery Hero, and Etsy.

It began with a corkboard and a few colorful pins. A place where users could dream visually, plan weddings, redecorate kitchens, or map out travel itineraries. Today, Pinterest has matured into a dynamic visual search engine, e-commerce guide, and discovery platform used by millions. In 2025, it's no longer just...

As of February 2025, 71 percent of Pinterest's audience in the United Kingdom were female and 22.9 percent were male. Pinterest is one of the most popular social platforms in the United Kingdom and has more than 15 million users in the UK. Pinterest is an image oriented social media platform in which recipes, DIY, fashion, and lifestyle related content have always been popular.

As of October 2025, Pinterest’s global audience is dominated by women, particularly those aged 25 to 34, who make up **** percent of its user base. Another **** percent of users are women between 18 and 24 years old.

In February 2025, Pinterest had 1.92 million users in Denmark, up from 1.38 million users in 2024. As of the third quarter of 2023, Pinterest had a reach of 30.5 percent in the Nordic country.

In 2023, the social sharing platform Pinterest reached 86.8 million monthly users in the United States, up from 82.3 million users in 2019. Pinterest is a popular platform to share image-based content like recipes, fashion, or DIY and hobby-related items.

As of the third quarter of 2025, Pinterest had a total of *** million monthly active users (MAUs) in the United States and Canada. For Europe, the image-based social media platform had *** million MAUs. Overall, for the rest of the world, there were *** million MAUs in Q3 2025.

Pinterest Shopping Ads Market Outlook

According to our latest research, the global Pinterest Shopping Ads market size reached USD 1.28 billion in 2024, driven by the surge in social commerce and the platformÂ’s unique visual discovery features. The market is projected to expand at a robust CAGR of 16.7% from 2025 to 2033, reaching an estimated USD 5.13 billion by 2033. The primary growth factor is the increasing adoption of visually-driven shopping experiences by brands and retailers, who leverage PinterestÂ’s engaged user base to drive conversion and brand visibility.

The growth of the Pinterest Shopping Ads market is fundamentally underpinned by the transformation in consumer shopping behavior, particularly the shift towards visually immersive and inspiration-led online experiences. Pinterest distinguishes itself from other social platforms by serving as a visual search engine, where users actively seek ideas and products rather than passively consuming content. This intent-driven browsing behavior translates into higher engagement rates for shopping ads, making the platform highly attractive for advertisers. Brands are increasingly allocating budgets to Pinterest Shopping Ads to capitalize on this unique user intent, resulting in higher return on ad spend (ROAS) compared to traditional digital advertising channels. Additionally, the integration of advanced AI-powered recommendation engines and personalized ad placements is enhancing user experience and boosting ad performance, further fueling market growth.

Another significant growth driver is the platform’s ability to support a diverse range of industries and objectives. Pinterest Shopping Ads are not limited to traditional retail; they have seen widespread adoption across verticals such as fashion, home decor, beauty, and consumer electronics. The versatility of ad formats, including Product Pins, Collection Ads, and Dynamic Retargeting Ads, enables brands to tailor their campaigns to specific marketing objectives—be it brand awareness, traffic generation, or conversions. Furthermore, Pinterest’s ongoing investments in shopping features, such as streamlined checkout experiences and AR-powered product previews, are reducing friction in the purchase journey and encouraging more businesses to invest in the platform. The seamless integration with e-commerce platforms like Shopify and WooCommerce also simplifies catalog management and ad deployment, making Pinterest Shopping Ads accessible to both small businesses and large enterprises.

The increasing penetration of mobile devices and the global expansion of e-commerce are also pivotal factors contributing to the growth of the Pinterest Shopping Ads market. As users spend more time on mobile devices, the demand for intuitive, visually engaging shopping experiences continues to rise. PinterestÂ’s mobile-first design and rich visual content resonate strongly with younger demographics, particularly millennials and Gen Z, who are driving the growth of social commerce. The platformÂ’s global reach, with significant user bases in North America, Europe, and emerging markets in Asia Pacific and Latin America, provides advertisers with expansive opportunities to target new audiences and drive cross-border sales. Strategic partnerships with payment processors and logistics providers further enhance the end-to-end shopping experience, making Pinterest a preferred channel for brands looking to expand their digital footprint.

