Image-based platform Pinterest reached a record number of monthly active users (MAUs) in the most recently reported financial quarter. In the first quarter of 2025, Pinterest had 570 million monthly active users worldwide, up from 553 million users when compared to the previous quarter. The company Launched in March 2010, Pinterest was the fastest site in history to reach 10 million unique monthly visitors and high user engagement metrics; a significant feat especially when considering that during much of its initial launch and growth, the site was invitation-only. Despite many social networks going public within a few years post-launch (Twitter: six years; Snap Inc.: six years), Pinterest only filed for an IPO in February 2019, almost nine years after launch, and started trading on April 18, 2019. Pinterest usage The social site’s strong user engagement with popular topics and themes such as fashion, home, garden and DIY and subsequently, relevant brands and influencers, forms the basis for its leading position in the area of social marketing and commerce. In 2018, 600 million searches were performed using Pinterest Lens, a camera search that recommends ideas to try inspired by things seen offline.

As of early 2024, there were 96 million Pinterest users in the United States, making it the country with the most Pinterest users by far. Ranking second was Germany, with 22.5 million users. Pinterest’s audience In the first quarter of 2024, Pinterest had a total of 518 million monthly active users (MAUs) worldwide, an increase of 2 million users from the previous quarter. Throughout 2021, the social media site saw a steady decline in MAUs, after seeing a constant increase throughout 2020. The increase in usage of many social media platforms coincides with the COVID-19 pandemic and consequent lockdowns. As of April 2024, significantly more women than men used Pinterest, with women making up almost 3/4 of its user base. The platform’s largest audience, in terms of gender and age, was women between the ages of 25 to 34, who accounted for more than a fifth of all users, followed by women aged 18 to 24 years. User satisfaction According to the American Customer Satisfaction Index (ACSI), as of June 2021, Pinterest scored the highest level of customer satisfaction for selected social media sites, ranking ahead of platforms such as YouTube, Wikipedia, and TikTok. Overall, Pinterest received a total score of 78 out of 100 index points. Pinterest’s financials For the financial year 2023, Pinterest generated over 3 billion U.S. dollars in global annual revenue, a rise from the previous year’s result of 2.8 billion U.S. dollars. The majority of this revenue was generated in the United States. Additionally, in the last quarter of 2023, the social media platform reported a net loss of over 200 million U.S. dollars. As of June 2023, Pinterest was one of the biggest consumer internet and online service companies worldwide in terms of market capitalization. With a market cap of 19 billion U.S. dollars, Pinterest ranked in 16th place, ahead of Chewy, Delivery Hero, and Etsy.

The number of Pinterest users in the United States was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach ***** million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Canada and Mexico.

Pinterest dataset contains 109M records and 13 different attributes. Use our Pinterest profiles dataset (public data) to extract business and non-business insights from complete public profiles and filter by followers, boards amount, or locations. Tailor your dataset to suit your specific requirements, whether you need the complete dataset or a customized subset.

Introduction

Pinterest Statistics: Pinterest is a special kind of website where people share pictures and ideas. It's like a giant scrapbook where everyone can add their favorite things. Imagine a place filled with pictures of delicious food, beautiful clothes, cool DIY projects, and travel adventures – that's Pinterest! People use Pinterest to find inspiration. Maybe you want to decorate your room, plan a party, or learn a new hobby.

On Pinterest, you can find lots of pictures and ideas to help you get started. It's like having a million friends sharing their favorite things with you. Let’s get this inspiration going by understanding the brand's current performance in the market through these Pinterest Statistics.

Pinterest, founded in 2009 and headquartered in San Francisco, California, is an image-oriented social media platform. As of February 2025, 70.3 percent of Pinterest audiences were female and over 22 percent were male. Around 40 percent of Pinterest users, or Pinners, as they are affectionately known, are women aged between 18 and 34 years. The stamp of approval from U.S. consumers Pinterest generally garners a largely favorable user response. July 2023 saw Pinterest score 73 out of a possible 100 points with the American Customer Satisfaction Index (ACSI), surpassing LinkedIn, X (formerly Twitter), Instagram, and Facebook in terms of user approval. Another achievement that puts the service ahead of Facebook, Snapchat, and X is the 23.2 percent year-on-year growth in users in January 2024. What are Pinners searching for? Pinterest is mostly about creative ideas, such as DIY projects, lifestyle ideas, home decor, and recipes. Beauty, travel, wellness, and dating-related terms are topics that users also like to search for. Imaginative hairstyles and hair colors were prominent search terms in 2022, with the term "lavender and pink hair" experiencing a significant year-on-year increase.  In the last few years, interest in train travel and travel photography has also risen on the platform.

