Image-based platform Pinterest reached a record number of monthly active users (MAUs) in the most recently reported financial quarter. In the second quarter of 2025, Pinterest had 578 million monthly active users worldwide, up from 570 million users in the first quarter of 2025. The company Launched in March 2010, Pinterest was the fastest site in history to reach 10 million unique monthly visitors and high user engagement metrics; a significant feat especially when considering that during much of its initial launch and growth, the site was invitation-only. Despite many social networks going public within a few years post-launch (Twitter: six years; Snap Inc.: six years), Pinterest only filed for an IPO in February 2019, almost nine years after launch, and started trading on April 18, 2019. Pinterest usage The social site’s strong user engagement with popular topics and themes such as fashion, home, garden and DIY and subsequently, relevant brands and influencers, forms the basis for its leading position in the area of social marketing and commerce. In 2018, 600 million searches were performed using Pinterest Lens, a camera search that recommends ideas to try inspired by things seen offline.

In 2023, the social sharing platform Pinterest reached 86.8 million monthly users in the United States, up from 82.3 million users in 2019. Pinterest is a popular platform to share image-based content like recipes, fashion, or DIY and hobby-related items.

As of early 2024, there were 96 million Pinterest users in the United States, making it the country with the most Pinterest users by far. Ranking second was Germany, with 22.5 million users. Pinterest’s audience In the first quarter of 2024, Pinterest had a total of 518 million monthly active users (MAUs) worldwide, an increase of 2 million users from the previous quarter. Throughout 2021, the social media site saw a steady decline in MAUs, after seeing a constant increase throughout 2020. The increase in usage of many social media platforms coincides with the COVID-19 pandemic and consequent lockdowns. As of April 2024, significantly more women than men used Pinterest, with women making up almost 3/4 of its user base. The platform’s largest audience, in terms of gender and age, was women between the ages of 25 to 34, who accounted for more than a fifth of all users, followed by women aged 18 to 24 years. User satisfaction According to the American Customer Satisfaction Index (ACSI), as of June 2021, Pinterest scored the highest level of customer satisfaction for selected social media sites, ranking ahead of platforms such as YouTube, Wikipedia, and TikTok. Overall, Pinterest received a total score of 78 out of 100 index points. Pinterest’s financials For the financial year 2023, Pinterest generated over 3 billion U.S. dollars in global annual revenue, a rise from the previous year’s result of 2.8 billion U.S. dollars. The majority of this revenue was generated in the United States. Additionally, in the last quarter of 2023, the social media platform reported a net loss of over 200 million U.S. dollars. As of June 2023, Pinterest was one of the biggest consumer internet and online service companies worldwide in terms of market capitalization. With a market cap of 19 billion U.S. dollars, Pinterest ranked in 16th place, ahead of Chewy, Delivery Hero, and Etsy.

As of the second quarter of 2025, Pinterest had a total of 102 million monthly active users (MAUs) in the United States and Canada. For Europe, the image based social media platform had 146 million MAUs. Overall, for the rest of the world, there were 329 million MAUs in Q2 2025.

It began with a corkboard and a few colorful pins. A place where users could dream visually, plan weddings, redecorate kitchens, or map out travel itineraries. Today, Pinterest has matured into a dynamic visual search engine, e-commerce guide, and discovery platform used by millions. In 2025, it's no longer just...

Introduction

Pinterest Statistics: Since its establishment in 2009, Pinterest has largely managed to remain less prominent in the news compared to other major social media platforms, yet it consistently gathers a favorable perception among users. In June 2024, the platform achieved a user satisfaction score of 74 out of 100 points.

This puts Pinterest ahead of Facebook, X, and Snapchat in terms of user satisfaction. Regarding audience growth, Pinterest experienced a 10.6 percent rise in users from 2024 to 2025, marking another milestone that places the network above Instagram and TikTok. Additionally, Pinterest has over 96 million reliable users in the United States.

As of the first quarter of 2025, the average revenue per user (ARPU) in the United States and Canada was recorded at 6.54 U.S. dollars, significantly exceeding the ARPU in Europe and other global regions.

