For the fiscal year 2024, Pinterest's revenue was 3.65 billion U.S. dollars, an increase of 19 percent on the previous year. The social media and image sharing platform has seen a steady increase in revenue every year since 2016.
In the first quarter of 2025, the image sharing and social media platform Pinterest generated 855 million U.S. dollars in company revenues, down from 1,154 million U.S. dollars in the previous quarter.
In the first quarter of 2025, social media and image sharing platform Pinterest generated a revenue of 663 million U.S. dollars in the United States and Canada. In Europe, Pinterest made 147 million U.S. dollars in Q1 2025, and 45 million U.S. dollars throughout the rest of the world.
In the fiscal year 2024, Pinterest incurred a net income of 1.86 billion U.S. dollars. Overall, 2021 saw the platform's first positive global net income, reaching 316 million U.S. dollars. In 2019, the Pinterest's annual net loss stood at a loss of 1.36 billion U.S. dollars.
In the first quarter of 2025, social media platform and image sharing service Pinterest had an ARPU (average revenue per user) of 6.54 U.S. dollars in the United States and Canada. In Europe, as of Q1 2025, Pinterest had an ARPU of 1.00 U.S. dollar. Overall, the rest of the world had an ARPU of 0.14 U.S. dollars.
In the first quarter of 2025, Pinterest's ARPU (average revenue per user) amounted to 1.52 U.S. dollars, down from 2.12 U.S. dollars in the previous quarter. Pinterest, a social platform with an image-based concept, was founded in 2009 and is headquartered in San Francisco, California.
Social media network Pinterest's sales and marketing expenditure for 2024 was just over 1.01 billion U.S. dollars, up from 911 million USD in 2023. In 2024, Pinterest's global annual adjusted EBITDA stood at 1.03 billion USD.
The timeline presents information on the advertising revenue of Pinterest in the United States from 2016 to 2020. According to the estimates, the visual blogging platform will generate over *** million U.S. dollars in revenue in the country in 2019, up from *** million recorded in 2018.
Pinterest was mostly used by the youngest generation in Norway as of the first quarter of 2021. To be precise, ** percent of Pinterest users in the country were aged 18 to 29 years. ** percent of Norwegian Pinterest users were 30 to 39 years old and only ** percent were 60 years or older. Almost half of all users reported to be using the platform monthly or less often. Why do people use Pinterest? The main purpose for using Pinterest among Norwegians in 2019 was entertainment. ** percent of the respondents used the platform as a news source. When asked what devices they preferred using when accessing Pinterest, most Norwegians stated to be using their mobile phones. The second most used device was computer. Global revenue The global annual revenue of Pinterest increased dramatically over the past years. The platform generated a revenue of nearly *** million U.S. dollars in 2016, whereas the corresponding value for 2020 was nearly *** billion U.S. dollars.
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For the fiscal year 2024, Pinterest's revenue was 3.65 billion U.S. dollars, an increase of 19 percent on the previous year. The social media and image sharing platform has seen a steady increase in revenue every year since 2016.