Pinterest, founded in 2009 and headquartered in San Francisco, California, is an image-oriented social media platform. As of October 2025, 70 percent of Pinterest audiences were female. Around 40 percent of Pinterest users, or Pinners, as they are affectionately known, are women aged between 18 and 34 years. The stamp of approval from U.S. consumers Pinterest generally garners a largely favorable user response. July 2023 saw Pinterest score 73 out of a possible 100 points with the American Customer Satisfaction Index (ACSI), surpassing LinkedIn, X (formerly Twitter), Instagram, and Facebook in terms of user approval. Another achievement that puts the service ahead of Facebook, Snapchat, and X is the 23.2 percent year-on-year growth in users in January 2024. What are Pinners searching for? Pinterest is mostly about creative ideas, such as DIY projects, lifestyle ideas, home decor, and recipes. Beauty, travel, wellness, and dating-related terms are topics that users also like to search for. Imaginative hairstyles and hair colors were prominent search terms in 2022, with the term "lavender and pink hair" experiencing a significant year-on-year increase.  In the last few years, interest in train travel and travel photography has also risen on the platform.

As of October 2025, Pinterest’s global audience is dominated by women, particularly those aged 25 to 34, who make up **** percent of its user base. Another **** percent of users are women between 18 and 24 years old.

As of February 2025, 71 percent of Pinterest's audience in the United Kingdom were female and 22.9 percent were male. Pinterest is one of the most popular social platforms in the United Kingdom and has more than 15 million users in the UK. Pinterest is an image oriented social media platform in which recipes, DIY, fashion, and lifestyle related content have always been popular.

This statistic provides information on the distribution of Pinterest users worldwide as of October 2016, sorted by gender. During the survey period it was found that 60 percent of global Pinterest signups were female.

In 2023, 52 percent of global employees at Pinterest self-identified as women, down by one percent from 2022. Overall, 2021 was the first year in which Pinterest had a higher share of women than men working at the company. Additionally, under one percent of employees did not declare their gender, and less than one percent identified as non-binary and gender non-conforming.

As of October 2025, the United States had approximately 96.9 million Pinterest users, making it the platform’s largest market worldwide. Brazil ranked second, with around 42.2 million users. Pinterest’s audience In the first quarter of 2024, Pinterest had a total of 518 million monthly active users (MAUs) worldwide, an increase of 2 million users from the previous quarter. Throughout 2021, the social media site saw a steady decline in MAUs, after seeing a constant increase throughout 2020. The increase in usage of many social media platforms coincides with the COVID-19 pandemic and consequent lockdowns. As of April 2024, significantly more women than men used Pinterest, with women making up almost 3/4 of its user base. The platform’s largest audience, in terms of gender and age, was women between the ages of 25 to 34, who accounted for more than a fifth of all users, followed by women aged 18 to 24 years. User satisfaction According to the American Customer Satisfaction Index (ACSI), as of June 2021, Pinterest scored the highest level of customer satisfaction for selected social media sites, ranking ahead of platforms such as YouTube, Wikipedia, and TikTok. Overall, Pinterest received a total score of 78 out of 100 index points. Pinterest’s financials For the financial year 2023, Pinterest generated over 3 billion U.S. dollars in global annual revenue, a rise from the previous year’s result of 2.8 billion U.S. dollars. The majority of this revenue was generated in the United States. Additionally, in the last quarter of 2023, the social media platform reported a net loss of over 200 million U.S. dollars. As of June 2023, Pinterest was one of the biggest consumer internet and online service companies worldwide in terms of market capitalization. With a market cap of 19 billion U.S. dollars, Pinterest ranked in 16th place, ahead of Chewy, Delivery Hero, and Etsy.

This statistic shows the gender distribution of visitors to Pinterest.com, divided by visitors from the United States and from the United Kingom as of September 2013. Pinterest's usership in the United States is predominantly female as 67 percent of all users are women.

This statistic shows the share of adults in the United States who were using Pinterest as of February 2021, sorted by gender. During that period of time, 46 percent of female respondents stated that they used the visual blogging site.

In 2023, 46 percent of Pinterest employees in leadership roles self-identified as women, whilst 31 percent of employees in engineering roles self-identified as women. Additionally, 47 percent of employees in management were women, whilst 52 percent were men. Less than one percent of Pinterest employees identified as non-binary and gender non-conforming.

This statistic shows the share of Canadians with a Pinterest account as of **********, broken down by gender. According to the source, ** percent of female respondents were accessing Pinterest at the time of survey, compared to just ** percent of responding Canadian men.