The number of Pinterest users in the United States was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach ***** million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Canada and Mexico.

In February 2025, Pinterest had 1.92 million users in Denmark, up from 1.38 million users in 2024. As of the third quarter of 2023, Pinterest had a reach of 30.5 percent in the Nordic country.

Introduction

Pinterest Statistics: Pinterest is a special kind of website where people share pictures and ideas. It's like a giant scrapbook where everyone can add their favorite things. Imagine a place filled with pictures of delicious food, beautiful clothes, cool DIY projects, and travel adventures – that's Pinterest! People use Pinterest to find inspiration. Maybe you want to decorate your room, plan a party, or learn a new hobby.

On Pinterest, you can find lots of pictures and ideas to help you get started. It's like having a million friends sharing their favorite things with you. Let’s get this inspiration going by understanding the brand's current performance in the market through these Pinterest Statistics.

The number of Pinterest users in France was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach ***** million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Luxembourg and Netherlands.

The reach by social network in the 'Pinterest' segment of the advertising market in Poland was modeled to stand at ************ users in 2024. In a steady upward trend, the reach by social network rose by ************ users from 2017. The reach by social network is forecast to decline by ****** users from 2024 to 2030, fluctuating as it trends downward.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

This dataset was used for the experiments presented in the article "Reconstructive Classification for Age and Gender Identification in Social Networks" - IEEE Transactions on Computational Social Systems

The dataset contains text data from 548,761 pins corresponding to 264 users of Pinterest.

There are 7 files.

The first 5 files correspond to the extracted textual features from the pins that are aggregated per user: ats, emojis/emoticons, hashtags, links, and words.

There are 264 lines in each file (one per user), as the concatenation of the extracted features from all the pins corresponding to each user.

The last 2 files are the labels for the age and gender of the users. There are also 264 lines (one per user).

For age, there are 4 possible labels: 18-24, 25-34, 35-46, and 50+

For gender, there are 2 possible labels: F and M

Pinterest dataset contains 109M records and 13 different attributes. Use our Pinterest profiles dataset (public data) to extract business and non-business insights from complete public profiles and filter by followers, boards amount, or locations. Tailor your dataset to suit your specific requirements, whether you need the complete dataset or a customized subset.

The number of Pinterest users in Colombia was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). According to this forecast, in 2028, the Pinterest user base will have increased for the fourth consecutive year to **** million users. User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Pinterest, founded in 2009 and headquartered in San Francisco, California, is an image-oriented social media platform. As of February 2025, 70.3 percent of Pinterest audiences were female and over 22 percent were male. Around 40 percent of Pinterest users, or Pinners, as they are affectionately known, are women aged between 18 and 34 years. The stamp of approval from U.S. consumers Pinterest generally garners a largely favorable user response. July 2023 saw Pinterest score 73 out of a possible 100 points with the American Customer Satisfaction Index (ACSI), surpassing LinkedIn, X (formerly Twitter), Instagram, and Facebook in terms of user approval. Another achievement that puts the service ahead of Facebook, Snapchat, and X is the 23.2 percent year-on-year growth in users in January 2024. What are Pinners searching for? Pinterest is mostly about creative ideas, such as DIY projects, lifestyle ideas, home decor, and recipes. Beauty, travel, wellness, and dating-related terms are topics that users also like to search for. Imaginative hairstyles and hair colors were prominent search terms in 2022, with the term "lavender and pink hair" experiencing a significant year-on-year increase.  In the last few years, interest in train travel and travel photography has also risen on the platform.

The number of Pinterest users in Romania was forecast to increase between 2024 and 2028 by in total *** million users (+**** percent). This overall increase does not happen continuously, notably not in 2027 and 2028. The Pinterest user base is estimated to amount to **** million users in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Albania and Cyprus.

This dataset contains features extracted with EfficientNet-B3 from over 60000 images classified in 15 interests categories 4 of which are further analyzed in subcategories, features from the images of 12 users with hand-labeled Pinboards, the text extracted from the previous images and over 200000 features from the images of 422 Pinterest users along with their follower-followee relationships.

