Pinterest is a web traffic powerhouse: in March 2024 approximately 1.3 billion visits were measured to the Pinterest.com, making it one of the most-visited websites online. In the third quarter of 2023, Pinterest had 482 million monthly active users worldwide.

As of March 2024, yandex.ru accounted for over **** percent of referral traffic to Pinterest.com. Pinterest's second-largest referral traffic driver was yandex.com, which generated approximately **** percent of referral traffic to Pinterest.

In the six months ending March 2024, the United States accounted for 38.06 percent of web traffic to the visual blogging site Pinterest.com. Second-ranked Brazil accounted for 8.74 percent of traffic to the website.

pinterest.com is ranked #32 in US with 1.25B Traffic. Categories: Online Services. Learn more about website traffic, market share, and more!

Traffic analytics, rankings, and competitive metrics for pinterest.com as of September 2025

pinterest.it is ranked #5004 in IT with 283.26K Traffic. Categories: Online Services. Learn more about website traffic, market share, and more!

pinterest.pt is ranked #385859 in US with 51.32K Traffic. Categories: Online Services. Learn more about website traffic, market share, and more!

As of March 2024, YouTube.com accounted for over 37.5 percent of social media referral traffic to Pinterest.com. Pinterest's second-largest social media traffic driver were web.whatsapp.com and facebook.com, each generating more than 8.41 and 8.05 percent of social media traffic to Pinterest.

pinterest.fr is ranked #2549 in FR with 897K Traffic. Categories: Online Services. Learn more about website traffic, market share, and more!

pinterest.es is ranked #1378 in PE with 802.98K Traffic. Categories: Online Services. Learn more about website traffic, market share, and more!

As of October 2025, the United States had approximately 96.9 million Pinterest users, making it the platform’s largest market worldwide. Brazil ranked second, with around 42.2 million users. Pinterest’s audience In the first quarter of 2024, Pinterest had a total of 518 million monthly active users (MAUs) worldwide, an increase of 2 million users from the previous quarter. Throughout 2021, the social media site saw a steady decline in MAUs, after seeing a constant increase throughout 2020. The increase in usage of many social media platforms coincides with the COVID-19 pandemic and consequent lockdowns. As of April 2024, significantly more women than men used Pinterest, with women making up almost 3/4 of its user base. The platform’s largest audience, in terms of gender and age, was women between the ages of 25 to 34, who accounted for more than a fifth of all users, followed by women aged 18 to 24 years. User satisfaction According to the American Customer Satisfaction Index (ACSI), as of June 2021, Pinterest scored the highest level of customer satisfaction for selected social media sites, ranking ahead of platforms such as YouTube, Wikipedia, and TikTok. Overall, Pinterest received a total score of 78 out of 100 index points. Pinterest’s financials For the financial year 2023, Pinterest generated over 3 billion U.S. dollars in global annual revenue, a rise from the previous year’s result of 2.8 billion U.S. dollars. The majority of this revenue was generated in the United States. Additionally, in the last quarter of 2023, the social media platform reported a net loss of over 200 million U.S. dollars. As of June 2023, Pinterest was one of the biggest consumer internet and online service companies worldwide in terms of market capitalization. With a market cap of 19 billion U.S. dollars, Pinterest ranked in 16th place, ahead of Chewy, Delivery Hero, and Etsy.

pinterest.jp is ranked #5041 in JP with 791.36K Traffic. Categories: Online Services. Learn more about website traffic, market share, and more!

Image-based platform Pinterest reached a record number of monthly active users (MAUs) in the most recently reported financial quarter. In the third quarter of 2025, Pinterest had 600 million monthly active users worldwide, up from 578 million users in the second quarter of 2025. The company Launched in March 2010, Pinterest was the fastest site in history to reach 10 million unique monthly visitors and high user engagement metrics, a significant feat, especially when considering that during much of its initial launch and growth, the site was invitation-only. Despite many social networks going public within a few years post-launch (Twitter: six years; Snap Inc.: six years), Pinterest only filed for an IPO in February 2019, almost nine years after launch, and started trading on April 18, 2019. Pinterest usage The social site’s strong user engagement with popular topics and themes such as fashion, home, garden, and DIY, and subsequently, relevant brands and influencers, forms the basis for its leading position in the area of social marketing and commerce. In 2018, 600 million searches were performed using Pinterest Lens, a camera search that recommends ideas to try inspired by things seen offline.

Preliminary research efforts regarding Social Media Platforms and their contribution to website traffic in LAMs. Through the Similar Web API, the leading social networks (Facebook, Twitter, Youtube, Instagram, Reddit, Pinterest, LinkedIn) that drove traffic to each one of the 220 cases in our dataset were identified and analyzed in the first sheet. Aggregated results proved that Facebook platform was responsible for 46.1% of social traffic (second sheet).

The global number of Pinterest users in was forecast to continuously increase between 2024 and 2028 by in total **** million users (+***** percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach ****** million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Europe and Asia.

In December 2024, Facebook was the social media platform that directed by far the most traffic to third-party websites links in Spain, accounting for ** percent of referrals. Other networks generated much smaller shares, such as Instagram with ***** percent of social media referral traffic, and Pinterest and X with **** and **** percent of clicks each.

As of December 2024, Facebook was the social media platform that directed the most traffic to third-party website links in Argentina, with around ***** percent of the referrals. Instagram followed, providing around ***** percent of the traffic. Other networks generated smaller shares, such as YouTube with **** percent of social media referral traffic, and Pinterest, with **** percent of clicks.

In Australia in 2025, Facebook was the leading source of web traffic referrals, driving **** percent of clicks or taps to third-party websites. In comparison, Instagram accounted for ** percent, while Pinterest contributed *** percent.

In December 2024, Facebook was the social media platform that directed the most traffic to third-party website links in Brazil, with around ***** percent of the referrals. Instagram followed, providing around ***** percent of the traffic. Other networks generated smaller shares, such as Pinterest with *** percent of social media referral traffic, and YouTube with **** percent of clicks.

In December 2023, Facebook was by far the social media platform that directed the most traffic to third-party website links in Colombia, with more than ** percent of the referrals. Instagram and Pinterest followed, each providing around **** percent and **** percent of the traffic. Other networks generated smaller shares, such as YouTube with **** percent of social media referral traffic, and Twitter, with **** percent of clicks.