Brand Dealsplaces have emerged as a significant factor in the expansion of Pinterest Shopping Ads, as brands seek to optimize their marketing strategies through strategic partnerships and collaborations. These deals often involve exclusive promotions or curated collections that are showcased prominently on the platform, enhancing brand visibility and consumer engagement. By leveraging Pinterest's unique visual discovery features, brands can create immersive shopping experiences that resonate with users' interests and preferences. The ability to integrate brand deals seamlessly into Pinterest's ad formats allows for a more personalized and engaging user experience, ultimately driving higher conversion rates and customer loyalty. As more brands recognize the value of these partnerships, the role of Brand Dealsplaces in shaping the future of Pinterest Shopping Ads is expected to grow, offering new opportunities for innovation and grow

Image-based platform Pinterest reached a record number of monthly active users (MAUs) in the most recently reported financial quarter. In the third quarter of 2025, Pinterest had 600 million monthly active users worldwide, up from 578 million users in the second quarter of 2025. The company Launched in March 2010, Pinterest was the fastest site in history to reach 10 million unique monthly visitors and high user engagement metrics, a significant feat, especially when considering that during much of its initial launch and growth, the site was invitation-only. Despite many social networks going public within a few years post-launch (Twitter: six years; Snap Inc.: six years), Pinterest only filed for an IPO in February 2019, almost nine years after launch, and started trading on April 18, 2019. Pinterest usage The social site’s strong user engagement with popular topics and themes such as fashion, home, garden, and DIY, and subsequently, relevant brands and influencers, forms the basis for its leading position in the area of social marketing and commerce. In 2018, 600 million searches were performed using Pinterest Lens, a camera search that recommends ideas to try inspired by things seen offline.

In the United Kingdom (UK), those aged between 18 and 24 years of age are more likely than any other age group to be Pinterest users. Those are the findings of a survey conducted by We Are Flint of internet users aged 18 years and over.

Females more likely to be pinning

Females in the UK are more likely than males to use Pinterest, with 45 percent of respondents saying they were Pinterest users, compared with 27 percent of males. It is a similar situation in the United States, where there are 58.9 million female Pinterest users, compared with 32.6 million male users.

Pinterest growth leads to IPO   

Pinterest has enjoyed solid growth in previous years, reaching 291 million active monthly users in the first quarter of 2019. The company launched an IPO on the back of this success in February 2019, and started trading during the following April. Worldwide, Pinterest generated 755.93 million U.S. dollars in revenue, up from 472.85 million the year before.

63% female, 37% male; top age groups 25–34 and 35–44; audience locations: USA, Canada, UK, Germany, UAE; social reach of 200K followers across Instagram, Facebook, YouTube, TikTok and Pinterest.

pinterest.fr is ranked #2549 in FR with 897K Traffic. Categories: Online Services. Learn more about website traffic, market share, and more!

pinterest.jp is ranked #5041 in JP with 791.36K Traffic. Categories: Online Services. Learn more about website traffic, market share, and more!

The number of Pinterest users in Mexico was forecast to continuously increase between 2024 and 2028 by in total *** million users (+***** percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach ***** million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like United States and Canada.

This dataset was used for the experiments presented in the article "Reconstructive Classification for Age and Gender Identification in Social Networks" - IEEE Transactions on Computational Social Systems

The dataset contains text data from 548,761 pins corresponding to 264 users of Pinterest.

There are 7 files.

The first 5 files correspond to the extracted textual features from the pins that are aggregated per user: ats, emojis/emoticons, hashtags, links, and words.

There are 264 lines in each file (one per user), as the concatenation of the extracted features from all the pins corresponding to each user.

The last 2 files are the labels for the age and gender of the users. There are also 264 lines (one per user).

For age, there are 4 possible labels: 18-24, 25-34, 35-46, and 50+

For gender, there are 2 possible labels: F and M

The number of Pinterest users in the Dominican Republic was forecast to continuously decrease between 2024 and 2028 by in total *** million users (-**** percent). According to this forecast, in 2028, the Pinterest user base will have decreased for the third consecutive year to **** million users. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Jamaica and Cuba.

The number of Pinterest users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach **** million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Dataset with 72000 pins from 117 users in Pinterest. Each pin contains a short raw text and an image. The images are processed using a pretrained Convolutional Neural Network and transformed into a vector of 4096 features.

This dataset was used in the paper "User Identification in Pinterest Through the Refinement of a Cascade Fusion of Text and Images" to idenfity specific users given their comments. The dataset includes the splits used in the paper.

There are nine files. text_test, text_train and text_val, contain the raw text of each pin in the corresponding split of the data. imag_test, imag_train and imag_val contain the image features of each pin in the corresponding split of the data. train_user and val_test_users contain the index of the user of each pin (between 0 and 116). There is a correspondance one-to-one among the test, train and validation files for images, text and users. There are 400 pins per user in the train set, and 100 pins per user in the validation and test sets each one.

If you have questions regarding the data, write to: jc dot gomez at ugto dot mx