As of March 2021, female users accounted for **** percent of Pinterest's active app user accounts in the United States. According to App Ape, male users only accounted for **** percent of the visual content app's user base on the Android platform.

This statistic gives information on the most popular Pinterest categories according to users in the United States as of February 2017, by gender. During the survey, it was found that 37 percent of responding female Pinterest users liked the clothing and apparel category on the site.

In 2020, among surveyed Poles using Pinterest, ** percent were women, while men were ** percent.

This statistic presents the percentage of active Pinterest users in the United States who use Pinterest instead of doing other activities as of **********, by gender. During the survey period, it was found that ** percent of active male Pinterest users accessed the social network instead of reading the newspaper.

As of February 2025, 37.5 percent of X’s (formerly Twitter) global audience was aged between 25 and 34 years. The second-largest age group demographic on the platform was represented by users aged between 18 and 24 years, with a share of 32.1 percent. Users aged less than 18 years accounted for two percent of users, while those aged 50 or older accounted for roughly 7.3 percent. X is a male-dominated platform As of January 2024, more than 60 percent of X users were male. Although all mainstream social media platforms tend to have a slightly more male-skewing audience, X stands out above Instagram, Snapchat, TikTok, and Facebook when it comes to user gender demographics. Overall, Pinterest is the only mainstream platform to have a higher share of female users. X Blue for you It is not uncommon for social media users to now have the chance to become subscribers of their chosen online networks for a monthly fee. X Blue is a subscription service from X that gives users special benefits and features. A blue verification mark, edit post functionality, fewer ads, priority ranking in chats, and longer video upload times are some of the perks offered.

In Portugal, in 2024, the greatest differences between genders in advertising reach among total ad reach occurred with Pinterest, where ** percent of the reached population was female, and X, where ** percent of the reached audience was male. Platforms such as YouTube and Facebook presented little gender differences in terms of ad reach, as YouTube's reached public was ** percent female and ** percent male, while Facebook's ad reach was ** percent female and ** percent male.

Women aged between 30 and 39 years were the group with the highest share of Instagram users in Norway in the fourth quarter of 2023. Approximately ** percent of them used the social media platform. By comparison, ** percent of men in Norway of the same age group used Instagram. Norwegian men aged 60 or older were the least present demographic on Instagram for the evaluated period. Instagram usage in Norway As of September 2023, Instagram held the third largest share of the social media market in the country, accounting for ***** percent of all users. The number of Instagram users in Norway is expected to experience a decreasing trend between 2023 and 2025. However, Instagram remains an engaging platform for its Norwegian audience, with a reported daily usage rate of ** percent as of the fourth quarter of 2022. Social networks in Norway Overall, the share of Norwegians participating in social media increased in recent years. Social network usage in Norway is expected to continue to grow, reaching ***** percent of the country’s digital population by 2026. As of the fourth quarter of 2023, the share of internet users registered to social media in Norway varied by gender and platform. Around ** percent of women reported being Pinterest users, while only ** percent of men used the platform. In comparison, more men than women reported using YouTube, Twitter, and LinkedIn.

Social media usage in Romania continues to evolve, with Facebook and WhatsApp dominating the landscape in 2025. These platforms, were used by nearly ** percent of Romanian social media users, while Instagram and TikTok have also gained significant traction, reaching about *** in *** users. This widespread adoption reflects the growing importance of social media in Romanian daily life and communication. Is Facebook losing popularity? Facebook maintains its stronghold in Romania despite recent fluctuations in user numbers. The platform reached a peak of ***** million users in March 2022, showing growth of almost ******* accounts from the previous year. However, by the end of 2024, the number of Facebook users in Romania had slightly decreased to ***** million. This minor decline hasn't significantly impacted Facebook's position as the most-liked social media platform, with ** percent of users naming it their favorite, followed by WhatsApp at **** percent. X-Men: gender disparities on social media The social media landscape in Romania reveals interesting demographic trends across platforms. Pinterest stands out with a predominantly female user base, boasting a *****percent female ad reach. In contrast, X has the highest male-dominated ad reach at **** percent, highlighting the diverse appeal of different platforms. Additionally, social media plays a crucial role in brand research, with **** percent of users utilizing any social media platform for this purpose, while only *** percent rely on microblogs like X for brand information. This underscores the varied ways Romanians engage with social media for both personal and commercial purposes.

This statistic displays the usage penetration (reach) of content curation websites in Great Britain, by demographic group, as of August 2013. Pinterest and Tumblr are considered content curation websites--websites use to select, collect and archive digital images, video and text. Among female respondents, 8 percent of respondents reported visiting curation websites once a week or more often.