As of the first quarter of 2025, Pinterest had a total of 102 million monthly active users (MAUs) in the United States and Canada. For Europe, the image based social media platform had 148 million MAUs. Overall, for the rest of the world, there were 320 million MAUs in Q1 2025.

The Pinterest Fashion Compatibility dataset comprises images showcasing fashion products, each annotated with bounding boxes and associated with links directing to the corresponding products. This dataset facilitates the exploration of scene-based complementary product recommendation, aiming to complete the look presented in each scene by recommending compatible fashion items.

Basic Statistics: - Scenes: 47,739 - Products: 38,111 - Scene-Product Pairs: 93,274

Metadata: - Product IDs: Identifiers for the products featured in the images. - Bounding Boxes: Coordinates specifying the location of each product within the image.

Example (fashion.json): The dataset contains JSON entries where each entry associates a product with a scene, along with the bounding box coordinates for the product within the scene. json { "product": "0027e30879ce3d87f82f699f148bff7e", "scene": "cdab9160072dd1800038227960ff6467", "bbox": [ 0.434097, 0.859363, 0.560254, 1.0 ] }

Citation: If you utilize this dataset, please cite the following paper: Title: Complete the Look: Scene-based complementary product recommendation Authors: Wang-Cheng Kang, Eric Kim, Jure Leskovec, Charles Rosenberg, Julian McAuley Published in: CVPR, 2019 Link to paper

Code and Additional Resources: For additional resources, sample code, and instructions on how to collect the product images from Pinterest, you can visit the GitHub repository.

This dataset provides a rich ground for research and development in the domain of fashion-based image recognition, product recommendation, and the exploration of fashion styles and trends through machine learning and computer vision techniques.

As of February 2025, Pinterest was most popular with women between the ages of 18 and 24 years old, accounting for ** percent of the social media network's global audience. Additionally, over ** percent of Pinterest's user base were women belonging to the ** to ** year age group. Overall, the image sharing platform was used predominantly by women.

In 2023, the social sharing platform Pinterest reached 86.8 million monthly users in the United States, up from 82.3 million users in 2019. Pinterest is a popular platform to share image-based content like recipes, fashion, or DIY and hobby-related items.

In the first half of 2023, social media and image sharing platform Pinterest received 139 user data requests from legal and government agencies in the United States. Pinterest requires a subpoena, court order, or search warrant before providing user information.

The number of Pinterest users in Colombia was forecast to continuously increase between 2024 and 2028 by in total 0.4 million users (+4.31 percent). According to this forecast, in 2028, the Pinterest user base will have increased for the fourth consecutive year to 9.71 million users. User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The Pinterest dataset contains more than 1 million images associated to Pinterest users’ who have “pinned” them.

Traffic analytics, rankings, and competitive metrics for pinterest.com as of May 2025

In 2024, Pinterest's adjusted EBITDA amounted to 1.03 billion U.S. dollars, up from from 707.6 million U.S. dollars in the preceding fiscal year. In 2024, Pinterest's advertising expenses came to a total of 161.5 million U.S. dollars.

The number of Pinterest users in France was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach ***** million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Luxembourg and Netherlands.

Pinterest's market share among social media platforms in Portugal amounted to almost ***** percent in February 2022, and it decreased to **** percent by February 2023. By June 2025, the market share was at **** percent. Over the period under consideration, the highest figure was reached in October 2024, at **** percent.

Dataset

This dataset was created by Ganeshan Malhotra

Contents

As of February 2025, 71 percent of Pinterest's audience in the United Kingdom were female and 22.9 percent were male. Pinterest is one of the most popular social platforms in the United Kingdom and has more than 15 million users in the UK. Pinterest is an image oriented social media platform in which recipes, DIY, fashion, and lifestyle related content have always been popular.

A post on Pinterest received an average of 23.65 interactions in early 2024, down from 24.16 interactions in 2023, a year-over-year decrease of around 2.1 percent.