Total-Stockholder-Equity Time Series for Pinterest Inc. Pinterest, Inc. operates as a visual search and discovery platform in the United States, Canada, Europe, and internationally. The company's platform allows people to find ideas, such as recipes, home and style inspiration, and others; and to search, save, and shop the ideas. It also offers various advertising products to help advertisers meet users; and ad auction that allows to serve ads to users at relevant moments while optimizing business outcomes for advertisers. The company was formerly known as Cold Brew Labs Inc. and changed its name to Pinterest, Inc. in April 2012. Pinterest, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.

Dataset for CBC Analysis of Pinterest users

Pinterest Shopping Ads Market Outlook

As per our latest research, the global Pinterest Shopping Ads market size is valued at USD 1.42 billion in 2024, with a robust growth trajectory expected over the coming years. The market is forecasted to reach USD 6.19 billion by 2033, expanding at a remarkable CAGR of 17.8% during the period from 2025 to 2033. This impressive growth is primarily fueled by the increasing adoption of visual discovery platforms for shopping, the rising influence of social commerce, and the continuous evolution of digital advertising technologies. The accelerating shift of brands toward omnichannel marketing strategies and the rising integration of AI-driven personalization tools further contribute to the surging demand for Pinterest Shopping Ads on a global scale.

The growth of the Pinterest Shopping Ads market is underpinned by the platform’s unique position at the intersection of discovery and commerce. Unlike traditional social networks, Pinterest operates as a visual search engine, where users actively seek inspiration and ideas for purchases. This intent-driven user base provides brands with a fertile ground for targeted advertising, resulting in higher engagement rates and improved conversion metrics. The proliferation of mobile devices and increasing internet penetration, particularly in emerging economies, are further amplifying the reach and effectiveness of Pinterest Shopping Ads. As brands strive to capture consumers at the consideration and decision stages of the buying journey, Pinterest’s shoppable ad formats are proving to be invaluable in driving measurable business outcomes.

Another crucial growth factor is the rapidly evolving landscape of visual commerce. Consumers today are increasingly influenced by visual content, and Pinterest’s platform is uniquely designed to cater to this trend. The integration of advanced technologies such as augmented reality (AR) for virtual product try-ons and AI-powered recommendations enhances the shopping experience, making it more interactive and personalized. These innovations not only improve user satisfaction but also drive higher ad spend from brands seeking to leverage the platform’s capabilities. The seamless integration of shopping catalogs and dynamic retargeting features further enables advertisers to reach audiences with relevant product recommendations, boosting both click-through rates and return on ad spend (ROAS).

Furthermore, Pinterest’s ongoing investment in expanding its advertising ecosystem and enhancing its measurement capabilities is attracting a diverse array of advertisers, from small businesses to large enterprises. The platform’s commitment to privacy-centric advertising and transparent data practices resonates with both consumers and brands in an era of increasing regulatory scrutiny. The growing collaboration between Pinterest and third-party e-commerce platforms, such as Shopify, is also streamlining the process of onboarding merchants and scaling ad campaigns. These strategic partnerships are expected to play a pivotal role in sustaining the market’s growth momentum over the forecast period.

Regionally, North America continues to dominate the Pinterest Shopping Ads market, accounting for the largest share in 2024. The region’s mature digital advertising ecosystem, high smartphone penetration, and strong presence of retail and e-commerce brands are key drivers of this dominance. Europe follows closely, with significant growth potential observed in Western European countries. Meanwhile, Asia Pacific is emerging as the fastest-growing region, propelled by rapid digitalization, a burgeoning middle class, and increasing adoption of social commerce platforms. Latin America and the Middle East & Africa are also witnessing steady growth, albeit from a smaller base, as brands in these regions increasingly recognize the value of visual discovery platforms in driving online sales.

Ad Format Analysis

The ad format segment within the Pinterest Shopping Ads market encompasses a diverse range of solutions, including Product Pins, Collection Ads, Shopping Catalogs, Dynamic Retargeting, and other innovative formats. Product Pins remain the cornerstone of Pinterest’s shopping ad ecosystem, allowing businesses to showcase individual products with rich metadata such as pricing, availability, and direct links to purchase pages. This format is particularly effective for retailers and